APPLE INC

Report

MAY 24, 2019

STUDENT NAME:
Contents
Task 1. ........................................................................................................................................................... 3

Apple INC ...................................................................................................................................................... 3

SWOT And PESTLE Analysis Of Apple ............................................................................................................ 5

SWOT Analysis............................................................................................................................................... 5

SWOT Analysis Of Apple ............................................................................................................................... 6

Strengths ....................................................................................................................................................... 6

Strong And Effective Marketing Team: ......................................................................................................... 7

Weaknesses .................................................................................................................................................. 8

High Price ...................................................................................................................................................... 8

Defect In New Products .............................................................................................................................. 10

Opportunities .............................................................................................................................................. 10

Increased Cloud-Based Services......................................................................................................... 11

PESTLE Analysis ........................................................................................................................................... 13

PESTLE Analysis Of Apple ............................................................................................................................ 13

Political Factors ........................................................................................................................................... 13

Chances Of Terrorist Attack ............................................................................................................... 14

Economic Factors ........................................................................................................................................ 15

The Decrement In Sales Growth Due To Global Recession ............................................................... 15

Europe’s Economic Difficulties........................................................................................................... 15

Rising Value Of US Dollar ................................................................................................................... 16

Social Factors .............................................................................................................................................. 16

Brand Acquisition In Many Countries ................................................................................................ 17

Technological Factors.................................................................................................................................. 17

Legal Factors ............................................................................................................................................... 20

Domestic Legal Stress ......................................................................................................................... 20

1|Page
Environmental Factors ................................................................................................................................ 20

Conclusion .......................................................................................................................................... 21

Expansion Analysis ...................................................................................................................................... 22

Task 2: ......................................................................................................................................................... 22

Growth Strategy: ......................................................................................................................................... 22

Apple’s Generic Strategy (Porter’s Model) & Objectives ............................................................................ 23

Apple’s Intensive Strategies (Intensive Growth Strategies)........................................................................ 23

2|Page
Task 1.

Apple INC
After the Harvard Business Review for Apple Inc. One should ask how 2008 was a review of
Apple's design and marketing program. for any other reason than the performance of this CE company,
the Transaction was very productive, at least in the US, at the same time. (Business Esessays, 2010)

Apple Inc. is being prosecuted for assistance in joining the ranks, and if it is through the use of
this new knowledge and the electricity communication company for a period of time due to a significant
amount of debt liability for home storage. about the US (bubble bubble) and subsequent copy problems
on the major standard regarding the absence of some of the world's most popular banks and vulnerable
problems.

Well, Apple Inc. the plant is celebrating and celebrating the importance of one industry director,
and the new pioneer of the technological technology has been involved in the roadside and business
conditions. However, this has to prove what technology can look like and how small it looks to be in the
eyes of a client, which can still be ignored or abandoned by major administrators that can not be
celebrated. The development of the products The products that mean product marketing mean that
there are no clear ways of doing so, explaining the rules, and who claims those products the purchase.

If this is taking into account things that may not seem to be an airplane-including aircraft design
and marketing of amazing products Apple may be able to. management, in some areas. Apple Inc.'s way
in order to develop and purchase their distinctive electronic signals in the following years of submission
it will be what's needed. Although Apple Inc. leading the industry as well as renewals and sales recorded
by Steve's talk is a wonderful product that none of his friends have ever been able to work on and that
he can not afford a better deal. (Happy Manager, 2018)

At this moment it may seem that although the products of companies have been more
productive and productive, some of the business strategies and interests of business strategies that are
of great benefit to the company and include most of the students have always tried the path that has
never stopped - the problem is over the value of trade and the importance of trade in such ideas and
can also help promote the marketplace. unfair business behavior across the world.

