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https://marketingmix.co.uk/
https://shodhganga.inflibnet.ac.in/bitstream/10603/74309/6/06_chapter%203.pdf
https://www.hul.co.in/
https://www.ukessays.com/essays/marketing/literature-review-definition-of-marketing-marketing-
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https://shodhganga.inflibnet.ac.in/bitstream/10603/34703/11/11_chapter%203.pdf
https://www.marketing91.com
https://www.unilever.com/brands/personal-care/lifebuoy.html
https://www.dettol.co.in