ABSTRACT

E-COMMERCE

Electronic commerce, commonly written as e-commerce, is the trading or facilitation of

trading in products or services using computer networks, such as the Internet. Electronic
commerce draws on technologies such as mobile commerce, electronic funds transfer, supply
chain management, Internet marketing, online transaction processing, electronic data
interchange (EDI), inventory management systems, and automated data collection systems.
Modern electronic commerce typically uses the World Wide Web for at least one part of the
transaction's life cycle, although it may also use other technologies such as e-mail.

ONLINE MARKETS

Several online marketplaces enable individuals and companies to sell products using
their platforms. You have popular sites such as eBay.in and Amazon.in, which
became operational in India in the beginning of June. Amazon allows sellers to usits
warehouse and shipping facilities. If you want to sell handmade products globally,
Etsy.com allows you to reach a large number of prospective buyers across the world.
You can find many Indian merchants selling products such as handbags, linen,
garments, jewellery and artwork. You can also create your own store on the
marketplace.Etsy.com charges a listing fee (currently $0.20 for listing an item for
four months) and a commission on each sale (3.5% of price). ItsHandMade.in is an
Indian version of this popular US-based site.CraftsVilla.com is a Mumbai-based
online marketplace for selling fashion and lifestyle products, including handicraft,
vintage items and organic products. According to the website, it has more than 3,000
sellers across India. Another Indian online marketplace that you can tap is
Shopclues.com.

INDIA’S GROWTH POTENTIAL

Since the ecommerce industry is fast rising,

changes can be seen over a year. The sector in
India has grown by 34% (CAGR) since 2009 to
touch 16.4 billion USD in 20142. The sector is
expected to be in the range of 22 billion USD
in 2015.Currently, travel comprises 70% of the
total ecommerce market. ETailing, which
comprises of online retail and online
marketplaces, has become the fastest-growing
segment in the larger market having grown at
a CAGR of around 56% over 2009-2014. The
size of the eTail market is pegged at 6 billion USD in 2015. Books, apparel and
accessories and electronics are the largest selling products through eTailing,
constituting around 80% of product distribution. The increasing use of smartphones,
tablets and internet broadband and 3G has led to developing a strong consumer base
likely to increase further. This, combined with a larger number of homegrown eTail
companies with their innovative business models has led to a robust eTail market in
India rearing to expand at high speed.

TOPIC OF THE PROJECT: Optimize Merchandising of Homepage, central

promotions & Online Store Layout under Women’s, Men’s and Kid’s categories

I have proposed the idea for this project:

Homepage
 Access the homepage of Snapdeal and their competitors and prepare
SWOT analysis for each of them.

Central promotion

My primary source for promotional information were

 The designers: Interaction with the designers helped me gather

firsthand information

My secondary sources of promotional information were:

 Internet
 Information on past campaigns
 Different running banner

Online Store Layout

In this I tell about the idea for online store layout of the Fashion Category:

 Analyze online store layout of category in Women’s, Men’s and Kids Fashion.
 Research the Color Scheme, Content, Font Style, Design and Shape.
 Data collection – Secondary Data and Primary Data
 Theme for the online store layout
 I have re-create the wireframe the Carousal banner

As an intern at Snapdeal I have taken the project.