3|Page
 The most important issue in this area of justice-strategic strategic goals related to the
development and marketing of Apple Inc. products. whether success, or not. And if these models are
symbolic, only one final decision will be. In 1976 a high-ranking colony, Steve Jobs and his companion
Steve Wozniak-'founded Apple Computers'- in the stadium. But it is very important that, through
electronic media, they show the possible possibilities of these designations-most certainly Job-by the
most prominent and successful family of the National Commission.
In the mid-1980s, Apple approved trade and commercial success, resulting in new products and
variations in design and applications. very successful. But most of this time it runs by Apple Inc. in the
marketplace and in the form of a marketing market, even though it has been incorporated into all.
Starting in 1983, the speed of process processing without the transmission of the computer-this is the
review of Job's work for browsing-the Macintosh personal computer, although there was a difference in
the process. design design and strength at the time in 1984, the main reason for firms's loss of 17% over
the year's financial year is considered unacceptable.
Slind & Yoffie, (2013), wrote: "In February 1985 the Apple board took action from the
management team. A few months later, Apple and Apple left Apple. to find a new company called
"NeXT" (p.2). I think this work does not continue to strengthen and improve the business entity with the
idea of saving the name of Apple Inc. but is a method of translating to remove any iconoclast from all
business.
John Sculley replaces Steve Job as Head of Apple Inc. at that time at eight years he set up
business-based business contracts - in IBM's micro-tech IBM Microcomputer technology company. It is
my opinion that sales have evolved for a while-that the price of Apple's new products has reached
higher levels than the average value of the market in the middle of the manufacturing process. technical
technology / industry management - if this is a good time like that. (Stevenwparce, 2018)
Sculley knew that the fees paid for Apple Inc. should be paid. for the new products and the old
ones needed to be lower. However, in my decision, he did not realize that the major response that led
to the sale of the profits of businesses was what was well-developed in the area, in the U.S.
Scully chose most of Apple's operating costs for industry, and the result of firms increased
dramatically by 34% under businesses before 10 years. Sculley was subsequently replaced Michael
Spindler as chairman and manager, and after his brief career as Apple's headline. signed for the fine at
the end of 1993.
At its headquarters Apple's headquarters. one of Spindler's earlier actions was eliminated to
reduce the reduction of company contracts with other industries such as Intel and the Apple Inc.'s share

4|Page
agreement. to integrate Intel's microprocessor technology. At the same time beginning with the move
approved by Apple Inc. combining its branded names.
A plan for decreasing costs under Spindler's project was implemented, and soon after Apple Inc.
a major part of its trading group. A joint venture agreement with the IBM company and 1996 afterwards
the company recorded $ 69 million cash in profit. As a result, Gilbert Amelio replaces Apple Inc.'s
manager. before the manager of the business manager. Despite Amelio's well-known technological
technology, he participated in aspects of product development, most of which had resulted in
companies who had signed CE products. After the company's attempts to revitalize the long-term
computer system, the company has never seen a loss of 1. billion billion in its time.
Because of his time as Head of Apple Inc. Amelio worked in partnership with the neXT computer
company Steve Jobs, which later identified as Job's CEO of Apple Inc. after Amelio was released.

SWOT And PESTLE Analysis Of Apple

The research will be conducted to assess the quality of Apple's performance that connects to external
and component features. This study illustrates the environmental and environmental conditions that
this company is considering to continue with success. For the purpose of learning, data will be collected
from the published sources and the various research undertaken on Apple. Two methods for reviewing
Apple's business framework are used - the SWOT application for internal distribution and PESTLE review
to analyze issues related to this external company.

SWOT Analysis
SWOT is one of the most common strategic management tools that help the managers to assess and
organize ideas during environmental scanning. SWOT is an acronym for,

 Strengths
 Weaknesses
 Threats
 Opportunities

The purpose of SWOT analysis is to enhance the organization’s strengths, excludes its weaknesses,
pursue opportunities and avoid potential threats.

5|Page
SWOT Analysis Of Apple

Strengths
Guide new upgrades into adapters:

Apple is still growing at the top of the BDG list of 50 companies since 2005, because it has been
developed in electronic devices. Pioneer is also considered to include unnecessary products in the
formulation, such as the iTunes Media Player, iLife (for editing, publishing photos, songs and movies)
and iWork (a display display). In addition, over the past few years, Apple has increased to entertaining
services and information, and is now one of the largest trading providers of music and video and
computer strategies. (Strategy inovation, 2018)

There has been a growing number of commercial markets each year

Apple has seen a growing growth in the year 2016, and has managed cash flows, which has benefited
the company from most of the most Forbes 100s (2016) and total sum of $ 416.62 billion. The company
is growing seedlings of plants from 38% to 12 months (ending march 2017). (Time, 2018)

Annual Financial Report Of Apple Inc.

Fiscal Year October – September, all values are given in USD

2011 2012 2013 2014 2015 2016 2017

Sales 108.6 B 155.97 B 170.87 B 183.24 B 231.28 B 214.23 B 228.57B

Revenue

Costs of 64.08 B 87.92 B 107.24 B 112.55 B 142.26 B 131.51 B 141.7 B

Goods Sold
(COGS) incl.
D&A

6|Page
Gross Income 44.52 B 68.06 B 63.63 B 70.69 B 89.03 B 82.72 B 86.87 B

Net Income 25.92 B 41.73 B 37.04 B 39.51 B 53.39 B 45.68 B 48.35 B

High Brand Recognition

From $ 2.4 billion in 2011, Apple dropped $ 4.5 billion in 2013 for R & D for market marketing. In order
to achieve the benefits, it will set up the right trading firms in the marketplace for the benefit of the
company. He took all the power of the issuing line and the code issuing of sales reports to consumers to
enhance the qualification mark. The work continues. The owners have a great deal of confidence in this
brand name, and they spend the night free to allow successful people to get their latest phones.

