Advantages of SOAP

Simplicity :- Soap is too simple

Portability: – SOAP is platform independent and language independent. That is

SOAP can used in any languages.

Firewall friendliness: – SOAP model tunnels easily in the HTTP get/response

model, SOAP can tunnel simply over existing firewalls and proxies, without
modifications to the SOAP protocol, also we can use the existing infrastructure.

Use of open standards: – SOAP use different transport protocols. The standard
stacks use HTTP as a transport protocol and other protocols like JMS and SMTP
are also usable.

Interoperability

Universal acceptance: – Cost of implementing SOAP will be a small price to pay for
universal interoperability

SOAP is Versatile:- It permits different transport protocols. The standard stacks

use HTTP as a transport protocol, but other protocols are also usable (e.g. SMTP,
RSS).

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SOAP is highly flexible: – It support different applications and operating system.It
permits a standard object invocation protocol built on Internet Standards using
HTTP as the transport & XML for data encoding.

SOAP helps to create an extensible protocol & payload format that can evolve
over time.

No distributed garbage collection, type safety or versioning.

No bi-directional HTTP communication.

No message box-caring or pipeline processing.

No Object by reference.

No Object activation.

SOAP works on existing Internet Infrastructure. (Routers, firewalls,proxy servers

etc)

A program needs only to know how to format a SOAP request.

A programmer should be able to implement SOAP in a couple of days in any

programming language as long as the client sends a valid SOAP request.

Disadvantages of SOAP

Too much reliance on HTTP

Statelessness

Serialization by value and not by reference:- When relying on HTTP as a transport

protocol and not using WS-Addressing or an ESB, the roles of the interacting
parties are fixed. Only one party (the client) can use the services of the other.
Developers must use polling instead of notification in these common cases.

Slow: – Soap is considered as competing middleware technologies like COEBA,ICE

etc. Because SOAP use as XML format also it is too slow. In small message

2
servicing this disadvantage is not a big issue. For solving the above problem SOAP
introduced Message Transmission Optimization Mechanism.

CAMAY SOAP

On October 31, 1837, William Procter from England and James Gamble from
Ireland, founded Procter & Gamble in Cincinnati, Ohio. Procter was a candle
maker and Gamble was a soap maker. They had married two sisters, Olivia and
Elizabeth Norris, whose father persuaded them to become business partners.
When they launched their sales of candles and soap in 1837, they had 14
marketplace competitors. But by 1859, Procter & Gamble achieved $1 million in
sales. Camay Soap was one among a long line of products made by Procter &
Gamble, and one of more than 30 different types of soap.

Camay Soap Launched

3
In 1924, Procter & Gamble established a market research department to study
consumer trends. At the time, there was growing demand for perfumed soap. The
company introduced Camay Soap in 1926. Camay was the company’s response to
consumer demand.

Brand Management

In 1931, a Procter & Gamble executive named Neil McElroy had been assigned to
handle advertising for Camay Soap. McElroy wrote a memorandum outlining the
need for what became brand management, whereby individual Procter & Gamble
products would be distinguished from one another for marketing purposes. At the
time, Ivory Soap was the company’s flagship brand.

Over the years, Camay Soap was the subject of numerous print ads and also had
several famous advertising slogans, two of which were “You are in a beauty
contest every day of your life” and “You’ll be lovelier each day, with fabulous pink
Camay.”

Camay Brides

Camay Soap was promoted through advertisements featuring real-life brides

called “Camay Brides.” The ads showed the brides in their wedding gowns. The
point of the ads was to suggest that Camay Soap made them “lovelier every day.”
A 1938 bride named Jeanne Hines recalled receiving $1 and a box of Camay Soap
in payment for her endorsement.

Global Success Story

Camay Soap became a global success for Procter & Gamble, selling in more than
60 countries throughout the world. Camay Soap was launched in the United
Kingdom in 1958 and was the first brand launched by Procter & Gamble Egypt in
1986.

CHANDRIKA

4
HISTORY

For more than 75 years, Chandrika has been the beauty secret of millions of
women the world over. Today, it is one of the most trusted brands in South India,
with its pure Ayurvedic ingredients known to cure skin problems and give Clear,
Flawless skin, naturally. Made with 85% pure coconut oil and authentic Ayurvedic
tailas, Chandrika is safe and effective.

A little on the legacy of Chandrika – Chandrika is the world’s first Ayurvedic soap
and was launched in 1940 by C R Kesavan Vaidyar, an Ayurvedic practitioner from
Irinjalakuda, Kerala. He had the breakthrough idea of using real ayurvedic
ingredients in daily use products such as soaps. After years of research, he
developed a fantastic product which was safe, and protected consumers from
skin problems. He called it Chandrika.

The brand was positioned as a good family soap and consumers loved the fresh
fragrance and the skin protecting ayurvedic benefits of the brand. Popularity
spread through word of mouth and Chandrika soon became a household name.
As the years passed, Chandrika gained strong traction in Kerala and Tamil Nadu
and in other parts of the country as well.

Based on Chandrika’s equity and potential to grow, Wipro acquired marketing

rights for Chandrika in 2004. In the last 10 years, Chandrika has grown to become
the leader in the Natural Soap space in Kerala and a significant brand in Tamil
Nadu, Karnataka and Maharashtra.
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Chandrika Original Soap for Clear, Blemish Free Skin

This is Chandrika’s iconic Ayurvedic soap. Regular consumers swear by the

efficacy of the soap. Chandrika is the only soap in the world which has such a high
level of food grade coconut oil. The soap formulation has not changed since 1940
and it is still made by hand, mixing coconut oil with all the other ayurvedic tailas
like Palmrosa Oil, Lemon Peel oil, Sandal Wood Oil, Wild Ginger Oil, Orange Oil
and Patchouli Oil. With regular use Chandrika protects from common skin
problems like Pimples, dark spots, rashes, pigmentation etc. The result – Clear
Blemish free skin, naturally! Chandrika Glycerine Bathing Bar for Clear,

DOVE SOAP

You really can’t talk about the state of soap, cleansers, or personal care products
without mentioning Dove. A company that sells more soap than any other, Dove
has become synonymous with the soap bar in the same way that Kleenex is
synonymous with tissues – you just can’t separate one from the other. Despite
their late start in soap development relative to other leading beauty brands (the

6
company was founded in 1957), Dove proved to be ahead of its time in the
cleaning department.

Developing a soap that did not dry skin, but rather moisturized it, Dove quickly
carved itself out a piece of the soap market, gaining consumer trust with their
high quality and reliable products. Dove would gradually build its product
catalogue and apply their same research and development skills to other areas of
personal care. Dove now develops many different kinds of personal care products
which fall into five distinctive categories:

Washing and Bathing: Beauty Bar, Liquid Soaps, Body Wash.Skin Care:
Moisturizing, Dry Skin Care, Body Lotion, Face Wash.

Antiperspirant Deoderants: Antiperspirant Deodorant Spray. Roll-On

Antiperspirant Deodorant.

Hair Care: Shampoo, Conditioner, Hair Oil, Dry Hair Treatment, Hair Fall
Treatment Anti-Dandruff Treatment, Damaged Hair Care, Shampoo for
Dry/Damaged Hair.

Dove Collections: Dove Go Fresh, Purely Pampering, Dove Elixir Oil, Dove Oxygen
Moisture.

Dove Products

One thing you may note in examining Dove’s line of products is that absent are
any sort of makeup or cosmetics supplements. This is because Dove believes in
helping consumers embrace the bodies that they have, and does not encourage
the use of cover-ups, makeups, or concealers. This mindset led to the 2004 launch
of the Dove Campaign for Real Beauty. A worldwide marketing campaign
designed to celebrate the bodies of women of all sizes and types, Dove’s Real
Beauty campaign has been carried on to this day in the form of advertisements,
videos, workshops, sleepover events, and more.

The campaign represents another instance in which Dove has proven to be ahead
of its time (in addition to their revolutionary soap). While many companies
embrace the social issues of the modern day for the sake of public relations, Dove
7
not only embraced the ‘beauty at any size’ and ‘body positivity’ mantras before
they hit the mainstream, but helped to grow them.

This successful and universally celebrated campaign has helped the Dove brand
grow to unprecedented heights – the company continues to achieve new
milestones all the time. Before we look at the future of Dove, however, we’re
going to examine the past, here in our Dove Company History and Review feature.
There’s no telling how high this Dove can soar!

THE HISTORY OF DOVE EXPLAINED

From the very beginning, Dove attempted to stand out in the personal care scene
rather than blend in. Lever Brothers’ Dove Beauty Bar hit the market in 1957,
representing the first Dove-branded foray into the soap market. Dove’s soap
advertisements reflected these moves to stand out, boasting that Dove soap was
‘much better for your skin’ than regular soap due to its mildness and its content
of ‘one-quarter cleansing cream.’ Dove advertisements even included taglines
such as ‘Suddenly soap is old-fashioned!’ and ‘Dove creams your skin while you
wash’.

Additionally, Dove’s bars of soap took on a unique, curved shape while Dove
packaging featured simple and elegant coloring surrounding the now iconic Dove
bird logo. This made for easy brand recognition and distinction within the minds
of consumers – Dove quickly succeeded in establishing itself is an innovator and
outsider in the world of soap.

In terms television advertisements, which were a fairly new marketing outlet in

the 1950’s, Dove displayed cream being poured into the Dover bar in order to
illustrate the moisturizing quality of the soap. The Dove Face Test Campaign was
another early marketing campaign of Dove’s, in which advertisements displayed a
woman who washed half of her face with generic soap and half of her face with
Dove soap. The half washed with Dove soap would, of course, display a clear,
clean, and moisturized complexion while the non-Dove side was dry and featured
soap residue.

