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General guidelines

Flipkart doesn't allow you to sell tobacco contained products


Flipkart doesn't allow you to list customizable products and assorted products

Catalog template guidelines


Step 1: Understand the template
Understanding column heads

Flipkart Serial Number: Every product listed on Flipkart.com has a Flipkart Serial Number (FSN). If you list a product that is
assigned the existing FSN. In case the product is listed for the first time on the website, a new FSN will be generated for it.

QC Status: All listings are verified by Flipkart for correctness of data. Following quality check (QC), your listings will be mar

QC Failed Reason (if any): The reason why a listing has been 'Failed' will be added by Flipkart in this column.

Flipkart Product Link: When listing products that are already being sold on Flipkart.com, you are required to add their Flip
mentioning Seller SKU IDs in the specific column.
Flipkart product links of 'Passed' listings are also added here for your reference

Understanding rows

1st Row: You will find the attribute name here.

2nd Row: This row indicates 3 types of information:


1. The type of data you have to enter. For instance, it may show 'URL', which means you can only add a web link in the giv
2. A hyperlink for the possible values of the attribute concerned.
3. Attribute usage on the product page. For instance, it will tell you whether the data you enter will be used as an identify

More examples of the type of data for 2nd Row


* Text: alphanumeric value allowed
* Number: whole number only
* Decimal: decimal value allowed
* Yes/No: Only 'Yes' or 'No' allowed
* Multivalue: Multivalue needs to be separated by double colons (::) for the system to differentiate among entered values
system will show your product under both 'Red' and 'Black' filters on the website.

3rd Row: This row contains examples to help you fill out the catalogue.

4th Row: This section explains/defines the attributes.


5th Row onwards: You are required to start entering product data from here.

Understanding Colour Codes

Grey cells: Grey cells will be filled by Flipkart. These will contain specific feedback on the product data of your listings. For
reason why a listing has been marked 'Failed'. The reason is provided for you to correct the data entry before re-uploading
You will, however, be allowed to enter data for 'Passed' listings in grey columns E & F.

Blue cells: Blue cells have to be mandatorily filled by you or else your listing will be marked as 'Failed'.

Green cells: Green cells indicate good-to-have attributes which are not binding on you to fill. However, the data you enter

Orange cells: Orange cells contain examples to help you fill out the catalogue.

Purple cell: The purple cell is for Flipkart product links.

Attribute Usage
The data you provide in the catalogue file is used to uniquely identify your product and create its product page on Flipkart
is used are as follows:

Title and subtitle: The data you enter is also used to frame the title and subtitle of a product so that the buyer can easily i
on the top of a product page, whereas the subtitle is seen within brackets.
Refiners: Refiners such as Graphics Memory Type, Hard Disk Capacity, and Touchscreen simplify search and provide better
help a customer narrow down on a product.

Step 2: Image Guidelines

Click the link to learn about image guidelines: https://seller.flipkart.com/LearningCenter/sub-category/566

Step 4: Fill Out the Catalogue File

* Provide as much data as possible to enhance buyer experience


* Enter values according to prescribed norms only. There are validation checks for number/decimal/character limits of the
* Save the catalogue file frequently to prevent data loss due to system errors, etc. Do not rename the file.

Step 5: Upload the Catalogue File

Once you have filled out all necessary fields, upload the catalogue file by logging in to your seller account.

Reach out to Seller Support

For any queries/feedback, please email our Seller Support at ss@flipkart.com.

