Std12 Hist EM

Agenda for the 71st Senate Meeting to be held on 25 March,2009
Indian Institute of Technology Guwahati
Annexure-71/4(e)… contd…..
Course Structure of M.Des Program [REVISED]

Semester – 1
Code Subject L T/St P C
DD 501 Design - An Introduction 2 0 3 7

DD 502 Visual Design - Principles and Applications 0 1 6 8
DD 503 Ergonomics 2 0 3 7
DD 504 Design Methods 2 0 3 7
Total 6 1 15 29
Semester – 2

DD xxx Elective I
DD 505 Form Studies 0 2 3 7
DD 508 Product Design
Prototyping and
Advanced
Manufacturing
Processes (2 0 2 6)
DD 506 Graphic Design 0 1 6 8 DD 513 Lighting

Design (1 0 4 6)
DD 507 Design Project 0 1 6 8 ME 513 Mechatronics and

Manufacturing
Automation (3 0 0 6)
ME 666 Plastics Engineering

(3 0 0 6)
DD/ME@ Elective 1 x x x 6
Total x x x 29
Summer Project (Vacation) PP/ NP
PP-Passed
NP - Not Passed
Note: ME@ shall be out of ME 513 and ME 666 only.
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Semester - 3
DD xxx Electives 2, 3 and 4
DD xxx Elective 2 x x x 6
DD 601 Usability Engineering (2 0 3 7)
DD 704 Ergonomics Research
Techniques (1 2 0 6)
DD 509 Interaction Design (2 1 0 6)
DD 603 Thesis Project (Phase I) 0 2 4 8
DD 512 New Media Studies ( 1 2 0 6)
DD 606 Product Detailing (2 0 4 8)
DD 604 Environment and Experiential

Design (2 0 3 7)
DD 706 Design Semantics (3 0 0 6)
DD 511 Collaborative Design Methods

for New Product Development
(1 2 0 6)
Systems Analysis and

DD 602 Information Design (2 0 2 6)
DD 517 Automobile Design (1 1 4 8)

Total x x x 26
Semester - 4
Code Subject L T/St P C DD xxx Elective 5
#
DD/ME Elective 5 x x x 6 DD 510 Creativity Innovation and
Design Management (3 0 0 6)
DD 605 Thesis Project (Phase II) 0 6 12 24 ME 514 Computer Integrated
Manufacturing (3 0 0 6)
ME 661 Computer Aided Engineering
Design (3 0 0 6)
Total x x x 30
GRAND TOTAL x x x 114
Note: (a) ME# shall be out of ME 514 and ME 661 only.
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(b) All Elective courses should have minimum 6(six) credits.

Detailed Course Descriptions
DD 501 Design – An Introduction 2 0 3 7
Definition of Design. Interrelationship of Design to Engineering, Architecture, Arts and Social

Sciences. Design as a creative professional career. Choices, Routes, Courses and
Specializations in the field of Design. Brief history of developments in Design and
Technology. Aesthetics, Ergonomic, Scientific and Engineering considerations in Design,
Design and Society. User centered considerations in Design. Stages in the design processes.
Case studies in Product, Communication, Environment Designs. Design and indigenous
technology. Role of Design in creating the future. Status of Design profession in India and
worldwide. Assignments on understanding Design as a discipline and profession.
Studio sessions: Identification and analysis of samples of good and bad design for
sensitization to Design quality/processes. Chronological studies for analysis of designed
objects/systems/environments and their eclectic evolution through technology change.
Simple exercises in design creation/recreation through mock ups/montages/paste boards
using primary materials such as paper, board, wood etc.
Texts / References:
1. D. Norman, Design of Everyday Things, Currency Books, New York, 1990.