Strong And Effective Marketing Team:

In its study, CEB explained that the most effective way of reaching out to the consumer was not through
elaborated and complex websites, but to cater the right information to the customer as to what exactly
they needed. This is what Apple has been doing. It involves simplicity in marketing its products.

For example - Take their Mac Vs PC advertisement. Two guys are standing against a white background,
they are not talking about any lengthy list of features or even the price, no professional voiceover with
emotional background score, not even the information on how to buy MAC; only one point is made:
MAC is better than PC in every way.

Apple’s amazing marketing team goes above and beyond to keep the standards high. The team left no
stone unturned to celebrate the company’s 40 years in 2016. They put up a breathtaking video
chronicling 40 years of the company in 40 seconds, and an Apple Music playlist with songs from its
commercials over those years (/www.forbes.com/).

High-quality customer experience

Apple always follows a magic formula; that is building up customer relations in order to sell more
products. They do it through customer centricity. The customer service of Apple follows few steps to win
over the trust of the consumers

7|Page
  Approach the consumer in a more personalized manner
 Politely understand the need of the consumers
 Present a solution that consumers will accept
 Listen and resolve to their issues or concerns
 End the customer’s current visit with an invitation to return.

Weaknesses

High Price
The majority of the population are criticizing the high-quality airline signals, but Apple's products show
the mark by signing a 'cash' provider. They also call for those who can afford to pay. Apple, in other
words like BMW, not Ford. In 2013, iPhone users found 88 iPhone phones to sell another iPhone
targeted at 93% in 2012. (UKessays, 2018)

Later, Morgan Stanley researched, that 92% of iPhone users would probably have "Apple May" release.
Increasingly, in recent studies, Loup Ventures research has 511 people in the United States. From these,
226 people are currently in the iPhone. According to the source, 22% of these iPhone owners want to
improve their idea when Apple's new release for its iPhone series, this fall. According to the survey is
that 20 percent of those surveys want to buy the iPhone X and the iPhone 8 in the coming year.

Despite this powerful customer's sales, Apple has lost a lot of consumers. This will happen at the time
consumers enter into less productive and lesser terms. Samsung, Microsoft, Asus and other companies
provide Apple-based premium products. Here apple is lost in its customer base.

Apple Cost Samsung Cost

32GB iPhone 7 £599/$649 Samsung Galaxy S7 with £597/$670

32GB micro SD cared

64 GB iPhone 8 $699+ 64 GBSamsung Galaxy S8 $601.62- $664.79

8|Page
256 GB iPhone X $1,149 256 GBSamsung GAlaxy S9 $839.99

Unsuccessful Anticipation

Apple Steve Jobs announces 'Nobody goes shopping for a big deal'. That is one. Apple failed to mark the
future of some brand types like Phablets. Apple did not send a large phone box even though it had
invested in tablets. But Samsung came up with Apple when Phablets launched Samsung Galaxy Note in
2011, and Phablet's current technology is now in control. The application of the main call is fast.

Incompatibility Of Different OS

Users who are aware of other OSs do not have the right experience when they choose to use iOS or OS
X. The fact that you have a PC adapted to the MAC, it's highly frightening to use Apple's operating
system at first. When you know how to use the 'Start' menu, Apple will be able to use the 'Sponsor'
wherever you find their applications, articles, and other files. (panmore, 2018)

Apple IPhone Market Shares Are Declining

According to research conducted by Kanter Worldpanel ComTech on marketing smartphones in 2015, in

February, Apple iPhone has announced that Apple iPhone has only two months in list in US, Japan,
Germany, Great Britain. Britain, Italy and Spain. As a result, the company has little power to promote its
salesman for its iPhones. This is a sample of Apple iPhones' money in January and February in 2015

Country In 2015 In 2016

US 38.8% 43.5

Japan 49.8% 45.4

Germany 17.04% 15.03%

9|Page
 Great Britain 38.60% 39.90%

France 21.60% 20.45%

Italy 17.50% 17.20%

Spain 8.70% 7.35%

Defect In New Products

Apple has provided a news release to the New York Times, which sets up the features of the built-in
iPhone 5s. A very long series of issues in the device, including the live helmet that iPhone phones are
targeted. There are just a few problems found on iPhone 6 after its release. The reason (s) was,
however, that it was quickly resolved by co-workers with Apple.

Opportunities
High Demand Of Products

Exhibitions show that AppleBooks and Mac Mac applications have a great deal of demand, as well as
new applications for MAC OS X. CEO Tim Cook of applying for the latest Apple Watch. available space.
This is the reason why most of the previous release was submitted to March, or later. Apple vendors are
also waiting for the latest iMac and iDVD series.

