STRATEGIC PLAN OF

DISTRIBUTION.

It is a tool used by companies to organize the

factors related in the marketing process;
improving customer services and costs.

Distribution channel: It is the

route where services pass
from the producers to the end
consumer.

Producer: Is the first part of Consumer: The commercial Intermediary: Is the people that
the distribution channel; target of the distribution mediates in transactions between
people or companies that channel. producers and consumers.
make the product
 Short channel:
Indirect channel: It is Manufacturer/Retailer/
indirect because there are Consumer
intermiediaries between
the supplier and the
consumer

Long channel:
TYPES OF Manufaturer/Wholesale/
DISTRIBUTION Retailer/Consumer
Direct channel: The producer
CHANNELS. sells the product or service
directly to consumer, without
intermiediaries.
Manufacturer/consumer
 - Collect information to create a strategic plan.
- Find potential buyers to sell them the product

- Promote the product

- Make negotiations between sellers and consumers
INTERMIEDIARIES.

-Distribute the service to stores

FUNTIONS OF

- Determine the design and adjustment of a model to the product according to the
consumer demands

-Responsible for searching funds in order to cover the costs of

marketing process.

-Intermediaries have to accept the risk involved in carrying out the marketing functions in
the distribution channel.