Digital Journey Experience at Brenntag EMEA

Welcome to our
Digital Journey Experience
▌ 4th December 2018 – House of Elements

DIGITAL JOURNEY EXPERIENCE
What to expect
▌Brenntag‘s Digital Journey (Karsten Beckmann)
▌DigiB – Brenntag‘s Digital Hub (Maarten Stramrood)
▌SHAPE – The backbone of EMEA‘s digital future ( Dr. Oliver Wirth)
▌OneIT – Create a better user experience (Stefan Haverkock)
▌Use Case – how everything works together (DigiB, SHAPE, ONE IT)
▌Questions
▌Afterwards: Market information stands

(ONE IT and DigiB – Room Silicon and Sulfur; SHAPE – Life Science Showroom)
12/10/2018 2
Our Digital Journey towards Growth
▌ The Bigger Picture
Karsten Beckmann
4 December 2018
12/10/2018 4
1
DIGITAL
CHANGE
12/10/2018 5
2 OUTSTANDING DIGITAL
CUSTOMER EXPERIENCE
12/10/2018 6
3 DATA
THE NEW GOLD
12/10/2018 7
4 STANDARDIZED
IT & BUSINESS
PROCESSES
12/10/2018 8
5 DIGITAL
INNOVATION HUB
12/10/2018 9
TO BECOME
THE MARKET
LEADER IN
DIGITAL
CUSTOMER
EXPERIENCE IN
OUR INDUSTRY
12/10/2018 10
OUR DIGITAL JOURNEY TOWARDS GROWTH
What we have done and what we’ll do
Already done Next steps

 Establishment of Brenntag’s digital  Introduce Brenntag Connect in all
hub DigiB regions
 Development, connectivity & ‘go- Already done Next steps  Digital Marketing initiatives
live’ of Brenntag Connect
 Further funcitionalities for internal
 Development & ‘go live” Internal tool set
Tool for purchasing decisions Digital
 SHAPE Kick-off Phase I
 Planning and preparation of
Journey
Program SHAPE  Digital Ambassadors
 Digital Journey in our Intranet  Ongoing updates in our Intranet
 EMEA Leadership Workshop  Face 2 face information sessions
 ONE IT: global IT infrastructure  Kick-off for global IT setup (one

board initiated Brenntag IT)
11
OUR DIGITAL JOURNEY TOWARDS GROWTH
What happens today
Maarten Stramrood Oliver Wirth Stefan Haverkock
We‘re here to answer your questions!
12/10/2018 12
Brenntag’s Digital Hub
▌ An introduction to DigiB
Maarten Stramrood
Essen, 04.12.2018
DIGITALITATION & FURTHER DEVELOPMENTS
VUCA
TODAY…
Volatility
Uncertainty
Complexity
Ambiguity
04/12/2018 14
Daily experience
04/12/2018 15
Business to Business activities
04/12/2018 16
BRENNTAG‘S DIGITAL HUB
Portfolio
 
Brenntag Connect
 
Internal Tools
 
Digital Marketing
04/12/2018 17
BRENNTAG CONNECT
Brenntag’s e-commerce, knowledge, self-service platform
04/12/2018 18
INTERNAL TOOLS
To facilitate purchase decisions and internal synergies
 Transparency on historical purchase data

(APAC, NA, EMEA)
 Visualizations to easily interpret the data
 Identification saving potentials
 Preparation for supplier meetings
 One portal for Demand Forecasting and

Budgeting
..more to come
04/12/2018 19
DIGITAL MARKETING
New customers & insights on customer behaviour
Paid
advertising E-Mail
and SEO Marketing
Website
(mainly
Brenntag Social
Connect) media
DIGITAL advertising
MARKETING
Marketing
Content Automation
Marketing
Inbound
Marketing
04/12/2018 20
SHAPE
▌ Backbone of Brenntag EMEA´s Digital Future
Dr. Oliver Wirth, Elmar Klein, Jörg Dickmann

