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Introduction

Nowadays, Milk Tea is a top-of-the-line beverage in the market, it is like a mushroom that
appeared anywhere. Milk tea is a beverage originating from Hong Kong and influenced by the
British. It is consist of black tea with evaporated milk or condensed milk. Another trend is the Tea
with black pearl, also known as Pearl milk tea a Taiwanese tea-based drink invented in Taichung in
the 1980s. Milk Tea store have been emerged all over the country nowadays, competitions is actually
high in the market.

It’s been years since the milk tea madness first swept the Philippines, milk tea is not a dying
trend, but it is a promising venture. Tea has a health benefits that’s what makes the drink click to
teenagers and young professionals. Almost all of us have at least one shop that serves our favorite
milky beverage and even be willing to wait in queue just to order.

Business Profile
Summary of the Business

uniTEA is a mobile milk tea store in the heart of Regalado Avenue Dahlia Fairview Quezon City,
located in-front of FEU-NRMF Medical Hospital. The place will be occupied from 8am to 8pm daily
but it was rented monthly from the Municipal Office of Fairview.

uniTEA will offer an organic hot and cold milk teas with 7 fresh fruits different flavors that
indicate the 7 owners of the cafe as starting flavors, as well as pastries and chocolates that come from
business to business partnership. Customers may also personalize their teas as they want with no
extra cost.

Our cold milk tea with pearl flavors are Avocado, Mango, Strawberry, Melon, Pine Apple, Durian
and Guyabano. You can have our healthy cold beverage in very affordable price with 3 sizes, regular,
tall and grande . Our prices are Regular - 70.00, Tall - 85.00 and Grande - 100.00. Hot Tea comes in
tall size for only 50.00.

The owners will all be hands-on in running the business 7 days a week from 8 in the morning to
8 in the evening as the business will start. But we are need to hire 1 employee to be our cashier and
barista as well. Owners are contributing P21,428.57 each member of investment to the business, we
need a total of P150,000.00.
Vision Statement

UniTEA is conceded as the most visited mobile milk tea store in Dahlia, providing a organic
quality teas. We make our customers the best favors with exceptional service of our friendly
employee and serving the best quality of organic teas and pastries.

 From the moment our customers in front of the bar, they are greeted by a warm
atmosphere, friendly and courteous staff.
 We provide exceptional service all day.
 They leave with the desire of just one more sip of our fresh fruits organic milk tea.
 We take care of their order quickly and efficiently.

Mission Statement

Our goal is to provide the finest premium fresh fruitmilk teas to residents and students of Dahlia
Fairview area in fun and cool environment. As we are dedicated to a continuous growth for our
production. We provide;

 Best quality of fresh fruit organic milk teas.


 Products and services shall be delivered consistently and measured one satisfied customer at a
time.
 Staff are guided by our service standards, and values.
 Create a leadership management, friendly and best employee service

Brief History

UniTEA is partnership business and will established on March 2019 by Dharzielynn Andres,
Frances Galvez, Joy Perez, Maegan Braga, Nico Singzon, Seifer Capulong and Vincent Jasper
Araojo. Their love and knowledge of teas will make the chance to owning and running a mobile milk
tea. Owners are trained as barista and attended series of business management seminars particular in
cafe, everyone has been learning proper brewing techniques. Staff will be train all of our teatenders in
the proper storage, brewing, and serving of each kind of tea.

Location

Our organic tea leaves will be supply by one of the growing organic farm from Cagayan Valley
Region every month and stored in 10sq. meter storage room at one of the owners place to save us
from additional fee for the rent. Pastries and chocolates are deliver by our business to business
partnership.

UniTEA is located at the heart of Regalado Avenue Dahlia Fairview Quezon City, in-front of
FEU-NRMF Medical Hospital. Our target customers are mostly students, doctors and employees of
the establishment as well as other nearest schools and offices.

Management, Competitors and Project Time line

Management

UniTEA is partnership business and will established on March 2019 by Dharzielynn Andres,
Frances Galvez, Joy Perez, Maegan Braga, Nico Singzon, Seifer Capulong and Vincent Jasper Araojo
located Regalado Avenue, Dahlia street, Fairview Quezon City. The owners have secured this
location through a two-year lease with an option for extending from the Municipal office of Dahlia
Fairview.

UniTEA provides its patrons the finest hot and cold beverages, specializing in custom blended
organic teas. In addition, will offer fresh-baked pastries, UniTEA provides its customers, a Take out
counter and the ability to order a customize tea beverage that will be blended to their exact
specifications.

Products / Pricing

UniTEA will offer an organic hot and cold milk teas with 7 fresh fruits different flavors and
customers may also personalize their teas as they want with no extra cost.
Flavors

Avocado, Mango, Strawberry, Melon, Pine Apple, Durian and Guyabano.

Price / Size

Regular - 70.00
Tall - 85.00
Grande - 100.00
Hot Tea - Tall size only - 50.00

Competitive Comparison

UniTEA, considers itself to be a player in the retail tea house industry. However, it knows that
competition for its products range from soft drinks to milk shakes to adult beverages.