2. A. Forty, Objects of Desire, Thames & Hudson, 1998.
3. M. Droste, Bauhaus, Taschen, 1994.
4. Joycelyn de Noblet Ed., Industrial Design – Reflections of a Century, Thames and
Hudson, 1993.
5. R. Hollis, Concise History of Graphic Design, Thames and Hudson, 1994.
6. P. Sparke, Introduction to Design and Culture in the 20th Century, Routledge,
1986.
7. J. Guy, 20th Century Design, Thames and Hudson, 1993.
8. M.A. Muser and D.Macleon, Art and Visual Environment, MIT Press, 1996.
9. M.N. Horenstein, Design Concepts for Engineers, Prentice Hall UK, 2002.
10. J.H. Earle, Engineering Design Graphics, Addition Wesley, 2003.
11. C.H. Flurscheim Ed., Industrial Design in Engineering –a Marriage of Techniques,
The Design Council, 1983.
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DD 502 Visual Design- Principles and Applications 0 1 6 8
Study and exploration of visual elements - point, line, form, shape, texture, colour. Study of
visual principles - balance, proportion, mass, unity, harmony, rhythm and variety. Spatial and
visual relationship in compositions. Gestalts laws of visual perception. Colour classification -
Additive and Subtractive colour theories. Dimensions of colour - Hue, Value, Saturation and
Chroma and their relationships. Colour dynamics and interaction of colour. Colour and Form
relationships. Aesthetic application of colour.
Exercises in free hand object drawing. Introduction to free hand perspective drawing:
Vanishing points, Station Point. One-point perspective drawing and two-point perspective
drawing. Worms eye view and Ariel view. Rendering techniques with different media: pen and
ink, markers, pastels, thinners and paint on different types of paper including white paper and
toned paper. Gradation exercises using textures, scribbling, stippling and shading techniques.
Digital rendering: exposure to image editing software.
Texts/References:
1. R.W. Gill, Manual of Rendering with Pen and Ink, Thames and Hudson, 1997.
2. J. Bairstow, R. Barber, M. Kenny, Design Modelling - Visualising Ideas in 2
Dimension and 3 Dimension, Hodder and Stoughton, 2005.
3. W. Wong, Principles of Two-Dimensional Design, John Wiley and Sons, 1972.
4. J. Itten, The Art of Colour, New York, VNR, 1973.
5. D.K Francis, Design Drawing, John Wiley and Sons, 1998.
6. J. Bowers, Introduction to Two- Dimensional Design: Understanding Form and
Function, John Wiley and Sons, 1999.
7. L. Holtzschue, Understanding Colour: An Introduction for Designer, 2nd Edition, John
Wiley and Sons, 2002.
8. H.G Greet and R. Kostellow, Elements of Design and the Structure of Visual
Relationships, Architectural Press, New York, 2002.
DD 503 Ergonomics 2 0 3 7
Definition of Ergonomics / Human Factors. Human capabilities and limitations in terms of

engineering. Anthropometrical, Physiological, Psycho-social considerations in Ergonomics.
Behavior, information processing and perception; Ergonomics design methodology;
Occupational safety and stress at workplace; Workstation design; Furniture and Environment
factors affecting human performance; Design development and usability evaluation. Theory
input follows relevant demonstrations and assignments.
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Texts / References:
1. J. Stranks, Health and Safety at Work: Key Terms, Butterworth-Heinemann,

2003.
2. P.W Jordan and W.S Green Ed., Pleasure with Products: Beyond Usability,
Taylor and Francis, London, 2002.
3. W. Karwowski and W.S Marras, The Occupational Ergonomics Handbook, CRC
Press, New York, 1999.
4. D. Chakrabarti, Indian Anthropometric Dimensions for Ergonomic Design
Practice, National Institute of Design, Ahmedabad, 1997.
5. G. Salvendy Ed., Handbook of Human Factors and Ergonomics, John Wiley and
Sons, 1997.
6. C.D Wicknes, S.E Gordon and Y. Liu, An Introduction to Human Factors
Engineering, Longman, New York, 1997.
7. R.S Bridger, Introduction to Ergonomics, McGraw-Hill Inc., 1995.
DD 504 Design Methods 2 0 3 7
Introduction to the different design methodologies in problem solving: perception of the

problem; broad based investigation; analytical techniques; synthesis and idea generation
techniques; their development into tangible design solutions and communication of the same.
Divergence: Methods of Exploring Design situations; Literature searching, Interviewing users,
Questionnaires, Investigating User behavior, Data Assimilation. Transformation: Methods of
exploring problem structure; Interaction Matrix, System Transformation, Innovation by
Boundary Shifting, Functional Innovation. Convergence: Methods of Evaluation; Checklists,
Selecting Criteria, Ranking and Weighing, Specification writing.
Case studies of simple product or package design projects.
Texts:
1. C.J. Jones, Design Methods- Seeds of Human Futures, Wiley–Interscience, 1989
References:
1. B. Lawson, How Designer’s Think: The Design Process Demystified, Architectural