Senior Program Managers
SHAPE – BACKBONE OF BRENNTAG EMEA´S DIGITAL FUTURE
Lets SHAPE the future together
“We always overestimate the change that will occur in

the next two years and underestimate the change that
will occur in the next ten.
Don't let yourself be lulled into inaction.”
Bill Gates
12/10/2018 22
Why do we need SHAPE?
SHAPE will create an EMEA wide process and system landscape

for a seamless service in a more and more digital world.
12/10/2018 23
What is SHAPE?
Standardized Harmonized and Automated Processes in EMEA
will create an EMEA wide process and system

landscape for a seamless service in a more and more
digital world.
will replace the different existing regional ERP

systems (Enterprise Resource Planning) in EMEA
with one, single ERP system based on the latest SAP
technology S/4HANA.
Finance
12/10/2018 24
Who is SHAPE?
SHAPE will be an international team of Brenntag

experts
Brenntag business and IT experts will work

together collaboratively in interdisciplinary teams
External consultants (SAP Implementation

Partner) will support the Brenntag team
Program location is Essen
12/10/2018 25
How does SHAPE effect you in your daily business?
SHAPE is a multi-year project. It will effect almost

every employee in EMEA at some point
 new business processes
 new SAP system
SHAPE will be introduced with a Change

Management
 Communication
 Training
 Support
12/10/2018 26
When will SHAPE happen?
2017 2018 2019 2020 2021 2022 2023
Phase 0
Prep
Preparation
Template
Template
Phase 1
Pilot
Roll out 1
Phase 2
Rollout
Roll out 2
Roll out 3
12/10/2018 27
Thank you!
OneIT
Social Intranet – Collaboration
@ Digital Journey
Stefan Haverkock / Thomas Kafka

November 2018
DIGITAL SERVICES
How to master challenges in EMEA
Digital experience incl. track &
trace, all relevant documents
Warehouse management Workflows, documentation

Infrastructure
Connectivity Communication & Collaboration

Backend Process & Policies
12/10/2018 30
ONE IT
OneIT in detail
10 independent IT organizations
reporting into local business
15 Active Directories
ONE
9 data center providers EMEA IT Team Office versions
2007, 2010,
2013 up to 2016
2 Brenntag TWO
internal data centers FIVE Collaboration & 5 telephone technologies
Backend Communication
ONE Datacenter ONE Domain
Already 4 different
all sourcing models ONE Server Policy ONE AD O365 tenants
available: ONE O365 Tenant
IaaS, Co-Location Email on Lotus Notes
fully outsourced, FOUR THREE or MS Exchange
on premise Connectivity Process & Policy
Several Sharepoint
ONE Network ONE Policy for HW/SW
ONE Contract Mgmt ONE ITSM tool and one LINK
4 firewall different
technologies Service Desk
tools
4 Wifi 7 network several contract all available 20+ 10 different
equipment component partners for technologies hardware processes, policies
suppliers brands mobile & WAN in place suppliers and security standards
CROSSCHECK
Who has used or seen this
SHAPE / OneIT Brenntag Board Alignment 32

CROSSCHECK
New IT approach – THE USER EXPERIENCE
Conflict with new generations – they demand:
• New ways of working We are here

• Always online – present information
• Quick responsive & participative collaboration
• Knowledge sharing
We have to win the “war for talents”
our future users
O365 workshop – Thomas Kafka 33

10/12/2018 34
GLOBAL SOCIAL COLLABORATION
Board requirements – user expectations - project objectives
Content Technic
Enable modern and agile Communication & Reduce complexity in a heterogeneous IT landscape
Collaboration on global scale
Harmonize contact information within Brenntag
Knowledge sharing within Brenntag
Use all available services out of ONE MS tenant
Enable video messaging on global scale
Avoid double license fees for similar services from
Use modern APPs on mobile devices different regions and tenants
One UI for all users on all devices Prepare Brenntag for global approach on Digitalisation
We have to win the “war of talents”
10/12/2018 35
Target Picture Global
 Showing content from various sources
with harmonized layout, look & feel
 Use modern technology built in O365
ONE
Userinterface
 One landing page – dashboard per user
 Accessible from anywhere

