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Hey, Preeti here.

Thanks for opting to the case study of how I scaled an E-commerce Store from 0 to 50 orders per day.

Before you align your thoughts considering Facebook to give the same results to your Ecommerce Store. I
would like to stop you there and ask a question, are you having the same consumer behaviour for your
product? Do you have the same type of product?

Questioning yourself why should I read the complete case study?

Well...

Because you are close to finding the solution of better results from your Facebook ads!!!

So, I am talking about a generic product for which people are in need in their day to day life.

A product said to be needed in your daily life contains to rise with two scenarios I can buy it from the local
store or from the trusted brand.

The product is "SHOES"

Before taking this project in my hand. The brand was struggling to receive a single order.
Reason????

When your audience is saturated, you have already reached to a large number of audience. Then you need to
refresh your ads to be shown to the new relevant audience set.

What did the best applied in it was "THE HOOK"

The "What" of the product was: WHAT does the product has a unique capability to grab the hold in the market
without a competitors risk.

The "WHY" of the product was: Why these shoes will be enabled to for people to buy.

The hook utilised in the campaign was, the product was cheap compared to competitors and was also
heading with some unique designs.

These shoes had the ability to fill the requirement gap because the ad was delivered to the audience who
could be recently in need to buy shoes.

Example like upcoming birthdays gifts, upcoming birthday shopping, events etc.

However, with the above understanding the ad was also shown to some relevant audience seeking with the
assumption.
Scroll down, in types of audience to know.

As shoes are an ever required product due to which finding a new set of audience with the help of Facebook
audience insight & google trends was not difficult.

But, yes finding the right one was a crazy headache. The brand had already reached to competitors &
lifestyle type of audience to a large extent. Due to which targeting, the same audience was driving to NO
results.

Although, here there was a twist. This brand just didn't want to sell sneakers, leather or sports shoes. It's
having a handcrafted shoes.

After the complete research of the organic post engagement. I figured out the type of interested users.

And, here I go....

So, whom did I targeted for higher returns?

Those audience are as listed below:- ● Fashion Designer, Magazine Follower ● Dancer's ● Choreographer ●
Top Singer's ● Dating ● Luxurious Brand ● Upcoming birthdays ● Pub's ● Night Out Clubs ● Luxurious
Brands ● Branded Cars
However, after researching with huge number of audience my ad campaigns still didn't satisfied me with the
results.

So, there comes my quickness in changing the format of ad copy from carousel to collection ads.

Yo!!!!

Winning with the number of purchase.

But still client wants more...

Now again to become a geek you need to dig deep!

Grabbed the pen, diary and analysed the past data.

It showed me the different states consumer behaviour.

Scaling part starts with the increase of budget and geographic changes.

ALL SET.
Superrrr Happyyyy with the results...

Now you find something missed out in your ad. Join me…

-- Thanks and Regards, Preeti Sharma

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