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SEAN BORG

COVERING LETTER
TO W HOM IT MIGHT CONCERN

As my contract with Valletta 2018 comes to a close this March, I am looking to further my
career within the Cultural Sector. Having graduated from San Diego State University with a
dual Masters Degree in Integrated Marketing Communications and Business Administration
in 2013, I have focused my professional career on Marketing. My recent experience as a
Marketing Officer for The European Capital of Culture was an eye opening one for me,
where I realized that I would like to work in no other sector but the Cultural Sector. Being a
Marketing Officer at Valletta 2018 required me to not only create and implement Integrated
Marketing Strategies but also to spearhead operations for the Communications
Department. This, has thus truly enhanced my skills as a leader which I had obtained in my
previous job where I worked as a Senior Marketing Executive in a Marketing Agency.

As a Senior Marketing Executive, it was my duty to manage all aspects of Marketing


Campaigns of the company’s varied portfolio of clients. Such clients/brands include: Bupa,
Mapfre Middlesea, The Plaza Shopping Centre, GlobalCapital, KPMG, Mazars, BMW, Mini
Cooper & Rimus Riley along with Rimus Trading Agency just to name a few. Other clientele
include projects for Government entities, won through tendering procedures such as:
NCPE, MEUSAC, The Office of The President, PPCD, MEDE and others.

Besides working in this field for the past 5 years, I have also worked for a number of years
as a creative in the Cultural Industry as a performer and a musician. This has given me
valuable insight into the Cultural Sector during my time at Valletta 2018 which has most
definitely proven to be an asset when working in Cultural Administration.

Along with my covering letter, please find my Curriculum Vitae in the next two pages below to
provide you with additional details concerning my background. Thanking you for your time and

Sean
consideration, I look forward to speaking to you soon with a view to organising an interview.

Zarzuela, Triq it-Terz, Ibragg SWQ 2273 | +35699275910 | sean.a.borg@gmail.com


SEAN BORG

MARKETING EXECUTIVE

PROFILE EDUCATION

As a digital-savvy, organised individual, I love the challenges that a M.A. Integrated Marketing Communications &
marketing role brings. I am a passionate individual that thrives in a fast-
M.Sc. Business Administration
paced, dynamic, working environment, capable of working with different
people and delivering projects on time and to budget. With experience San Diego State University with The University of Malta
gained over the years working on various projects, I have the ability to adapt Graduated 2013
quickly and think creatively as part of a team.

Bachelor of Communications (HONS) with


EMPLOYMENT Sociology
The University of Malta
MARKETING OFFICER | EUROPEAN CAPITAL OF CULTURE Graduated 2012
July 2017 - Present

With the capital city of Malta – Valletta, being crowned European Capital of
SKILLS
Culture in 2018 my role is to promote the Valletta 2018 brand and over 400
artistic projects that fall under the 2018 Cultural Programme. Working
LEADERSHIP SOCIAL MEDIA
closely with the communications department and top management, I am
responsible for the delivery & implementation of marketing strategies.

BRANDING ADOBE DESIGN SUITE


Taking control of the full 360 project lifecycle (brief, scope, delivery,
support) I have successfully driven the marketing for projects of a wide
range of genres including: music, film, performance, children and young
CONCEPT CREATION ABLETON
people, exhibitions, art & design, opera, music festivals, city infrastructural
projects & community-based projects, whilst retaining complete budgetary
responsibility.

SENIOR MARKETING EXECUTIVE | COMMUNIQUE LTD


TRAITS
March 2014 – June 2017

My role at Communique Ltd, a marketing agency, was varied with high STRONG COMMUNICATION
expectations to work across a number of disciplines, thus playing a key role
within the agency to support to its clients. Clientele included Bupa Health I enjoy working in a team and learning from other members in a team.
Insurance, BMW, Mini, Mazars Accountancy Firm, The President’s Office for
International World Cancer Day, Mapfre, MEUSAC (The Malta-EU Steering and
CREATIVE
Action Committee), NCPE (The National Commission for
Highly Creative from years working in theatre and music industry.

ATTENTION TO DETAIL
Detail oriented – this, in my opinion, is were quality lies!

‘Zarzuela’ Triq it-Terz Ibragg SWQ 2273 |00 356 99275910 | sean.a.borg@gmail.com
SEAN BORG

MARKETING EXECUTIVE

EMPLOYMENT (CONTINUED) ACHIEVEMENTS

the Promotion of Equality) local mall – The Plaza Shopping Centre and local
THE EUROPEAN CAPITAL OF CULTURE
insurance specialist GlobalCapital amongst others.
Marketing Officer for Valletta 2018 - The European Capital of Culture.
During my time there I was responsible for setting up the Bupa Breast Cancer
Project – an initiative that donates hair to cancer patients during October –
Breast Cancer awareness month and endorsed by the President of Malta.
THE BUPA BREAST CANCER PROJECT
A charitable initiative that I came up with and implemented back in
MUSICIAN AND PERFORMER | FREELANCE
2014
2012 - Present

With Music and performance being a part of my life growing up, it was only MUSIC
natural that this was something that I ended up pursing. I’ve been a part of the
local theatre & music scene for a number of years working as a musician and Being a part of The New Victorians’ success for the past couple of
performer in a number of productions namely: Rockestra (musician and
singer), various editions of Voices (singer), Beer Fest (musician) & Earth Garden years with no. 1 radio singles, music releases and original theatrical
(musician), Airport Impressions Album Launch (musician), Movie Spectacular productions.
with the Malta Philharmonic Orchestra (soloist), various Christmas
Pantomimes (main actor), Vocal Coach for GawGaw – A Panto in the dark
(Teatru Malta), HUSH – an original musical (lead violin – Teatru Manoel),
INTERNET FAME
Orpheus in Orpheus in the Underworld (Manoel Theatre), Teatru Unplugged
(lead violin), Archibald Grosvenor in Patience (Teatru Manoel) and soloist with My blog and social following hit 500k followers this year.
the Welsh Musical Theatre Orchestra.

I also form part of The New Victorians playing violin in live shows and
INTERESTS
project/stage managing The New Victorians theatrical productions, one of
which is ‘Mara’. ‘Mara’ debuted in Malta in 2017 to rave reviews and was
TECHNOLOGY TRAVEL
performed again in the National Theatre of Scotland Exchange Festival in 2018.
This will be performed during VAULT Festival in London (2019), an early
favourite being hailed by The Associate Director of the National Theatre of
Scotland as “the vanguard of a new generation of theatre makers that will take DESIGN MUSIC
the world by storm.” This will be the first time a Maltese Act will be performing
in this fringe festival.

PERFORMANCE PILATES

‘Zarzuela’ Triq it-Terz, Ibragg SWQ 2273 | 00 356 99275910 | sean.a.borg@gmail.com