VOLUMENTAL

V OO LN U
E M
M IEL LNI O
T NA L
C O NFVO EO R
T SS C
AATNISO N S
ALES JURCA
WEBINAR SERIES

w w w . v o l u m e n t a l . c o m
m a r k e t i n g @ v o l u m e n t a l . c o m
 VOLUMENTAL

ONE MILLION
FOOT SCANS

DECEMBER 2018

a l e s @ v o l u m e n t a l . c o m
VOLUMENTAL 3D
SCANNER
 PHYSICAL
RETAIL

VOLUMENTAL 3D
SCANNER
 PHYSICAL
RETAIL

OMNICHANNEL
VOLUMENTAL 3D
RETAIL
SCANNER
 PHYSICAL
CUSTOMIZATION
RETAIL

DATA
ANALYTICS & OMNICHANNEL
R&D VOLUMENTAL 3D
RETAIL
SCANNER
VOLUMENTAL 3D SCANNERS PRESENT IN 35
COUNTRIES
 1,030,408
CUSTOMERS
NOVEMBER 2017 -
AUGUST 2018
+ RUNNING SPECIALTY STORES

+ FIT ID CONCEPT

+ SET UP:

- Scanner immersed in the

platform (fixed place)

- Scanner in enclosure (ability to

move)
+ HOCKEY IN-STOCK & CUSTOM
SKATES

+ SET UP:

- Scanner in robust enclosure

- iPads fixed in the enclosure

- LED lights and external screen

+ TARGETED AT TEENAGE
CONSUMERS
+ SKI BOOTS & SPORTS & SKI RENTAL

+ SET UP:

- Scanner on a platform

- Scanner in a protected enclosure

- Accompanying stand for iPad with

instructions
+ RUNNING SPECIALTY STORES

+ FIT DRONE 3D SCAN CONCEPT

+ ATHLETICS RETAIL

+ SET UP:

-Scanner in enclosure
-Scanner on a stand
-Scanner placed in a dedicated area
+ FASHION/COMFORT
SHOES

+ SET UP:

- Scanner put on a dedicated

rug
- Additional signs to educate
customers
+ FASHION SHOES

+ SET UP:

- Scanner with
accompanying stand with a
fixed tablet

- Posters notifying
customers of the scanner
S c a n n i nE XgA M P L E SLIDE

NAME LASTNAME/
VOLUMENTAL
DISTRIBUTION OF SCANS PER GENDER
DISTRIBUTION OF SCANS PER REGION
KERNEL DENSITY ESTIMATE

+ Kernel density estimation (KDE) is a

non-parametric way to estimate the
probability density function of a
variable

+ Fit and plot an univariate kernel

density estimate
FOOT LENGTH DISTRIBUTION

+ Male customers in Asia on average

have shorter feet than customers in
other regions

+ Male KDE for Australia has two

peaks
FOOT LENGTH DISTRIBUTION

+ Female customers in Asia on average

have shorter feet than customers in
other regions
RELATIVE FOOT WIDTH DISTRIBUTION

+ Male customers in Asia have

relatively wider feet than other
customers
RELATIVE FOOT WIDTH DISTRIBUTION

+ Female customers in Asia have

relatively wider feet than other
customers
 TAKE AWAYS OF THIS INITIAL STUDY

CONCLUSIONS CURRENT WORK

+ Significant differences between the foot + Analysis of additional foot measurements

scans from Asia and other regions

+ Descriptive statistic methods to

+ Foot length distribution useful for
quantitatively describe foot measurements
brands and retailers for planning size
ranges to fit target markets
+ Comparisons between countries within
the studied regions
+ Relative foot width distribution useful
for designing lasts to fit target markets
FOOT WIDTH DISTRIBUTION – MALE 250 - 255

+ Male customers in Asia have wider

feet than other customers in all
length classes

+ Large span of foot widths per length

class
BENEFITS OF
3D DATA FOR
R&D TEAMS
R&D SCANNER– NEW VOLUMENTAL SERVICE

+ Foot width distribution of the target

population for foot length 260-
265mm
+ Average foot width is 100.6mm
+ Fit tester’s foot width 97mm
+ 22% of the target population have
narrower feet
+ 78% have wider feet
 PRODUCT DEVELOPMENT

+ Collaboration between our customer

Fleet Feet and Finnish running brand Karhu

+ Developed lasts using 100,000 scans

from Fleet Feet stores

+ Sizes made and allocated according to

customer demographics
THANK YOU FOR
LISTENING!

QUESTIONS?
WANT TO LEARN MORE ABOUT
VOLUMENTAL RESEARCH?

marketing@volumental.com

ales@volumental.com