Вы находитесь на странице: 1из 7
MARKETING TO MILLENNIALS
MARKETING TO MILLENNIALS
MARKETING TO MILLENNIALS
MARKETING TO MILLENNIALS
MARKETING TO MILLENNIALS

MARKETING TO MILLENNIALS

Why millennials matter

Why millennials matter

We have some good news for you: Millennials prefer to shop small and local. So as a local business owner, you’re already better positioned than large corporations to reach 18 - 34 year olds, a.k.a. millennials.

who spend $600 hours 18 a week billion on social media 80 million per year
who spend
$600
hours
18 a week
billion
on social media
80 million
per year in
spending power
millennials
with

How do I market to millennials?

power millennials with How do I market to millennials? Create & promote discounts Come up with
power millennials with How do I market to millennials? Create & promote discounts Come up with

Create & promote discounts

Come up with specials and discounts and post those promotions on your social media. It will encourage your millennial customers to stop by for a visit!

Be authentic

Brands that are authentic online truly appeal to millennials. Tell the story of your business to bring them to your door.

Tell the story of your business to bring them to your door. Engage with your followers

Engage with your followers

Millennials are loyal to businesses that engage with them online, so interact with your millennial audience on social media.

Focus on the experience

Millennials like doing things as much as buying things. Make visiting your business as an experience that will be worth their time.

1. Create and promote Discounts

The majority of millennials respond well to loyalty programs, discounts, and coupons. As a generation, they’re more likely to come eat dinner at your restaurant or book a stay at your hotel if there’s an incentive for them to stop by. So, create specials and discounts, post them on your social media channels, and give them a reason to come enjoy your business with their family and friends!

to come enjoy your business with their family and friends! Getting Started First things frst, make
Getting Started First things frst, make sure your local business has done these three things.
Getting Started
First things frst, make sure your local business has done these three things.
1. Create social media profles with up-to-date information.
2. Claim your review pages.
3. Make sure your website is easy to fnd and mobile-friendly.

Examples

of discounts to promote

Daily/weekly specials Restaurants can try out daily or weekly food & drink specials.

Loyalty Bonuses Auto shops can offer a free oil change to repeat visitors.

Member Discounts Retail stores can start a loyalty program that allows members to save money.

2. Always be Authentic

2. Always be Authentic Brand authenticity is one of the most important factors for millennials when

Brand authenticity is one of the most important factors for millennials when deciding which business to support and visit.

Millennials are looking for businesses that are proud to tell the story of who they are and what they’re all about, so the best way to present your business authentically online is to tell your story.

84% of millennials don’t trust traditional advertising because it feels inauthentic to them.
84%
of millennials
don’t trust traditional
advertising because it feels
inauthentic to them.

On social platforms like Facebook, Twitter and Instagram, share behind-the-scenes photos and information about your team, product and services, and create posts about your town to show you care about your local community.

Taking the time to be authentic online will build your millennial fan base!

In order to be authentic online and appeal to millennials, you need to frst develop your brand’s voice.

ask yourself these

Questions:

What adjectives best describe my business? Where is my audience located?
What adjectives
best describe my
business?
Where is
my audience
located?
What are my overall business & marketing goals? How does my social media marketing help
What are my overall
business & marketing goals?
How does my
social media
marketing
help me
accomplish
these goals?
Who is my
audience?

Be sure to 3. Engage, engage, engage!

Whether it’s liking and responding to your customers’ comments, posts, and reviews on Facebook or replying to tweets on Twitter, millennials don’t just appreciate a response from your business — they expect it.

The majority of millennials say they’ll become loyal to a business if the brand engages with them online.

loyal to a business if the brand engages with them online. Like and respond to posts

Like and respond to posts & comments on Facebook and Instagam on Facebook and Instagam

Respond to reviews on Facebook on Facebook

Reply to tweets on Twitter on Twitter

All of your customers, not just millennials, will reach out to businesses like yours online with their customer service issues.

Taking the time to respond to your fans online will help you build and strengthen relationships with your social media followers and turn them into loyal customers both online and offine!

90% say they turn to social media frst if they have a problem or complaint
90% say they turn to social media frst if they have a problem or complaint
90% say they turn to social media frst if they have a problem or complaint

90%

say they turn to social media frst if they have a problem or complaint with a business.

90% say they turn to social media frst if they have a problem or complaint with
90% say they turn to social media frst if they have a problem or complaint with
90% say they turn to social media frst if they have a problem or complaint with

Focus on the 4. Experience

Generally, millennials make less money than their baby boomer counterparts, and they’re more likely to spend money on experiences, rather than things. This is why it’s crucial to market visiting your business as an experience that will be worth their while.

For example — if you’re a restaurant, focus on how your shared small plates will bring friends closer, or if you’re a gym, show how the community at your gym will help its members grow mentally as well as physically.

Sharing your customers’ content Whenever a customer posts content about your business, you can always
Sharing your
customers’ content
Whenever a customer posts content
about your business, you can always ask
them if you can re-share it on your page.
User-generated content is a great way to
show future customers why they should
visit your business, and it’s the kind of
content that will get millennials engaging
with your business online.

And, when you create a great experience for your millennial customers, they’re going to talk about it on their personal social media pages — their photos, reviews, and posts are a great marketing opportunity for your business.

Happy customers, word-of-mouth about your business, and content for your social media pages? That’s a win-win-win.

content for your social media pages? That’s a win-win-win. Adapting your online strategy is key to
content for your social media pages? That’s a win-win-win. Adapting your online strategy is key to
content for your social media pages? That’s a win-win-win. Adapting your online strategy is key to

Adapting your online strategy is key to appeal to the next generation of consumers. Winning over this demographic will make your business their go-to spot, and they’ll be sure to let their friends know, too!

Let us do it for you! Engage your customers like never before with GoDaddy Social.

Let us do it for you!

Engage your customers like never before with GoDaddy Social.

We help businesses elevate their online presence on the platforms that matter most to consumers. Keeping up with your social media, reviews, and online customer service is a full-time job. We’re the team that does it all, so our customers can focus on their business. Request a free social media assessment below.

FREE ASSESSMENT
FREE ASSESSMENT

or, give us a call:

(844) 870-9894

Request a free social media assessment below. FREE ASSESSMENT or, give us a call: (844) 870-9894

Created by GoDaddy Social