TECHNOVA 2010

Department of Fashion Technology

NIFT Campus, Opp. Hitec City, Madhapur, Hyderabad 500081

Phone: 040-23110628, www.nift.ac.in
Students of Department of Fashion Technology 2006-10
Director General's Message
It gives me immense pleasure and happiness to introduce to you the graduating batch of Bachelor of
Fashion Technology (Apparel Production) 2006-10, NIFT, Hyderabad. These young professionals are all
set to take on the centre stage proving their mettle over the rest. I have no doubt that these students will
make a mark in the coming years. They will not only be a valuable asset to the garment industry but also
facilitate the Indian apparel industry to achieve newer heights.
Shri Rajiv Takru

Even in the recessionary phase of the economy there was no slowing them down for them, this year again
the economy is bouncing back and they are confident and ready to take on the world in their stride.
“Technova 2010”, provides an opportunity to take a look at their potential and see what innovations they
have offer to the industry.

This platform explores new avenues and opportunities for industry as a whole. It also provides industry with
fresh talent every year.

I would like to commend the efforts of Director, Registrar, Faculty and Staff of NIFT, Gandhinagar for the
hard work they have put in to nurture, encourage and develop their latent potential. I also wish the
graduating students a bright, rewarding and a fulfilling career ahead.

Rajiv Takru
Director General
National Institute of Fashion Technology
Director's Message
NIFT has always played a pivotal role in the blossoming of the fashion industry in India. Equipped with State
of the Art infrastructure and top class faculty, we have emerged as leaders in professional fashion education
with a social and human orientation.

NIFT is not only meeting the burgeoning demand for well trained fashion professionals from the industry but Dr. K. S. Pratap Kumar
also the setting the bench marks for the qualities required for the same. Consequent to the passage of the
NIFT Act in Parliament in 2006, we have been recognized as a Centre of Excellence and innovation and are
awarding degree for both under Graduate and Post Graduate courses. It is indeed, a proud moment for us
all to present before you the scintillating work of the 4th Graduating batch of students from the Fashion
Technology Department.

It is evident from the quality of work displayed that the students have not only worked hard but they also
imbued their works with their creative and innovative genius. I therefore, congratulate the students of
Fashion Technology Department who have put up their technical knowledge into this “Technova 2010”, their
Graduation Show.

These young professionals are ready to make their mark in the industry and make us all proud of them.
They are more than a match for the recession presently plaguing the industry. I heartily wish the graduating
students of the Fashion Technology Department a great future and commend this distinguished
accomplishment of theirs.

May the “Technova 2010” Show to be a great success.

Dr. K.S. Pratap Kumar

Director
National Institute of Fashion Technology
Chairperson's Message
Another year has gone by and a new batch of graduating student is ready to make its foray into the ever
challenging Garment Industry.

The Department of Fashion Technology at National Institute of Fashion Technology has kept its promise of
giving the industry; students who are not only technically sound but also possess qualities like strong Prof. Pavan Godiawala
managerial skills and an innovative thought process that make them stand apart in the crowd.

Our students have proven themselves as the best in all areas of the industry, be it the shop floor or the
strategic area.

NIFT graduates have been placed with most of the World's leading companies and have stood by their
commitment to technology, quality and innovation.

We take great pride in presenting “Technova 10” a kaleidoscope depicting the challenges taken up by these
young professionals and the tremendous amount of work that has gone into accomplishing each task. The
graduation projects that our students have taken up cover a wide range of research areas such as Supply
Chain Management, Product Range Development, Process Improvisation, Software Solutions,
Merchandising, Lean Manufacturing, Critical Path Management, Establishing Standard Operating
Procedures, Plant Layout Design and Logistics the list is endless…

The faculty and staff at NIFT have left no stone unturned to make these graduation projects a success and it
gives me immense pleasure to acknowledge and appreciate their sincere efforts. At the same time I would
like to thank all the sponsoring companies for giving the students a chance to learn and prove their mettle.

I take this opportunity to congratulate the passing out batch of 2006-10 of B.F.Tech (Apparel Production) on
the successful completion of their graduation projects and academic programme at NIFT and wish them
success for their future endeavors.

Prof. Pavan Godiawala

Chair Person - Technology
National Institute of Fashion Technology
Center Coordinator's Message
The Department of Fashion technology at National Institute of Fashion technology constantly endeavors to
work with the industry through its academic activities. It trains students to become future leaders of the
Industry. The Research projects carried out by students of the B.F.Tech (Apparel Production) during the
eight semester under the guidance of the faculty members and the Industry mentors helps in defining new
frontiers for exploration.
Ms.Sharmila Sure

The fourth batch students of the under graduate programme in fashion technology have made an effort to
research technological solutions to some major problems challenging the Apparel Industry. I am pleased to
share with you the abstracts of the research projects undertaken by these students. These projects deal
with themes as diverse as Production system re-engineering, Quality control, Visual Merchandising,
Carbon foot print calculation, Lead time Reduction, Package re-engineering
and many more.