Press, 1997.
2. U. T. Karl and S. D. Eppinger, Product Design and Development, 3rd Ed., Tata
McGraw Hill, 2004.
3. C.H. Flurscheim Ed., Industrial Design in Engineering –a Marriage of Techniques,
The Design Council, 1983.
4. D. Norman, Design of Everyday Things, Currency Books, New York, 1990.
5. J. Nielsen, Usability Engineering, Morgan Kaufmann, San Francisco, 1993.
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DD 505 Form Studies 0 2 3 7
Concept of Form and Space. Form elements and their properties - Volume, Plane, Line,
Point. Form: Dimensions, Proportions, 3-D Primary Geometric Forms. Movement and Forces
Relationships: Axis, Axial Movement, Forces, Curves and their application in Form. Study of
Form relationships – Order, Joined Forms, Transitional Forms, Evolution of Form.
Organization of form – Spatial, Matrix. Static, Dynamic and Organic. Symmetry and
Asymmetry. Balance: Structural, Visual. Orientation of form: Direction, Position. Overall
Proportion.
Considerations of Colour, Pattern, Texture and Proportion in products and product

environments. Relating Form to Materials and Processes of Manufacture. Use of Computers
for Form generation.
Free hand representation of Form using orthographic drawing: Plan and Elevation, Side-
elevation. Isometric Drawing, Exploded views, Cutaway sections and Wire frame models.
Texts/ References:
1. J.Itten, Design and Form, John Wiley and Sons, 1975.
2. H. G. Greet and R. R. Kostellow, Elements of Design and the Structure of Visual
Relationships, Architectural Press, NY, 2002.
3. K. Critchlow, Order in Space: A Design Source Book, Thames and Hudson, 1969.
4. C. Akner-Koler, Three Dimensional Visual Analysis, Institutionen for Industridesign,
Konftfack, Sweden, 1994.
5. R. George, Constructivism - Origins and Evolutions, George Braziller , NY, 1967.
DD 506 Graphic Design 0 1 6 8

Introduction to Graphic design – elements, principles and their applications. Paper sizes and
formats, Folding and binding. Basics of Typography, Grid systems, Identity Design. Logo
design. Stationery design: Visiting cards, Envelope design, Letterhead design. Label designs
for product packaging on paper and cardboards mock-ups. Design for Print media.
Introduction to Printing processes: Gravure, Screen, Offset and Digital printing. Introduction to
software packages for graphic design applications.
TextS/References:
1. B. Gordon and M. Gordon, Complete Guide to Digital Graphic Design, Thames and
Hudson, 2002.
2. P. B. Meggs, Type and Image:The Language of Graphic Design, VNR, 1992
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3. R. Carter and P. B. Meggs, Typographic Design: Form and Communication, John

Wiley and Sons, 2000.
DD 507 Design Project 0 1 6 8
Pre-requisites: DD 504
This project would be based on application of Design Methods outlined in Course DD 504.
The emphasis of the project is on individually planned design projects that involve
considerations of interactions with product / communication system, wide range of
requirements of different users and scope for visual, formal and structural innovations. The
project is supported by theoretical information and assignments in the complementary nature
of systematic and creative thinking in the various stages of the design process and visual,
structural and functional analysis of design system. The outcome of the project will be in the
form of innovative and conceptual design proposal that reflect the students understanding of
the design process. These will be developed and presented in the form of appropriate and
tangible design solutions including models, graphic solutions etc.
DD 603 Thesis Project (Phase I) 0 2 4 8
Pre-requisite: Design Project
Selection of project . Literature review, Investigation and exploratory studies of problem space
including user studies to define the design brief. Ideation and visualization applying concept
generation techniques. Evaluation techniques for concept selection. Documentation of the
design process and conclusion of Phase I with a submission of a report and presentation of
Design concepts.
DD 605 Thesis Project (Phase II) 0 6 12 24
Phase II of the project involves concept refinement, detailing of the final design proposal
including making of final models / prototypes in appropriate format / medium that best
communicate the design.
The final design is presented with suitable documentation of the complete process with
conclusions and an executive summary in the form of a report that includes the complete
project process, concepts and final design proposal including making of final models /
prototypes in appropriate format / medium that best communicate the design.
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Detailed Description of Elective Courses:
DD 508 Product Design Prototyping and Advanced Manufacturing Processes (2-0-2-6)
Introduction to automation & Computer Aided Design (CAD), Principles of Basic Computer
Aided Design (CAD) and Computer Aided Manufacturing (CAM). Hardware and graphics
software in CAD. CAD applications and integration with other software packages. Evolution of
Numerically Controlled (NC) machines and Computer Numerically Controlled (CNC)
machines, programming of CNC machine. Free form or generative manufacturing processes
(Rapid Prototyping). Working Principles of Rapid Prototyping machines. Types of Rapid
Prototyping machines with technology employed. Applications of generative manufacturing
processes (RP) including bio-medical applications. Rapid Tooling (RT): Soft tooling, Vacuum
casting, Room temperature vulcanization (RTV). Input devices, Contact and non-contact type
digitizers such as Co-ordinate measuring machines, Laser and White light scanners. Concept
of Computer Integrated Manufacturing (CIM), Flexible Manufacturing Systems (FMS),
Computer Aided Production Planning (CAPP) and Concurrent Engineering (CE). Product
Modeling using CAD software and Rapid Prototyping machine. Production using Rapid
Tooling approach.
Texts/References:
1. D. Hearn and M. P. Baker, Computer Graphics, Prentice-Hall of India, New Delhi,