Modern Dove Face Test Advertisement

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The 1960’s saw the expansion of Dove to several different international markets,
as well as an evolution of sorts of Dove’s advertising campaigns. Dove responded
to the climate of the times by developing ads that empowered women. The 60’s
saw a new wave of feminism hit the United States, with women displaying a
newfound willingness to enter the workforce. Dove used its first “Real Women”
tagline in a number of ads which featured mock hidden-camera testimonials of
professional women heaping praise onto Dove products.

As the 20th century progressed, so too did Dove’s catalogue as the company
incorporated more complex and specialized products designed to sufficiently
cover every end of personal care. In terms of skin, Dove would introduce
moisturizers and dry skin care, among other products. In the 1980’s, the company
developed specialized hair care treatment for dry or damaged hair, as well as hair
oils. This Dove become a global leader in bath time hair care to supplement their
skin and soap dominance.

Dove Cream Advertisement

The Advertisements would similarly evolve, as Dove progressed and continued to

empower women, using the famous tagline of ‘I Am Woman, Hear me Roar,’ as
well as ‘A woman’s place, we all know, is wherever she wants it to be.’

The 1990’s saw Dove undergo a global product roll-out to over 80 countries, as
well as an expansion of Dove’s product catalogue. For starters, Dove began to
branch out by producing different kinds of shampoos, deodorants, and cleansers.

The company made it a conscious goal to cover the full range of skin and hair
cleaning, and did so effectively by introducing products that exhibited the same
moisturizing qualities as their patented Dove soap bars.

Finally the 2000’s ushered in the modern Dove era, with even more new and
exciting products released and the previously mentioned Dove Real Beauty
campaign launched, which leads us to…

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DOVE’S CAMPAIGN FOR REAL BEAUTY

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The acclaimed and groundbreaking ‘Real Beauty’ campaign by Dove initially came
about as a result of internal research by Dove and associates which indicated that
just 2% of women consider themselves to be beautiful. This shocking statistical
revelation has been buffered by a Dove advertisement which drove home the
same message. In a viral Dove video advert, a sketch artist drew two pictures of
the same women based on their self descriptions, as well as description by a third
party.

In each case, the sketch based off of the third party description was more
flattering than that of the one based off of the self description.

Responding to their findings, Dove decided to launch a campaign that promoted

self-confidence, as well as the promotion of realistic beauty standards. The goal of
the campaign in the words of Fernando Machado, global brand vice president for
Dove Skin is “to create a world where beauty is a source of confidence and not
anxiety.” The first stage of the campaign saw global billboard advertisements
featuring regular women, not models, whom folks were encouraged to vote on
whether or not they were “fat or fab,” for example.

The votes were updated in real time on the billboard, which were generally
overwhelmingly positive – encouraging real women in the real world. A series of
mini-documentaries designed to promote realistic beauty standards would follow,
the first of which was titled “Daughters.” The film featured mothers and
daughters being interviewed regarding perceptions of beauty and the beauty
industry, and was a rousing success, resonating around the beauty world as well
as in the mainstream.

Dove Real Beauty Advertisement

However, the campaign has been polarizing to say the least. A number of media
outlets pointed out the perceived hypocrisy on the part of Unilever, which has
found great success in marketing skin-lightening supplements under different
brands. It must be noted, however, that Dove is essentially its own entity, unable
to control the actions of different companies and brands. Ultimately, Dove has

10
received a mixture of praise and criticism that has been consistent with the
political leanings of the entities which have given it.

As the Huffington Post accurately pointed out, we will have to wait until a
generation of young women raised through this prominent message grows up to
see its ultimate results. One thing’s for sure, however: Dove’s Real Beauty
Campaign has left a serious imprint on the world, and has done an excellent job of
raising awareness for this important issue as well as for the Dove brand. Dove has
experienced tremendous growth throughout the course of this campaign, and
doesn’t appear likely to slow down anytime soon.

DOVE BODY WASH AND BEAUTY BARS REVIEW

Dove Beauty Bar

Now that we’ve covered the history and optics surrounding Dove, it’s time to dive
head first into Dove’s incredible line of products! We will begin, fittingly, with
Dove’s Body Wash and Beauty Bars. The flagship offering of Dove, the beauty bar
still uses 1/4 moisturizing cream (as it did in its original formula) to provide softer,
smoother, healthier-looking skin that feels as great to boot. The taglines haven’t
changed either, as Dove still boasts that the beauty bar doesn’t leave skin dry as
competing bars of soap do.

The Dove Beauty Bar is the most popular consumer bar of soap in the world, and
for good reason – the results and reputation speak for themselves. Dove’s Beauty
Bar for Sensitive Skin and Pink Beauty Bar compliment the original Beauty Bar
nicely – with Dove, there’s truly something for everyone looking for a bar of soap.

Meanwhile, for those who do not favor the traditional bar of soap, Dove offers a
variety of liquid body washes. Dove Deep Moisture Deep Wash is one of the most
popular Dove Body Washes, as it uses NutriumMoisture technology to deliver
nourishment to the skin, moisturizing just as well as Dove’s Beauty Bars. Dove
Sensitive Skin Body Wash and Men + Care Body Wash help round out Dove’s body
11
wash line, which is threatening to overtake the beauty bars in popularity – no
small feat!

DOVE SKIN CARE REVIEW

Dove Cream Oil

Recognizing that skin care begins but doesn’t end with a bar of soap, Dove has
developed an entire line of outside-the-bath skincare products designed to
promote healthy, clear skin. For starters, Dove Cream Oil Body Lotion uses real
shea butter to reveal silky, smooth, and healthy skin. The oil lathers and
penetrates the skin in order to create a moisturizing effect that works and lasts.
Dove Cream Oil Intensive Body Lotion, on the other hand, uses a blend of
nourishing oil and hydrating cream in order to sooth dry skin and promote
moisture and skin health. Either lotion is a great choice if you’re looking to
improve or maintain your healthy skin!

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DOVE ANTIPERSPIRANT DEODERANTS REVIEW

One of the best ways to keep yourself clean and smelling fresh? Stop the sweating
before it starts! Dove’s deodorant line is designed to accompany Dove cleansing
products in order to keep you protected and ready at all times. Dove Clinical
Protection is the company’s strongest deodorant offered and uses prescription-
strength wetness protection in order to soothe and condition skin. The formula
uses dermatologist-endorsed ingredients and owns a proven track record of
success.

Dove Dry Spray Antiperspirant is available in different types, such as soothing

chamomile, and provide up to 48-hours of protection in a convenient spray
package. Many soothing fragrances are offered, so you’re sure to find something
that you like. Finally Dove Go-Fresh Antiperspirant represents Dove’s standard
entry into the deodorant game. Go-Fresh is made to accommodate delicate
underarms and to help recover from shaving irritation – it is a true multi-purpose
deodorant!

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BABY DOVE PRODUCT LINE EXPLAINED & REVIEWED

It’s important to remember that a babies skin is a lot more sensitive than an
adults. This is largely due to their skin being thinner than ours and having less of a
protective acid mantle layer, due to their sebaceous and sweat glands being less
effective than an adults.

So as a result, babies and young children require skin care products that are
specially refined for their sensitive skin types. This means that they have to be
free of many of the harmful chemicals that so often have a negative effect even
on adult skin. Dove is a company that has always striven to produce the best
products for sensitive skin types – so it comes as no surprise that their Baby Dove
line is exceptionally well-suited to young and sensitive skin types. Let’s take a look
at what this line includes.

Firstly, we have the Baby Dove Tip to Toe Wash. This is an exceptionally effective
cleansing wash and helps to remove dirt and grime without drying out your child’s
skin. This also makes it suitable for adults with skin issues such as eczema or
psoriasis as it’s mild and soothing. It hydrates a lot better than the Baby Dove
Soap Bar in my opinion, but if you’re tight on cash, the soap bar will work just as
well.

Then comes the Baby Dove Nourishing Lotion or the Baby Dove Sensitive Skin
Lotion. I’m not sure how much of a difference there are between these products
(the ingredients lists look quite similar) but they’re both pretty effective
nonetheless. The lotion absorbs quickly and easily and will keep the skin feeling
hydrated throughout the day – even after just one application. It’s become my
preferred moisturizer at the moment, so I share it with my two year old!

The Baby Dove Diaper Rash Cream is a great product for when your child has
those uncomfortable diaper rashes and is keeping you up at night, crying over the
irritation. Simply apply a healthy dollop of the stuff to the affected area and wait
as it’s cooling, soothing recipe takes goes to work on the irritated skin. It also
helps to build up a light barrier, thus helping to prevent the onset of rashes in the
first place. A definite must have for young children who love running around a lot.

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Finally, we have the Baby Dove Baby Care Wipes. These are the quite the same as
most sanitary wipes – except that the formula is a little less heavy in terms of it’s
use of industrial chemicals. This means they’re safer than most conventional
sanitary wipes. However, I would recommend trying a few different brands of
child-friendly wipes as these aren’t flushable and you can find a cheaper
alternative that is just as effective. So don’t stress too much about these – but
they do smell really great and are quite effective as a makeup remover as well. So
approach them with an open mind.

DOVE HAIR CARE REVIEW: SHAMPOO, CONDITIONER, DRY SHAMPOO, HAIR

MASKS, HAIR SERUM, AND MORE!

Dove Oxygen Moisture Shampoo

If you thought Dove doesn’t mess around while reading about their great line of
soaps and deodorants, just wait until you get a load of Dove hair care! Dove offers
a large number of shampoos, but in particular we would like to highlight Dove
Advanced Series Oxygen Moisture Shampoo. Using lightweight, oxygen-fused
ingredients, Dove Oxygen Moisture cleanses the hair while adding natural-looking
volume, making for a natural, healthy looking head of hair.

Moving on to Dove Conditioners we have Dove Nutritive Solutions, which

instantly detangles hair in order to improve manageability and cleanliness. The
conditioner makes hair softer and smoother by using Dove’s Pro-Moisture
Complex, which is designed to promote hair health and appearance.

