Amazon History - Ori Beginning “In 1994 Amazon was founded by jlf Bezos and his wife from their basement in Settle Washington US, In 1995 amazon.com website was developed by Amazons tst employee Shell Kephan. + The ist object picked tobe retailed were books. + Soon after Amazon started moving to ever larger facies because of ks quickly growing popularity from the launch ofthe website (oiler, 2074) Progress + In 1998 Amazon expanded to UK by opening “amazon.co.uk using bought bo9k business "BookPages" + In 1999 Amazon’ total stock market value was estimate approximately 30 bilion dollars vile Jef Bezos was estimated to be worth 9 or 10 billion dalas. + By 2000 Amazon had aveacy started retaling efferent procuct other than books. Amazon started creating services for others. They created a service in which 3rd party sellers can use ‘Amazon's sites and facities for selling ther products. +2001 Amazon experiences CON" crash and loses estimeted 98% of ts stock value in month's time, + In 2008 Amazon expands theirservices by creating "Amazon web services’. + In 2009 Amazon start developing their own devices by eleasing a ereader. + In 2010 Amazon created “Amazon studios" for creating original content, (Miler, 2014), (Alpe, 2015) Amazon History - Present Currently + In 2014 Amazons estimated stock value was 70 billion dollars. + 2016:Amazon releases an original show called “The Grand Tour’ + By 2016 Amazon was estimated to be employing around 230 000 people around the world. (amazon ranking, 2016) + In 2016 it was estimated that Amazon has over 109 ‘fulfillment centers and many other facilities all over the world providing services for the most of the world. (Amazon, 2016) + Amazon is ranked number 1 as a e-commerce retail business in sales with 82.8 billion dollars. (Wahba, 2016) (Miller, 2014)Aims + One of the Amazon's aims is to achieve @ bigger hold on the market of selling groceries, in order to expand-and become even larger business able to compete with other grocery selling businesses. (Laura, 2016) + Amazon as any other company aims to increase its income by trying to become ever large business every year in its categories. + Amazon aims to reduce the amount of non-renewable energy they use. + Increasing the ammount of jobs available for unemployed people is one of the aims for Amazon as well. + Providing everything that customer might nead, in order to attract more customers to find product that they need, Is also a big aim of Amazon, Objectives + One of the objectives of Amazon is to increase its current market share of 1.1% on sales of food and beverages by 2018, so it reaches or even overtakes the current Wall-Mart market share of 17.3%. + Amazon also plans to build a windmill farm by the end of 2017, inthe hopes to provide at least 40% amount of renewable energy to use in the business, "Antother business objective for Amazon it to create 3500 new permanent job places in the United Kingdom before the end of the 2017 by opening more Amazon work/cistribution facilities. (BBC, 2016) + By the end of 2017 Amazon plants to increase it revenue by at least £20,000.Core Business Functions ‘Amazoris staff and customer service are handled bythe Human Resources sector. HR ake charge of going though ll recelved job apolieations and hiring the best new staf forthe job amongst ther, They ae azo In charge of traning new staff making sure thethey erupt standerd and nowledgepble of ei etch aned softeare amazon jobs, 2016) sx wellaa maling sure that al ‘sccount any customer complaints or questions that hey may fceve, ‘amazon's Human Resources rector relates 9 thelr business A of making Amazon inte a company which fully satisfies their Customers and suppies tem wth everything they may need, and thus proriarag tem over he other staxeho'ers (Gregory. 