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CREATORS OF MEDIA AND INFORMATION

As a student in senior high school, have you already chosen what course that you would like to take in
college? Perhaps some of you are interested to work in the publishing industry where you can get to
work with writers. Others may want to join the entertainment industry where they can meet TV
personalities.

Creators of media and information are some of the people which you might want to work with when you
graduate from college. Below is a list.

1. Writers and journalists. They work in publishing houses, news agencies, or advertising firms. Their
primary role is to translate relevant and meaningful information into printed materials, such as books,
newspapers, and magazines. They generally possess a good command of grammar. Writers and
journalists make sure thar the readers will obtain important information about the story or article they
are writing.

2. Editors. Writers and journalists work hand in hand with editors to ensure that the manuscript or
articles submitted by the former are high in standard and are fit to print. Editors also make sure that the
material to be published is free from factual or grammatical errors.

3. Directors. Also known as filmmakers, directors create movies, shows or programs and plays that are
seen on theaters, television channels, or theaters, respectively. A director sees to it that the message of a
show is made clear to the audience.

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CHARACTERISTICS OF A GOOD MEDIA PRACTITIONER

Media practitioners should exhibit good values and observe the proper code of conduct

when carrying out their job. Primarily, people trust media practitioners because they provide

information and deliver powerful messages to the public. Responsible and competent media

practitioners should possess the following characteristics:

1. Truthfulness. Media practitioners should convey a message or information that is

accurate, factual, and truthful. Erroneous or false information can harm the reputation

of others or it may cause them danger. For example, if the weather bureau fails to

release a reliable advisory, a lot of people may not be able to prepare ahead of time

for possible evacuation due to heavy fooding or immediate harvesting of crops. Let

us take another example. If a journalist writes an article claiming that the president is

involved in corruption without presenting sufficient evidence, the act may affect the

president's integrity and he may lose the public's trust.

2. Fairness and objectivity. The information or message disseminated by media

practitioners should be objective and based on grounded evidence. If the information

is biased or opinionated, it will deceive the public of the truth. As the public gives

their complete trust to media practitioners, it is only fair that the latter only present

stories that are real and accurate.

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3. Responsibility and integrity.Media practitioners are expected to show professionalism

regardless of the situation they are in. They should not compromise their integrity by

showing partiality or partisanship. They should also possess a sense of responsibility

and accountability when acquiring information. Media practitioners should not

compromise their reputation and credibility just for the sake of nonului

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RELEVANCE OF MEDIA AND INFORMATION LITERACY

TO STUDENTS

As a student, it is essential for you to become a media and information literate individual

as this will help you acquire knowledge and process information even if the subject you are

studying is difficult to understand. Likewise, you will be able to communicate your ideas well

if you possess media and information literacy skills.

Media and information literacy skills can help students to conduct a well-organized and

thorough research. Media and information literacy, together with technology literacy, allows

students to develop 21st century skills such as digital literacy, leadership, and civic literacy,

which can make them well-rounded and productive global citizens in the future.

Being literate in media information and technology can also develop students to become

lobally competitive with their ability to communicate effectively using various forms

media. Lastly, media and information literacy enhances the ability of students to comprehend

and analyze information which allow them to create a productive output such as a music

video, using modern technology.

CREATORS OF MEDIA AND INFORMATION

As a student in senior high school, have you already chosen what course you would like to
take in college? Perhaps some of you are interested to work in the publishing industry where

you can get to work with writers. Others may want to join the entertainment industry where

they can meet TV personalities.

Creators of media and information are some of the people which you might want to work

with when you graduate from college. Below is a list.

1. Writers and journalists. They work in publishing houses, news agencies, or advertising

firms. Their primary role is to translate relevant and meaningful information into

printed materials, such as books, newspapers, and magazines. They generally possess

a good command of grammar. Writers and journalists make sure that the readers will

obtain important information about the story or article they are writing.

2. Editors. Writers and journalists work hand in hand with editors to ensure that the

manuscript or articles submitted by the former are high in standard and are fit to

print. Editors also make sure that the material to be published is free from factual or

grammatical errors.

3. Directors. Also known as filmmakers, directors create movies, shows or programs.

and plays that are seen on theaters, television channels, or theaters, respectively. A

director sees to it that the message of a show is made clear to the audience.

4. Performers. The actors who portray the characters in movies, shows, and plays are

called performers in general. Directors guide the performers so they can deliver their

portrayals effectively. Some performers who are visible on television or movies are

considered as celebrities too. A person is considered a celebrity if he is a well-known

public figure and is always seen in the news or other television programs. At times,

advertisers hire known performers to do commercials because their popularity could

attract consumers to buy the product they will endorse.