Dove Advanced Hair Series Intense Restoration Mask helps coarse, naturally curly
hair in the form of a simple, convenient treatment. The nutrients, protein, and
buriti oil within the mask moisturizes and soothes in order to create a more
healthy, attractive head of hair. Next up, Dove Advanced Hair Series Supreme
Crème Serum provides a hair care treatment in a convenient, on-the-go package!

HAMAM

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The History of Hamam (Turkish Bath)

The hammam, also known as the Turkish hammam or Turkish bath, is the Middle
Eastern variant of a steam bath, which can be categorized as a wet relative of the
sauna. Although the first hammams originated in Arabia, and bath culture was a
central part of Roman life, Turkey popularized the tradition (and is most often
associated with it) by making hammams available to people of all statuses.

What is it like?

The hammam ritual is rather simple, but it does involve several steps--all aimed at
cleansing and relaxing--which many modern-day hammams still utilize. Typically,
the treatment lasted a set period of time, but visitors were free to lounge in the
cooling areas for as long as they liked.

1. Relax and Prepare

As you enter the camekan, or entrance room, there are areas for changing and a
place to have a cup of tea or a cold drink before or after the bath.

15
2.Adjust to the warmth

Before you encounter water, the specialist will bring you to a transition area, the
iliklik, or intermediate room, where you receive your towels and adjust to the
heat.

3.Full Body Scrub and Soap Massage

From there you enter the hararet, or hot room, which houses the large marble
belly or navel stone. Bathers, arranged on marble slabs around the fountain,
alternate basking in the high humidity and being vigorous and thoroughly
scrubbed by an attendant. Following the scrubbing, there is an application of
special soap (including shampoo, if requested).

Structure of Hamam

The sicaklik (also known as the hararet, caldarium or hot room) is a large marble-
tiled room with a Göbek tasi (marble slab called a belly or navel stone) raised in
the center, surrounded by alcoves of corners and benches. This is where
individuals relax enjoying the skin-softening humidity, and where the scrubs,
soaping and massages are administered.

LIFEBUOY

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HISTORY

Lifebuoy is a brand of soap marketed by Unilever. Lifebuoy was originally, and for
much of its history, a carbolic soap containing phenol (carbolic acid, a compound
extracted from coal tar). The soaps manufactured today under the Lifebuoy brand
do not contain phenol. Currently there are many variants of Lifebuoy.

Lifebuoy Soap Packaging. Photographed at the Museum in den Halven Maen, The
Netherlands

Advertising material for Lifebuoy Soap listing the products many uses. Includes
the tag line "Makes Health Infectious." The list includes the use of the product in
the bath, with an endorsement by an "eminent M.D.", around the house as a
general purpose cleaner, and in the kitchen as a drain cleaner.

Lifebuoy was introduced by Lever Brothers in 1895 in England. Originally a

carbolic soap containing phenol, different varieties were later introduced without
the medicinal carbolic smell, such as the coral-colored Lifebuoy during the late
1950s and Lifebuoy Minty Refresher in 1966.[1] Lifebuoy was one of the most
popular soaps in the United States from approximately 1923 to the mid-50's,[2]
when perfumed soaps took over the market. It was the best selling
medicated/health soap in North America until roughly 1951. It was well known for
its red and yellow packaging, red color and octagonal shape, as well as its carbolic
aroma. Sometime in 1951 or 1952, due to declining sales, Lever Bros.
experimented with adding perfumes to the soap, and made the changes
permanent in 1954. Earlier experiments in 1936, 1938, 1939 and 1940 also added
an artificial scent to the soap, but generally lasted only one batch. Sales, however,
continued to decline until 2006, when Lifebuoy was officially completely pulled
from the American market. Lifebuoy's popularity reached its peak between 1932
and 1948. After World War Two, when more materials were available and
rationing was over, other more appealing soaps began to take hold of the market.
Its popularity waned steadily through the 1950s. In the mid/late 1960's it saw a
popularity surge which would last through 1973. This was, in part, caused by the
introduction and success of Lifebuoy White in the American market. After this
decline, the Lifebuoy brand was seen less and less in the American market. It was
17
pulled from American shelves starting in 2003 and was completely phased out of
the American market by 2006. Sometime in 2008 or 2009, Unilever released
Lifebuoy Classic, a modern soap with retro packaging and a medicated scent
intended to be similar to that of the 1950s product. It saw novelty success but
was never embraced as a staple product in the American home. It is now primarily
manufactured as a gift intended to be reminiscent of A Christmas Story and is
currently sold in the official A Christmas Story website gift shop.

Although Lifebuoy is no longer produced in the US and UK, it is still being mass-
produced by Unilever in Cyprus for the UK, EU, US and Brazil markets, in Trinidad
and Tobago for the Caribbean market, and in India for the Asia market. Unilever in
Cyprus and Trinidad and Tobago is manufacturing the Red Lifebuoy Soap with a
carbolic fragrance, but as of 1976 it no longer contains phenol.[citation needed]
The Lifebuoy soap manufactured in India and Indonesia for other markets
including South and South East Asia has been updated to use red and other
colours with ‘modern’ aromas.[3]

Advert for Lifebuoy Soap from Animal Life and the World of Nature; A magazine
of Natural History (1903).

When the Philadelphia Phillies played at the Baker Bowl during the 1920s, an
outfield wall advertisement for Lifebuoy stated, "The Phillies use Lifebuoy". One
night a vandal added, "And they still stink".[4] Variations of the joke were also
employed by detractors of other losing teams.

The term "B.O.", short for "body odor", is often thought to have been invented by
Lifebuoy for an advertising campaign. It was actually coined by a company that

LUX

18
LUX is a global brand developed by Unilever. The range of products includes
beauty soaps, shower gels, bath additives, hair shampoos and conditioners. Lux
started as "Sunlight Flakes" laundry soap in 1899.

In 1925, it became the first mass-market toilet soap in the world. It is noted as a
brand that pioneered female celebrity endorsements.

As of 2009, Lux revenue was estimated at €1 billion, with market shares spread
out to more than 100 countries around the globe.

Today, Lux is the market leader in countries like Bangladesh, Brazil, India,
Pakistan, South Africa and Thailand

Developed by Unilever, Lux (soap) is now headquartered in Singapore.

The brand was founded by the Lever Brothers in 1899 and now known as
Unilever.[2] The name changed from "Sunlight Flakes" to "Lux" in 1900, a Latin
word for "light" and suggestive of "luxury.”

Lux toilet soap was launched in the United States in 1925 and in the United
Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms,
including handwash, shower gel and cream bath soap.

Lux beginnings

Lux's early advertising campaigns aimed to educate users about its credentials as
a laundry product and appeared in magazines such as Ladies Home Journal. By the
early 1920s, it was a hugely successful brand and in 1924, the Lever Brothers
conducted a contest that led them to a very interesting finding: women were
using Lux as toilet soap.

Introduced in the United States in 1924, Lux became the world's first mass market
toilet soap with the tagline "made as fine as French Soap". In the first two years of
launch, Lux concentrated on building its beauty soap credentials. Advertisements
offered consumers "a beauty soap made in the French method" at an affordable
price, with the promise of smooth skin.

19
Made with fine-texture, rich in fragrance, and manufactured using a method
created in France, the first Lux toilet soap was sold for 10 cents apiece.

This era saw key launches of LUX in the UK, India, Argentina and Thailand. The
brand concentrated on building its association with the increasingly popular
movie world, focusing more on movie stars and their roles rather than on the
product. In 1929, advertising featured 26 of the biggest female stars of the day,
creating a huge impact among the movie-loving target audience. This was
followed by Hollywood directors talking about the importance of smooth and
youthful skin. This pioneered the trend of celebrity product endorsements.

In 1931, Lux launched a campaign with older stars, "I am over 31". The series of
print ads had stars talking about preserving youthful skin. Lux also launched
campaigns featuring interviews with stars and close-ups of stars, bringing to life
the '9 out of 10' idea

Lux Romancing the consumer, Deanna Durbin

Using movie stars as role models, Lux's strategy was to build relevance by looking
at beauty through the consumer's eyes. While still retaining the star element, the
focus shifted to the consumer and the role of the brand in her life.

Advertising commercials showed ordinary looking women with direct references

to leading ladies from the movies such as Deanna Durbin and Deborah Kerr.

Lux Romancing the brand

In the 1960s, advertising was shifted to product stories and the romanticising of
brand through its "sensorial & emotional" dimensions. This was the era of 'the
film star feeling' and the 'Golden Lux', featuring stars such as Sandra Dee, Diana
Rigg and Samantha Eggar, Audrey Hepburn, Cyd Charisse, Debbie Reynolds, Kim
Novak, Doris Day and Barbara Rush.

The bathing ritual, the 'fantasy' element that has been the imagery of Lux, was
created in this era. The brand also moved forward with launching LUX in the
Middle East, entering a more conservative market.

20
Reflecting the shift in beauty trends in the 1970s, the Lux stars stepped down
from their pedestals and were portrayed as multi-faceted women with natural,
wholesome beauty that the ordinary consumer could relate and aspire to. The
executions were more of 'a day in the life' of the stars with focus on their 'natural
beauty'. Stars included Brigitte Bardot and Natalie Wood.

Establishing itself as the beauty soap for stars and beautiful women, the 1980s
emphasised the importance of skin care – the first step to beauty. Lux was
launched in China at this time. Sophia Loren, Raquel Welch and Cheryl Ladd were
some famous celebrities used during this time.

In India, Bollywood actresses such as Sharmila Tagore, Hema Malini, Parveen

Babi, Sridevi, Madhuri Dixit, Rani Mukerji, Aishwarya Rai, Katrina Kaif, Amisha
Patel, Kareena Kapoor, Asin and Deepika Padukone have endorsed Lux soap.

In the 1990s, Lux moved from generic beauty benefits to focus on specific
benefits and transformation. More emphasis on functionality and variant
associations with different skin types as well as mention of ingredients. The
communication was far more regional specific and localised, using in Brazil stars
like Malu Mader and Debora Bloch.