Growth In Communication Devices Market

Period Apple

10 | P a g e
2012 Q2 16.6%

2013 Q2 12.9%

2014 Q2 11.6%

2015 Q2 13.9%

2016 Q2 11.7%

CEO Cook further said in one of his interviews that Apple did not intend to sell low-cost phones. The aim
was always to provide high-end products. Despite the huge price difference from its competitors, Apple
still enjoys increasing market demands in the smartphone industry. Apple took a record 51% of global
smartphone market share in the final quarter of the year, according to this data.

Worldwide Smart Phone Market Share Of Apple

A Vast Unexplored Market In Commonwealth Countries:

Apple never fails to grow in the power of the electronics. There is great potential for earning money
from the middle part of the community. Apple remembers that the UK is developing a stronger
partnership with the Commonwealth people, and UK UK will continue to trade in these markets to make
it look better.

Increased Cloud-Based Services

Some believe that new iCoud products will come to the company. To meet the crucial needs of iCould
services, Apple can expand its service, or can it utilize new strategies for consumers to access these
services. (small business, 2018)

11 | P a g e
Threats

The Conversation of the Communication Technology Environment

The complex structure of the electronically integrated network equipment is the renewal. The company
must remain at the expense, or afterwards with its applicants. There are many challenges to the Apple
company and the marketplace. Competitive competition in communications exchange, this company is
increasingly active in designing and changing its products to meet the needs of consumers.

The Answer Error for Free Shipping

Apple joined in a bankruptcy bank that went out to death. Apple operates $ 44 billion of revenue from
sales to consumers. The company does not have a look at it and pay low taxes. Professional
professionals have worked in part to document the source of productivity from different countries.

Examining the Right Thoughts (IP)

The company is corrupt in its IP policies. If a company violates Apple patent rights, Apple will be able to
obtain information, not when it comes to stealing. It's a long time to find it. As a result, the company has
a lot of value in their lamps and services.

Worldwide Smartphone 2015 2016 Market Share (%) 2018 Market Share
Sales to End Users by Market (%)
Operating System in Share (%)
2015 (Thousands of
Units)Operating System

Android 68.5 75.6 77.32

iOS 20.2 18.9 19.4

12 | P a g e
Windows 9.9 4.9 0.43

Others 1.4 0.6 1.74

Android OS Growth

It poses a serious threat to the company that consumers can switch to Android operating system over
iOS system.

PESTLE Analysis
PESTLE refers to the analysis of external factors which play a vital role while conducting research before
beginning a new project. Managers assess the risks that the identified factors pose and use their
knowledge to take beneficial decisions for the company. PESTLE is mainly an acronym of six factors
which are,

 Political
 Economic
 Social
 Technological
 Legal
 Environmental

PESTLE Analysis Of Apple

Political Factors
Much of Apple's operations outside of the US increased by $ 113.8, but the country's revenue was $ 68.8
billion. There is a political problem in these countries that has a negative effect on the company's
position.

The suicide bombers for Taiwan's largest salesman (panmore, 2018)

13 | P a g e
Apple was abused by a lawyer for a small number of patients with one of Apple's major providers,
Foxconn (a Taiwan company). In May 2010, cases of murder were sent to Foxconn, and he took the
responsibility to encourage staff to work for a long time; two of the dead were killed. For another
reason, 16 were injured in any breach in one of Apple's advertising providers.

According to China Labor Watch (CLW), Li Ming, 31, ran to his home in a building in the city of
Zhengzhou, in central Henan province, where he worked for Foxconn .

The death has occurred compared to the torrents' surfing in 2010 and 2011 in Foxconn's museums in
China in industrial problems.

CLW claims to be able to handle controversies around employers' workforce at Foxconn Foiacana,
China's most specialized employer and staff are doing much more than ever before. 1.2 million.

Political Unrest In China

Apple is growing up at a low price in China. But the political environment has not been able to stop its
work now and then. As a result, the cost increases. In addition, there has been a promotion campaign
for China's imports to the US to enhance US production. Political affiliations with the Chinese
government are well-known for this US company. If the company is trying to find another case for China,
the company will have a higher cost, with more expensive Apple products. By the birth of the island in
China, Apple is able to benefit from anti-Americanism in China producing less than a decade.

Chances Of Terrorist Attack

Although the United Kingdom is boasting in the government, it is still dangerous to attack terrorists. It
can not be a bad benefit to the company. The current political problems in the UK that Apple can deny is
that more problems are involved in co-operation and promoting the popularity of the state.

Ban I Tim Cook in Russia

A Russian adviser, who wrote for his special promotion campaign promotion, aimed at eliminating Apple
CEO Tim Cook from visiting Russia for his party's refusal to commit adultery in October.

