PPT 3701: KEUSAHAWANAN PERTANIAN

(AGRICULTURE ENTREPRENEURSHIP)

LECTURE 1

Why Must We Learn & Appreciate

Entrepreneurship?

BY: WAN MOHD MARZUKI WAN BAKAR

 “There is no genius in
entrepreneurs’ reality….
Its all about diligent, patient,
passion and hard work…”
 The Philosophy Behind
“Being at the right place at the right time can only
happen when you keep moving toward the next
opportunity”
- Arthur Pine quote

“The entrepreneur always searches for change,

responds to it, and exploits it as an opportunity”
- Peter F Drucker quote

“As long as you're going to be thinking anyway, think

big”
- Donald Trump quote
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 The Philosophy Behind

“Saya asal daripada tidak ada apa-apa.

Apa yang saya tidak tahu saya belajar,
minta tolong daripada orang. Saya tidak
malu. Saya bukannya mencuri. Saya usaha
sendiri”

- Tan Sri Syed Mokhtar Al-Bukhary,

Mingguan Malaysia, 17 Oktober 2004
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 Why?... What is/are the
relationship(s)?

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 Definition
• Entrepreneur- a person who has possession of a
new enterprise, venture or idea and assumes
significant accountability for the inherent risks and
the outcome

• Entrepreneurship- the act of being an entrepreneur,

which is a French word meaning "one who undertakes
innovations, finance and business acumen in an effort
to transform innovations into economic goods“
- (http://en.wikipedia.org/wiki/Entrepreneur, 2010)

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 Definition
• Entrepreneur- an individual who takes initiative to
bundle resources in innovative ways and is willing to
bear the risk and/or uncertainty to act

• Entrepreneurship- the process of creating something

new with value by devoting the necessary time and
effort; assuming the accompanying financial, physic,
and social risks and uncertainties, and receiving the
resulting rewards of monetary and personal
satisfaction
- Hisrich, R. D., Peters, M. P., and Shepherd, D. A., 2010.
“Entrepreneurship 8th Ed.”, McGrew-Hill Education (Asia)

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 Entrepreneurship Theory
• Entrepreneurs cause entrepreneurship
– Entrepreneurship is a function of the entrepreneur:

E  f (e)
– Entrepreneurship is the interaction of skills related to
inner control, planning and goal setting, risk taking,
innovation, reality perception, use of feedback,
decision making, human relations, and independence

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 Text Books’ Recommended

1. Hisrich, R. D., Peters, M. P., and Shepherd, D. A.,

2010. “Entrepreneurship 8th Ed.”, McGrew-Hill
Education (Asia) (MPH Bookstore)
2. Kuratko, D. F., 2009. “Introduction to
Entrepreneurship 8th. Ed.”, South-Western
Cengage Learning
3. Syed Mokhtar alBukhary, A Biography (2012)

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