This period launched product brand extensions Shower Cream and Gels and Lux
Super Rich Shampoo in Japan and China.

Lux Style Awards

In 2002, Pakistan created the Lux Style Awards to celebrate the Pakistani film
industry.In early 2000, the focus shifted from specific skin benefits to a stronger
emotional space. The brand provided the link between the aspirational role
models and real life with the campaign, 'Lux brings out the star in you'. The
benefit was now more than just beauty, it was also about the confidence that
comes from beautiful skin.

In 2005, Lux encouraged women to celebrate and indulge their femininity with
the "Play with Beauty" philosophy, with stars like Aishwarya Rai. The brand also
connected with consumers to take a more 'active' stance on beauty.

21
From 2008, building off the brand's root strengths, focus has shifted to beauty (vs.
femininity), appealing to consumers' fantasies and aspirations. Lux believes that
'beauty is a female instinct that shouldn't be denied' and showcases the pleasure
that every woman enjoys from using her beauty, encapsulating that idea in a
simple phrase: Declare your beauty.

Today, Lux products are manufactured at 71 locations with more than 2000
suppliers and associates providing the raw materials. It has key markets in the
developing countries like Brazil, Pakistan, China, Bangladesh and South Africa, and
is a market leader in for soap bars in India, Pakistan, Brazil, Saudi Arabia,
Bangladesh, Thailand and Vietnam.

MEDIMIX

Medimix is a popular Indian brand that makes a wide range of Ayurvedic skincare
products. It is marketed by Cholayil, a Chennai-based company. Medimix soaps
are a complete hair-to-toe care solution for all your skin problems.

This herbal brand offers a wide range of soaps, hand washes and face washes to
suit different skin types. Their products have Ayurvedic ingredients that can cure
boils, acne, and many other skin problems.

Top 10 Medimix Soaps:

1. Medimix Classic Soap:

This herbal soap effectively cures pimples, body odour and skin infections. It is the
largest-selling Ayurvedic soap in the world. Handmade, it is clinically proven and

22
is formulated with the goodness of 18 herbs. This can treat different types of skin
problems. However, this shows amazing results for treating pimples and acne.

2. Medimix Sandal Soap:

This new Medimix soap contains the goodness of sandal and eladi oil that are
effective in treating skin blemishes. Sandal oil and an ayurvedic formulation of
eladi oil helps in removing blemishes, dark spots and other pigmentation. Regular
use gives you clear, blemish-free, fresh and glowing skin. This luxurious sandal bar
contains a very rich fragrance and lathers really well resulting in easy application.

3. Medimix Transparent Soap:

Medimix Transparent Soap comes in the form of a transparent green bar. It

boasts of a natural and fresh fragrance with a superior lather formula. It makes
your skin super soft and smoother with its unique combination of purest and
finest grade of vegetable glycerin.

It also has an ayurvedic infusion of lakshadi oil that moisturizes your skin and
reduces itchiness and cracks due to dryness. It is the best soap for people with dry
skin or dryness caused by winter seasons. A traditionally handmade soap, it’s 100
% ayurvedic.

4. Medimix Deep Hydration Soap:

This Deep Hydration Medimix soap nourishes dry skin and makes it soft, supple
and moisturized. This contains the natural goodness of lakshadi oil, aloe vera and
glycerin. It can lock in moisture and keep your skin hydrated for long. Use it daily
for best results. It is available only as a 100 gm bar.

5. Medimix Ayurvedic Soap:

This ayurvedic soap has 18 herbs that provide protection against various skin
problems. This will give you relief from pimples, body odour and skin problems. It

23
is the world’s largest-selling ayurvedic soap that is traditionally handmade. This is
clinically proven to cure a wide range of skin issues.

6. Medimix Glowing Skin Soap:

Medimix Glowing Skin soap is traditionally handmade soap which combines the
goodness of 18 natural products. It is a light transparent orange-coloured bar that
smells like a sandal with eladi infusion. Eladi oils and sandal reduce blemishes,
dark spots and other pigmentation marks. This is suitable for all skin types and has
excellent moisturizing properties.

This budget-friendly soap bar will bring a good bathing experience to you every
day. It’ll leave a lingering fragrance of sandalwood oils and make your skin feel
soft and supple at the same time keeping it fresh throughout the day. It doesn’t
have any side-effects such as dryness or roughness. This also nourishes and
lightens the skin complexion with regular usage. It does not contain any animal
fat.

7. Medimix Ayurvedic Face Wash:

It is a pale transparent green colour gel. Its rich herbal scent protects your skin
from pollution and harsh conditions. Medimix Ayurvedic Face Wash contains
turmeric, aloe vera and neem to gently cleanse and rejuvenate your skin. This
gives your skin a healthy glow, reduces inflammation, improves complexion and
enhances it texture. This shows good results on oily skin and effectively cures
pimples, acne and breakouts. It comes in a travel-friendly plastic tube that cleans
the face and controls excess sebum.

MYSORE SANDAL

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Mysore Sandal Soap is a brand of soap manufactured by the Karnataka Soaps and
Detergents Limited (KSDL), a company owned by the Government of Karnataka in
India. This soap has been manufactured since 1916 when Krishna Raja Wadiyar IV,
the king of Mysore set up the Government Soap Factory in Bangalore.[1] The
main motivation for setting up the factory was the excessive sandalwood reserves
that the Mysore Kingdom had which could not be exported to Europe because of
the First World War.[1] In 1980, KSDL was incorporated as a company by merging
the Government Soap Factory with the sandal oil factories at Shimoga and
Mysore.[2] Mysore Sandal Soap is the only soap in the world made from 100%
pure sandalwood oil.[1] KSDL owns a proprietary Geographical indication (GI) tag
on the Mysore sandal soap which gives it intellectual property rights to use the
brand name, to ensure quality and also prevent piracy and unauthorised use by
other manufacturers.[3] In 2006, Mahendra Singh Dhoni, the Indian cricketer was
selected as the first brand ambassador of the Mysore Sandal Soap.[4]

An advertisement for Mysore Sandal Soap in English magazine "Justice" published

in Madras Presidency (August 30, 1937).

In the early 20th century, the Mysore Kingdom in India was one of the largest
producers of sandalwood in the world. It was also one of the major exporters of
the wood, most of which was exported to Europe. During the First World War,
large reserves of sandalwood were left over because they could not be exported
due to the war. In order to make good use of these reserves, Nalvadi Krishnaraja
Wodeyar, the king of Mysore established the Government Soap Factory in
Bangalore. This factory, which was set up in 1916, started manufacturing soaps
under the brand-name Mysore sandal soap using sandalwood oil as the main
ingredient. A factory to distill sandalwood oil from the wood was set up at Mysore
in the same year. In 1944, another sandalwood oil factory was set up at Shimoga.[
After the unification of Karnataka, these factories came under the jurisdiction of
the Government of Karnataka. In 1980, the Government decided to merge these
factories and incorporate them under a company named Karnataka Soaps and
Detergents Limited. Sharabha, a mythological creature having a body of a lion and
the head of an elephant, was chosen as the logo of the company. This was
because the creature represents the combined virtues of wisdom, courage and
25
strength and symbolizes the company's philosophy.The company has since
diversified and manufactures incense sticks, talcum powder and detergents; apart
from soaps.

As of March 2006, the Mysore Sandal Soap held a 6500 tonne share among the
450 thousand tonnes of soap produced and marketed annually in India.[4] The
KSDL's soap factory in Bangalore that manufactures the Mysore Sandal Soap is
one of the largest of its kind in India having an installed capacity to produce
26,000 tonnes of soap per annum.[2] KSDL had sales of Rs 1.15 billion (about
$28.75 million) in the year 2004-2005 with the Mysore Sandal Soap having an
average monthly sale of about Rs. 75 million ($1.87 million). Traditionally, the
soap has not been marketed in a high-profile manner and only during the year
2006, M. S. Dhoni, the Indian cricketer was selected as the first brand ambassador
of the Mysore Sandal soap. Other marketing strategies being employed to market
this soap include a scheme where the distributors who meet the targeted sales
could enter a lucky draw where they could win silver or gold coins. About 85% of
the sales of this soap are from the South Indian states of Karnataka, Andhra
Pradesh and Tamil Nadu. Majority of the users of this soap are above forty years
of age and it is yet to gain more acceptance by the youth in India. Apart from the
regular, Mysore Sandal Soap, KSDL has also introduced the Mysore Sandal baby
soap to target this share of the market. However, KSDL is facing issues like
shortage ofsandalwood which has resulted in the company using only 25% of the
manufacturing capacity of its factory leading to a lesser production of soaps. The
main reason for this is the depletion of sandalwood reserves in the state of
Karnataka.

To overcome this, KSDL has also started procuring sandalwood by bidding in the
open market and is also considering importing the wood from other countries.[1]
The absence of a sustained sandalwood regeneration program has a taken a big
toll on sandalwood reserves in Karnataka. This is a great irony in a State that once
set up factories to use up its excessive reserves and wears two GI (geographical
indication) tags on its sleeve on account of its historic association with the
precious wood.

26
The company celebrated its 100 years on 10 May 2016. It planned a celebration to
commemorate the Centennial year, and included plans to introduce a "Mysore
Sandal Centennial" Soap to mark the occasion. Karnataka Soaps had an event on
10 May 2016 to commemorate the 100th year.

The makers of Mysore Sandal Soap launched on 4 November 2017, a new basket
of Soaps with brand name Mysoap in variants of Rose Milk Cream, Jasmine Milk
Cream, Orange Lime, Cologne Lavender and Fruity Floral. Each of the variant is
exclusively packed depicting the ethnic Indian woman in the traditional looks .
The Soap weighs 100gms.