Higher Settlements in China

14 | P a g e
Under the auspices of the Queen, Apple's business in China will grow in the success of the government
with a premium of $ 50 billion. Today, the Daily Trust statement states that $ 200 billion for Chinese
goods will be able to meet the cost of $ 50 billion already planned, and China is angry. , Apple is in the
middle.

The Department of Justice has said that the Queen will not pay any compensation for the iPhones, which
are gathered in China, as a person who knows the information that she does not want to read for the
letter. threaten the negotiations. Apple is worrying that China will abuse the ways it claims its business

Economic Factors
Excessions and economic problems that affect the company's assets are worse than other companies
based on the value of the loan policies.

The Benefits of the Ports of the World

During the world's changing climate (2013), Apple saw the growth of culture in 2013 and 2014. Apple
has struggled in a changing world. (panmore, 2018)

The Decrement In Sales Growth Due To Global Recession

Country 2011 – 2012 2012-2013

US 50% 9%

Europe 31% 4%

China 78% 13%

Europe’s Economic Difficulties

15 | P a g e
The global biodiversity of Apple has declined to decrease by 16% in the third quarter of 2012 compared
to the previous year.

The increase in the US is higher

During the growing increase in the US, the company was diagnosed with a huge amount of money.
However, David Einhorn's financial firm paid the company a fee of $ 137 billion. Money was used to pay
the payment.

Increasing labor costs in China

Traditions show that China's payday pay is fast, good and bad. Most Chinese people are able to resolve
poverty as one of the signatures of the 21st century, but the expectation of the inflation indicates the
negative information of the context, cost effective until now it's low cost. :

Rising Value Of US Dollar

With the highest value of the US, rising rates have increased. Transfers are due to the cost of Apple
products. The difference between US dollar and other Euros and Yuan premiums will cost Apple much
more on business transactions in key terms such as Europe and China. Apple's assets are 800 or higher.
In other words, Apple said $ 52.8 billion would not increase its cost, but was expected to earn $ 49.6 in
2015.

Social Factors
In the world, the use of the virtual world, and the well-being of the present time, has little to do with
Apple's value. (quora, 2018)

A Significant Promotional Phone

Apple is one of the world's leading companies. Everything for the brand is the name all the world wants
to carry. This does not work with the iPhone and iMac. Unique, creative in design, marketing of products
and the cost of products - Apple is better off its customers. The degree of growth in the community has
grown, as it is the highest costs that the highest class can afford.

The Third World Trade Center

16 | P a g e
Apple will see growing consumer spending in the coming years in the third world of Auckland and not
recognize Apple products. The company can access the market's forecast that companies can not
benefit.

Creative Designs in China

There are many who do not think of this sign in respect of the country known to the community because
it is a agricultural practice in China because it is possible for the company to do some work in the area.
the land. China is choosing for her low-cost salary. This can reduce the application of the product at
some time.

Brand Acquisition In Many Countries

To meet the needs of the client, this brand is branding some trademarks such as Embark Prime Sense
and Topsy and its affiliates with Sony, Motorola, Philips, and AT & T. The community of lamps It is quite
different that this company works.

Use the Use of Private Devices and Community Business

The whole world turns on the phone. The idea of increasing the effectiveness of access to the phone is
to help Apple continue to use simple computer devices. The company has already been working to use
this site, such as iPhone, iPad, and Apple Watch. The growing use of social society is also an integral part
of the growing demand for digital equipment as Apple products.

Technological Factors
Technology plants are becoming increasingly high at other firms when it comes to earning money.
Companies updated over time, have got better, and Apple is one of them.

The Benefit of the 760 Subscribers

In 2013, Apple issued a deal with China Mobile to bring the iPhone to traders on the market that holds
smartphones. The company's earnings are more likely to be involved in China's subsidiaries and
subscribers of Mobile 760. Under Apple's Apple iPhone 5s, Apple iPhone 5S is available on China Mobile
and Apple retail stores. China.

Assessing the Consumer's ideas

17 | P a g e
In 2015, Apple paid $ 8.07 billion for R & D as a whole of about 3% of the company's net sales. These
studies will be conducted to assess the customer's thinking of the industry's changing life cycle.

Requirements for Size

Apple is known for its great design. He has created some of the most beautiful and beautiful models for
their products that children of the world can not arrange. But most consumers offer high-quality
demand.

