Your Buyer Persona Template

Define the Ideal Customer for Your Business

 Table of Contents
Take the guesswork out of your strategy with clearly Your Persona Template 3
defined buyer personas. Organize your digital data in
one place to map your audience’s affinities, interests, The Template Legend 4
and demographics.
The Persona News Feed Template 5
Visualize their News Feed to better understand what
The News Feed Template Legend 6
they find engaging on social media and how to create
content that will get their attention. How to Use the Template PDF 8

Socialbakers: Your Buyer Persona Template

 GOALS
PERSONA NAME

FRUSTRATIONS
QUOTE

AGE LOCATION INDUSTRY BRANDS THEY LOVE

ABOUT THEM PRIMARY LANGUAGE(S) WHEN THEY ARE ONLINE

INFLUENCERS THEY FOLLOW

INTERESTS AFFINITIES

PLATFORMS THEY USE

Socialbakers: Your Buyer Persona Template

How to Fill in PERSONA NAME
se a short title that stic s.
DEMOGRAPHICS
his information is ey to your targeting decisions. se

the Template ABOUT THEM

Use this template to build a
complete picture of who your
ideal customers are. Understand
Summarize the circumstances that have led them to
consider your brand. hat’s their buyer’s ourney li e and in
which stage of the ourney are they now
INTERESTS
metrics li e age, gender, and language when setting up
campaigns. a e into account location to define your
budget from one market to the next.
WHEN THEY ARE ONLINE
When should you post to ma imize your isibility

their interests, what they want,
why, and how you can provide
that value.
In the age of digital, data is core
to defining your buyer personas.
Find out who your customers
actually are - connect your
digital data in one place.
hat is your persona interested in o they trac
sports, follow politics, eep up with celebrities Find out.
Personalize your content and targeting to streamline your
ad costs.
AFFINITIES
hich social media pages does your persona li e
Find out by connecting your digital data sources in one
place. Gather the content intelligence data you need, and
position yourself to better attract their attention.
QUOTE
apture their personality in one sentence. hat’s their tone
of oice li e
GOALS & FRUSTRATIONS
What is your persona trying to achieve and what stands in
the way of it ow can your business pro ide a solution
BRANDS THEY LOVE
hat brands are they loyal to Find out.
INFLUENCERS THEY FOLLOW
Find out who influences their decisions.
Partner up with them to reach your target personas.

INDUSTRY
Where do they work our ad costs will differ from one
PLATFORMS THEY USE
industry to the next. here do they spend the most time on social

Socialbakers: Your Buyer Persona Template

 Most Engaging Content for
amples of posts that the buyer persona is most li ely to engage with across social media platforms.

EXAMPLE 1 EXAMPLE 2 EXAMPLE 3

Socialbakers: Your Buyer Persona Template

 What does their News Feed look like?
dd a few e ample posts of what content your
personas might see on their News Feed. ut don’t

Not sure what

guess, find out wh t es nd influencers
they follow or search posts by their interests.

content your
audiences like? How does your brand fit into their feed?

Discover now Compare your own posts to your competitors.

an your content catch their attention on the
News Feed

What will it cost to reach them?

Benchmark your spend to define a budget for
your campaigns.

Socialbakers: Your Buyer Persona Template

 Share the Template

Aaron Automotive
Male 35 - 44 years Let AI gather your omnichannel
Content from Speaks data in one place to help you
Fiona Fitness create your buyer personas
France French, English

Automotive Hobbies & Interests

Female Science
18-24 years across digital.
Content Inspiration
Target Post
Find Influencers Content from Speaks
England Deutsch, English See it in action – give it a try!

Fitness Sport Travel

Find Influencers Content Inspiration Target Post

, mar eters choose ocialba ers uite to dri e

engagement, inspire loyalty, and grow their re enues.
How to Use Your Buyer Persona Template

To edit this PDF template, we suggest using Adobe Acrobat as other F iewing applications may corrupt the te t field format.

. Fill in the template with your buyer persona information.

. lic the avatar image box to upload a photo or N that you’ e chosen to represent your buyer persona.

. o add images to the Content Inspiration slide, clic an image bo and choose a file to upload same process as tep .

. port your template as JPEG in Adobe Acrobat as shown: File > Export To > Image > JPEG

our template is now sa ed as an image file for you to use and share

Socialbakers: Your Buyer Persona Template