1996.
2. A. Ghosh, Rapid Prototyping-A Brief Introduction, Affiliated East-West Press,
New Delhi, 1997.
3. B. Wang (Ed), Integrated Product, Process and Enterprise Design, Chapman & Hall,
London, 1997.
4. Edward, Interactive Computer Graphics, Addison-Wesley Longman, 1997.
5. G. Bennett, (Ed.) Rapid Prototyping and Tooling Research, Mechanical Engineering
Publications, London, 1995.
6. G. Bennett, (Ed.), Developments in Rapid Prototyping and Tooling, Mechanical
Engineering Publications, London, 1997
DD 513 Lighting Design (1-0-4-6)
Fundamental concepts in lighting: colour measurement and quantification; colour and light;
lighting module; natural and electric lighting in built environment.
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Lighting engineering: calculation of luminous flux and efficacy; point sources and lumen and
glare index calculations; maintained illuminance and maintenance factor.
Human factors: response of visual system and its perceptual characteristics; visual tasks and
performance; adaptation levels; glare; nonvisual effects of light; daylighting.
Lighting effects: categories of lighting; fixtures and flexibility; light sources; operating
characteristics and performance of luminaires and lamps (incandescent, low pressure and
high pressure discharge lamps, etc); selecting luminaires.
Integrated lighting design: luminaires, performance and applications; lighting

controls; properties and selection of luminaries; strategies for lighting design and lighting
simulation; applications and case studies, including the integration of natural and electric
lighting.
Successful lighting schemes: assessing client requirements; control mechanisms; detailing;

hardwares and finishes.
Lighting design communication: drawings; reflected ceiling plans; wiring & switching plans;
specifications; professional presentation.
Individualized lighting design project to be carried out by each student.
Texts/References:
1 T.P and D. Loe, The Design of Lighting, Taylor & Francis, 1998
2 N Baker, A Franchiotti and K Steemers, Daylighting in Architecture: A European
Reference Book, James and James, 1993
3 BICEPS Module: Lighting and Energy Efficiency, Building Industry Coordinated
Educational Packages, Building Research Energy Conservation Support Unit
(BRECSU), Building Research Establishment, Garston, 1997
4 P R Boyce, Human Factors in Lighting, Applied Science Publishers, London, 1981
5 CIBSE, Lighting Guide: LG10:1999 - Daylighting and Window Design, The Chartered
Institution of Building Services Engineers, London, 1999
6 J Coaton and A M Marsden, Lamps and Lighting, Edward Arnold, London, 4th edition,
1997
7 R L Gregory, Eye and Brain: The Psychology of Seeing, Oxford University Press,
Oxford, 5th edition, 1998
8 J Lynes and L Bedocs, Lighting People and Places: Electric Lighting for Buildings,
Royal Institute of British Architects, London, 1994
9 The Society of Light and Lighting, Code for Lighting, The Chartered Institution of
Building Services Engineers, London, 2004
10. The Society of Light and Lighting, Guide to Lighting, The Chartered Institution of
Building Services Engineers, London, 2004
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DD 601 Usability Engineering (2-0-3-7)
User Centered design processes; User requirement analysis and information collection,
Contextual inquiry, Ethnographic observation; scenarios and personas, protocol analysis.
Usability in Product Design; Product Safety and Liability. Interaction design; layout of
controls for hand held devices, instruments, appliances and machines. Cognitive issues in
Human -Computer Interaction (HCI); memory, organization, structure, knowledge
representation, and user interaction diagrams. Mental models; conceptual, semantic,
syntactic and lexical models. Graphic User Interface (GUI) design; task analysis, navigation
and information hierarchy. GUI design heuristics. Rapid prototyping of GUIs. Usability testing
and software issues.
Laboratory component: Assignments in product safety audit, product interface and interaction
design audits, Conceptual modeling of GUI. Experiments in Usability testing involving
formulation of testing matrix, observations of user behavior, protocol analysis of user
interactions with handheld devices, instruments and consumer products.
Texts / References:
1. J. Nielsen, Usability Engineering, Morgan Kaufmann, San Francisco, 1993.