2016) This function rates a te Humen Resources Secor ih enor uppiying relable, hgh quality Customer service, one af Companyfor ade, tus prontzing tet well being over ote stkeholde’s nveved with Amazon MR aso relates lo Amazon ‘other am to provide more avalable jobs worldnide, ax HR alsa hands the bring of the staf. Amazon's Marketing sectors asked with advertising both the Amazon brand ane thelr products, Lke most Commerce companies, the marketing éecor handles online and TV based advertisements related to ther own products such ag tei Kindle ad Fire Tablets, but being avery user focused company the alo offer mary user ovented methods of advertising suchas Seller Ceneraladvering. This adverting method wos crstes pure} for Amazons tre party selers, dis essential the ems product isting being displayed as an adverasement, which saves the need create a custom descitin. Seller Cetra Adverts are utomatcaly updated, such as when a product goes ou of stock it immethately removed rom esplay (Rebs, 2015, | Amazonsmaeting destment alo specalies 6 Ema Marking CamplGh| Unie most Ecofhmere® cOMeres wo simpy Send ou the same dupiated promotional a'sto thelr users, Amazon sends Gach one ofthe Users personaleed promavonal mais uniquely eatered to that user. These mals ae ceated using a of tre avolabie persona account information on that user that Amazon has access to, which ca Include the history of past purchases, thei ocaban and tei on-site behaviour (Daly 2014). Amazon's Maraeting function relates othe’ business aim of continuously mpreving thelr total Ineame that Amazon bring in each, financial yar. The Marketing function relate as their sucessful Marketing projects wl help bring n new customers that view the ivertizments and ae persuaded to vsk and Use the webaltefor line hopping, thus hep to contribute tothe Total Humber Core Business Functions 1 ‘Amazon's IT sector takes care of most jobs relating to their Website. Amazon's website requires constant maintenance to make sure that it stays up to date, with product listings being constantly added, edited or removed, and that it keeps online, even one minute of downtime can cost Amazon up to $66,240 (upguard.com, 2016). Amazon's IT sector also handles the task of upgrading the website's hosting servers and PC's every few years, so that they do not fall out of the times and continue being able to handle their ever expanding customer bandwidth. Amazons’ IT sector will also perform fixes when something goes wrong with their website or ‘other online services, such as if various coding based bugs are discovered relating to their website, or if Amazon Prime's servers malfunction, causing the service to become unavailable to their customers. Thelr IT sector, like HR, also relates to thelr business Alm of providing the customer with everything they might negd, as this alm would include supplying thelr customers with a selection of up to date products, Their IT staff will make sure to keep updating their Website as soon as possible when a brand new product is added to their product listing, in order to both stay ahead of their competitors and satisfy their users.Core Business Functions Finance ‘Amazon's Financial sector handles everything relating to their sales figures and funds. Finance performs all of Amazon's accounting (Amazon.jobs, 2016), keeping track of what revenue they bring in each month from their website as well as income received through their other products and services, such as Amazon Prime Subscriptions and eBook sales. ‘They also keep track of paying the bills for running costs, such as the electricity used to power their servers and PC’s, or the phone bills for their telephone services. Amazon's Finance function is another one which relates to their business Aim of aiming to improve their total income in each financial year. Finance are not directly involved with finding ways to improve the company's profits through sales or advertising, but they are involved with adding up and keeping track of Amazon's aforementioned total costs and profits. However, Finance may in fact find ways to further improve Amazon's profits through cutting down costs relating to their various running costs, such as changing their office lighting to low energy bulbs that use less electricity, lowering their electricity bill's total cost. How Amazons business aims relate to their stakeholders Stakehoiders A Stakeholder canbe several ferent hings such as person, business or otganlaton, which have spectc interest and/or concerns ofthe workings ofa company ois rect or indirectly affected by its decisions, This Is because the decisions that a company decde to make, uch as ams and pbjecives