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TUESDAY, OCTOBER 9

Poster Session: Wellness and Public Health

It's Dinnertime: Findings and Implications of a National Study of the Cooking and Evaluation of MyPlate as a Dietary Learning Tool among Young Adults
Eating Habits of Low-Income American Families
Author(s): J. J. Quinlan, L. Lee, A. Mangroo, K. Vierow; Nutrition Sciences, Drexel
Author(s): L. M. Seman,1 L. Compton,2 M. Musiker3; 1Cooking Matters, Share Univ., Philadelphia, PA
Our Strength, Washington, DC, 2APCO Worldwide, Washington, DC, 3Food and
Nutrition Policy, APCO Worldwide, Washington, DC Learning Outcome: Participants will develop a better understanding of the ben-
efits and limitations of the new MyPlate initiative.
Learning Outcome: Participants will be able to describe the habits and percep-
tions of healthy cooking and eating in low-income families, and practical ap- MyPlate is the USDA’s newest visual tool designed to help consumers adhere
plication of these findings to their roles as leading nutrition educators. to the Dietary Guidelines for Americans, 2010. It was introduced in March,
2011 and is a visual of a nine-inch plate that represents the proper portions of
Concern is growing about the influence of poor diet on American families’ food groups for a balanced diet. The goal of this research was to determine the
health. Limited-resource families often face challenges achieving a healthy awareness among college students of MyPlate as well as how useful students
diet. However, many misconceptions exist about the dietary goals and behav- thought MyPlate could be in helping them to eat a healthy diet. A brief (31
iors of this group. Cooking Matters sought to better understand the percep- question) online survey with visuals of MyPlate, MyPyramid and the Food
tions, behaviors and motivations of low-income families regarding healthy Guide Pyramid was developed and administered through the online survey
eating and cooking through a nationally representative survey. Approxi- tool Zoomerang. Undergraduate students (approx. 13,000) at a private univer-
mately 1,500 low- to middle-income families completed a phone or online sity were sent a direct email inviting them to participate in the survey via a
survey in English or Spanish. Quotas were assigned for age, poverty-income link in the email. Over 900 students participated in the survey (57% female,
ratio, race, and region to reflect population demographics. Concepts and def- 43% male). Of the respondents 92%, 59% and 38% were aware of the Food Guide
initions used in the survey were informed by two exploratory focus groups. Pyramid, MyPyramid and MyPlate, respectively. Despite many students not
Data was analyzed for significant themes across a wide range of demographic having seen it before, however, 91%, 78% and 67% thought that MyPlate was
characteristics. Key survey findings include: families eat dinner at home five “simple”, “visually appealing” and that they could “personalize MyPlate to fit
or more nights a week (79%); they make dinners from scratch an average of their diet”. While most students thought MyPlate would be helpful in plan-
four nights per week; families say healthy dinners are important (85%), but ning their lunch and dinner, 36% thought that it would not be helpful in plan-
roughly half aren’t achieving this goal. While quality and variety of healthy ning breakfast and 40% thought it would not be helpful in planning their
foods isn’t an overwhelming barrier for most families, price often is. This may snacks. This research indicates that overall young adults found MyPlate to be
be only a perceived barrier: families’ rate fresh fruits and vegetables as signif- an appealing and potentially useful tool for planning a healthy diet.
icantly healthier compared to frozen or canned. Survey results show that
dietitians can promote healthy home-made meal preparation, recognizing Funding Disclosure: None
that low-income families are already cooking at home. They can also highlight
ways to choose alternative, affordable forms of fruits, vegetables, and lean
proteins. Overwhelming interest from families, and their belief that cooking
healthy meals is realistic, support demand for food-skills education.

