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Descriptive Statistics
Mean Std. Analysis Interpretation
Deviation N
Cavities 3.95 1.977 100 Looking at mean value one can
Shine 3.89 1.348 100 conclude that strengthen gums and
strengthen gums 4.13 2.043 100 attractive teeth is the most important
freshen breathe 4.05 1.336 100 attribute define toothpaste which has the
highest mean rating 4.13
tooth decay 3.54 1.925 100
attractive teeth 4.13 1.368 100
Price 3.89 1.348 100
brush free 4.05 1.336 100
Salt 3.95 1.977 100
Vegetarian 3.89 1.348 100
Component Transformation
Matrix
Componen 1 2
t
1 .957 -.291
2 .291 .957
Extraction Method: Principal
Component Analysis.
Rotation Method: Varimax with
Kaiser Normalization.
Interpretation
Looking at the table ,since KMO=0.957>o.50 it can be concluded sample size (n=100)is
sufficient enough to conduct a factor analysis hence derived factors may be considered to be
appropriate
TABLE 3 :COMMUNALITIES
Communalities
Initial Extractio Interpretation
n
Cavities From the above table
1.000 .963
Variables “cavities:” explains
shine
1.000 .866 96.3%of variance
variance “vegetarian
explains86.6% of variance
Interpretation:
Above table infer that altogether 10 components are reduced significant factors which
contributes a total of 83.203% of variance. Where first factor accounts for 47.652% of the
variance and second 35.551%
CONCLUSION