MARKET PROYECTION

EVIDENCIA 2
INFORME

SERVICIO NACIONAL DE APRENDIZAJE

SENA

NORMAN JAVIER OCHOA MONCADA

njochoa0@misena.edu.co

FICHA 179295

PROGRAMA
TECNOLÓGO EN NEGOCIACIÓN INTERNACIONAL

2018 -2020
 Contenido
1. INTRODUCTION...............................................................................................................................................................2
2. MENTAL MAP.................................................................................................................................................................. 3
 1. INTRODUCTION

Market projection or Projection methods

The project preparer has several methodological alternatives to project the market and the selection, also the use
of one or more of this will depend on a series of variables. One way to classify these techniques is to do so in
terms of: Subjective methods.
 2. MENTAL MAP

8 STEPS

SUCCESS
OF A

Explore your Analyse your

customers are competitor 1° NIVEL
JERARQUIA
your best
consultants

Many marketing competitors competitors as well as

plans over years the market scenario.

business plan
explore the Analyse your Analyse this step marketing Prepare
current customers.
yourself comes first plan changes your 2° NIVEL
trends of the JERARQUIA
industry. as you marketing
analyse plan
yourself

Implement ready to implement the Follow up –

plan

3° NIVEL
Explore other These 8 steps steps can be JERARQUIA
opportunities – make sure you carried out in
are covering varied priorities

need to study its competitors

strong marketing 4° NIVEL

plan which targets JERARQUIA
its TG