2. Preece, Rogers and Sharp, Interaction Design: Beyond Human – Computer
Interaction, John Wiley and Sons, Delhi, 2003.
6. W. O Galitz, The Essential Guide to User Interface Design, John Wiley and Sons –
Dream Tech India Pvt. Ltd, Delhi, 2002.
7. B. Shneiderman, Designing the User Interface – Strategies for Effective Human-
Computer Interaction, Pearson Education Asia, 2000.
8. K. A. Ericsson and H. A Simon, Protocol Analysis – Verbal Reports as Data, MIT
Press, 1993.
9. A. Cooper and R. Reimann, The Essentials of Interaction Design, John Wiley & Sons
– Dream Tech India Pvt. Ltd, Delhi, 2003.
7. W. Green and P. Jordan, Human Factors in Product Design, Taylor & Francis,
London, 1999.
DD 602 Systems Analysis And Information Design (2-2-0-6)
Information Systems analysis; overview, User information requirement studies and data
gathering. Data Flow diagrams and modeling languages such as UML. Relationship
modeling. Processes specifications- pseudo codes, structured representation, decision tables.
Logical Database design. Design for visual presentation of information and interaction using
software programs.
Tutorials / Studio Assignments: Case studies and assignments in analysis and design of
Information systems with emphasis on User requirement gathering, User System
specifications and User based modeling using object oriented procedures. Wire frame
modeling of screens. The assignments will emphasize the role of a Designer in a systems
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team of a software group and how to understand / interact with other software team members
and their terminology while designing user and enterprise oriented interfaces for Information
systems / products. Assignments will be knitted into a term project to be submitted.
Texts/References:
1. V. Rajaram, Analysis and Design of Information Systems, PHI New Delhi, 2002.
2. I. Hawryszkiewycz, Introduction to System analysis and design, 4th Ed, PHI New
Delhi, 2001.
3. V. K. Garg and S. Srinivasan, Workbook on Systems Analysis & Design, PHI New
Delhi , 2000.
DD 704 Ergonomics Research Techniques (1-2-0-6)
General approach and methods of ergonomics research, A frame work and context for
ergonomics methodology, Methods of direct observation of performance, Designing
ergonomics studies and experiments, Basic ergonomics methods and techniques, task
analysis, assessment and design of physical workplace.
Texts/References:
1. G. Salvendy, (edt), Handbook of Human factors and ergonomics, John Wiley and
Sons Inc. NY., 1997.
2. D. Chakrabarti, Indian Anthropometric Dimensions for Ergonomics Design Practice,
National Institute of Design, Ahmedabad, India, 1997.
3. ILO, Introduction to Work Study; Universal Publishing Corporation, Mumbai, India,
1994.
4. R.J.Wilson and E.N.Corlett, Evaluation of Human Work: A Practical Ergonomics
Methodology, 2nd Ed.; Taylor and Francis Ltd., 1990.
5. S. Kumar and A. Mital, Electromyography in Ergonomics, Taylor & Francis, London,
1996.
6. A. Mital, A. Kilbom, & S. Kumar, Ergonomics Guidelines and Problem Solving,
Elsevier, NY., 2000.
7. C.R. Kothani, Research Methodology-Methods and Techniques, Wiley Eastern, New
Delhi, India, 1985.
8. J. Lambart, and D.A. Lambart, How to find Information in Science and Technology,
Clive Bingley Ltd., London, 1986.
8. D. Das, Statistics in Biology and Psychology; Academic Publishers, Calcutta, 1981.
DD 509 Interaction Design (2-1-0-6)
Basic concepts in Interaction Design. Interaction Models – issues in man- machine interface,
ergonomic considerations, dialog. Paradigms for interaction – time sharing, Video display
units, Programming toolkits, Sensor based context aware interaction, Multi-modal displays
etc. Interaction Design Process: User focus; Scenarios; Navigation Design; Screen Design
and Layout; Iteration and Prototyping. Design: Principles; Standards; Guidelines; Rules and
Heuristics Principles. Design Techniques: Scenario building; Personas, Brain Storming, Story
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Boarding, Wire framing etc. Evaluation Techniques: Expert Analysis; Heuristic Evaluation;
Evaluation through User Participation.
Case examples in Human computer interaction.
Texts and References:
1. B. Shneiderman, Designining the User Interface: Strategies for Effective Human-
Computer Interaction, (3rd Ed.), Addison Wesley, 2000.
2. Preece, Rogers and Sharp, Interaction Design: Beyond Human –Computer
Interaction, John Wiley and Sons, Delhi, 2003.
3. A. Dix, J. Finlay, G.D Abowd and R. Beale, Human Computer Interaction (3rd
Ed.), Pearson Education Ltd., 2004.
4. W.O. Galitz, The Essential Guide to User Interface Design of Interaction Design,
John Wiley and Sons, 2002.
DD 511 Collaborative Design Methods in New Product Development (1-2-0-6)
Overview of Product Development practices in Industry. Marketing function, design function

