12/25/2018 Death by a thousand seats: understanding IndiGo’s audacious plan to put the chokehold on its rivals - ET Prime

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Death by a thousand seats:

understanding IndiGo’s audacious
plan to put the chokehold on its
rivals
Wielding its extra cash and capacity with deadly precision, India’s leading airline is no mood to
give any quarter to its cash-strapped rivals.

Tarun Shukla 5 Nov 2018 FREE READS Share

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12/25/2018 Death by a thousand seats: understanding IndiGo’s audacious plan to put the chokehold on its rivals - ET Prime

GETTY IMAGES

Rahul Bhatia, MD, Intergloble Aviation; Pradeep Gaur/Mint/Getty Images

About seven years ago, IndiGo founder-promoter Rahul Bhatia narrated

a story after accepting an award recognising him as the entrepreneur of
the year.Six guys had gone to Ranthambore National Park to spot a
tiger, the story went. But when they did come face to face with one,
they ran for their lives. Until one of them suddenly stopped and that
well and that’s why it is launching this scathing attack to get them to
move out of infrastructure at major airports.”While the usually media-
shy Bhatia was narrating the Ranthambore story in-front of the
industry titans, he was breathing heavily. Now it’s the rivals who are out
of breath and panting.And IndiGo's sneakers are tting snug.

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12/25/2018 Death by a thousand seats: understanding IndiGo’s audacious plan to put the chokehold on its rivals - ET Prime

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