Re-engineering Skills necessary to

Processes cover total lifecycle

AstraZeneca with
PS'Soft Asset
Managment

Develop Intefaces with Come-up with New

other Vendors Standards
 Goal Statement: Continue the company's
sustainability plan and produce snacks while
reducing the harm to the environment.

Timeframe Resources Outcome

Action Dept.
Description Responsible Required

1. Meeting with Get every up

1 Day Top executives to speed
stakeholders on and Division
(Meeting)
current and HR Dept. Managers
future plans

2. Introduce New and

new process of Various
Operations 1 week manufacturing environmental
moving forward (Seminar) finished goods
in production Dept. equipment,
with 2 weeks New
biodegradable (Adjusting to biodegradable
packagesseaso new process) materials,
ning bags, and Plant
cans and employees and A potential
bottles. Manager marketing
1 day campaign to
(Meeting) further the
3. Talk to Marketing organizational
4 days
Marketing and and PR Marketing and cause.
PR team about Dept. (planning) PR staff
the Frito-Lay
recycling for a
bag of chips Promotional
concept Advertising
Advertising materials such
and 1 week and Creative as TV Ad,
4. Launch the
Promotion (Planning and Staff, Desktop, Radio, Print,
new campaign Dept. Creation of Ad Campaign and Online
collaterals) budget banners