and manufacturing function in product development. Stages in New Product Development.
New Product Planning and marketing. Studies in User centric research – Evaluative approach
and Generative approach. Collaborative Design Methods. Requirement Capture through
Ethnography, Diaries, Shadowing, Immersion, Intercept and Observation methods. Product
Envisioning – brand building, brand profile and product profile. Design and communication.
Case study presentations in new product development.
Texts/References:
1. M. Bruce and R. Cooper, Creative Product Design – A Practical Guide to

Requirement Capture Management, John Wiley and Sons, 2000.
2. S.A.R Scrivner, L.J Ball and A. Woodcock (Eds.), Colloborative Design, Springer
Verlag, London, 2000.
3. J.J Christopher., Design Methods- Seeds of Human Futures, Wiley–
Interscience,1989.
4. K.T. Ulrich and S.D Eppinger, Product Design and Development, Tata Mcgraw
Hill, 3rd Ed., 2004
DD 512 New Media Studies (1-2-0-6)
Study of History of modern visual and media cultures. Conventions and techniques of old
media: rectangular frame, mobile viewpoint and montage. Relationship between language of
multimedia and nineteenth century pro-cinematic cultural forms; Functions of screen, mobile
camera, and montage in new media as compared to cinema; Theory of Cultural Interfaces.
Study of Principles of New Media. Discrete representation, Numerical representation,

Automation, Variability. Concept of new media object. Changing relationship of
representation. Database as genre of new media. Logic of remediation. Concept of digital
dialectic. Digital Cinema and the history of moving Image. The new language of cinema.
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Forms of new media: Installations, Sound art, Net art. Free software movement and open
source. New media art installation and cross-media practice. Media art as inter-
communicative process. Interactivity and interface: Models of interactive systems.
Computation as expressive medium. Aspects of Tactical Media. The Cyborg Manifesto.
Texts/References:
1. R. Grusin, J. D. Bolter, Remediation: Understanding New Media, MIT Press, 2000.
2. L. Manovich, The Language of New Media, MIT Press, 2001.
3. P. Lunenfeld (Ed.), The Digital Dialectic: New Essays on New Media, MIT Press,
1999.
4. Noah Wardrip-Fruin, N. Montfort (Eds.), The New Media Reader, MIT Press, 2003.
5. M. Hansen, New Philosophy for New Media, MIT Press, 2004.
6. J. Thackara, In the Bubble – Designing in a complex World, Prentice Hall India, 2005.
DD 706 Design Semantics (3-0-0-6)
Introduction to Semantics and Semiotics; Communication theories, Semantic perception and

constructs in Design. Emotion as a semantic construct in Design, Affective components in
computing, products and visuals. Interactive experience and cognation , Flow and the
semantics of experiential designs. Semantic analysis of design classics- case studies.
Hedonism – Pleasure as a semantic construct in Design. Predictive models in semantics –
Fuzzy based modeling. Semantic transfer in conceptualization and visualization. Indian
aesthetics and semantics – cultural and ethnographical issues.
Texts/References:
1. D. Norman, The Design of Everyday Things, MIT Press, London, 1982.

2. Dalgleish and Power (Ed.), Handbook of Cognition and Emotions, Wiley, 1992.
3. G. Chen, Fuzzy Logic in Data Modeling: Semantic Constraints and Database design,
Kluwer Academic Publishers, 1998.
4. H. Sanoff, Visual Reasearch Methods in Design, Van Nostrand Reinhold, 1991.
5. M. Csikszentmihalyi, Flow – the Psychology of Optimal Experience, Harper Row
Publications, 1990.
6. F. Palmer, Sematics, Cambridge University Press, 1996.
7. P. Patnaik, Rasa in Aesthetics, DK Print World, 1997.
DD 606 Product Detailing (2-0-4-8)