I am thankful to all the members of Industry who have sponsored these projects and provided valuable
guidance to the students. I would like to thank the faculty colleagues from the Department of Fashion
Technology across all centers for their valuable support.

I hope you would find these abstracts informative and useful. It would be great if you could help identify
certain ideas which could be taken further into your industry environment.

I congratulate the graduating students of 2006-2010 batch for successful completion of their research
projects and academic program at NIFT and wish them a great future.

Ms.Sharmila Sure
Assistant Professor
Centre Coordinator
Department of Fashion Technology
Project Title : Total Productive Maintenance
Project Guide : Ms. Sharmila Sure
Industry Sponsor : Richa Global Pvt. Ltd.

Background of project: Mr. Abhishek Rahi

Total Productive Maintenance (TPM) is a maintenance program which involves a newly defined concept for
maintaining plants and equipment. The goal of the TPM program is to markedly increase production while,
at the same time, increasing employee morale and job satisfaction. . Down time for maintenance is
scheduled as a part of the manufacturing day and, in some cases, as an integral part of the manufacturing
process. The goal is to hold emergency and unscheduled maintenance to a minimum.

Objective: Methodology: Findings:

To introduce TPM to the top Preparatory Stage Minimized unplanned
level management shutdown.
Conduct a feasibility study in
To conduct a feasibility study the organization. Minimized the number of
in the company machine breakdowns.
Conduct a pilot run
To form teams for TPM Operators able to take care of
Make implementation
small maintenance issues.
To conduct a pilot run of TPM manuals based on
observations in the first two Increase in Overall Equipment
To develop the
steps Efficiency (OEE).
implementation framework
based on the data from the
above.
To prepare implementation
manuals for the major
elements of TPM i.e.
Autonomous Maintenance
(Jishu Hozen) and Planned
Maintenance.
To develop forms and tables
that are to be followed for the
implementation of TPM

Conclusion:
The project helped in understanding the goal and pillars of Total Productive Maintenance. With the
implementation of TPM, the morale and job satisfaction of the operators increased as they now actively
participate in various activities.
Project Title : Cost-Optimization of Packaging Trims
Project Guide : Mr. Shakeel Iqbal
Industry Sponsor : Laguna Clothing Pvt. Ltd.

Background of project: Ms. Ankita Arora

In a world of rising labour-costs and ever-increasing competition, garment exporters are into a constant
process of cost optimization of their raw materials and processes. At Laguna Clothing Pvt. Ltd., the
packaging trims, which are sourced locally and are highly diversified, were found to be having the highest
scope of cost-saving through standardization and backward integration wherever feasible.

Objective: Methodology: Findings:

Study of cost components of
packaging trims
Reasons-finding for high costs
Cost-optimization through
Standardization and
Backward Integration of
manufacturing wherever
feasible
Establishment of a robust
vendor assessment system to
keep trims costs competitive
Study of packaging trims
requirement for different
buyers
Study of cost-components of
individual packaging trims
Standardization of packaging
trims, wherever applicable
Feasibility Study for of
Backward Integration of
Packaging Trims Production
Implementation of Backward
Integration
Vendor Development
Implementation of a robust
Vendor Assessment System
Standardization of cartons,
back supports and paper
collar bands.
Backward integration of back-
support and paper collar band
production
Efficient Vendor-base for other
packaging trims
Continuous Vendor
Assessment System
Cost Optimization of
Packaging Trims

Conclusion:
The project was aimed at exploring ways to reduce packaging trims costs, thus, lowering the overall cost of
garments and bringing huge profits to the company.
Project Title : Streamlining the Merchandise Management Process Flow to minimize lead time
Project Guide : Ms. Sharmila Sure
Industry Sponsor : Indochine Group (INDIA)

Background of project: Mr. Ashutosh Saxena

It is well known that Merchandising Management is the core to the Garment Export Business. In this
Business, the people involved are the Buyers, and the Garment Manufacturing Units. The main concerns
for the buyer are the delivery of the Right Product (what the buyer wants) and that too at the Right Time.
Here comes the responsibility for the Merchandising Departments to deliver the right product at the right
time or well before the time.