ofthe future, can ramatcally imac state and wel being of a stakeholder, both postvely and negatively (stakeholder efntion, 2016) InAmazon’ case they havea large varity of Stakeholder, including customers, ther employees investors, irectors, suppters, shareholders, the Government and even competing companies na tfferent ways), These stakeholders are constantly affected by Amazons decisions bath directly and indirectly whichis why they are ‘most often the main consideration, (OBrien, 2018)How organization's business aims relate to their stakeholders sm Sees tn a a a a Grone ybacr, [samt | mua aerOn er te ee eee ime apres seme Some a eee eT ee re eee pete taste poet fon tet ae naora ae —| swermert | Mean enn eee aby ec aet epremner Opes De er ey Covovante”” | Suen” |jcewetomsnane tog rhe sty rte wane fhm mene senor ‘roar un erca ttc sncae nent gor ty ont toator to eae nner nev protusomthe spss tums profs of Des “asonarsto rece Conmuiy, | Te wi of wag rent ror vareee Se used by van bo ec aa aiey ecsand Imeemoutofoom | drecars | reatestaconmunteswerie s Amann uss mee td mre of eewableeney Hm tase aterathe rwabcenony by a el ae ete eee eee xeoug efferent rs ‘enevobiesreny ure dao ain to nestor hand forsale nth at recast tion fg renounl serysnue i ‘ease ena econng ste unncesy apersve ard mt 5 tier cases epee te oarson. How organization's business aims relate to their stakeholders Tasmargteoran Grint Thrainol eases noe omalerslee wor dnge erates nmi > fisoatanefr dita | raergteamlaberlas has pape who cnwc dereary expan ect evinces coment greah eae seein tate ts tec tet ironeeeeepbopeeyt ange ogeys peut meh pee arsenal Wh pus mansspesag oregon rode aes. Tetesranr aaa armsiahees | amt Aertodente | etamas nasal pong abies and pe cig it elit pois devo lo pores eaten pre tal ise. sac este re hg oe ngs ee fama es sa pon tao pies note nos hes rly tbe nah. ‘Tsim whitney teste compet Anan AsAmaon gous onset Ingress potutonpetist sie podatsue had ecogeen tt nectbwsrestiaphdtet canpeeuincbar ret, me strg ‘Thssnalo dey ae hecatmerastrensthey wb etch omlageitl pst test deal eee reer zmeninen enone gate gg “hanes am tsa oer rd conn Aman pera age ope yore tal psi gsnece pane interac erent Ut weld cet alt ‘onmatysitnoddeesn lectin sharoy pc oernan sme ow rach Ffuexearanhasovtenste, ares fe 2019)How organization's business aims relate to their stakeholders Conclusion In conclusion, every aim that a company such as Amazon strives to accomplish in the future can drastically influence their stakeholder goal and objectives in both positive and negative ways by possibly creating contradictions of where the company wants go and what each stakeholder wants. Companies such as Amazon have to do a balancing act of creating aims for the company's future and satisfying (and not upsetting) their stakeholders in order to succeed successfully as a business In some cases, certain shareholders can also be used as the building block of the company by focusing most of their benefits towards them. This is true in Amazon's case where they base all their decisions around their customers, who they value as their most important shareholders of the company. (O’Brien, 2015) IMPACT OF E-COMMERCE ON A BUSINESS AND THE SOCIETY - Global impact of e-Commerce on ; = society. + Impact analysis of introduction of e- = commerce (e-com) to Atlantis hotel, ae London. —Global impact of e-Commerce on society commcehsbecomea vey sonulr meted rade song complies er the ptt ede, wth many lion peers ae en ae ee cos hn sveastnogs ee fan tht cava tpt btn ie crmotny na tegen ast ted esi at ey Impact analysis of introduction of e- commerce (e-com) to Atlantis hotel, London. Impact: + Benefits on business and customer + Risks on business and customer Conclusion + Why should business switch to e-com?Benefits Global business sone uh for vine mvovss he buns beng able provide Serene pred oF seveets semen er he Inthe cave scant hte Uw readcon cf ecrrvece awn te ales Reali {he mernet which canthen ke aceaedby age snus a ooo aro the ULE) An exalts canoe a fou warlg avira lena a wana lace way Eas Alas Rte Pa imlenante te ormare teat areal thar seas an Keae yom store sng ta eden a a ee eae eee ete ‘ere o a ses and ust eltagtnfe qt aurea Mar nee st