S.W.O.

S W O T
One of the leading Limited product line Recommended by variety of antibacterial
brands health organizations soaps
and hospitals

Health benefits Too strong/ Has gained loyal People might not buy
concentrated customers because it is because of chemical
a trusted brand and concentration/
“has touched the lives ingredients
of 40 million kids across
the world”

Affordable Focuses only on sold in more than 15

hygienic sanitation countries across Asia,
Europe, Africa, Latin
America

market leader in China

and Philippines

So, Sir said we have to expound our matrix. I think, to be able to add more input,
we have to make use of the researches that we made before. The one about the
competitors. That would really help. Plus, we can’t use Zest as one of Safeguard’s
competitors because their under the same company which is P&G.

Here’s a guide on how to do the matrix.

S&W - internal factors. Anythings that involves production/manufacturing, the
product itself, advertising, etc. More of like the 4 Ps.

O&T- Opportunities, meaning, external factors that would be beneficial to the

brand/product. Threat, external factors that would give advantage to other
competitors, or those that don’t help in achieving product’s goals or objectives.

WHAT WE’VE ACCOMPLISHED:

II. B Current Product/ Brand Situation
● Brief history of the product/ brand

C. Competitive Situation
- ​Maybe it would help if we also provide a brief background of the competitors. I
don’t know, what do you think? :))

III. SWOT Matrix

WHAT WE NEED TO FINISH:

II. A Industry Study

B. Current Product/Brand Situation - a review of the company’s product or brand
● Relevant market/ definition of the market or market segment targeted
(primary/secondary)
I asked my mom about this primary and secondary thing. Here’s what she
contributed/suggested:
Primary market - consumers who are after the primary antibacterials
benefits of a soap
Secondary market - consumers who are after a soap that healthier for the
whole family

● Market positioning vs. product positioning (what product really is vs.

consumer perception)
● Past and current marketing strategies vs. objectives and goals (If their
marketing strategies helped in attaining their objectives and goals)

IV. Goals and Objectives-

Goal tells where the business wants to go and is a broad statement of what
the firm wants to achieve. Objectives, on the other hand, are more specific and
quantitative indicating sales volume (units or peso), market share, profit among
others. This part should include:
- Statement of the goals of the firm for the product/brand
- Short term objectives (for the next fiscal year)
- Medium term objectives (2-3 years)
- Long term objectives (4-5 years)