Happy Listing!
Fast Validate Guidelines
Macros are introduced for faster validations

Click on this button and check errors on Qc failed column

You can run this validation by


1.Pressing CTRL, Shift, S buttons from keyboard

For more info :

https://seller.flipkart.com/LearningCenter/node/446271
Sub-categories in the file Please Note
conditioner Ideal For
Baby Boys
Baby Boys & Baby Girls
Baby Girls
Boys
Boys & Girls
Girls
Men
Men & Women
Women

Allowed Values
Conditioner
Applied For Hair Type Hair Condition
Anti-dandruff All Hair Types Chemically Treated Hair
Anti-hair Fall Curly Hair Colored Hair
Color Protection Dry Hair Damaged Hair
Conditioning Normal Hair Normal Hair
Daily Care Oily Hair Permed Hair
Damage Repair Straight Hair
Deep Conditioning
Dryness Care
Frizz Control
Hair Shine
Hair Volumizing
Nourishment & Moisturization
Scalp Cleansing
Split-ends
Straightening & Smoothening
Flipkart
Serial QC Status QC Failed Reason (if any) Flipkart Product Link
Number

Fast Validate (Press URL


CTRL+SHIFT+S) http://www.flipkart.com/samsun
g-galaxy-grand-duos-
Check summary sheet for i9082/p/itmdhdvtaf5uqaaf?
pid=MOBDHDVRPR8V85KS&ref=
more information 75300de4-ebed-4c82-84c5-
19514efb5118

Please provide the Flipkart.com


To be link for an existing product for
filled by To be filled by To be filled by Flipkart faster listing. Also provide the
Flipkart Flipkart Seller SKU ID in respective
column.

Failed [Main Image URL]: The image


URL provided by you is
incomplete/invalid. Please
Failed provide a valid
[Main Image URL.;
URL]: The image
URL provided by you is
incomplete/invalid. Please
CNDFGC Failed provideSKU
[Seller a valid
ID]: URL.;
FSN
D6FHYF CNDFGCD6FHYFTD6E is
TD6E already listed against another https://www.flipkart.com/pr
CNDFGC Failed SKU: HCON_THMN_300;
[Seller SKU ID]: FSN
D5ATC CNDFGCD5ATCWPWX3 is
WPWX3 already listed against another https://www.flipkart.com/p
CNDFGC Failed SKU:
[SellerHCON_THMN_50;
SKU ID]: FSN
D6MGJY CNDFGCD6MGJYRKYT is
RKYT already listed against another https://www.flipkart.com/pr
Failed SKU:
[MainHCON_THMN_100;
Image URL]: The image
URL provided by you is
incomplete/invalid. Please
CNDFGC Failed provide a valid
[Seller SKU ID]: URL.;
FSN [Other
D63ZTV Image URL 4]: The image
CNDFGCD63ZTVSSNG is URL
SSNG provided by you
already listed is another
against https://www.flipkart.com/pr
Failed incomplete/invalid.
SKU: HCON_BGRS_500;
[Main Image URL]: ThePlease
image
provide a valid URL.;
URL provided by you is
incomplete/invalid. Please
CNDFGC Failed provideSKU
[Seller a valid
ID]: URL.;
FSN
D63ZTV CNDFGCD63ZTVSSNG is
SSNG already listed against another https://www.flipkart.com/pr
Failed SKU:
[MainHCON_BGRS_500;
Image URL]: The image
URL provided by you is
incomplete/invalid. Please
provide a valid URL.;
Seller SKU ID Brand

Text - limited to 64 characters (including Single - Text


spaces) Used For: ID, Title, Refiner

Seller SKU ID is the identification number


maintained by seller to keep track of SKUs. Brand is the name of the company under
This will be mapped with Flipkart Serial which the product is marketed and sold.
Number.

HCON_BGRS_100 Body Language

HCON_BGRS_200 Body Language

HCON_BGRS_300 Body Language

HCON_AJWA_50 Body Language

HCON_AJWA_100 Body Language

HCON_AJWA_300 Body Language

HCON_AJWA_500 Body Language

HCON_THMN_200 Body Language

HCON_THMN_500 Body Language

HCON_BGRS_50 Body Language


Model Name Quantity

Single - Text Single - Decimal


Used For: ID, Title Used For: ID, Variant, Title, Refiner

295

Model Name is the identity of the product


that helps in distinguishing it from other Quantity refers to the volume or amount of
products. Please do not add the brand product packaged in a given SKU. Possible
name while entering the model name. values are 295, 290, etc.
Model Name should not exceed 128
characters including space.