prove tw eee tah aembtenn aneteatngsiiens on lal aalesesuppo tol by 247 seria acto ih beets ata ns ecommerce sins an acum nating te tans te Bans lng ane ta ote ent at ry ght 5 be ya, 8) Inataras tes eats darren any cher scores busines a le covet webates musta aendces 98 Insp alanis of yas Wyng toate: Pat sence, Thebans (OCssamarsa alas fT Fseach or ase othe us serves te ed a te Mavs el ul on oat al ft Brest abe donc day dco ae Wek arr aur py nate eee, (Sale erty ae te it ct reteset En oR sey dle edd na ectsbe THs bes Ghtpepaturer wise: where dbcusorabeurai=er nga 6) ss usnescs ond ences ae made casa Incac athe at tera busoess oF Re Aaa hte The cle eigenen erent yh uch ee ley ‘gies camatba'y and ster @l ofthe metadealin rum ihe nal the et toes ee melkogero7 are ve 2E~88y Inerseagthe ameuntefcustirr tate totne aan eto wanst, Te aone ta carer eth enine aver iow palate quel andeasly nd poplar eet mertenad hotels such ta etl lhe commuinietian ft cutemareaatrerbanifitimpdet rich ties alg fr hac psy eo MLN mae ‘ustamess taught ratios steam metste queen evens ardathr we) saupoo ed by (Oufery 20121 4880 ammuneatonemnalayy nex pated stone's anco.tness eden Tr alone be te galnio”aden atouitya” serves eau, i eC rac ee Incase of laos hotel ordantts eypatcat are beefoa “yp the serves theo Tae a hey an gah mere nes nt {king mfomrtonsbeur rar ete aneeerent elements taucx toad er oom at. Sa eeee ea a Vee a a Od et ee Intraton esau hota sarvee vette arena direc oman iohu nan tae te rece ang sree se Rerefic! dnc bth ashes atthe isan nk inowes the ineanines aia hare! Update tae commerce morte quests maby cater fhe est eres er produce eset et en are te ere tc ee ere eee (ocisor othr score ast Tht tose alcstmaret eve the Ot vain ot hat tar at hase eae ede tare Risks Sect uses an leglation ater nue pot ecanere busieses ena to eetng Ne ptonaland set rat, drug ee ern art iy, Sere ae areata da te ace aay eee Foe ST a OS a Rp reg itmekartage vous enciethe inant spending rge amount of Fee ing ee find he come a for hoy Aree ote (Goes cinaanymoulshare a or he empath ao naan es buns wesate Wr mats adeWhy should businesses switch to e-commerce? + Suiechng to E-Commerce would allow Atlantis Hotel to become active as a business for longer work haurs than before, a a Website can be up for 24/7 hours a day wit tle maintenance, Onthe other hand, having staff runing the business over a phone ine or thir front desk will equire sai staff to only work for specific hours, before ther shift is up + Atlantis Hotel implementing ar e-commerce website should result them receiving a larger number af customers, as the website would allow a greater range of people tobe able to easily access their business, Without a website, customers would have fo book through physically entering the Hote! which limits the ‘customers to ust people who are located inthe surrounding are, + Atlantis Hotel switching to E-Commerce would alsa be improving their business accessibilty. If Atlantis Hotel tuck with operating through their fron desk, they may be missing eut on same potential sles, as some customers may wish fo book room but could be too busy ar of too poor health to be able to piyskally do so. Being able to access Atlantis Hotel's business from home wil allow these customers to easly Bok room, thus. Improving overall sales Conclusion ‘tants Hotel deciding to switch to &Commerce wil bring a lot of benefits tothe company, which wil Improve the way of how thelr business functions. Their main benefits of switching to e-commerce wil include that thelr services willbe available to be accessed 24/7, which gives the customers a greater ability to access their business ‘and purchase a room, and thus should imprave their total sles. However there are some dow sides of - commerce, such as the possiblity of security issues relating to their customer's private information, as well as the potentialissue of their ste going down through a server error or ather technical ssue, of which the ‘dowintime can cost them dearly in missed sales. When taking both the advantages and disadvantages into account, the advantages outweigh the disadvantages of switching to e-commerce, so switching thelr business model to e-commerce isthe rlaht choice to make,