VISUAL INFORMATION 2.
Landscape photo – captures spaces within
 The artistic or creative representation or
interpretation of an idea, concept, or
emption using different media
CREATORS
1. Painter – produces a work of art with
colors, lines, and shapes using paint as
medium
2. Photographer – takes pictures or images
using a camera; amateur or professional
3. Graphic artist or designer – sets the
images, illustrations, charts, and tables
on the manuscript; electronics/ books/
magazines/ brochures or other
advertising materials
4. Sculptor – creates a piece of art using a
variety of media such as clay, marble,
wood, etc.
TYPES
PAINTING
- An art form that creates pictures using FLAT
mediums, such as CANVASS or BOARD and
PAINT
1. Landscape
- shows an outdoor scene
- Artist uses paint to create images of land,
water, clouds, and other elements like air,
wind, sunlight
2. Portrait
- Shows an image of a person or animal
- Resembles how the person looks like
and captures the person’s mood or
personality
3. Still life
- Shows inanimate objects as subjects,
such as musical instruments, flowers, or
food on display
- A painter can show his artistic skills in
painting shapes, light, and shadow
4. Icon
- Refers to a painting of Jesus Christ or other
religious figures identified with the RC church,
which proliferated during the Byzantine Empire
PHOTO/ IMAGE
- “worth a thousand words”
- Can tell a story or even let the viewer
feel emotions by just looking at it
- Also used as evidences to document
historical events
Sub-Types
1. Yearbook or graduation photo – shows a
student’s life while at school; serves as a
remembrance of his stay in school
the world that are perceived either as a vast
and unending or microscopic; usually captures
nature but can also capture man-made
features or disturbances of landscapes
3. Nature and wildlife photo – shows images of
nature, like trees and animals in the wild or in
their natural habitat
4. Fashion or beauty photo – displays images
about fashion, usually shows models wearing
new lines of clothing; also captures the
prevailing image of beauty and the diversity of
beauty
5. Wedding photo – captures the marriage
ceremony and the reception of the newlywed
couples or couples celebrating their wedding
anniversary
6. Travel photo – wonderful and interesting
places to visit; can be historical or a place
where the traveller became enthralled
7. Underwater photo – shows the interesting
marine or freshwater life under the sea
8. Religious photo – shows a religious
message or something sacred that could
inspire the viewers to strengthen their faith in
God
9. Perspective photo – line up objects, people,
places, or things along with a subject to
capture a perspective plot; can be used as a
marketing tool because it allows the
photographer to utilize his sense of creativity in
manipulating objects or images
10. Panoramic photo – captures images on a
wider format; this way, there is an unobstructed
view of a vaster area
11. Digital infrared photo – an illusion of a
ghostly appearance to images shot on bright,
sunny days are created by this type of photo
12. Time-lapse photo – captures a moving
object or a subject in motion; involves
continuous shooting of the specific subject at
different time intervals
13. Macro photo – brings out the minute details
of the chosen subject, which are not normally
visible to the human eye
14. Digital infrared photo – an illusion of a
ghostly appearance to images shot on bright,
sunny days are created by this type of photo
15. Time-lapse photo – captures a moving
object or a subject in motion; involves
continuous shooting of the specific subject at
different time intervals
16. Macro photo – brings out the minute details
of the chosen subject, which are not normally
visible to the human eye
SCULPTURE
- 3D artwork that can be made using clay,
stone, metal or other materials
- Shows a replica of the subject or model
CARTOON or COMIC STRIP
- Shows illustrations or drawings arranged
sequentially in boxes
GRAPHS
- Pertains to diagram, which is a series of
one or more points, lines, line segments,
curves or areas
- Shows variables with corresponding
interpretation
CHARTS
- Shows information through a table,
diagram or graph
BILLBOARD
- A large outdoor board containing text
information and images posted as a form of
advertisement
POSTER
- Smaller but similar to a billboard
- May be used as a means of
announcement or advertisement
ELEMENTS OF VISUAL DESIGN
LINE
- describes a shape or outline
- create texture and can be thick or thin
- may ba actual, implied, vertical, horizontal,
diagonal, or contour lines
SHAPE
- a geometric or organic area that stands out
from the space next to or around it, or because
of differences in value, color, or texture
VALUE
- the degree of light and dark in a design
- contrast between black and white and all
tones in between
TEXTURE
- way a surface feels or is perceived to feel
- illusion of the surfaces peaks and valleys,
resulting in a feeling of smoothness or
roughness in objects
COLOR
- determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue)
- used for emphasis, or may elicit emotions
from viewers
- PRIMARY: yellow, red, blue
- SECONDARY: orange, violet, green
- TERTIARY: yellow orange, red orange, red
violet, blue violet, blue green, yellow green
FORM
- a figure having volume and thickness
- an illusion of a 3-dimensional object can be
implied with the use of light and shading
- can be viewed from many angles