REFLECTIVE WRITING

PERSONAL STRATEGIC PLAN

STRATEGIC MANAGEMENT
CIA 1

Submitted to:
Prof. SATHIYA SEELAN B

Submitted by:
Prateek Gupta
1827623
MBA I (M1)
 Table of Contents

S.No. Particulars Page No.

1. Vision 1
2. Mission 1
3. Core Values 1
4. Operating Guidelines 2
5. Key Success Factors 2
6. Distinctive Competencies 2
7. Goals and Strategies 3
Annexure : SWOT Analysis 4
VISION
To have a diverse and dynamic life with opportunities for challenges and growth therefore
making a difference through my words and actions.

MISSION
To gain practical knowledge through higher education, work for top service sector
organizations and climb up the ladder in the corporate for the next 7 - 8 years and aspire to be
a well-known full time academic researcher in the field of Marketing in the next 10 - 15 years.

CORE VALUES
Core values are the fundamental beliefs of a person which broadly defines who they are.
Below are the values that define me:
Discipline
Discipline is the focused attitude of self-control that drives a person to systematically
achieve results. It is said that discipline can take you from where you are now to where
you are capable of being.
I am committed to being disciplined, which comes from my family and the way I have
been brought up.
Sincerity
Sincerity means being trustworthy, loyal, fair and sincere. It indirectly implies that the
individual behaves with integrity.
I am very adamant on being honest and appreciate when others are honest as well, no
matter what the situation.
Commitment
Being fully committed means keeping our promises. It means holding to our obligations
and potentially risking our lives or our job for the values of the organization.
From being disciplined comes my behavior of commitment. I am always committed to
the work taken up and never leave anything unfinished or always take a firm decision
to not take up something when I think that I might not be able to complete it in time.
Reliability
A reliable person is someone who can be trusted to behave well, work hard and do what
is expected of them. Being reliable is not only about backing up what you say and
following through; it also involves doing it in the right way.

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 My values of being disciplined, honest and committed bring up the reliability factor in
me. Being an active part of various clubs/committees throughout my education and
career until now and contributing towards them with complete dedication showcases
that I am a reliable person.

OPERATING GUIDELINES

 Taking ownership of the work assigned to me – be it personal or professional work.

 Maintaining an organized home and work environment – be it the personal belongings
at home, files on the laptop or the office desk.
 Punctuality corresponding to completion of tasks.
 Helping people around me, if in the vicinity of my skillsets

KEY SUCCESS FACTORS

 Taking initiative
 Always aligned to my long term goal
 Believe in team work. Good results can be achieved individually but team work yields
better results.
 Courage to take up new challenges and never give up no matter how hard the situation
gets.
 Realizing mistakes and correcting myself constantly.

DISTINCTIVE COMPETENCIES

 Strong analytical as well as creative mindset – which is a strong combination and

doesn’t usually come up together in most of the individuals.
 Putting a plan and work accordingly, keeping in mind all the deadlines which always
helped me to get an competitive edge over others.

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GOALS & STRATEGIES
The goals set to achieve the mission and vision are according to SMART goal plan.
S – Smart
M – Measurable
A – Attainable
R – Relevant
T – Time bound

S.NO SMART GOALS STRATEGY / ACTION PLAN

 Constant reading of articles and case
Completion of Masters in Business
1 studies and perform well in CIAs.
Administration with a CGPA above 3.6

 Reading and staying updated with the

concepts and their practical applications
in the industry.
Enhancement of functional knowledge with
2 respect to consumer behaviour, branding,  Complete reading at least 3 books by the
advertising and distribution. end of the year on marketing concepts.
Currently reading Thinking fast and
slow.

 Attending the ACADX classes being

conducted at Christ University for the top
20 students of the batch on R
Updating myself with latest analytical tools
3 programming and other tools
and technology
 Doing 2 online courses on Digital
marketing from Coursera

 Reading the newspaper daily and review

it.
Improving general awareness about the
4
happenings in the outside world
 Critic the news by relating it with
marketing concepts.

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ANNEXURE :
SWOT ANALYSIS

STRENGTHS WEAKNESSES
Quick Learner Short tempered
Team Player Emotional
Take ownership of work
Agile

SWOT
OPPORTUNITIES
Enhancing interpersonal skills via THREATS
Networking through clubs and
Competition amongst the peer group
communities.
Constant upgradation of technology and
Gain knowledge of subjects from various
skillsets
resourses provided within campus. Eg:
Library, Journals

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