HAIR CONDITIONER - Bergamot, Ginger, Rosem


100

HAIR CONDITIONER - Bergamot, Ginger, Rosem


200

HAIR CONDITIONER - Bergamot, Ginger, Rosem


300

HAIR CONDITIONER - Argan Oil, Jojoba, Waln 50

HAIR CONDITIONER - Argan Oil, Jojoba, Waln 100

HAIR CONDITIONER - Argan Oil, Jojoba, Waln 300

HAIR CONDITIONER - Argan Oil, Jojoba, Waln 500

HAIR CONDITIONER - Tea Tree, Hibiscus, Min 200

HAIR CONDITIONER - Tea Tree, Hibiscus, Min 500

HAIR CONDITIONER - Bergamot, Ginger, Rosem


50
Quantity - Measuring Unit Ideal For

Single - Text SINGLE - TEXTClick Here to get Allowed ValuesUsed For: Refiner

ml Boys

Quantity - Measuring Unit refers to the unit Ideal For refers to which gender the product
used to measure quantity. Units should be would be most suitable for.
filled only in singular form.

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women

ml Men & Women


Applied For Hair Type

MULTI - TEXTClick Here to get Allowed ValuesUsed


SINGLE
For:
- TEXTClick
Refiner Here to get Allowed ValuesUsed For: Refiner

Hair Shine Normal Hair

Applied For refers to the purpose/function Hair Type refers to the type of hair that the
of the product, and the hair solution that it product is suitable for.
provides.

Conditioning All Hair Types

Conditioning All Hair Types

Conditioning All Hair Types

Conditioning All Hair Types

Conditioning All Hair Types

Conditioning All Hair Types

Conditioning All Hair Types

Conditioning All Hair Types

Conditioning All Hair Types

Conditioning All Hair Types


Main Image URL Other Image URL 1

URL URL

http://img.fkcdn.com/image/conditioner/5/8/d/-original-imaencsegxh7ehgj.jpeg
http://img.fkcdn.com/image/conditioner/5/8/d/-original-imaencse2utqecrg.jpe

Image Details - Front View - Front view Image Details - Back View - Back view
is a view of the foremost part of a product | of a product | Minimum Resolution -
Minimum Resolution - 500x500 | Please
see the Image Guidelines sheet for more
500x500 | Please see the Image
Guidelines sheet for more details.
details.

https://www.dropbox.com/s/a2e92fideiqtwknhttps://www.dropbox.com/s/98jibew0d756ey

https://www.dropbox.com/s/axwltkkhoj7d689https://www.dropbox.com/s/hizx5vzligs9vl6/

https://www.dropbox.com/s/howfjvzolmr707https://www.dropbox.com/s/6xqulhzc9zc9a3t

https://www.dropbox.com/s/fkwugn0h4pbkgchttps://www.dropbox.com/s/zodk1ez442moai

https://www.dropbox.com/s/7nz6jdcv3cgrzfs/https://www.dropbox.com/s/d6ispwlew11dk9

https://www.dropbox.com/s/8b3wuu25gw2a2https://www.dropbox.com/s/k62zirsd90g9ltp

https://www.dropbox.com/s/3wf60r5arnek21https://www.dropbox.com/s/kyfvgzwqnoytk3

https://www.dropbox.com/s/85t5uocx6qf37ahttps://www.dropbox.com/s/nehs4rcakqu6czc

https://www.dropbox.com/s/wqg45ny0dcj1f8https://www.dropbox.com/s/be3zploz18x66k

https://www.dropbox.com/s/ynkhcjrtvsp6sl8/https://www.dropbox.com/s/dfx52plkr7nf6x9
Other Image URL 2 Other Image URL 3