Batch production and mass production of products. Technical considerations of internal
subsystems of a product and their influence on product detailing. Selection of natural,
synthetic and manmade materials and their processes for detailing products for manufacture.
Detailing mechanisms for foldable, stackable and collapsible considerations of the product.
Design detailing of components vis-à-vis considerations of manufacture, maintenance and
assembly. Detailing of products to be manufactured in Plastics. Component design of
electronic products. Detailing for conditions of use including knock-down systems and its
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joinery. Usability and Ergonomic issues in product detailing. Design assignments on detailing
of a given product component.
Texts / References:
1. J.M. Gordon Jr., Industrial Design of Plastics Products, John Wiley and Sons, 2003.
2. J. Lesko, Materials and Manufacturing Guide: Industrial Design, John Wiley and
Sons Inc., 2003
3. J.D. Beadle (Ed.), Plastic Forming, MacMillan Press, 1971.
4. G. Boothroyd, Product Design for Manufacture and Assembly, 2nd Edition,
Marcel Dekker Inc., 2002.
5. J.W. Priest, S. M. Jose, Product Development for Manufacturing, Marcel Dekker
Inc., 2001
DD 604 Environment and Experiential Design (2- 0- 3- 7)
Comparative study of natural and artificial environments; Universal Designing approach to the
built environments. Experiential issues of scale, senses, flow, space and time. Sustainability
issues; materials, construction practices, recycling. Human factors Issues; Cognitive and
social engineering issues. Accessibility, Health and Safety factors - air, light & sound quality.
Case studies in public, urban and rural space usage, commercial spaces, retail environments.
Specifying and visualizing exhibitions, events, theme parks, commercial and living interiors
and entertainment zones.
Design assignments in conceptualization of environments of the future including generating

specifications for user centered, sustainable and pleasurable environments using computer
aided simulations and physical models along with environmental audit document.
Texts / References:
1. T. E Graedd and B. R. Allenby, Design for Environment, Prentice Hall, New

Jersey, 1996.
2. G. Batter and C. McCarthy, Sustainable Ecosystem and Built Environment, Wiley,
Sussex, 2001.
3. D. Mackenzie, Green Design – Design for the Environment, Laurence King
4. Publishers, London, 1997.
5. P. Tregenza and D. Loe, The Design of Lighting, Spoon Press, London, 2004.
6. P. Knox and P. Ozoline (Ed.), Design Professionals and the Built environment- An
Introduction, Wiley, Sussex, 2000.
7. B. Edwards (Ed), Green Buildings Pay, Spon Press, London, 1998.
8. J. H. Siedle, Barrier Free Design – A Manual for Building Designers and
Managers, Architectural Press, Oxford, 1996.
DD 517 Automobile Design (1-1-4-8)
Introduction to Automobile Design and its Principle of Operation. A brief history of

automobiles; from Coach building to Mass Production. Automobile Types and Configurations.
Automobile Construction and Architecture. Trends and Developments.
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Understanding Design and Form. Automobile Design process. Concept to Realization.

Automobile Packaging. Automobile Aerodynamics and Form. Automobile Styling. Brand
Styles and Values. Styling Trends. Concept Sketching and Presentation. Skills and Tools.
Design Practices in the Industry. New Materials and Processes for green automobile design.
Automobile Design Process- (For Automobile Design Assignment) - Automobile Product
Planning. Product Brief, User Study, Concept Generation, Concept Presentation, Theme
Selection, Rendering, Tape Drawing, 3 Dimensional virtual prototyping, modeling and
simulation for visualisation using CAD software for automobile design like Alias. Design
Evaluation.
Text/References:
1. C. E. Armi, American Car Design Now: Inside the Studios of Today's top Car
Designers, Rizzoli : Distributed in the U.S. trade by St. Martin's Press, New York,
2003
2. H. Evenden, Moving Forward: New Directions in Transport Design, Helen Evendon,
London , 2007
3. L. W. Haajanen & B. Nydén, Illustrated Dictionary of Automobile Body Styles,
McFarland & Co., Jefferson, N.C., 2002
4. T. Lewin, R. Broff, How to design cars like a Pro, MBI Publishing Company, MN,
USA, 2003
5. P. Sparke, A Century of Car Design, Mitchell Beasley, London, 2002
DD 510 Creativity, Innovation and Design Management. (3-0-0-6)
Creative thinking phenomena, Brain lateralisation, Creativity techniques and tools; Brain
storming, TRIZ, Imagery visualization, Morphological analysis of ideas. Creativity, Innovation
and its management. Team building, interpersonal relationship and conflict resolution.
Innovation and Invention in Design and Engineering. Design as a strategic tool in the
corporate sector. Case studies in Event, Brand, Advertisement and Product management.
Introduction to marketing and consumer behavior. Professional practice, contracts, fees,
negotiations, ethics and public relations. Project planning. IPR issues in Design.
Texts/References:
1. M. Okley ed., Design Management – A Handbook of Issues and Methods,

