Radio Station WEAA: Leading in a Challenging Situation
Kotter’s eight step model of Organisational change:
Stage Situation
Establish a  It has been 9 years since
sense of WEAA has started its
urgency operations.
 Though it is a Non-Profit
organisation, it cannot be
neglected that the company is
running in negative returns
 The immediate need for
change can be attributed to
Razan’s resignation along
with her taking away the
Women today program; and
Zeigler’s menace
Form a  Sharyn Johnson has been in
powerful the company for 8 years,
guiding which makes her the most
coalition senior staff
 It is very obvious that given
the publicity Johnson is
getting, she has no intension
of leaving the company
Create a vision  The Company’s vision is to
become self-sufficient by 5
years
Communicate  The company has 30
the vision volunteers working in it
Actions needed
 Identify the shows playing
in the station and obtain
the rights for them
 Prepare guidelines about
what to talk and what not
to talk on the radio
stations
 Move faster on the NPR
guidelines
 As the mailing system is
showing positive
response, post the above
guidelines via mail for
everyone’s notice
 Identify the strategic
partners like Johnson
(viz., Ettifaq) and
convince them that why
their mutual cooperation
is necessary
 Breakdown the vision into
short-term and long-term
goals for a better
assessment on the
progress
 As it was done in her
previous company, Fiske
  All of them are not should hold a host-
completely aware of the appreciation meeting and
company’s vision communicate the vision
Empower  As of now, there are only 5  Empower the strategic
others to act employees and the volunteers partners to guide the fresh
on the vision who cannot be relied on volunteers. After-all who
can communicate better
than the one who is from
the beginning of the
company
Plan for and  The table no. 2 of the case  Prioritise the goals and
create short clearly communicates the implement them
term wins short term wins that Fiske is accordingly
aiming for
Consolidate  Not available in the case  Identify the scope for
improvements improvements in the
and produce above process and come
more changes up with solution to cater it
Institutionalize  Not available in the case  As the changes are
new implemented, document
approaches the process and make
them the company’s
operating principles