PEARS

Pears transparent soap is a brand of soap first produced and sold in 1807[1] by
Andrew Pears at a factory just off Oxford Street in London, England. It was the
world's first mass-market translucent soap. Under the stewardship of Thomas J.
Barratt, A. & F. Pears initiated a number of innovations in sales and marketing.

Parody of Barratt's advertising

Andrew Pears, the son of a farmer, was born about 1770 in Cornwall and moved
from his native Mevagissey to London around 1787. He completed his
apprenticeship in 1789, established a barber's shop in Gerrard Street in Soho and
began to produce cosmetic products. At that time Soho was a high-end
residential area, and Pears' clientele included many wealthy socialites who took
pride in their appearance. The fashion among the wealthy of the period was for

27
pristine white complexions; tanned faces were associated with those who
laboured outdoors. Pears found that his powders and creams were frequently
being used to cover up damage caused by the harshness of the soaps and other
beauty products (many of which contained arsenic or lead) that were in general
use at the time. Pears began to experiment with soap purification and eventually
managed to produce a gentle soap based on glycerine and other natural products.
The clarity of the soap gave it a novel transparent appearance which provided a
marketing advantage. To add to the appeal, Pears gave the soap an aroma
reminiscent of an English garden.

During the nineteenth century, Pears built a large market for its soap in the
United States.

In 1835 when his grandson, Francis Pears, joined the business the firm was
renamed A & F Pears. After three years, Andrew retired leaving Francis in charge.
At The Great Exhibition of 1851 A & F Pears was awarded the prize medal for
soap. Production moved to Isleworth in 1862. 23-year-old Thomas J. Barratt,
sometimes referred to as the father of modern advertising, was appointed
bookkeeper in 1864. The next year Francis' son, Andrew, joined A. & F. Pears as
joint proprietor and ran the Isleworth factory. The same year Thomas married
Mary Pears, Francis's eldest daughter, and was set to running the administration
in London.

Thomas J Barratt's remarkable achievements are recorded in his own article and
under Marketing below.

Following Barratt's death in April 1914 Lever Brothers took a major shareholding
in A & F Pears.[4] The takeover process was completed in 1920[5] and marketing
and other secondary functions moved to Port Sunlight in north-west England, but
production continued at Isleworth.

In the mid to late 1950s each batch of soap, about 12 a day, was tested to ensure
the absence of excess alkali or free fatty acid. Production moved to Port Sunlight
in the 1960s when Unilever, successor to Lever Brothers, set up a cosmetic

28
development laboratory on the Isleworth site. A major fire on the site completely
destroyed the original factory.

A close-up of Pears soap

Pears soap was made using a process entirely different from that for other soaps.
A mixture of "tallow" and other fats was saponified by an alkali [a] in industrial
methylated spirits. After saponification was completed, the resulting glycerol was
left in the batch. Batches were made not in huge pans, but in small kettle-like
vessels. As soon as the translucent amber liquid had cooled enough to solidify it
was extruded into opaque oval bars that were cut into bath- or toilet-weight
tablets ready for beginning their long spell in the drying rooms (ovens). The hot
liquid soap fresh from the vessel had a total fatty matter (TFM) of 45% compared
with the TFMs of 70–80% usual in soaps made by the conventional method. The
TFM increased considerably as the alcohol content fell during drying.

The entire Pears plant was a small almost self-contained annexe at the rear of the
administration block. The plant was run by a handful of staff who not only had
experience of the specialised process, but had developed immunity to the effects
of breathing the alcohol-laden atmosphere in the building.

The concave shape of the soap is formed by shrinkage while the soap is drying,
and is not due to deliberate moulding.

Bars of soap produced in the factory come in two sizes: 75 g and 125 g.

Nowadays this soap comes in three colours: the classic amber, the green, and
mint (blue colour). Each variety has a unique aroma. The soap now comes in two
new sizes: 69 g and 119 g.

Recent changes to quality of ingredients used in the manufacturing process (see

"Changes to the Formula" below) have resulted in a noticeably different shape
(flatter rather than concave) and difference in scent with the classic transparent
amber bar. The aroma, which used to be a characteristically mild, spicy fragrance,
is now a very strong scent. In the UK the same has been noticed since 2009 with a

29
scent almost like coal tar and with a reduction in the moisturizing properties and
in a differently shaped bar.

The first famous marketing Pears soap campaign used Giovanni Focardi's most
famous statue named You dirty boy! exhibited at the Exposition Universelle de
Paris in 1878. The statue had so much success that Pears purchased the copyright
to produce copies as advertisements for their soap products. They were made for
shop counter displays in terracotta, plaster and metal.

From the late 19th century, Pears soap was famous for its marketing,
masterminded by Barratt. Its campaign using John Everett Millais's painting
Bubbles continued over many decades. As with many other brands at the time, at
the beginning of the 20th century Pears also used their product as a sign of the
prevailing European concept of the "civilizing mission" of empire and trade, in
which the soap stands for progress.

In the late 19th century, Pears used coins countermarked with "Pears Soap" as a
way of advertising its soap. The coins used were French, imported by Pears. About
the same size and shape as the British pennies at the time, these French coins
were generally accepted as pennies in Britain.

Lillie Langtry's famous ivory complexion brought her income as the first woman to
endorse a commercial product, advertising Pears soap. Her fee was allied to her
weight so she was paid 'pound for pound'.

Between 1891 and 1925 Pears issued their now-famous annuals, now highly
collectible. From the early 20th century Pears was famous for the annual "Miss
Pears" competition in which parents entered their children into the high-profile
hunt for a young brand ambassador to be used on packaging and in consumer
promotions. Many Miss Pears subsequently entered acting or modelling.

Pears' Cyclopaedia is a one volume encyclopaedia continuously published, in the

United Kingdom, since December 1897.

The original Pears soap advert based on the fable Washing the Blackamoor white,
published in the Graphic for Christmas 1884

30
1886 ad for Pears soap

Pears' unique manufacturing process required the soap to be dried for up to

thirteen weeks so that the alcohol used in the process could evaporate and be re-
used. The soap bars were laid out on wooden trays in drying rooms known as
"ovens" about the size of a domestic garage. Bars were placed on trays with both
sides open to the air. Ovens were graded in warmth from around 70F (21C) to
100F (39C). As drying proceeded trolleys loaded with trays were moved to
progressively warmer ovens.[9] In practice the soap often became opaque.
Unilever explored options to prevent this, all of which would have added to the
cost:

rotating the trays periodically so that those at the top were moved to the bottom;

adding large paddle wheels to circulate the air better;

completely re-duct the way in which the warm air entered the ovens to achieve
the same effect.

On February 27, 2003, the 7th Amendment to the EU Cosmetics Directive

(Directive 2003/15/EC) introduced a new legal requirement related to the
labelling of 26 specific ingredients if present in a cosmetic product above the
following concentration thresholds: 0.001% (10 mg/kg) for leave-on products and
0.01% (100 mg/kg) for rinse-off products.

The labelling requirement is linked to the presence of the substance in

concentrations higher than the above-mentioned thresholds, irrespective of the
substance’s function and irrespective of its source (i.e., whether added as such or
as a component of a complex cosmetic ingredient such as botanical extracts,
essential oils, fragrance compositions, aroma composition etc.).

Unilever was required to list those of the 26 specific ingredients that were in
Pears in concentrations greater than 0.01%. Benzyl benzoate, Cinnamal, Eugenol,
Limonene and Linalool were included in the labelling because they are among the
ingredients covered by Directive 2003/15/EC. It is therefore possible that they
were components of the original formula, rather than newly added ingredients.

31
A bar of Pears 'Gentle Care' soap.

In October 2009, the formula for the transparent amber soap was altered from
the original to become 'Gentle Care' and wrapped in an inner cellophane
covering. The new soap was slightly softer in texture and lasted half as long, but
its most noticeable difference was its scent. The aroma of the classic transparent
amber bar, which used to be characterized by a mild, spicy herbal fragrance, had
been altered to a stronger aromatic scent. The "Hypoallergenic, non-
comedogenic" claim was dropped, and the 3-month aging process described on
the original box does not appear on the box of the 'Gentle Care' formula.

On 6 January 2010, after a Facebook campaign, it was reported in the media that
Pears planned to abandon the new formula and that by March 2010 a new
version would be available that is "much closer to the original".[12] On 8 January
2010, it was reported in the media that Pears would not abandon the new
formula but "make further improvements, by delivering a scent that more closely
resembles" the original formula.[13]

Home makers of soap have made soaps using the original eight components of
Pears soap.

The information in the table below needs to be verified. The dates in particular
need documented support. Also, the information may need to be expanded as
there are at least four ingredient listings known to exist for Pears soap in recent
years.

An analysis of the current ingredients list reveals items such as limonene, whose
variant called L-limonene is characterised by a "turpentine-like odour" also typical
offrankincense. It is an insecticide as well. However, this item was present in the
pre-2009 formula, so the perceived change might be explained by different
ingredients and by different proportions of ingredients.

The latest 2009 modification mainly breaks down to an addition of artificial

colouring and substances whose hypothetical function is either as detergents (i.e.,
cleaning substances) or stabilisers (i.e., product longevity enhancers). However,
even the pre-2009 formula was a far cry from the original one. The latter was
32
completely free of industrial cleaners, free of synthetic colours and (apparently)
free of synthetic odorants, whose place was occupied by natural herbal
fragrances. However, one unknown in the original formula is the "Pears fragrance
essence": because of it, the customer cannot be certain whether the "new"
fragrant compounds are indeed all new—or simply formerly unlisted items.

During production at Port Sunlight the glycerol (glycerine) content was a result of
not removing that formed during the manufacturing process.

VIVEL

10 Best Vivel Soaps To Buy in 2018

March 6, 2018 by Arshi Ahmed

Vivel is one of the leading brands in skin and hair care products. The Vivel soap
history is a rather interesting story. It is a part of ITC and is built on the philosophy
of delivering superior functional benefits with strong differentiated propositions.