Device Native Resolution UIKit Size Native Scale UIKit Scale

(Pixels) (Points) factor factor

iPhone X 1125 x 2436 375 x 812 3.0 3.0

iPhone 8 Plus 1080 x 1920 414 x 736 2.608 3.0

iPhone 8 750 x 1334 375 x 667 2.0 2.0

iPhone 7 Plus 1080 x 1920 414 x 736 2.608 3.0

iPhone 6s Plus 1080 x 1920 375 x 667 2.608 3.0

iPhone 6 Plus 1080 x 1920 375 x 667 2.608 3.0

iPhone 7 750 x 1334 375 x 667 2.0 2.0

iPhone 6s 750 x 1334 375 x 667 2.0 2.0

18 | P a g e
 iPhone 6 750 x 1334 375 x 667 2.0 2.0

iPhone SE 640 x 1136 320 x 568 2.0 2.0

iPad Pro 12.9-inch 2048 x 2732 1024 x 1366 2.0 2.0

(2nd generation)

iPad Pro 10.5-inch 2224 x 1668 1112 x 834 2.0 2.0

iPad Pro (12.9-inch) 2048 x 2732 1024 x 1366 2.0 2.0

iPad Pro (9.7-inch) 1536 x 2048 768 x 1024 2.0 2.0

iPad Air 2 1536 x 2048 768 x 1024 2.0 2.0

iPad Mini 4 1536 x 2048 768 x 1024 2.0 2.0

Competitors Offering The Same

Apple's top competitors Samsung and Google are attacking products and services when Apple is signed.
Google has taken less than a year to make a Google Pay payment app like Apple Pay to eliminate Apple's
unique products. Apple's fans have shown the ability to publish its products and services that can prove
Apple's signature.

The New Consumer Protection Code

With the majority of customer products Apple can launch a little. Also, these promoter products like
Apple TV are a very basic customer.

19 | P a g e
Of the most of the online activities are especially vulnerable to Apple's and non-secure customers. This
is taking the most competitive advantage, a great and secure name for security and security.

Legal Factors
The company operates globally which makes it vulnerable to many legal factors and litigation.

Domestic Legal Stress

Apple is undergoing legal problems in his country, America. In the past, the company returned imports
of some of its features used in the iPhone previously eliminated by the US Government.

Managing Financial Services With Apple Pay

Apple has invested in financial services by Apple Pay. Recently it has been in the finest financial sector
where the company can manage the law level. The company can meet the highest level of funding for
financial services.

Social Ethics IP:

Apple is launching a number of lamps that are covered by the laws of the intellectual mind such as
software and music. The fruits produced by apples consume a large portion of its assets that the
company can not be vulnerable to corruption and justice. (panmore, 2018)

Increasing the unfinished industry

Apple is making every effort to join the motor industry and to push its team to start the construction of
electric vehicles in 2020. The company has received $ 6.04 billion for R & D. last year, and Tim Cook is
really upset about recovering money. to its merchants. The company's court said, 'Apple has begun to
buy good motives for making a party, although a company that has begun a long-term demand for a
more than 10 year extension fruit. Apple plans to launch 2020 times.”

Environmental Factors
Various environmental factors like disposal can influence the company’s revenues and brands.

Disposal Of Used Or Non-Working Electronic Devices

20 | P a g e
Apple is criticizing the serious problem of eliminating computer abuse that is being used or unsuccessful.
This company deals with the major problem of eliminating the computer with lithium litters. The
company pays some cost. Apple is urging to take advantage of environmental issues.

The Dream Concern in China

Technology companies in China are becoming more concerned with the company because of the impact
of the environment and the environment. To reduce the environmental issues in those areas, the
company must say that the company is making a bigger difference in the future when the company can
make a big difference. (9to5mac, 2018)

Trying to Add Greenhouse Outline Sign In to Sign In

China has begun to decrease drying and transfer of oil emissions. China's efforts to increase electricity
rates can be achieved in China. As a result, it may be possible to promote Apple loan payments.

Heating the world

With the rise of global warming, Apple can cope with the problem of communication shipments as the
main part of Apple's equipment.

Increased prices

Apple is vulnerable to the intensity of the power of electricity because it relies on data centers and other
internet technologies. The company has to make more expense in its operations.

Conclusion

After assessing all the factors in SWOT analysis, it is seen that Apple has more opportunities and
strengths compared to threats and weaknesses. Given the company’s current leadership in the industry,
Apple is in a position to enjoy these opportunities. But the company should devise few strategies to
address effectively the threats and weaknesses that it recently developed or has chances of developing.

On the basis of PESTLE analysis, Apple should be able to thrive in electronic device industry in the next
five years in spite of the challenges because it demonstrates an impressive ability to adopt to a
challenging environment. The uniqueness in its design gives the company a competitive advantage

21 | P a g e
which reflects in their sales and revenues. So it can be said that Apple will continue to be the leader in
the electronic industry in years to come.

