PROJECT

INTRODUCTION
TO
BUSINESS
BUSINESS
NAME:-
LAUGHING COW
GROUP MEMBERS:-
NAMES ROLL#
ZAHRA 39
ZOHA 54
SEHRISH 62
SUBMITTED TO:-
PROF. M. SARWAR
WHAT IS THE BUSINESS AND
WHAT IT WILL BE?
THIS BUSINESS RELATES TO THE DAIRY PRODUCTS IN THE SHAPE OF
KHEER AND SHAKE

IN FUTURE THE COMPANY SHALL INOVATED NEW PRODUCTS IN THE MARKET AS

PER DEMAND OF THE GENERAL PUBLIC ACCORDING TO THEIR TASTE AND
DEMAND

MAIN OBJECTIVE OF THE

BUSINESS
TO PROVIDE A HEALTHY AND HYGENIC AND FULL OF ENERGY
PRODUCTS TO THE PUBLIC

TO INTRODUCED IN THE MARKET NAME OF THE COMPANY BEING A

TRADE

INTRODUCED IN THE MARKET PURE FOOD WITHOUT ANY

ADULTERATION

SUITABLE FOR EVERY AGE OF PERSON

MAIN ITEMS / PRODUCTS OF
THE COMPANY
1 SHAKE

2 KHEER

MANUFACTURING OF THE
COMPANY’S PRODUCT
INGREDIENTS OF SHAKE

PURE MILK

CHOCOLATE

ICE-CREAM

SUGAR

INGREDIENTS OF KHEER

PURE MILK

KHOYA

ALMOND
PISTACHIO

SUGAR

CRUSHED COCONUT

COATING OF WALNUT AND CASHEW-NUTS AND JELLY

HOW WE INTRODUCE
PRODUCTS OF THE COMPANY
IN THE MARKET?
THE COMPANY SHOULD MARKETING ITS PRODUCTS IN THE MARKET
THROUGH FOLLOWING MANNERS

1 ADVERTISEMENT

2 INCENTIVES TO THE PEOPLE WITH SOME PRICE

3 LOWER PRICE COMPARE TO THE OTHER COMPANIES HAVING

SIMILAR PRODUCTS

4 ATTRACTIVE PACKAGING OF THE PRODUCTS

BUSINESS PLAN OF
PREPARATION OF PRODUCTS
AND MARKETING
50% OF THE CAPITAL OF THE COMPANY USED FOR PREPARATION OF
THE PRODUCT

10% OF THE CAPITAL WILL USED FOR THE ADVERTISEMENT

10% OF THE CAPITAL WILL USED FOR THE MARKETING OF THE

PROJECT

10% OF THE CAPITAL WILL USED FOR LOGISTIC PURPOSE AND 20%
OF THE CAPITAL KEPT RESERVED

COST OF THE PRODUCTS

IT IS DECIDED BY THE DIRECTORS OF THE COMPANY THAT THE
TOTAL COST OF THE PREPARATION OF THE PRODUCTS INCULDING
PACKING 10% SHALL BE ADDED AND THAT WILL BE THE COST OF THE
PRODUCT

BUT IT WILL NOT BE MORE THAN THE APPROCH OF THE COMMON

PERSON AND IN ORDER TO MEET THE OTHER COMPANIES THE PRICE
OF THE PRODUCT SHALL BE SLIGHTLY CHEAPER THAN THE OTHER
COMPANIES

INVESTMENT
ALL THE DIRECTORS OF THE COMPANY SHALL EQUALLY INVESTED
HAVING A 25% SHARE EACH

THE COST OF THE MACHINERY

FOR THE PRODUCTION OF
THE COMPANY’S PRODUCT
20% OF THE 50% CAPITAL RESERVED FOR THE COMPANY’S
PRODUCTS WILL BE USED FOR THE MACHINERY

PLANTS FOR THE PRODUCTION OF THE COMPANY’S ITEM.THAT

MACHINERY WILL BE USED FOR THE PRE-PREPARATION

ACTIVITIES OF THE COMPANY FOR EXAMPLE

BOILING OF MILK, PREPARATION OF CHOCOLATE, CRUSHING OF
SUGER, PREPARATION OF ICE-CREAM FOR SHAKE

WHEREAS FOR THE KHEER PRODUCT PLANT WILL ALSO HELPFUL

FOR THE PRODUCTION OF KHEER ITEM
RAW MATERIAL
FOR THE PRODUCTION OF THE COMPANY’S ITEMS RAW MATERIAL
WILL BE COLLECTED AS FOLLOW