33
Vivel deals in personal hygiene products like soaps, shampoos and body wash to
provide nourishment, protection and moisturization to the skin. The brand is
endorsed by stars like Kareena Kapoor, Mahesh Babu, Trisha and Dev.

Today we are presenting 10 best Vivel soaps.

1. Vivel Luxury Creme with Olive Butter:

This vivel soap comes in a unique double layer packaging of clear film and carton
pack which ensures product freshness and gives the soap a luxurious look. The
luxury crème range of soaps has a unique complex like Actipro- N which provides
effective nourishment and moisturization to the skin. The soap is infused with the
goodness of cedarwood oil, copaiba, pine and clove which clears the skin off its
dirt and impurities and provides a fresh glow to the face. The apt blend of
nutrients in this soap aids to renew and revive skin and forms a barrier against
pollutants and dirt. The soap has a mild, pleasant fragrance and is laden with
exfoliating agents to make the skin visibly soft. It leaves the skin looking smooth
and radiant throughout the day.

2. Vivel Creme with Shea Butter:

The soap is a part of their Luxury crème range and comes with the goodness of
Shea butter which gives a beautifully soft and moisturized skin with every use.
The soap, just like its other variant, comes in a fabulously royal, light blue and
white packaging with a silver handy strip which needs to be peeled off.

3. Vivel Clear 3 in 1:

Lear 3 in 1 soap is enriched with the goodness of almond oil, glycerin and germ
guard which protects the skin from harsh environments conditions like pollutants
and dirt. This soap claims to provide a 3 layer skin care to give a glowing and
smooth skin. Almond oil in this soap nourishes the skin till its 3rd layer while
glycerin moisturizes the second layer of the skin. Germ guard in this soap protects
the skin from external pollutants by forming a shield over it.

34
4. Vivel Satin Soft:

This soap is kissed with the benefit of aloe vera and Vitamin E which are well
known for providing innumerable skin benefits. Aloe vera balances the pH value
of the skin and protects it from free radicals

and external pollutants. The fragrance of this soap is mild, neither too feminine,
nor too masculine, making it perfect for daily use.

5. Vivel Young Glow:

This is one of the bestselling soaps of this brand. This soap is enriched with
Vitamin E and fruit fusion which effectively moisturizes the skin to make it smooth
and soft with every use. The soap has a fruity fragrance which lingers for a while
post wash. It lathers really well and makes the skin squeaky clean and fresh. The
soap restores the natural glow of the skin making it look young.

6. Vivel Deo Spirit:

This green coloured soap is perfect for your early morning bath to freshen you up.
The soap is enriched with eucalyptus oil and kiwi fruit extracts which provides a
cooling sensation to the skin while bathing. Its anti-bacterial properties remove
bacteria and germ from the body and prevents body odor. The soap is quite
sturdy and does not melt or lose shape in water.

7. Vivel Double Moisturizer:

This soap is especially formulated for dry skinned people. It contains double
moisturizing agents like milk cream and glycerin which makes the skin excessively
soft and smooth with every use. Milk cream is a very rich source of moisture
which provides a protective layer around the skin and locks moisture in the skin to
prevent moisture escape. The soap penetrates deeply into the skin and balances
sebum level to give you a beautiful skin. It has an alluring fragrance which lingers
post wash

8. Vivel Sandal Glow:

35
Sandal Glow is ideal for pimple prone skin. The soap is infused with sandalwood
oil, rose water and milk cream which controls pimple breakouts and clears the
existing ones. It has a soothing fragrance, which smells like sandalwood and
lathers luxuriously. Regular application will make the skin soft and glowing.

9. Vivel Green Apple, Milk Cream and Olive Oil:

This soap comes with the goodness of olive oil, milk cream and green apple. Olive
oil makes the skin soft and smooth while milk cream balances moisture level in
the skin. Green apple is abundant in antioxidants which prevents the attack of
free radicals on the skin and delays the signs of ageing.

10. Vivel Ayurveda Essence:

Ayurveda Essence contains 20 Ayurvedic herbs like neem, turmeric, milk, sandal,
tulsi and so on to control pimple eruptions by controlling acne causing germs. The
soap is very moisturizing and does not dry out the skin post wash.

Dettol soap

36
Dettol started off in the 1930’s with Dettol mouthwash, antiseptic cream,
obstetrics cream, and liquid antiseptic.

Over the years, the portfolio has expanded to soaps, liquid soap, shaving cream,
Dettol plaster and several other products are still to use the brand equity of
Dettol.

Dettol soap was originally launched as a family soap in the early eighties. Dettol
soap was launched in 1981 by Reckitt and Coleman India Ltd and positioned as a
love and care soap.

But its positioning did not fall in line with Dettol’s core property: fighting germs
and protection.

There were doubts regarding success of this extension. However, luck favored
Dettol soap because 1982-1983 there was a phobia in the minds of people
regarding pollution of water and air.

Dettol soap, re-launched in 1984, has made headway in the crowded premium
toilet soap market by adopting a strategy of creating and dominating a specific
usage occasion.

With this positioning, Dettol soap has climbed from 1.7% market share before it’s
re-launched in 1984 to 3.7% share in 1988.

Dettol - A complete product description and its review

Posted Date: 05 Nov 2012 |Updated: 05-Nov-2012 |Category: Cleaning |Author:

Naina Khan |Member Level: Gold |Points: 65 |

Dettol company profile, advertising strategy, success factors and market share of
brand dettol with its product lists, usage and solution can be known here. Dettol
product is recommended by Indian Medical Association acts as a best trusted,
safe and hygienic product in Indian market. Read more.

Dettol Product Information's

Company profile

37
Dettol act as a one of the oldest and trusted brands for hygienic product in India.
Dettol comes from the fastest growing consumer goods companies in south Asia
named as Reckitt benckiser (India) limited formally called as Reckitt colman (India)
limited. The company has its operation in 60 countries with wide number of
employees around the world. Reckitt benckiser owns a wide range of house hold
brands in different sectors.

Dettol is considered to be the iconic brand of its company and dettol has been
accepted as the most trusted brands in India as it protects the entire families from
various diseases and illness caused due to micro germs. In 2008 the brand dettol
celebrated its platinum jubilee and due its consistency it was accepted to be the
best products among the other brands available in the markets. Dettol has even
gained its trust from millions of Indian families due its approval received towards
all varieties of its brands from Indian Medical Association. In addition the brand
dettol also enjoys good ranking given by Brand Trust Report as per last year data.

Usage

Dettol can be used as an antiseptic liquid to protect the entire family from germs.

Dettol can be diluted in water or cleaned using mops to disinfect the floors
completely.

Dettol can even be used to disinfect your clothes in washing and laundry.

Dettol had expansion in its products category and their product can be used for
cuts, wounds and even for shaving, rinsing as a general disinfectant.

Advertising strategy

Dettol has been widely accepted and positioned as a 100% germ fighter with
complete protection and control for entire family as its core value. The company
provides much attention towards promotion of various dettol brands. More over
due to current competition in FMCG industry for home care products the
company focuses a great care towards its advertising strategy. If noted carefully
right from the introduction of the brand, the dettol advertising has been
celebrated with a dominant role given to a mother who act as a care taker for
38
other members in her family group. The advertising theme mainly tells and
conveys that a mother plays a predominant role towards care and protection of
the entire family.

Dettol in association with Indian Medical Association even launched a nationwide

campaign to generate awareness and hygiene practices that are essential and
helpful to reduce the risk of infections for infants, children and even adults. Right
from its introduction of advertising strategy in 1960 dettol helps in educating
consumers and users on their need for protection from germs.

Success factor and market share

Dettol brand has been widely accepted for its protection not only nationally but
even into the minds of Indians. Dettol was the first brand and has its own pride
towards its entry into the market. Dettol has got a good product diversification
with different categories and remedies. Dettol has designed its price accordingly
to the necessity of its customers with different price slabs towards its varieties of
products. Due to continuous innovation towards its product the brand dettol and
its company has enjoyed a good reputation into the minds of the customers even
with various customer loyalty and retention.

FIAMA SOAP

39
Best Fiama Di Wills Soaps And Shower Gels – Our Top 10

March 6, 2018 by Arshi Ahmed

Fiama Di Wills is a young and promising brand launched by ITC in 2007. It

specializes in a range of personal care products which includes soap bars, shower
gels, shampoos and conditioners and body talc. This brand combines the
goodness of nature and science to create gentle and effective products to make
its patrons feel alive and beautiful.

Fiama Di Wills Soaps and Shower Gels For Women

These are the top 10 best soaps and shower gels from this brand.

1. Skinsense Bathing Bar Soft Green:

This is the latest launch by Fiama Di Willis which is especially made from 6 pro
care formulas and essential oils, which claim to make the skin smooth, clear and
radiant. The 6 pro formulas in this fiama soap help to retain the essential silk
protein and provide a youthful and glowing skin. Soft Green variant has a floral
milky smell which is very feminine and lingers post wash. The soap lathers really
well and washes away easily without leaving any soapy or slimy residue behind.

2. Skinsense Bathing Bar Sheer Smooth:

Sheer smooth is a peach colored variant of the Skinsense bathing bar. This Fiama
Di Wills soap has a very fresh fruity fragrance which invigorates the senses and
keeps you fresh and lively throughout the day. The soap, like other conventional
soap does not dry out the skin and keeps it well moisturized throughout the day.

3. Gel Bathing Bar – Clear Springs:

Gel Bathing Bar from Fiama Di Wills is a revolutionary gel bathing bar which has
frozen liquid gel infused in it. This mild and transparent gel bar is made of peach,
avocado, sea weed and lemon which provide a long lasting freshness to the body.
Clear Springs contains the extracts of sea weed and lemon grass which gives it a
very refreshing fragrant which lasts even after bathing.

