6/30/2019 Market Analysis of Cement Industry (Jankipuram Ext.

Market Analysis of Cement Industry

(Jankipuram Ext.)
65 responses

Type of business
65 responses

cement
cement and non-cement

90.8%

9.2%

No. of years in cement business?

63 responses

1
9.5% 2
3
9.5% 4
5
11.1% 7
8
9.5% 9

1/4

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6/30/2019 Market Analysis of Cement Industry (Jankipuram Ext.)

Location of Shop
63 responses

Good
Average
Poor
17.5%

82.5%

Do you have a 'Home Delivery System' from your counter/godown?

65 responses

Yes
No

100%

What other construction materials do you deal in? (Pick as many as

relevant)
64 responses

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6/30/2019 Market Analysis of Cement Industry (Jankipuram Ext.)

Brick 35 (54.7%)

Sand 64 (100%)

Hardware 5 (7.8%)

Steel 3 (4.7%)

Tiles 1 (1.6%)

Other (pl specify) 0 (0%)

Aggregates 0 (0%)

Paint 0 (0%)

How much does Cement contribute to your total sales (in % terms)
63 responses

0-25% 7 (11.1%)

26-50% 30 (47.6%

51-75% 24 (38.1%)

75-100% 2 (3.2%)

0 10 20 30

What are the end customer-types you deal with (in % terms)
64 responses

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6/30/2019 Market Analysis of Cement Industry (Jankipuram Ext.)

IHB 64 (100%)

Projects 0 (0%)

How many bags cement is sold in a month ?

65 responses

100 - 500 bags 9 (13.8%)

500 - 1000 bags 20 (30.8%)

1000 - 2000 bags 24 (36.9%)

More than 2000 bags 12 (18.5%)

0 10 20 30

Please give a brief on current sales performance. (Average tons/

Month, Brand Wise)

Retail W/S
30

20

10

0
ACC Ultratech Mycem Birla Samrat Ambuja Perfect Birla Gold

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6/30/2019 Market Analysis of Cement Industry (Jankipuram Ext.)

Which Cement Brand do preferred the most?

65 responses

ACC 8 (12.3%)
Ultratech 27 (41.5%)
Mycem 20 (30.8%)
Birla Samrat 11 (16.9%)
Ambuja 4 (6.2%)
Shree 0 (0%)
Perfect 4 (6.2%)
Birla Gold 1 (1.5%)
Prism champion 7 (10.8%)
JP cement 2 (3.1%)
KJS 4 (6.2%)
0 10 20 30

Out of 10 Customer coming to your counter, how many as for (in

numbers)

1 2 3 4 5 6 7 8 9 10
8

0
ACC Ambuja

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6/30/2019 Market Analysis of Cement Industry (Jankipuram Ext.)

Are you having any future plan to Switch on other Brand?

65 responses

Yes
46.2% No

53.8%

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