COMPETITIVE ANALYSIS

Too YUM Established 2016

PARENT COMPANY RP GOENKA GROUP
BRANDS 5

SKUs 25
MARGIN DBR RETAIL
8% 10-22% SLAB
SCHEME Buy 10 sheet get 1 sheet free
Van subsidy of Rs 5-8k
All india No. of DBR NA
BANGALORE & UPCOUNTRY : 82
GUWAHATI: 12
MEGHALAYA: 5
LOWER ASSAM : 10
RETAIL COVERAGE 4.5 LAKH stores
ALL INDIA SALES 400 cr
200 cr APRICOT FOODS ACQUISTION
FACTORY 4 1 opening in telangana
PRICE RANGE Rs 10,20,35,50
VEGGIE STIX contribute 40% of sales

YELLOW DIAMOND Established 2009

PARENT COMPANY PRATAP SNACKS
BRANDS 13
SKUs 44
All india No. of DBR 3500 DBR, 218 SS
MARGIN DBR
7% 10-20% SLAB
RETAIL COVERAGE 6.2 LAKH stores
ALL INDIA SALES 900 cr
FACTORY 3 0WN 5 THIRD PARTY
PRICE RANGE Rs5,10,15,20
RINGS BRAND CONTRIBUTES 55% OF SALES

DORITOS Established 2015

PARENT COMPANY PEPSICO
BRANDS 6
SKUs 20
MARGIN DBR RETAIL
 4% 10-20% SLAB
All india No. of DBR NA
RETAIL COVERAGE 1.5 LAKH stores
ALL INDIA SALES 200 cr
FACTORY 1 (kolkata)
PRICE RANGE Rs 25,50,100
KARARE
QUNIOA PUFFS
FOXNUTS MULTIGRAINS CHIP
MULTIGRAINS CHIPS VEGGIE STIX
EGGIE STIX