40
4. Gel Bathing Bar – Brazilian Orange and Ginseng:

This is the latest addition in their range of gel bathing bars. The gel bathing bar is
infused with Brazilian orange and ginseng which provides an amazing citrusy scent
to it. The fragrance is the USP of this soap. It is strong enough to make the entire
washroom smell amazing. This soap, like other soaps from this range lathers well
and washes away easily leaving the skin silky and smooth.

5. Gel Bathing Bar – Mild Dew:

Mild Dew is the best out of the entire gel bating bars from this range. The soap
contains avocado and peach which makes the skin smooth and radiant after every
use. The shower gel has a very strong avocado smell which lingers for 2 hours
after bathing. Moreover the shower gel is Paraben free and is not tested on
animals.

6. Gel Bathing Bar – Exotic Dream:

Exotic dream comes with the goodness of blackcurrant and black berry which
gives it a royal purple look. The soap has a very sweet scent which smells
heavenly. The soap lathers well and is very easy to rinse off. In spite of being soap,
it does not dry out or tightens the skin. The soap is ideal for oily skinned people.

7. Fiama Di Wills Aqua Pulse Shower Gel:

Aqua Pulse Shower Gel is especially formulated for men. The shower gel is infused
with exotic natural extracts of sea minerals, blue lotus and active defense
complex which give it a fresh smell and an invigorating bathing experience. The
shower gel has small beads suspended in the gel which gently exfoliates the skin
and makes the skin squeaky clean. The shower gel lathers well and does not leave
any dryness behind.

8. Fiama Di Wills Mild Dew Shower Gel:

Mild Dew shower gel is especially formulated for dry skin as it contains soft beads
of peach and avocado which moisturizes and softens the skin. The shower gel has

41
an enlivening aroma and foams up easily even in hard water. The shower gel
makes the skin smooth and supple post wash.

9. Fiama DiWills Clear Spring Shower Gel:

Clear Springs Shower Gel contains jojoba beads, extracts of sea weed and lemon
which helps to get clear, healthy and smooth skin. The shower gel feels very
soothing and refreshing and gives a cooling sensation while bathing. The shower
gel lathers well and provides ample moisturization to the skin, so you can even
skip a moisturizer post wash.

10. Fiama Di Wills Exotic Dream Shower Gel:

This shower gel contains glitter beads, extracts of bearberry leaves and black
currants which stimulates the freshness. It has an amazing smell which instantly
refreshes the mood. The shower gel is purple in colour and has tiny beads which
exfoliate the skin well. The shower gel moisturizes and hydrates the skin pretty
well and does not make the skin dry out the post wash.

SANTOOR

42
Wipro Limited (Western India Palm Refined Oils Limited[3] or more recently,
Western India Products Limited[4]) is an Indian Information Technology Services
corporation headquartered in Bengaluru, India.[5]

Wipro Ltd.

Logo since 2017

Type

Public

Traded as

BSE: 507685

NSE: WIPRO

NYSE: WIT

BSE SENSEX Constituent

CNX Nifty Constituent

Industry

IT services, IT consulting

Founded

29 December 1945; 72 years ago

(Amalner, Maharashtra)

Founder

Azim Premji

Headquarters

Bengaluru, Karnataka, India

43
Area served

Worldwide

Key people

Azim Premji (Chairman)

Abidali Neemuchwala (CEO)

Services

Digital Strategy, Business Consulting and IT Services

Revenue

US$8.48 billion (2017)[1]

Operating income

US$1.70 billion (2017)[1]

Net income

US$1.31 billion (2017)[1]

Total assets

US$12.23 billion (2017)[1]

Total equity

US$8.06 billion (2017)[1]

Owner

Azim Premji (73.25%)[2]

Number of employees

166,790 (Q1 2017)[1]

Website

44
www.wipro.com

In 2013, Wipro demerged its non-IT businesses into separate companies to bring
in more focus on independent businesses.[6]

Early formative years Edit

The company was incorporated on 29 December 1945 in Amalner, Maharashtra

by Mohamed Premji as 'Western India Vegetable Products Limited', later
abbreviated to 'Wipro'. It was initially set up as a manufacturer of vegetable and
refined oils in Amalner, Maharashtra, India under the trade names of Kisan,
Sunflower, and Camel.[4][7][8]

In 1966, after Mohamed Premji’s death, his son Azim Premji returned home from
Stanford University and took over Wipro as its chairman at the age of 21.[9][10]

During the 1970s and 1980s, the company shifted its focus to new business
opportunities in the IT and computing industry, which was at a nascent stage in
India at the time. On 7 June 1977, the name of the company changed from
Western India Vegetable Products Limited, to Wipro Products Limited.[7]

The year 1980 marked the arrival of Wipro in the IT domain. In 1982, the name
was changed from Wipro Products Limited to Wipro Limited.[11] Meanwhile,
Wipro continued to expand in the consumer products domain with the launch of
"Ralak" a Tulsi based family soap and "Wipro Jasmine", a toilet soap. In 1988
Premji took a loan of 1 million dollars from Sonkar and Sons to set up the project.
Later the entire loan amount was waived.[7]

1966–1992 Edit

In 1988, Wipro diversified its product line into heavy-duty industrial cylinders and
mobile hydraulic cylinders.[7] A joint venture company with the United States'
General Electric in the name of Wipro GE Medical Systems Pvt. Ltd. was set up in
1989 for the manufacture, sales, and service of diagnostic and imaging
products.[12] Later, in 1991, tipping systems and Eaton hydraulic products were
launched. The Wipro Fluid Power division, in 1992, developed expertise to offer
standard hydraulic cylinders for construction equipment and truck tipping
45
systems. The market saw the launch of the "Santoor" talcum powder and "Wipro
Baby Soft" range of baby toiletries in 1990.[12]

1994–2000 Edit

In 1995, Wipro set up an overseas design centre, Odyssey 21, for undertaking
projects and product developments in advanced technologies for overseas clients.
Wipro Infotech and Wipro Systems were amalgamated with Wipro in April that
year.[12] Five of Wipro's manufacturing and development facilities secured the
ISO 9001 certification during 1994–95. In 1999, Wipro acquired Wipro Acer.[13]
Wipro became a more profitable, diversified corporation with new products such
as the Wipro SuperGenius personal computers (PCs). In 1999, the product was the
one Indian PC range to obtain US-based National Software Testing Laboratory
(NSTL) certification for the Year 2000 (Y2K) compliance in hardware for all
models.[14]

Wipro Limited joined hands with a global telecom major KPN (Royal Dutch
telecom) to form a joint venture company "Wipro Net Limited" to provide
internet services in India.[10] The year 2000 was the year Wipro launched
solutions for convergent networks targeted at Internet and telecom solution
providers in the names of Wipro OSS Smart and Wipro WAP Smart.[15] In the
same year, Wipro got listed on New York Stock Exchange.[16] In early 2000 Wipro
Vice Chairman Vivek Paul and Azim Premji approached KPMG Consulting Vice
Chairman Keyur Patel and CEO Rand Blazer to form a mega-outsourcing joint
venture between the two organizations.

2001–presentEdit

In February 2002, Wipro became the first software technology and services
company in India to be certified for ISO 14001 certification.[17] Wipro also
achieved ISO 9000 certification to become the first software company to get SEI
People Capability Maturity Model (PCMM) Level 5 in 2002.[18][19] Wipro
Consumer Care and Lighting Group entered the market of compact fluorescent
lamps, with the launch of a range of CFL, under the brand name of Wipro
Smartlite.[20] As the company grew, a study revealed that Wipro was the fastest

46
wealth creator for 5 years (1997–2002).[21][22] The same year witnessed the
launch of Wipro’s own laptops with Intel's Centrino mobile processor.[23] Wipro
also entered into an exclusive agreement with the owners of Chandrika for
marketing of their soap in select states in India.[24][25] It set up a wholly owned
subsidiary company viz. Wipro Consumer Care Limited to manufacture consumer
care and lighting products.[26] In 2004 Wipro joined the billion dollar club.[27] It
also partnered with Intel for i-shiksha.[28][29] The year 2006 saw Wipro acquire
cMango Inc., a US-based technology infrastructure Consulting firm[30][31]
Enabler, and a Europe-based retail solutions provider.[32] In 2007, Wipro signed a
large deal with Lockheed Martin.[33][34] It also entered into a definitive
agreement to acquire Oki Techno Centre Singapore Pte Ltd (OTCS)[34][35] and
signed an R&D partnership contract with Nokia Siemens Networks in
Germany.[36][37]

In 2008 Wipro’s entered the clean energy business with Wipro Eco
Energy.[38][39] In April 2011, Wipro signed an agreement with Science
Applications International Corporation (SAIC) for the acquisition of their global oil
and gas information technology practice of the commercial business services
business unit.[40][41] In 2012 Wipro acquired Australian Trade Promotions
Management firm Promax Applications Group (PAG) for $35 million.[42][43] In
2012 Wipro employed more than 70,000 H-1B visa professional temporary
workers in the United States.[44]

In 2012 Wipro Ltd. announced the demerger of its consumer care, lighting,
furniture, infrastructure Engineering (hydraulics and water and medical diagnostic
business into a separate company to be named Wipro Enterprises Ltd.[45] The
merger became effective from 31 March 2013.[46][47] The demerged companies
together contributed about 10% of the revenues of Wipro Limited in previous
financial year.[48][49]

In 2014, Wipro signed a 10-year $1.2 billion contract with ATCO, a Canadian
Energy & Utilities corporation based out of Calgary, Alberta. This was the largest
deal in Wipro's history.[50]

47
In October 2016, Wipro announced that it was buying Appirio, an Indianapolis-
based cloud services company for $500 million.[51][52][53]

Wipro Group of CompaniesEdit

Western India Products LimitedEdit

Wipro Limited is a global provider of comprehensive IT solutions and services,

including Systems Integration, Consulting, Information Systems outsourcing, IT-
enabled services, R&D services.[54]

