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Yingying Chen

404 Wilson Rd, East Lansing, MI 48824


chenyi52@msu.edu

RESEARCH INTERESTS
digital media; information diffusion; computational social science

EDUCATION
Michigan State University, East Lansing, MI
2016-exp.2020 Doctoral candidate in Information and Media (GPA:3.84)

Oxford Internet Institute, Oxford University, UK


2019 Summer Doctoral Program

Northwestern University, Evanston, IL


2015 M.S., Integrated Marketing Communications

Tsinghua University, Beijing, China


2011 M.S., International Journalism and Communication

Nankai University, Tianjin, China


2009 B.A., English Language and Literature, Minor in Corporate Finance

HONORS & AWARDS


2019 Journal of Advertising Research Best Paper 2018, “How Synergy Effects of
Paid and Digital Owned Media Influence Brand Sales: Considerations for
Marketers when Balancing Media Spend”
2019 Top paper award in Communication Theory & Method Division, “Climate
Frame Dynamics Over Time: Computer-assisted Detection and Identification
of News Frames”
2019 Outstanding Doctoral Student, Department of Advertising & Public Relations,
Communication Arts and Sciences, Michigan State University

PUBLICATIONS
Peer-reviewed journals
Bresnahan, M., Chen, Y., & Fedewa, K., (2018) Extinguishing Lady Liberty’s Torch? Online
Public Responses to the U.S. Executive Order to Ban Immigrants from 7 Countries.
Journal of Intercultural Communication Research.
Jayson, R., Block, M. P., & Chen, Y. (2018). How Synergy Effects of Paid and Digital
Owned Media Influence Brand Sales: Considerations for Marketers When Balancing
Media Spend. Journal of Advertising Research, 58(1), 77-89.

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Jayson, R., Levy, S., Chen, Y., & Block, M. P. (2016). Effectiveness: The Impact of Paid and
Digital Owned Media on Sales. Admap, 10-13.

Manuscripts under review


Chen, Y., Thorson, K., & Jingbo, M. (under review) Dynamic interdependence: The rise and
fall of public attention to climate issues on Twitter.
Thorson, K., Medeiros, M., Chen, Y., Cotter, K., Rodgers, K., Bae, A., & Baykaldi, S.
(revise and resubmit) When the news shrinks: Social media, community information
needs, and the evaporation of politics.

Manuscripts in preparation
Chen, Y., Thorson, K., & Gotlieb, M. Emotions, political context and partisan selective
sharing on Facebook.
Chen, Y., Thorson, K., & Lavaccare, J. Frame dynamics over time: Computer-assisted
detection and identification of news frames.
Chen, Y., Thorson, K., Rodgers, K., Cotter, K., & Baykaldi, S. Local civic information
beyond the news: Computational identification of civic content on Social Media.
Chen. Y., & Baykaldi, S., Local nonprofits on social media: Tracing the feedback loops from
the audience.

Book
Chen. Y. (2004). Icarus: Prose and Short Stories (in Chinese). Beijing, China: China
Federation of Literary and Art Circles Publishing House

REFEREED CONFERENCE PRESENTATIONS


Chen, Y., Thorson, K., & Lavaccare, J. (2019). Frame dynamics over time: Computer-
assisted detection and identification of news frames. Paper will be presented at Best of
Communication Theory & Method Panel, Association for Education in Journalism and
Mass Communication Annual Conference, Toronto, Canada.
Chen, Y., Thorson, K., Rodgers, K., Cotter, K., & Baykaldi, S. (2019). Local civic
information beyond the news: Computational identification of civic content on Social
Media. Paper will be presented at Mass Communication and Society Division Panel,
Association for Education in Journalism and Mass Communication Annual Conference,
Toronto, Canada.
Chen, Y., & Thorson, K. (2019). Dynamic interdependence: The rise and fall of public
attention to climate on Twitter. Paper expected to present at the International
Communication Association Conference, Washington D.C.
Thorson, K., Chen, Y., Medeiros, M., Cotter, K., Rodgers, K., Bae, A., & Baykaldi, S.
(2019). When the news shrinks: Social media, community information needs, and the
evaporation of politics. Paper presented at the ICA Annual Conference, Washington D.C.
Chen, Y., & Thorson, K. (2017). Emotions, political context and partisan selective sharing
on Facebook. Paper presented at AEJMC of Communication Theory & Method
Division. Chicago, IL.

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Chen, Y., Li, H., & Zhao, S (2017). Understanding national image on Twitter: A
comparative analysis of China, Japan, and India. Paper presented at the post conference
of International Communication Association Public Diplomacy Interest Group. San
Diego, CA.

TEACHING EXPERIENCE
Lecturer, Michigan State University
2019 Fall ADV 442-Digital Analytics, Independent Instructor
• A required undergraduate class in advertising with 150 students.
• Teaching how to collect, manage and analyze data from web and social
media; data-storytelling presentation; data visualization; using Google
Analytics, Meltwater; data analysis using advanced Excel skills.
Teaching Assistant, Michigan State University
2017-2019 ADV 442-Digital Analytics, Instructing TA
2016-2017 ADV 350-Media planning, Instructing TA
• Introduction to the fundamentals of media planning, such as media
touchpoints, media strategies, new media, media synergy creative contents
and programmatic buying

GRANTS & FELLOWSHIP


2019 Michigan State University Graduate School research fellowship ($4,627)
2019 Department of Advertising & Public Relations travel and research
fellowship funding ($2350)
2018 Summer Research Funding ($800)
2017 Summer Research Fellowship ($3500)

TRAINING & CERTIFICATE


2019 Introduction to Data Science in Python,
Coursera, Credential ID: LVXRQQVLNYD8
2018 Computational Communication Science Conference, Hannover, Germany.
2017 Certificate of Empirical Implications of Theoretical Models (EITM);
Applied Bayesian Modeling class, Times Series Analysis class in the
Interuniversity Consortium for Political and Social Research (ICPSR),
University of Michigan.
2017 Synchronization in Communication Systems: Annual International Summer
School Conference, Michigan State University.
2017 R Programming, Coursera, Credential ID: 3FQM5NXA57TX

ACADEMIC EMPLOYMENT
2016 Research Assistant, Northwestern University
Medill IMC Spiegel Digital and Database Research Centre

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ACADEMIC REVIEWER
Journal of Mass Communication and Society
International Communication Association

AFFILIATIONS
International Communication Association
Association for Education in Journalism and Mass Communication Annual Conference
Foreign Correspondents' Association of East Africa

COMPUTER SKILLS
R, Python, LaTeX, SAS, Gephi, SPSS, Stata

LANGUAGE
English (fluent), Chinese (native), French (basic), Swahili (basic)

PROFESSIONAL EXPERIENCE
2010-2014 Journalist, Xinhua News Agency, Headquarter, Beijing
Bureau Chief, Xinhua News Agency Nairobi Bureau, Kenya
Supervisor, Xinhua News Agency Mogadishu Office, Somalia

REFERENCES
Kjerstin Thorson Martin Block
(Dissertation Committee Chair) Medill School of Journalism, Media and
Dept of Advertising & Public Relations, Integrated Marketing Communications
Dept of Journalism Northwestern University
Michigan State University mp-block@northwestern.edu
thorsonk@msu.edu

Jingbo Meng Tai-Quan Winson Peng


Dept of Communication Dept of Communication
Michigan State University Michigan State University
jingbome@msu.edu pengtaiq@msu.edu

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