Applications Intranet News Newsfeed Collaboration Video Channel
on any device
 Provide new channels

(Video, Chats, etc.)
The path to unify the landscape – actual situation
CEE-Tenant CEE-AD B01-AD EMEA-Tenant

IB-Tenant IB-AD
Services
NOR-Tenant NOR-AD LINK Intranet
ITALY
FRANCE
CMS
BeNeLux
UK
US-Tenant US-AD (D)A(CH)
LATAM-AD DigiB
APAC-AD TR
Multisol UK
10/12/2018 37
The path to unify the landscape
B01-AD Global-Tenant
Services
CMS
All GLOBAL
countries
10/12/2018 38
OUR LIFE
We work …
We must close
the gap
O365 workshop – Thomas Kafka 39

CLOSING THE GAP
We have to find a way through
SHAPE / OneIT Brenntag Board Alignment 40

Digital Journey Experience
▌ Example: Current Digitization Challenges
Elmar Klein
04 Dec 2018
HALLOWEEN
Pumpkin soup peak
Digital Journey Experience - Example: Current Digitization Challenges 12/04/2018 42

DIGITAL SERVICES
Brenntag Connect
 place
orders
 view
order status
 access
product prices
 download
MSDS
 request
samples, documents,
other information

BRENNTAG CONNECT
Order creation
Digital experience incl. track & trace, all

relevant documents
Warehouse management Workflows, documentation

Infrastructure
Connectivity Communication & Collaboration

Backend Process & Policies

BRENNTAG CONNECT
Order creation

BRENNTAG CONNECT
Order creation

BRENNTAG CONNECT
Order creation

BRENNTAG CONNECT
Order creation

BRENNTAG CONNECT
Order creation

BRENNTAG CONNECT
Order creation

BRENNTAG CONNECT
Order creation

BRENNTAG CONNECT
Order creation

CUSTOMER SHOP
advanced

SAP ERP
Customer order

SAP ERP
Customer order
Customer-Service prüft im SAP ERP –

bevor der Kundenauftrag an Brenntag Connect zurückgespielt wird:
 Die Preise und Nebenkonditionen (Maut usw.)
 Zollprüfungen werden vorgenommen, SKN, usw.
 Die Verfügbarkeitsprüfung wird aufgrund von Knappheiten, Produktionsabsprachen analysiert und geklärt
 Das Auslieferwerk wird evtl. angepasst – Abhängig vom Material und Verfügbarkeit
 Prüfung, ob es ein Lager oder Streckenauftrag ist / wird
 Kreditlimitprüfungen werden vorgenommen und geklärt
Generelle Auftragsprüfung auf Plausibilität  hat der Kunde alles ordnungsgemäß erfasst – Prüfung evtl. Texte

SAP ERP
Customer order

SAP ERP
Customer order

SAP ERP
Order confirmation

BRENNTAG CONNECT
Customer order: confirmed delivery date

BRENNTAG CONNECT
Customer order detail

DIGITIZATION
Further challenges
 Org-Struktur im System (Sparten, Vertriebswege, Werke, Lagerorte etc.)
Unterschiedlich pro Land:

 Materialstammdaten (Ausprägungen von Lieferzeiten oder Produktionszeiten etc.)
 Kundenstammdaten (FI-Sperre; Region (Lieferwerk) etc.)
 Bestandsindikatoren (Sperrbestand; Kundenbestand; Zoll; Ausprägungen wie Dichte, Alkoholgehalt)
 Prozess: Kundenauftragsanlage / Pflichteingaben / Ermittlung Preis (Konditionen) / Freigabeverfahren
 Allgemeine Freigabeverfahren (Ausfuhrgenehmigung, Kreditlimitprüfung etc.)
 Bestätigter Liefertermin: Tourenplanung (eigen/fremd/lokal/zentral)
 Bestätigter Liefertermin: Länderübergreifende (=Systemübergreifende) Verfügbarkeitsprüfung nicht möglich
 Bestätigter Liefertermin: Wie wird die Planlieferzeit berechnet?
 Etc.

