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BLUE ISLE INTEGRATED SCHOOL

Science and Technology

Senior High School Department


Academic Track: Science, Technology, Engineering & Mathematics Strand

Core Subject: Media and Information Literacy

MODULE NO. 1
Introduction to Media and Information Literacy

I. Lesson: Introduction to Media and Information Literacy

II. Time Frame: 4 hours

III. Learning Outcomes/Objectives: At the end of the lesson, the learners are expected to:
 describe how communication is affected by media and information
 identify the similarities and differences of media literacy, information literacy and
technology literacy
 editorialize the value of being a media and information literate individual
 identify characteristics /describe a responsible uses and competent producers of media
and information
 share to class media habits, lifestyles and preferences

IV. Lesson Outline:


MEDIA LITERACY
Communication is the act or process of using words, sounds, signs or behaviors to express or
exchange information, ideas, thoughts, feelings, etc. to someone else.

Media is the combination of physical objects used to communicate or mass media communication
through physical objects, such as radio, television, computers, telephone, mobile phone, film, etc. It
refers to any physical object used to communicate media messages. It is the source of credible
information in which contents are provided through editorial process determined by journalistic
values and therefore, editorial accountability can be attributed to an organization or a legal person.

Media literacy is the understanding and using mass media in either an assertive or non-assertive way,
including an informed and critical understanding of media, what techniques they employ and their
effect. It is the ability to read, analyze, evaluate and produce communication in a variety of media
forms (television, print, radio, computer and other). It is the ability to decode, analyze, evaluate and
produce communication in a variety of forms.

INFORMATION LITERACY
Information is a broad term that can cover data, knowledge derived from study, experience or
instruction, signals or symbols. It is often used to describe knowledge of specific events or situations
that has been gathered or received by communication, intelligence or news.

Information literacy are the abilities to recognize when information is needed and to locate, evaluate,
effectively use and communicate information in its various formats. They are the keystone of lifelong
learning. A person becomes information literate when he has learned to maximize all kinds of
information sources in finding answers to his queries.
TECHNOLOGY LITERACY
Technology is the science in industry, engineering, etc., to invent useful things or to solve problems.

The early tools during the prehistoric era were fashioned for two basic purposes – cutting and
scraping. These purposes could not have been achieved without the presence of the most suitable
kind of stone - flint. This certain stone was able to provide sharp edges to other stones to achieve
their essential purposes such as chopping, cutting and hunting.

One of the most significant contributions of man is fire. This was discovered by the Peking man
500,000 years ago in China. However, some experts claim that this contribution had already been
discovered much earlier in Africa.

The use of technology has extensively affected people’s lives. In effect, they tend to become
transparent to a certain extent that stumbles on ethical concerns. Having a vast access basically on
everything can be both beneficial and detrimental. Perhaps, it is just important to remember that
technological advancement should always be accompanied by social responsibility.

Technology literacy is the responsible means of using various technological tools in order to meet
one’s goals in acquiring and giving the right information. Without knowing such, technology, no matter
how advanced it is, will be worthless.

SIMILARITIES AND DIFFEERENCES OF MEDIA LITERACY, INFORMATION LITERACY AND


TECHNOLOGY LITERACY
Media literacy primarily focuses on how people consume media, fuelled with the right knowledge on
how it can affect them, their beliefs and their viewpoints. Hence, this kind of literacy which includes
the knowledge of using physical objects such as the radio, television and newspaper encourages people
to broaden their consciousness on vast information that are readily available to be consumed.

However, information becomes worthless if consumers do not have adequate understanding on


filtering what are needed for a certain circumstance. This is what information literacy implies. Having
the right knowledge on what information is needed must correspond to what form of media is used.

Likewise, information literacy may also affect the use of technology. Technology, being innovative in
nature, continuously expands and endlessly offers possibilities. However, if information is not
properly filtered, these two cannot harmoniously coexist.

Technology and media literacy are directly related to each other. While media literacy basically
covers the knowledge on physical and virtual channels in getting the message across, technology is in
fact, the innovative means to reach such goal. Media literacy is simply knowing the right channel,
while technology literacy is using the right tool to designed to let media to its purpose.

V. References:
#MediaTrends: Importance of New Media Technology to Modern Filipinos, Hidalgo, Ligaya C., Mopera,
Mattheus, A., Don Bosco Press, Inc., 2016.

Prepared by:

CYNTHIA E. RECILLO