Wipro entered into the technology business in 1981 and has over 140,000
employees and clients across 54 countries.[55] IT revenues were at $7.1 billion for
the year ended 31 March 2015, with a repeat business ratio of over 95%.[56][57]

Wipro Consumer Care & LightingEdit

Wipro Consumer Care and Lighting (WCCLG), a business unit of Wipro Limited
operates in the FMCG segment dealing in consumable commodities. Established
in 1945, its first product was vegetable oil, later sold under the brand name
"Sunflower Vanaspati". It sells personal care products, such as Wipro Baby Soft
and Wipro Safewash, toilet soaps Santoor and Chandrika as well as Yardley.[58] It
sells lighting products, including Smartlite CFL,[59] LED, and emergency lights.[60]

Through product sales and acquisitions, Wipro Consumer Care and Lighting has
grown steadily in the FMCG segment.[61][62][63]

Wipro Infrastructure EngineeringEdit

Wipro Infrastructure Engineering is the hydraulics business division of Wipro

Limited and has been in the business of manufacturing hydraulic cylinders, truck
cylinders, and their components and solutions since 1976. This division delivers
hydraulic cylinders to international OEMs and represents the Kawasaki, Sun
Hydraulics[64] and Teijin Seiki range of hydraulic products in India.[65] It has
entered into partnerships Kawasaki[66][67] and aerospace giant EADS.[68] In
2010 Wipro Infrastructure Engineering was the second largest independent
manufacturer of hydraulic cylinders in the world.[69]

48
Wipro GE Medical SystemsEdit

Wipro GE Medical Systems Limited is Wipro’s joint venture with GE Healthcare

South Asia. It is engaged in the research and development of advanced solutions
to cater to patient and customer needs in healthcare. This partnership, which
began in 1990,[70] today includes gadgets and equipment for diagnostics,
healthcare IT solutions and services to help healthcare professionals combat
cancer, heart disease, and other ailments. There is complete adherence to Six
Sigma quality standards in all products.[71][72][73]

Sustainability at WiproEdit

Wipro has been ranked 1st in the 2010 Asian Sustainability Rating (ASR) of Indian
companies[74] and is a member of the NASDAQ Global Sustainability Index[75] as
well as the Dow Jones Sustainability Index.[76]

In November 2012 Guide to Greener Electronics, Greenpeace ranked Wipro first

with a score of 7.1/10.[77]

Listing and shareholdingEdit

This section appears to contradict itself. (July 2017)

Listing: Wipro's equity shares are listed on Bombay Stock Exchange where it is a
constituent of the BSE SENSEX index,[78] and the National Stock Exchange of India
where it is a constituent of the S&P CNX Nifty.[79] The American Depositary
Shares of the company are listed at the NYSE since October 2000.[80]

Shareholding: On 30 September 2013, 73.51% of the equity shares of the

company were owned by the promoters: Azim Premji, his family members,
partnership firms in which he is a partner and Trusts formed by him/his family.
The remaining 26.49% shares are owned by others.

Shareholders (as on 20-January-2016) Shareholding

Promoter group led by Azim Premji 73.36%

49
Foreign Institutional Investors (FII) 10.68%

Indian Public 4.99%

Bodies Corporate 2.50%

Mutual Funds/UTI 1.90%

NRI 1.11%

Trusts/Others 0.77%

American Depositary Shares 2.30%

Total 100%

EmployeesEdit

At the end of December 31, 2015, its employee strength was 170,664.[81] Abid Ali
Neemuchwala was appointed as Wipro's CEO after T. K. stepped down in early
2016.[82]

Awards and recognitionsEdit

In March 2017, Wipro was recognized as one of the world’s most ethical
companies by US-based Ethisphere Institute for the sixth consecutive
year.[83][84][85][86]

In May 2016, it was ranked 755th on the Forbes Global 2000 list.[87]

Wipro won Gold Award for ‘Integrated Security Assurance Service (iSAS)’ under
the ‘Vulnerability Assessment, Remediation and Management’ category of the
11th Annual 2015 Info Security PG’s Global Excellence Awards.[88]

Wipro won 7 awards, including Best Managed IT Servicesand Best System

Integrator in the CIO Choice Awards 2015, India[89]

In 2014, Wipro was ranked 52nd among India's most trusted brands according to
the Brand Trust Report, a study conducted by Trust Research Advisory.[90]

50
Wipro was ranked 2nd in the Newsweek 2012 Global 500 Green companies.[91]

Wipro received the 'NASSCOM Corporate Award for Excellence in Diversity and
Inclusion, 2012', in the category 'Most Effective Implementation of Practices &
Technology for Persons with Disabilities'.[92]

In 2012, it was awarded the highest rating of Stakeholder Value and Corporate
Rating 1 (SVG 1) by ICRA Limited.[93]

It received National award for excellence in Corporate Governance from the

Institute of Company Secretaries of India during the year 2004.[94]

HIMAIAYA

The Himalaya Drug Company is a company established by M Manal in 1930 and

based in Bangalore, India. It produces health care products under the name
Himalaya Herbal Healthcare whose products include ayurvedic ingredients. It is

51
spread across locations in India, the United States, the Middle East, Asia and
Europe.,[1] while its products are sold in 92 countries across the world.[2]

The Himalaya Drug Company

Type

Private

Founded

1930

Headquarters

Bangalore,

Area served

Worldwide

Key people

M Manal(Founder), Philipe Haydon (CEO)

Products

Herbal medicine

Website

www.himalayawellness.com

The company has more than 290 researchers that utilize ayurvedic herbs and
minerals.[3] An Hepatic drug, named Liv.52, is its flagship product, first introduced
in 1955. Liv.52 to date has now over 215 clinical trials backing it.[2][4]

52
Himalaya Global Holdings Ltd. (HGH), is the parent of The Himalaya Drug
Company worldwide. It is also the global headquarters of all Himalaya
subsidiaries.

Rauwolfia Serpentina

Founded by M Manal, the Himalaya Drug Company's history began in 1930.

Manal, while in the forests of Burma, became interested in the root, "Rauwolfia
serpentina", which helped pacify elephants.[5] Becoming engrossed in the
intriguing effects surrounding the root, Manal went on to studying various herbs,
and producing tablets. According to Himalaya Wellness, Manal's motivation and
"vision was to bring the traditional science of Ayurveda to society in a
contemporary form."[5] Nonetheless, in 1934, Serpina®, derived from Rauwolfia
serpentina, became "the world's first natural antihypertensive drug".[5] Another
product soon became the Himalaya drug company's best selling medicine, Liv. 52.
This product, created in 1955, is "a liver formulation that ensures optimum liver
function.".[5] In addition, the Himalaya Drug company soon introduced several
other products, such as Cystone, Bonnisan and Rumalaya forte.[5] In the 1930s,
the company was based in Dehradun, but subsequently it advanced to Mumbai
and extended across India. Then, in 1975, it established a factory.[5] in Makali,
Bangalore. Finally, in 1991, the company moved its research and development
facility to Bangalore. Today, the company has offices across the globe, including
India, USA, South Africa and other countries in Europe, the middle east, and Asia.

Global market

As of 2015, the company sold its products in 91 countries with about 50% of its
revenue from outside India.[6]

Products

Himalaya Herbal Healthcare has a very wide range of products, which include
"pharmaceuticals, personal care, baby care, well-being, and animal health
products."[5] The Neem Face Wash is one of their most popular and well known
products.[7]

53
 REXONA

Rexona is a deodorant and antiperspirant brand founded in Australia and

manufactured by Unilever. While marketed under the Rexona name in most
countries, it is known as Sure in the United Kingdom and Ireland, Degree in the
United States of America and Canada, Rexena in Japan and Korea, Shield in South
Africa. In Norway, Lilleborg produces Sterilan using a similar formula.

Rexona

Product type

Deodorant/antiperspirant

Owner

Unilever

Country

Australia

54
Introduced

1969; 49 years ago

Related brands

Sure (UK & Ireland)

Degree (USA & Canada)

Rexena (Japan & Korea)

Shield (South Africa)

Markets

Worldwide

Previous owners

Helene Curtis (Degree in USA & Canada)

Tagline

It won't let you down

Website

www.rexona.com

Adrenaline Deodorant with Motion Sense System

History

It was developed in 1908 by an Australian pharmacist, Samuel Fuller Sheffer and

his wife, Alice.[1] The products are available in varying forms including as
aerosols, pumps, roll-ons, sticks and creams. In 2015 the brand launched a new
range of fragrances with a new canister design, at the same time changing the
proven formula. This has resulted in wide spread consumer backlash with many
product review websites and forums giving very poor reviews and airing

55
complaints that the new formula simply doesn't have the deodorant effect of the
old formula.[citation needed]

India

In India, it was launched in 1947 as a rival to Hamam, then a Tata product, but
now a part of Hindustan Unilever Ltd. As Hindustan Unilever already uses Rexona
as a soap brand, the Sure brand was used instead for deodorants, as in the United
Kingdom and Ireland.

TV sponsorship

Main article: Australia's Greatest Athlete

Rexona/Sure currently sponsor the Williams Martini Racing Formula One team,
they had previously sponsored the Lotus F1 team before switching their
allegiance to Williams from the 2014 F1 season onwards.

United States

Degree is a brand of antiperspirant for men and women that is manufactured by

Unilever. It comes in stick, gel, and spray forms. The "stick" form often comes
with slogans pressed into the deodorant itself by the protective seal. For example,
the "Cool Rush" variety comes with the slogan "Take The Risk". The Degree brand
name was pioneered by Helene Curtis, which Unilever acquired in 1996.

Other Sure brands

In the United States, Sure is an antiperspirant brand created by Procter & Gamble
in 1972, marketed to both men and women. The brand is now owned by Helen of
Troy Limited, which acquired the brand from Innovative Brands in March 2010.
Innovative Brands, LLC, a portfolio company of Jahm Najafi Companies, had
acquired the brand from Procter & Gamble in September 2006, after P&G had
acquired Gillette.

56