DIGITIZATION
Connectivity
ERP Systems Processes Masterdata
SAP PL
SAP CEE
SAP IB
SAP CH
SAP BENL
Integration
Infrastructure
SAP FR
SAP GER
SAP Nordic
NON-SAP IT
NON-SAP UK
SAP Asia
EMEA

SUMMARY
What you should keep in mind
Digitization requires complexity reduction

 Systems
 Processes
 Masterdata
 Organization
That‘s what we will do with
Please support us with all your energy!

DIGITAL JOURNEY
Not just DigiB

Thank you!

Any questions?
We are here to answer your questions.
Karsten Beckmann Maarten Stramrood Oliver Wirth

Stefan Haverkock
12/10/2018 66
Thank you for being part of our Digital Journey Experience!
12/10/2018 67

Digital Journey Experience at Brenntag EMEA

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Welcome to our

Digital Journey Experience

▌ 4th December 2018 – House of Elements

▌Brenntag‘s Digital Journey (Karsten Beckmann)

▌DigiB – Brenntag‘s Digital Hub (Maarten Stramrood)

▌SHAPE – The backbone of EMEA‘s digital future ( Dr. Oliver Wirth)

▌OneIT – Create a better user experience (Stefan Haverkock)

▌Afterwards: Market information stands

▌ The Bigger Picture

Already done Next steps

 Digital Journey in our Intranet  Ongoing updates in our Intranet

 EMEA Leadership Workshop  Face 2 face information sessions

 ONE IT: global IT infrastructure  Kick-off for global IT setup (one

Maarten Stramrood Oliver Wirth Stefan Haverkock

We‘re here to answer your questions!

 Transparency on historical purchase data

 Visualizations to easily interpret the data

 Identification saving potentials

 Preparation for supplier meetings

 One portal for Demand Forecasting and

▌ Backbone of Brenntag EMEA´s Digital Future

Dr. Oliver Wirth, Elmar Klein, Jörg Dickmann

“We always overestimate the change that will occur in

Don't let yourself be lulled into inaction.”

SHAPE will create an EMEA wide process and system landscape

Standardized Harmonized and Automated Processes in EMEA

will create an EMEA wide process and system

will replace the different existing regional ERP

SHAPE will be an international team of Brenntag

Brenntag business and IT experts will work

External consultants (SAP Implementation

Program location is Essen

SHAPE is a multi-year project. It will effect almost

 new SAP system​

SHAPE will be introduced with a Change

Stefan Haverkock / Thomas Kafka

Warehouse management Workflows, documentation

Connectivity Communication & Collaboration

SHAPE / OneIT Brenntag Board Alignment 32

Conflict with new generations – they demand:

• New ways of working We are here

We have to win the “war for talents”

our future users

O365 workshop – Thomas Kafka 33

We have to win the “war of talents”

 Use modern technology built in O365

 One landing page – dashboard per user

 Accessible from anywhere

 Provide new channels

CEE-Tenant CEE-AD B01-AD EMEA-Tenant

O365 workshop – Thomas Kafka 39

SHAPE / OneIT Brenntag Board Alignment 40

▌ Example: Current Digitization Challenges

Digital Journey Experience - Example: Current Digitization Challenges 12/04/2018 42

Digital Journey Experience - Example: Current Digitization Challenges 12/04/2018 43

Digital experience incl. track & trace, all

Warehouse management Workflows, documentation

Connectivity Communication & Collaboration

Digital Journey Experience - Example: Current Digitization Challenges 12/04/2018 44

Digital Journey Experience - Example: Current Digitization Challenges 12/04/2018 45

Digital Journey Experience - Example: Current Digitization Challenges 12/04/2018 46

Digital Journey Experience - Example: Current Digitization Challenges 12/04/2018 47

Digital Journey Experience - Example: Current Digitization Challenges 12/04/2018 48

 new SAP system