Expansion Analysis
Market Penetration. Apple uses market penetration as its second most significant intensive strategy for
growth. The rise in trade is to earn a lot of money by selling the current products of the company. For
example, Apple uses this powerful strategy to sell iPhones and iPads to its current technologies.
However, companies are becoming more involved in trading in current markets. This approach is a great
way to get involved in the marketing that Apple has never achieved a major role. Similarly, under the
strongest growing growth strategy, Apple uses its promotion in many websites and news releases. For
example, other advertisements promoted others to buy Apple products. This strong growth strategy is
based on Apple's widespread strategy for controlling the desire to capture markets. By selling the
products that are now becoming available to consumers in current markets, this is the best strategy that
Apple can bring to consumers in every sector. (rosenfeldmedia, 2012)

Market Development. Apple is using the market development as the smallest of the most powerful
strategies for growth. The development of the study is to create new markets for new products, and will
be involved in new technologies. This growing strategy is like a growing plant, but the development of
education focuses on the integration of new areas. Apple uses this powerful growth strategy by allowing
new vendors to sign up the company before the company is present. Well, this strategy is about
developing a market. Similarly, Apple uses a dynamic development strategy in new products. For
example, the company is refining its products as Apple Watch, a brand new brand new product. With
Apple Watch, the company is developing smartwatch training. This strong growth strategy will agree
with Apple's broad strategy for the overall diversity by expanding the company's economy. That strategy
will require unique products for different types of investments, and the company will invest in our own
development.

Task 2:

Growth Strategy:
Apple’s generic strategy and intensive growth strategies directly relate to the company’s strategies in
pricing, marketing, and other areas of the business. As one of the most valuable companies in the world,
Apple shows that its generic strategy is a major determinant of advantage against other firms like LG,

22 | P a g e
Samsung, and BlackBerry. Also, Apple’s intensive strategies for growth support the firm’s ability to
maintain its strong position in the global market. With a high rate of innovation and emphasis on
excellence in product design, Apple succeeds even with its relatively high selling prices. This successful
position indicates Apple’s effectiveness in using its generic strategy and intensive growth strategies.

Apple’s Generic Strategy (Porter’s Model) & Objectives

Apple's environmental strategy is the general variation. This strategy focuses on the company's unique
features and its benefits from applicants. With a wide range of different solutions, Apple is on a bank
account. For example, focusing on design design-design and brand design will vary depending on the
company. The different variation strategy is that Apple is still focusing on releasing itself from non-cost
competitors but from other benefits to consumers. These main functions include non-connection
between the tools and pieces of cutting in the design. Despite this additional strategy, Apple has
become increasingly active in the market. The company's products are designed for all, and provide a
wide range of spyware. For example, Apple will reach individuals and business organizations in the
MacBook product list. In this way, the general strategy of the overall variance supports the company to
keep its leadership and its role as a business and a bigger fund.

A wide range of different changes that have a bearing on Apple's strategic goals. For example, using this
general strategy, the company must continue to promote innovation through research and
development. Apple should still develop new products to integrate the company into competition.
Competitors who are taking advantage of new products, by means of a comprehensive airline strategy,
urges Apple to continue updating until it gets ahead of competitions. However, regular performance is
one of Apple's strategic goals in a wide range of strategies. In addition, the company needs to be
expanded to expand its marketing. In this general strategy, Apple does not focus on any specific feature.
The company competes in trade and other employers in the industry. Well, Apple's next strategic
strategy on this global strategy is to extend it to ensure comprehensive exploration. Development and
business growth have been achieved in the strongest strategies for growth.

Apple’s Intensive Strategies (Intensive Growth Strategies)

Product Development. Apple uses the development of the product as a major strategy for growth. The
product development that the company needs to have is a wonderful product of growing up in its work
and work. Apple is implementing this strategic development strategy in new sectors in research and

23 | P a g e
development. The Company's company's statement and comment on product development. With this
growing growth strategy, Apple considers technology to be a great success. For example, the company
continues to make improvements such as iPhone, iPad, and Apple Watch. In this growing crop
development strategy, the company also developed new products for mobile phones. Apple is growing
because it is a new product and new models that the company allows to generate productivity. This
growing technology recognizes the company's environmental strategy by focusing on Apple's positive
results.

Market Penetration. Apple uses market penetration as its second most significant intensive strategy for
growth. Market penetration involves gaining a larger market share by selling the current products of the
company. For example, Apple uses this powerful strategy to sell iPhones and iPads to its current targets.
However, companies are becoming more involved in trading in current markets. This approach is a great
way to get involved in the marketing that Apple has never achieved a major role. Similarly, under the
strongest growing growth strategy, Apple uses its promotion in many websites and news releases. For
example, other advertisements promoted others to buy Apple products. This strong growth strategy is
based on Apple's widespread strategy for controlling the desire to capture markets. By selling the
products that are now becoming available to consumers in current markets, this is the best strategy that
Apple can bring to consumers in every sector.