UniTEA’s primary competition will come from three sources:

 Infinitea
 I love Milk Tea
 Coco

One things will make our business stand out from all its competitors is;

UniTEA will be providing products in the most convenient and efficient way by having a good and
efficient service, customer can blend their own flavors. This separates uniTEA from the competition in that its
customers won't need to wait in a long line and can have their own blended flavors.
Project Time Table
Gantt Chart
1 2 3
Activity Month
Business Planning

Product Testing

Propose and Approval

Permits

Construction

Implementing/Dry-Run Opening

S.W.O.T Analysis

STRENGTHS WEAKNESSES

 Quality of Product  Limited Employees


 Good Customer Service  Promotional Budget
 Store Location  Pressures During Peak Hours
 Good Marketing Strategies/Promotions  Lack of Staff on Duty
 Owners/Employees Experiences  Beverage not serve on time
 Price Value  Lack of advertising
OPPOTUNITIES THREATS

 Marketing Plan and Benefits  New Competitors


 Employee Trainings  Unsatisfied Customers/Poor Service
 Business-to-Business Partnership  Employees Absences
 Customers Satisfaction  Financial Mismanagement
 Product overprice or increase

Financial Feasibility

Start-up Summary

UniTEA owners are contributing P21,428.57each member of investment to the business, we need
a total of P150,000.00 as starting capital and the store lease contract signed for 1 year but with term
contract to extend.
Table 1. Starting Capital

START UP QUANTITY PRICE TOTAL

Personal Refrigerator 1 ₱6,500.00 ₱6,500.00

Freezer 1 ₱9,000.00 ₱9,000.00

Fruit Tea Blender / Shaker 3 ₱1,300.00 ₱3,300.00

Cup Lid Machine 1 ₱4,800.00 ₱4,800.00

Cups (500pcs per box) all size (reg.tall,grande) 3boxes ₱1,500.00 ₱4,500.00

Napkins (50packs per box) 1boxes ₱500.00 ₱500.00

Straw (500pcs per box) 3boxes ₱750.00 ₱2,250.00

Pearl (10 packs per box) 2boxes ₱2,200.00 ₱4,400.00

Milk (20litters per container) 2 container ₱1,100.00 ₱2,200.00

Tea Leaves 2packs ₱675.00 ₱1,350.00

Sugar (25kls. sack) 1sack ₱1,100.00 ₱1,100.00

Hot Tea cup (500pcs per box) 1 box ₱900.00 ₱900.00

Organic Pastries / Chocolates (50 pack per box) 2 box ₱1,500.00 ₱3,000.00

Purified Water Deliver (20litters/Gallon)(5gal/day) 150gallon ₱35.00 ₱5,250.00

Old Body Car (Renovated as Mobile Cafe) - ₱48,000.00 ₱48,000.00

Permit - ₱5,000.00 ₱5,000.00

Store Rent (2 months) - ₱15,000.00 ₱45,000.00

Others (Uniforms, Office Supplies etc,) - ₱2,950.00 ₱2,950.00

TOTAL AMOUNT ₱150,000.00

Table 2 - Forecast Annual Expenses


ANNUAL EXPENSES QUANTITY PRICE TOTAL

Cups (1box per month) all size (reg.tall,grande) 36boxes ₱1,500.00 ₱54,000.00

Napkins (1 box per month) 12 boxes ₱500.00 ₱6,000.00

Straw (1box per month) 12boxes ₱750.00 ₱9,000.00

Pearl ( 2box per month) 24 boxes ₱2,200.00 ₱52,800.00

Milk (2 container per month) 24 container ₱1,100.00 ₱26,400.00

Tea Leaves (2 packs per month) 24packs ₱675.00 ₱16,224.00

Sugar (1 sack per month) 12 sacks ₱1,100.00 ₱13,200.00

Organic Pastries / Chocolates (2 box per moth) 24 boxes ₱1,500.00 ₱36,000.00

Hot Tea cup (1 box per month) 12 boxes ₱900.00 ₱10,800.00

Store Rent 12 months ₱15,000.00 ₱180,000.00

Renewal of Permit yearly ₱15,000.00 ₱15,000.00

Machine Maintenace 12 months ₱700.00 ₱8,400.00

Others (Office Supplies) 12 months ₱1,000.00 ₱12,000.00

Electric Bills 12 months ₱15,200.00 ₱182,400.00

Mobile Store Monthly Maintenace 12 months ₱5,000.00 ₱60,000.00

Purified Water Deliver (20litters/Gallon)(150gal. per Month) 12 months ₱5,250.00 ₱63,000.00

Cashier / Barista 12 months ₱16,000.00 ₱192,000.00

TOTAL AMOUNT ₱937,224.00

Table 3 - Forecast Annual Income less Tax

ANNUAL INCOME QUANTITY PRICE TOTAL

Organic Pastries / Chocolates 1,200 pcs. ₱45.00 ₱54,000.00

Milk Tea (7flavors) Regular Size 6,000 cups ₱50.00 ₱300,000.00

Milk Tea (7 flavors) TallSize 6,000 cups ₱60.00 ₱360,000.00

Milk Tea (7 flavors) Grande Size 6,000 cups ₱75.00 ₱450,000.00

Hot Tea 6,000 cups ₱35.00 ₱210,000.00


Total Income before Tax ₱1,374,000.00

Total Tax ( 12%) ₱164,880.00

Total Income After Tax ₱1,209,120.00

Table 4 - Forecast Annual Profit (less tax and expenses)

ANNUAL INCOME after Tax ₱1,374,000.00

ANNUAL EXPENSES ₱937,224.00

Annual TOTAL INCOME ₱436,776.00

References:

https://en.wikipedia.org/wiki/Milk_tea