URL URL

http://img.fkcdn.com/image/conditioner/5/8/d/-original-imaencsepyp5kekn.jpeg
http://img.fkcdn.com/image/conditioner/5/8/d/-original-imaencsemuzd4z8y.jp

Image Details - Size View - Overall Image Details - Sales Package


dimension of a product | Minimum View - Package of a product | Minimum
Resolution - 500x500 | Please see the Resolution - 500x500 | Please see the
Image Guidelines sheet for more details. Image Guidelines sheet for more details.

https://www.dropbox.com/s/4pphz0kpzcc5qc3/3.jpg?dl=0

https://www.dropbox.com/s/7r8z0h4p89gambk/3.jpg?dl=0

https://www.dropbox.com/s/kem1okdo2ejzg9https://www.dropbox.com/s/61aehct6otzaft2

https://www.dropbox.com/s/45n8apidp28d6cp/3.jpg?dl=0

https://www.dropbox.com/s/yt8lkio5baxkyiv/3.jpg?dl=0

https://www.dropbox.com/s/h1tmazxkf2pld0rhttps://www.dropbox.com/s/j7gw315xzj4tj5y

https://www.dropbox.com/s/429jm1wj305q6dd/3.jpg?dl=0

https://www.dropbox.com/s/h67g4wkqhg1jgok/3.jpg?dl=0

https://www.dropbox.com/s/hpvgkyf8553fypl/3.jpg?dl=0

https://www.dropbox.com/s/a1iss3czj5mkxi4/3.jpg?dl=0
Other Image URL 4 Sulfate Free

URL Single - Boolean

http://img.fkcdn.com/image/conditioner/5/8/d/-original-imaencsevkufkxzk.jpeg
Yes

Image Details - Lifestyle View - Usage


Sulfate Free refers to whether or not the
of a product | Minimum Resolution - product composition is free of sulfates and
500x500 | Please see the Image related chemicals.
Guidelines sheet for more details.

Yes

Yes

https://www.dropbox.com/s/sw8apyqv1atfr7pYes

Yes

Yes

https://www.dropbox.com/s/zgsqrv41ku6v8ksYes

Yes

Yes

Yes

Yes
Hair Condition EAN/UPC

MULTI - TEXTClick Here to get Allowed Values Multi - Number

Permed Hair::Chemically Treated Hair

EAN is a 13 digit bar code. In case you have


UPC, prefix 0 to make it 13 digits. EAN/UPC
Hair Condition refers to the state one's hair is limited to 13 characters (including
is in. spaces). If not applicable, Please leave it
blank.

Damaged Hair

Damaged Hair

Damaged Hair

Damaged Hair

Damaged Hair

Damaged Hair

Damaged Hair

Damaged Hair

Damaged Hair

Damaged Hair
Sales Package Container Type

Multi - Text Single - Text

Sales Package gives the information of all


the contents that is sold in the package. For
instance, when you sell a mobile phone, the Container Type refers to the shape of a
Sales Package will most likely consist of the container that the substance comes in.
Handset||Charger||Headset||Battery|| Possible values are Jar, Bottle, Sachet, Tube,
Manual. These 5 things then become the etc.
Sales Package. Data should be mentioned
Double Colon (||) seperated.

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle

1 Unit Of Body Language Conditioner Bottle


Composition Other Traits

Multi - Text Multi - Text

Composition refers to the ingredients used Other Features refers to any additional
in the making of a product. Possible values information on the features of the product
are Linseed Oil, Extracts of Triphla, Wheat that would be useful to a customer.
Protein, etc.