Market Development:

The development of technology Apple uses Apple's development as a very small source of strong energy
strategies for growth. The development of the study is to create new markets for new products, and will
be involved in new technologies. This growing strategy is like a growing plant, but the development of
education focuses on the integration of new areas. Apple uses this powerful growth strategy by allowing
new vendors to sign up the company before the company is present. Well, this strategy is about
developing a market. Similarly, Apple uses a dynamic development strategy in new products. For
example, the company is refining its products as Apple Watch, a brand new brand new product. With
Apple Watch, the company is developing smartwatch training. This strong growth strategy will agree
with Apple's broad strategy for the overall diversity by expanding the company's economy. That
strategic strategy will require unique products to different sectors, and the company will grow in the
development of our economy

24 | P a g e
25 | P a g e
References
9to5mac, 2018. sale force. [Online]
Available at: https://9to5mac.com/2018/09/24/apple-salesforce-partnership/
[Accessed 5 11 2018].

Bajaran, B., 2011. Why Apple Has a Strong Competitive Advantage. [Online]
Available at: https://techpinions.com/apples-competitive-advantage/5
[Accessed 12 11 2018].

Business Esessays, 2010. Business Esessays. [Online]

Available at: http://businessessays.net/strategic-management/value-innovation-in-apple-inc/
[Accessed 9 2018].

Casestudyinc, 2018. Apple Innovation Strategy. [Online]

Available at: http://www.casestudyinc.com/apple-innovation-strategy
[Accessed 5 12 2018].

ERM, 2018. Aim and Objectives. [Online]

Available at: http://www.erm.ecs.soton.ac.uk/theme4/aims_and_objectives.html
[Accessed 15 11 2018].

force, A. S., 2018. customer experiance. [Online]

Available at: https://www.apple.com/newsroom/2018/09/apple-and-salesforce-partner-to-help-
redefine-customer-experiences-on-ios/
[Accessed 4 12 2018].

Happy Manager, 2018. 4 stages of Tuckman’s Teamwork Theory. [Online]

Available at: https://the-happy-manager.com/articles/teamwork-theory/
[Accessed 16 11 2018].

ignitionframework, 2018. innovation lessons. [Online]

Available at: https://ignitionframework.com/innovation-lessons-steve-jobs-apple-story-iphone/
[Accessed 6 12 2018].

incomediary, 2018. Apple INC sucessfull selling. [Online]

Available at: https://www.incomediary.com/how-apple-became-the-worlds-most-valuable-company
[Accessed 4 11 2018].

innovarsity, n.d. innovarsity. [Online]

Available at: http://www.innovarsity.com/coach/bp_innovation_strategies_apple.html
[Accessed 9 2018].

panmore, 2017. panmore. [Online]

Available at: http://panmore.com/apple-inc-generic-strategy-intensive-growth-strategies
[Accessed 9 2018].

panmore, 2018. Generic Strategy Intensive Growth Strategies. [Online]

Available at: http://panmore.com/apple-inc-generic-strategy-intensive-growth-strategies
[Accessed 10 12 2018].

26 | P a g e
panmore, 2018. Swot Analysis Apple INC. [Online]
Available at: http://panmore .com/apple-inc-swot-analysis-recommendations
[Accessed 9 2018].

quora, 2018. 4v's of operational management. [Online]

Available at: https://www.quora.com/What-are-the-4-vs-of-operational-management-and-what-are-
some-examples
[Accessed 15 4 2019].

rosenfeldmedia, 2012. rosenfeldmedia. [Online]

Available at: https://rosenfeldmedia.com/design-is-the-problem/how-can-apple-be-sustainable/
[Accessed 9 2018].

small business, 2018. 5 teams organization. [Online]

Available at: https://smallbusiness.chron.com/5-teams-organization-needs-33992.html
[Accessed 6 11 2018].

Stevenwparce, 2018. strategy of Sucess. [Online]

Available at: https://stevenwpearce.wordpress.com/2015/06/08/apple-inc-the-strategy-of-success/
[Accessed 12 12 2018].

Strategy inovation, 2018. strategic innovation. [Online]

Available at: https://www.uniassignment.com/essay-samples/marketing/strategic-innovation-apple-inc-
marketing-essay.php
[Accessed 6 12 2018].

Time, 2018. Selling Strategy. [Online]

Available at: http://techland.time.com/2012/05/07/six-reasons-why-apple-is-successful/
[Accessed 12 12 2018].

UKessays, 2018. 5 objectives of management. [Online]

Available at: https://www.ukessays.com/essays/information-technology/evaluation-of-the-5-
operations-management-objectives-information-technology-essay.php
[Accessed 5 4 2019].

Work Zone, 2018. Strategies. [Online]

Available at: https://www.workzone.com/blog/apple-marketing-strategy/
[Accessed 11 11 2018].

27 | P a g e