1 MILK IS THE BASIC ITEM OF THE COMPANY’S PRODUCT SO THE

MILK SHOULD BE COLLECTED DIRECT FROM THE DAIRY FORMS

2 THE PRIME QUALITY OF RICE SHOULD BE COLLECTED FROM THE

RELIABLE RICE DEALERS

3 PRIME QUALITY OF SUGAR COLLECTED FROM THE MARKET

4 PRIME QUALITY OF ALMOND, COCONUT, PISTACHIO, AND OTHER

MATERIAL USED FOR THE COATING OF KHEER PRODUCTS WILL BE
TAKEN FROM THE RELIABLE DEALERS

WHEREAS, JELLY WAS ALSO PREPARED BY THE COMPANY WITH THE

HELP OF ITS OWN PLANT

PACKING
INITIALLY COMPANY DEALS WITH TWO PRODUCTS
FOR EXAMPLE

SHAKE AND KHEER

THE SHAKE WILL BE PACKED IN A TETRA PACKING WHILE KEEPING IN

VIEW ALL THE PRECAUTIONARY MEASURES OF THE HYGIENIC
CONDITIONS. WHEREAS THE PRODUCT OF KHEER WILL BE PACKED
IN A PLASTIC BOX

LABEL
AFTER THE PACKING THE COMPANY’S LOGO AND THE NAME OF THE
COMPANY WILL BE LABLED ALONG WITH INGREDIENTS OF THE
ITEMS, DATE OF MANUFACTURING, DATE OF EXPIRY AND PRICE OF
THE PRODUCT

TARGET MARKET
IT IS THE MOTIVE OF THE COMPANY TO PROVIDE PURE HYGIENIC
PRODUCTS TO ALL THE PEOPLE IN THE SOCIETY SO IT IS THE BASIC
AIM OF THE COMPANY THAT ITS PRODUCTS WILL BE WITHIN THE
REACH OF ALL THE PEOPLE OF SOCIETY

TO ACHIVE THE ABOVE SAID GOAL THE COMPANY SHOULD

LAUNCHED ITS PRODUCTS IN THE MARKET THROUGH DISTRIBUTERS
SWOT ANALYSIS:-
STRENGHT OF OUR PRODUCT
1 IT’S A PRODUCT WITH A INNOVATION PRIOR TO INTRODUCING THIS
PRODUCT IN MARKET THERE WAS NO SUCH LIKE PRODUCTS AVIABLE
IN MARKAT AND TILL NOW NO SUCH LIKE PRODUCTS STILL
INTRODUCE BY ANY OTHER COMPANY

2 THERE IS NO COMPARISON IN BETWEEN THE PRODUCTS OF THE

COMPANY WITH THE PRODUCTS OF OTHER COMPANY ON
FOLLOWING POINTS

HYGENIC CONDITION
TASTE
QUALITY

AFTER THE INTRODUCTION OF THE PRODUCTS IN THE MARKET IT

WAS LIKED BY ALL GROUP OF PEOPLE SPECIALY THE PRODUCTS OF
THE COMPANY ARE THE FAVORATE OF YOUTH AND THEY ALWAYS
FOUND OF TAKING THE PRODUCTS OF THE COMPANY

THE PRODUCTS OF THE COMPANY ARE WINTHIN THE REACH OF ALL

THE PEOPLE WITH A SUITABLE PRICE AND THE CAN EASILY BUY THE
PRODUCTS OF THE COMPANY
WEAKNESS OF THE
PRODUCTS
EVERY PRODUCTS INTRODUCDEIN THE MARKET HAVING SOME
ADVANTAGES AND DISADVANTAGES
OUR COMPANY’S PRODUCT HAVE ALSO SOME WEAKNESS WHICH
ARE FOLLOWS

1 THE FIRST WEAKNESS OR DISADVANTAGE OF THE PRODUCTS

OF THE COMPANY IS THAT THE PRODUCTS INTRODUCDE IN THE
MARKET ARE SEASONAL PRODUCTS AND THE PRODUCTS
COMMONLY LIKED IN A SUMMER SEASON ALTHOUGH THE
PRODUCTS OF THE COMPANY ALSO USED IN THE WINTER SEASON
BUT SO FLOUNTLY IT’S A BIG WEAKNESS OF OUR COMPANY

2 AFTER THE PAKGING THE TASTE OF THE PRODUCTS REMAINED

INTACT TILL ITS EXPIRY DATE BUT AFTER OPENING THE SEAL OF
THE PRODUCT IF IT WOULD NOT BE WITHIN TWO DAYS , THE TASTE
OF THE PRODUCT BECOME SLITE BITTER AND IT’S A BIG WEAKNESS
IN THE PRODUCT OF OUR COMPANY

THREATS FOR THE COMPANY

WHEN A NEW COMPANY INTRODUCDE ITS PRODUCT IN MARKET
THERE ARE ALSO SOME KIND OF THREATS AVAILABLE IN THE
BUSINESS
1 IF Any company introduced a new item in the market which was priorly not
available ,the company always feel threat from other company specially from a
financial sound company who can introduced similar kind of items or products
with a cheaper price in order to flop the newly introduce company Specially
while introducing a low quality products with the fake logo of newly introduced
company

2 The newly born company always fell threat that the formula of the product
may not be stolen by other company