Blackwell, 1998.
2. B.L. Wadehra, Patents and Trademarks, Copyrights, Designs and Geographical
Indications; Universal Law Publishers, New Delhi,1996.
3. S.A Chunawalla, Project Management, Himalaya Publishers, Mumbai, 2002.
4. T. Harrison, Product Managers Handbook, Wheeler Publications, 1994.
5. A. David A., Building Strong Brands, New York: The Free Press, 1996.
6. G.T. Renshaw, Market Liberalization, Equity and Development, New Delhi: OUP,
1989
7. H. Petroski, Invention by Design, Universities Press (India), 2000.
8. E. D. Bono, Serious Creativity, Indus Harper Collins Publishers India, 1992.
9. M. French, Invention and Evolution - Design in Nature and Engineering,
Cambridge University Press, 1994.
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Agenda for the 71st Senate Meeting to be held on 25 March,2009

Indian Institute of Technology Guwahati

Course Structure of M.Des Program [REVISED]

Code Subject L T/St P C

DD 501 Design - An Introduction 2 0 3 7

Code Subject L T/St P C

DD 506 Graphic Design 0 1 6 8 DD 513 Lighting

DD 507 Design Project 0 1 6 8 ME 513 Mechatronics and

ME 666 Plastics Engineering

Summer Project (Vacation) PP/ NP

Note: ME@ shall be out of ME 513 and ME 666 only.

DD 606 Product Detailing (2 0 4 8)

DD 604 Environment and Experiential

DD 706 Design Semantics (3 0 0 6)

DD 511 Collaborative Design Methods

Systems Analysis and

DD 517 Automobile Design (1 1 4 8)

GRAND TOTAL x x x 114

Note: (a) ME# shall be out of ME 514 and ME 661 only.

(b) All Elective courses should have minimum 6(six) credits.

Detailed Course Descriptions

Code Subject L T/St P C

DD 501 Design – An Introduction 2 0 3 7

Definition of Design. Interrelationship of Design to Engineering, Architecture, Arts and Social

1. D. Norman, Design of Everyday Things, Currency Books, New York, 1990.

DD 502 Visual Design- Principles and Applications 0 1 6 8

Definition of Ergonomics / Human Factors. Human capabilities and limitations in terms of

1. J. Stranks, Health and Safety at Work: Key Terms, Butterworth-Heinemann,

DD 504 Design Methods 2 0 3 7

Introduction to the different design methodologies in problem solving: perception of the

Case studies of simple product or package design projects.

1. B. Lawson, How Designer’s Think: The Design Process Demystified, Architectural

DD 505 Form Studies 0 2 3 7

Considerations of Colour, Pattern, Texture and Proportion in products and product

DD 506 Graphic Design 0 1 6 8

3. R. Carter and P. B. Meggs, Typographic Design: Form and Communication, John

DD 507 Design Project 0 1 6 8

DD 603 Thesis Project (Phase I) 0 2 4 8

Pre-requisite: Design Project

DD 605 Thesis Project (Phase II) 0 6 12 24

Detailed Description of Elective Courses:

DD 508 Product Design Prototyping and Advanced Manufacturing Processes (2-0-2-6)

1. D. Hearn and M. P. Baker, Computer Graphics, Prentice-Hall of India, New Delhi,

DD 513 Lighting Design (1-0-4-6)

Integrated lighting design: luminaires, performance and applications; lighting

Successful lighting schemes: assessing client requirements; control mechanisms; detailing;

Individualized lighting design project to be carried out by each student.

DD 601 Usability Engineering (2-0-3-7)

1. J. Nielsen, Usability Engineering, Morgan Kaufmann, San Francisco, 1993.

DD 602 Systems Analysis And Information Design (2-2-0-6)

DD 704 Ergonomics Research Techniques (1-2-0-6)

DD 509 Interaction Design (2-1-0-6)

DD 511 Collaborative Design Methods in New Product Development (1-2-0-6)

Overview of Product Development practices in Industry. Marketing function, design function

1. M. Bruce and R. Cooper, Creative Product Design – A Practical Guide to

DD 512 New Media Studies (1-2-0-6)

Study of Principles of New Media. Discrete representation, Numerical representation,

DD 706 Design Semantics (3-0-0-6)

Introduction to Semantics and Semiotics; Communication theories, Semantic perception and

1. D. Norman, The Design of Everyday Things, MIT Press, London, 1982.

DD 606 Product Detailing (2-0-4-8)

DD 604 Environment and Experiential Design (2- 0- 3- 7)

Design assignments in conceptualization of environments of the future including generating

1. T. E Graedd and B. R. Allenby, Design for Environment, Prentice Hall, New