Funding Disclosure: ConAgra Foods Foundation

A Daily Popcorn Snack Increases Whole Grain Intake without Changing The Impact of Front-of-Package Labeling in Low Socioeconomic Areas
Consumption of Other Food Groups
Author(s): A. Marco,1 A. Snelling,2 A. Mitra,3 T. Morrissey4; 1American Univ.,
Author(s): K. Reimers,1 N. Lv,2 J. Lowndes,2 T. Angelopoulos,3 V. Nguyen,2 Washington, DC, 2School of Education, Teaching and Health, American Univ.,
J. Rippe2; 1Nutrition, ConAgra Foods, Inc, Omaha, NE, 2Rippe Lifestyle Inst., Washington, DC, 3Kogod School of Business, American Univ., Washington, DC,
Celebration, FL, 3Health Professions, Univ. of Central Florida, Orlando, FL 4
School of Public Affairs, American Univ., Washington, DC

Learning Outcome: The participant will be able to recommend a strategy to Learning Outcome: Participants will be able to identify the effect that front-of-
help clients increase whole grain intake using a familiar, well-accepted snack package food labeling has on self-reported food purchasing patterns of indi-
of whole grain popcorn. viduals in low-income areas.

Popcorn is a whole grain, and population based research shows an association Background: Unhealthy eating and increased consumption of processed foods
between popcorn intake and whole grain consumption. To determine the is a growing issue nationwide, particularly in low-income communities that
causality of popcorn intake on whole grain consumption and other food have limited access to healthy foods. Previous research has examined how
groups, participants (n⫽117, age⫽ 52 ⫾ 10 years) were instructed to maintain front of package labeling influences consumers’ decisions to purchase prod-
their usual diet and randomly assigned to either a daily popcorn snack group ucts; however, most studies focus on populations living in areas with ade-
[100 kcal/d of 94% fat-free microwave popcorn (6 cups)] or to avoid popcorn quate income levels and sufficient access to grocery stores. The purpose of this
(control) for three months. Three-day dietary records, collected at baseline research was to investigate the effects, if any, of front-of-package food label-
and 12 weeks, were used to assess changes in food group intakes. No signifi- ing on food choices in a lower socio economic area of Washington, DC.
cant difference was observed between the two groups at baseline or 12 weeks
for intakes of vegetables, fruit, dairy, or meat/chicken/fish. In the popcorn Methods: One hundred and ten shoppers participated in an intercept survey in
group, whole grain intake increased (1.49 ⫾ 0.20 vs. 2.29 ⫾ 0.16 ounces, p ⬍ two Safeway grocery stores of Ward 7 in Washington, DC. The sample demo-
0.05) and refined grain intake decreased (5.96 ⫾ 0.40 vs. 4.42 ⫾ 0.32 ounces, graphics were 92% African American, 68% female, 45% received food stamps
p ⬍ 0.01). Whole grain intake did not change in the control group and was and the 55% were 46 years or older.
significantly lower than the popcorn group at 12 weeks (1.48 ⫾ 0.17 vs. 2.29 ⫾ Results: When asked to rank the most important factor in their food choices,
0.16 ounces, respectively, p ⬍ 0.01) These results show that popcorn con- participants reported nutrition first, followed by taste, cost, and convenience
sumed as a snack increases whole grain intake primarily by replacing refined respectively. Data also indicated food stamp recipients were more likely to
grains and does not adversely affect the consumption of other food groups. choose cost over taste as a factor in purchases. Survey results indicated that
Encouraging the consumption of popcorn, a well-accepted and familiar food, food choices are influenced by front-of-package labeling, and if a symbol or
can help individuals meet the Dietary Guidelines for Americans 2010 recom- claim is on a product, it is more likely to be seen as healthy.
mendations for whole grain intake.
Conclusion: This study adds to our limited understanding on the effects of front-
Funding Disclosure: ConAgra Foods of-package labeling among residents in low-income areas. Regardless of income
status, selecting nutritious foods appears to be an important factor to shoppers,
and efforts can be made to aid in education and healthy eating practices.

Funding Disclosure: None

September 2012 Suppl 3—Abstracts Volume 112 Number 9 JOURNAL OF THE ACADEMY OF NUTRITION AND DIETETICS A-85

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