Other performers are the singers and dancers who express their creativity and
inner thoughts through their craft, which can either be a song or a dance. These

performers also collaborate with directors so that their entire performance will be

properly guided and successfully delivered in front of an audience.

5. Visual artists. Paintings and sculptures are some of the masterpieces that visual

artists create. Visual artists express their ideas through their artworks. Some artworks

may convey a clear message while others have abstract symbols to express the deeper

thoughts of the artist.

CHARACTERISTICS OF A GOOD MEDIA PRACTITIONER

Media practitioners should exhibit good values and observe the proper code of conduct

when carrying out their job. Primarily, people trust media practitioners because they provide

information and deliver powerful messages to the public. Responsible and competent media

practitioners should possess the following characteristics:

1. Truthfulness. Media practitioners should convey a message or information that is

accurate, factual, and truthful. Erroneous or false information can harm the reputation

of others or it may cause them danger. For example, if the weather bureau fails to

release a reliable advisory, a lot of people may not be able to prepare ahead of time

for possible evacuation due to heavy flooding or immediate harvesting of crops. Let

us take another example. If a journalist writes an article claiming that the president is

involved in corruption without presenting sufficient evidence, the act may affect the

president's integrity and he may lose the public's trust.

2. Fairness and objectivity. The information or message disseminated by media

practitioners should be objective and based on grounded evidence. If the information

is biased or opinionated, it will deceive the public of the truth. As the public gives

their complete trust to media practitioners, it is only fair that the latter only present

stories that are real and accurate.

3. Responsibility and integrity.Media practitioners are expected to show professionalism

regardless of the situation they are in. They should not compromise their integrity by

showing partiality or partisanship. They should also possess a sense of responsibility

and accountability when acquiring information. Media practitioners should not

compromise their reputation and credibility just for the sake of popularity or power.

4. Empathy and sympathy. Being in the media does not give practitioners

the right to use their job for personal gains. Media practitioners should be

sensitive to the needs of others. They should show their respect to the privacy

of others too. For example, a journalist should refrain from writing about

the private affairs of celebrities because they have their right to privacy too.

Since media practitioners do press works, many people who encounter misfortune

rely on them for social welfare services such as seeking assistance for medical treatment

or finding a missing person. Media practitioners empathize when they put themselves

in the shoes of those who are in need, and sympathize when they feel the sorrow of

those who experience adversities.

5. Hard working. The public depends on the information media practitioners deliver

that is why they are expected to work hard in sourcing accurate information. They

should give their best effort for their work, whether writing an article, making a film,

or composing a song. The public regards media practitioners highly, so they must not

compromise the public's interest.

MEDIA HABITS, LIFESTYLE, AND PREFERENCES

Before the advent of the Internet, people keep themselves abreast with the latest news

around the country or across the globe by reading the newspaper, listening to radio, or

ose

watching the television. Owning a

considered a luxury. Back then, only a number of TV stations existed. Du

Owning a television set back in the 1950s and the 1960s was

times, students visited museums and libraries to borrow books or gather information to

their research.

Print and broadcast media were also limited but this period conceived excellent reads,

good music, wholesome entertainment shows, and moving family dramas. When the Internet

boomed and became in full swing in 2000, it drastically changed people's lifestyle and

preference. Teenagers and young adults diverted to watching movies and entertainment shows

online. In fact, most people nowadays watch movies and live streaming of shows in YouTube,

read news articles through online feeds or novels through Wattpad, or listening to tracks

in Spotify

In the late 1990s, purchasing of music or video CDs became popular. Today, people download

or access music from YouTube or Apple Store. Some individuals also became famous because

their photos or videos stood out, and have become viral or widely circulated in the Internet

in such a short time. New terminologies have been coined like the word selfie, which pertains

to a photo taken by oneself then posted in social media. Another is the hashtag (#), which is

attached to a key word or phrase so that people who might be searching for a related topic can

get information from the link of the topic or message sought. Repeated use of a hashtag can

make a topic "hot" or trending in social media.

Some people also try to learn new skills, such as Photoshopping, to create artistic and

spotless photos. Different forms of social media, such as Facebook, Twitter, Instagram, and

Pinterest, have greatly influenced people's interests and lifestyle. These days, netizens or those

people who are actively engaged in the web, have become drawn to anything that is trending

in social media sites.

Regardless of the differences with the habits and preferences of people of today from those
in the past, communication remains the main reason why people patronize different forms of

media. There are avid users who acquire the newest gadgets so they can conveniently obtain the

latest news and information, and stay connected with the people who matter to them as well.

Literacy skills in media, information, and technology can help students enhance their

knowledge and improve their methods of learning. Learning these skills can produce successful

individuals in the future. Individuals who are not only global citizens equipped with 21st

century skills but also netizens of the digital world.