Bergamot, Ginger, Rosemary & Sunflower 106 % Organic

Bergamot, Ginger, Rosemary & Sunflower 107 % Organic

Bergamot, Ginger, Rosemary & Sunflower 108 % Organic

Argan Oil, Jojoba, Walnut & Ashwagandha 110 % Organic

Argan Oil, Jojoba, Walnut & Ashwagandha 111 % Organic

Argan Oil, Jojoba, Walnut & Ashwagandha 113 % Organic

Argan Oil, Jojoba, Walnut & Ashwagandha 114 % Organic

Tea Tree, Hibiscus, Mint & Neem 102 % Organic

Tea Tree, Hibiscus, Mint & Neem 104 % Organic

Bergamot, Ginger, Rosemary & Sunflower 105 % Organic


Description Search Keywords

Single - Text Multi - Text

Please write few lines describing your Search words refers to the words which the
product along with a list of products that user might type for finding a particular
are compatible with this product. product. These search words are tagged to
Description is limited to 10000 characters the product and the appropriate search
(including spaces). It should not include any words give the exact product in quicker
hyperlinks, additional offers, or promotion time. Data should be mentioned Double
text. Colon (||) seperated.

Savor the freshness of Sun Soaked morning wit


Hair Conditioner Dy Hair Damaged Men Wom

Savor the freshness of Sun Soaked morning wit


Hair Conditioner Dy Hair Damaged Men Wom

Savor the freshness of Sun Soaked morning wit


Hair Conditioner Dy Hair Damaged Men Wom

A rich and seductive blend of Moroccan ArganHair Conditioner Dy Hair Damaged Men Wom

A rich and seductive blend of Moroccan ArganHair Conditioner Dy Hair Damaged Men Wom

A rich and seductive blend of Moroccan ArganHair Conditioner Dy Hair Damaged Men Wom

A rich and seductive blend of Moroccan ArganHair Conditioner Dy Hair Damaged Men Wom

Get swept away to the beautiful wellness wit Hair Conditioner Dy Hair Damaged Men Wom

Get swept away to the beautiful wellness wit Hair Conditioner Dy Hair Damaged Men Wom

Savor the freshness of Sun Soaked morning wit


Hair Conditioner Dy Hair Damaged Men Wom
Key Features Video URL

Multi - Text Single - Text

Key Features refers to the defining features Please see the Video URL guidelines in the
of a product that can be highlighted on the summary sheet
website.

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015

Halal, Kosher, GMP Certified. ISO 9001:2015


Shelf Life External Identifier

Single - Decimal Multi - Text

18

24

24

24

24

24

24

24

24

24

24
Max Shelf Life Max Shelf Life - Measuring Unit

Single - Number Single - Text

3 Months

Maximum Shelf Life - Measuring Unit refers


to the unit used to measure the maximum
shelf life of the product. Units should be
filled only in singular form.

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months

24 Months
Image criteria
All the images should have minimum image resolution of 500x500.
You must provide minimum 1 images for this category.
You can provide maximum 5 images for this category.

Image standards
Primary images should be in white background.
Images with grey background can be used for the white colored product.
Product should be displayed without packing.
Solo product image without any props.
Movie shots & scenes are not allowed. Celebrity face should not be morphed. However, if celebrity is brand amb
The same model has to be used for all shots of a product in lifestyle image
The product should be center aligned and cover a minimum of 90% of the frame.

Following Images will be rejected


Graphic/ Inverted/ Pixelated image are not accepted.
Images with text/Watermark are not acceptable in primary images.
Blur images and clutter images are not accepted.
Images should not contain price/brand logo for the product.
In case of sets or combos, the products should not overlap each other.
Rear angle shot of a product should not be used as a primary image.
Product images must not be shrunk, elongated or stretched.
Product with heavy accessories which covers the product are not acceptable.
Partial product image is not allowed.
Offensive/Objectionable images/products are not acceptable.

Image format
We only accept .JPEG images. Any other format is not accepted
We accept Images only in RGB color space . We don’t accept images in CMYK or any other color space

Uploading & providing image


Please upload your images in our recommended image domains like Dropbox and Google drive. Image download f
The share settings for viewing your image links must be “Public”, so that these images can be download
Click the link for more details - https://seller.flipkart.com/LearningCenter/node/446095

Detailed image guidelines


Click the link to learn about detailed image guidelines: https://seller.flipkart.com/LearningCenter/sub-category

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