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Week Dates B C

SAMPLE --Telecom
2 -Reliance Jio, E-commerce
- Amazon

8
Topics Cases
Introduction to services/
Consumer Behaviour in
Services

Service
Products/Distributing Progressive Insurance
Services

Positioning Bank Of America-


Services/Promoting Mobile banking
Services

Pricing Groupon

Process Ekohealth

Balancing demand and Delwarca


capacity

Service Environment/ Ritz Carlton


People

Service Quality v/s. We are so sorry -


Productivity/Service Prestige resorts
failure and recovery

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