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what you can do

explore compassion
• Spread the word. Circulate this flyer to family, FARM NOT HARM
friends, co-workers and others in your community.
For more extensive information and recipes, order Food is the vital center of our daily lives. It gives
Above: Pigs are kept in intensive confinement, never
our Vegan Starter Kit or more of this flyer at us energy, strength, and enjoyment. Food is life. to see daylight or feel the earth.
The grocery store is stocked with appetizing
• Check out IDA’s vegan campaign and learn how displays and convenient, attractive packages CRUEL REALITY
you can help farm animals. www.idausa.org. of meat, milk, cheese and egg products. The
Cages and crates packed with closely-confined
• Start a campaign in your area with leafleting, packages might even have a serene drawing of
animals make for a lifetime of misery, denying
tabling or other educational outreach about happy animals and green rolling hills, or a story
them the most basic experiences like normal
veganism. about the pleasant lives of the animals on that
movement, foraging and nesting behaviors,
farm. Yet, the real stories are heartbreaking and
• Plan an event or activity to get people interested and even sunlight and fresh air. Painful proce-
filled with unimaginable cruelty. If we took the
in veganism, such as a public lecture, cooking dures like de-horning, de-beaking, and castra-
demonstration, feed-in with vegan food samples, time to learn more about what is really happen-
tion are performed without anesthesia. Injuries,
leafleting, tabling, library exhibit, or street theater ing on the “farms” and the processing lines, we
social stress, and death are the norm. Most
performance. might find ourselves making very different food
animals are slaughtered before they reach one
• Host a vegan potluck. Connect with your commu- year of age.
nity to show them how good vegan food can be. While touted by agricultural corporations as effi-
THE REASON FOR Animals sick with disease and too weak to walk

This can be ongoing monthly. cient and cheap food production, modern food
are dragged or hauled to slaughter and end up
• Students: join or start a vegan club in your school
animal production facilities are actually places of
on our plates. The beaks of tiny chicks, more
and plan an event that will educate people about systematic animal abuse, breeding grounds for
sensitive than fingers, are sliced off their tiny
the benefits of a vegan diet. Write a paper on disease and a major threat to the environment.
faces with a hot knife without anaesthetic or
veganism, hand out vegan literature at a college
post surgical care.
campus or help get vegan meals into your school’s Below: So called “free-range” production where chickens are

compassion in action
cafeteria. over-crowded, never scratch the earth or feel the sun. Aside from the many physical cruelties
• Always be respectful and polite when talking about of farm operations, animals also suffer
veganism. We want to win people over and show the psychological effects of living in
them how positive the vegan lifestyle can be. these unnatural, agonizing conditions
and often exhibit self-destructive
protect the Earth
In Defense of Animals preserve your Health
Right: Separated from
3010 Kerner Blvd. San Rafael, CA 94901
prevent Animal Cruelty her mother at birth,
a female dairy calf
phone: 415-448-0048 fax: 415-454-1031 chained at the neck
stands alone in the
e-mail: ida@idausa.org snow. She will be raised
www.idausa.org on a bottle soy formula
In Defense of Animals and never drink her
mother’s milk.
Responsibly printed on recycled paper with soy-based ink.
endangering our earth
healthy choices
Plant-based diets—including vegetables, fruits,
What we put into our bags at the grocery store Over half the total amount of fresh water whole grains, and legumes—offer an abundant,
actually has more environmental impact than consumed in the U.S. goes to irrigate land diverse selection of nutrient-rich foods to choose
whether we bring our reusable shopping bag to grow feed for livestock. It takes less water from, are high in fiber, phytochemicals, and
or drive a hybrid to the store. According to to produce one year’s worth of food for a antioxidants, have no cholesterol and almost no
a 2009 study by environmental advisers to completely plant-based diet, than to produce saturated fat (with the exception of coconuts and As you are making your compassionate transi-
the World Bank, animal agriculture releases one month’s worth of food for a diet with animal palm oil). According to numerous studies, plant- tion, IDA is here to help and support you. From
51% of all human caused greenhouse gas products. Additionally, the millions of tons of based diets have been shown to lower the risk easy, delicious recipes to a vegan starter kit, IDA
emissions. A United Nations Food and Agri- waste produced by these massive farm animal of many diseases including heart disease, stroke, offers a variety of free materials to help you start
culture Organization report released in 2006 populations pollutes our lakes, rivers, and cancer, diabetes and obesity. enjoying a plant-based diet. By going vegan
revealed that animal agriculture causes more groundwater. you join hundreds of thousands of people
greenhouse gas emissions than all the world’s The American Dietetic Association states, across the globe who have decided that they
transportations combined. DEFORESTATION “…appropriately planned vegetarian diets, can and will improve the world by simply alter-
including total vegetarian or vegan diets, are ing what they eat.
“Livestock are one of the most significant Animal agriculture destroys thousands of acres
contributors to today’s most serious envi- healthful, nutritionally adequate, and may
of forests that help purify the air, reduce carbon Veganism is about celebrating life by taking care
ronmental problems,” says U.N. Food and provide health benefits in the prevention and
dioxide, and are home to many species of of your health and the health of our planet, and
Agriculture Organization official Dr. Henning treatment of certain diseases. Well-planned by protecting the lives of the animals that share
animals, birds, and plants. It is estimated that
Steinfeld, senior author of the report. vegetarian diets are appropriate for individu- our world. Make the commitment. Go Vegan.
one acre of trees is preserved each year by
every individual who switches to a completely als during all stages of the life cycle, includ-
Animal agriculture contributes to the global
plant-based diet. ing pregnancy, lactation, infancy,
greenhouse effect from the methane produced
by cows, deforestation of the rainforest to childhood, and adolescence, as
create land suitable for grazing and the Below: Over 500 million acres could be reforested in the U.S. well as for athletes.”
if we made large-scale dietary change to a plant-based diet.
enormous consumption of fossil fuel used
to operate the factory farms and slaugh- THE POWER OF ONE
terhouses. It takes 8 times as much fossil
Choosing to eliminate animal products
fuel to produce animal protein as it does
from your plate is one of the most
to produce plant protein.
powerful and effective things you can
do to fight the cruelties inflicted on
farm animals, to improve your own
When we think of eating green, we often health, and to help create a long-last-
think of locally produced food as being the ing, healthy environment. Your dollar
most ecological choice. However, a 2008 is your voice. Use it to purchase only
study in the Journal Environmental Science eco-conscious, cruelty-free products.
and Technology found that shifting just two
meals a week from meat and dairy products
to a vegan diet reduces more greenhouse
gasses than buying all locally-sourced food.