Objective: Methodology: Findings:

To develop a fine tuned
merchandising process flow
and management
methodology for Indochine,
that ensures a streamlined
and well scheduled follow up,
efficient and effective closures
and creates cross functional
synergy.
The ultimate goal is to create
a merchandise management
backbone for the company
that ensures merchandising
deliverables are met in areas
of – on time delivery, quality
and cost. This merchandise
management methodology
targets to improve costs, lead-
time and quality.
Study ideal lead time for each Inter-Departmental and Intra-
step of the merchandising Departmental information
process transparency
Collection of data through the Improved working methods
Style follow-up and its and proper documentation
graphical analysis
Improved Lead Time
Generate ideas for better
Increased Buyer’s satisfaction
performing systems to counter
over on-time and quality
the process’s loopholes
deliveries
Implementation of the
Implementation of the
suggested changes in the
Operation’s Manual on Pilot
protocols and the procedures
Basis
on Pilot Run Basis in the
department
Study the impact of the
changes on merchandising
management in the
department

Conclusion:
A company has inadequate control of its external lead times, but can be improved by following a proper self
driven system. Improvements in the working methods may not prove to be beneficial initially but in the long
run are quite important.
Project Title : To design and execute an Incentive program to drive sell thrus and boost sales
during the IPL season in order to facilitate the Merchandising functions.
Project Guide : Ms. V. Priyadarshini
Industry Sponsor : Adidas India Pvt. Ltd.

Background of project:
An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people Mr. Ayush Guha
during a defined period of time. .Adidas Premier League is Systematically designed to convert the company goals into individual
store goals and to achieve it effectivly. The needs are as follows:
IPL being one of the major sales boosters was held in SouthAfrica last year making adidas loose on sale for the India market.
As adidas is involved directly through Delhi and Mumbai Teams achieving good head start is necessary to 2010
Our KPIs (Key Performance Indicators) being the SSSG (Same Store sales Growth) would get an initial boost through the IPL
merchandise sale
Shifting the focus of the stores onto IPL to drive the brand image and also promote cricket, which is the most popular sport of India.

Objective: Methodology: Findings:

To design and execute an Allocating IPL Packages to stores Proper execution of an
Incentive program to drive sell Selection of stores for the Incentive unconventional Sales
thrus and boost sales during Plan Incentive Plan in a faster ever-
the IPL season in order to changing retail environment
facilitate the Merchandising Frame Work of adidas Premier League along with regular monitoring
functions. Decided can bring about tremendous
Presentation given to all the stores and increase in the sale of
To achieve 60% overall sell
explained merchandise.
thrus for the IPL merchandise
Giving brief to the Retail operations Achieving 55% sell thru .
Increase IPT (Items Per
and the Training Team
Transaction) Employee satisfaction.
Receiving the tracker on excel and
To facilitate the merchandising Sending the Daily Scores Getting the current Store wise
function in the rapidly potential.
changing IPL environment by Continued Refills by the merchandiser
quicker stock replenishment Maintaining the tracker board
(database)
Comparative analysis of present and
past year sales at the end of the
season
Conclusion:
The effective implementation of the adidas Premier League brought about a hike of 187% sales as
compared to last season and reduced the loss by facilitating faster stock refills . it also created a brand
image of adidas as a serious cricket sports brand in India
Project Title : Strategic Planning and Improvisation of Supply Chain
Project Guide : Mr. Anant Phani
Industry Sponsor : Prateek Lifestyle Ltd. (Coupon)

Background of project:
A supply chain is a system of organizations, people, technology, activities, information and resources Mr. Bijay Paswan
involved in moving a product or service from supplier to customer. Supply chain activities transform natural
resources, raw materials and components into a finished product that is delivered to the end customer.

Objective: Methodology: Findings:

To study critical warehouse
operations and improvise the
procedures to increase
efficiency.
To study merchandise
allocation planning system of
each brand.
To find and work out the
problems faced at the front
end of the supply chain by
understanding the market
demand.
Consists of three Phases - SOP for merchandising
procedure
Phase I: Warehouse operations
Study of critical processes of Stickering the product
warehouse: Sales Breakup Analysis
Warehousing & storage
Material handling Customer satisfaction
Transportation
Operational efficiency improvisation
of the activities mentioned above.
Phase II: Merchandising procedure
Study of merchandise allocation
planning of each brand.
Study of warehouse’ behavior vis a
vis the allocated order quantity.
Phase III: Front End of the Supply
Chain
Determining specific attributes that
affect retail satisfaction across store
types.
Variables studied:
Merchandise mix
Variety and assortment
Store Image/location

Conclusion:
This project contributes to the knowledge of retailers regarding how can integrate the warehousing and
merchandising procedures throughout the supply chain by providing products, services and information
that add value for customers. To work upon the improvisation of efficiency of supply chain at various stages,
the whole project was divided into three phases.
Project Title : Development of best operator allocation algorithm using Skill Matrix.
Project Guide : Mr. Ram Mohan & Mr. Saikat Pramanik.
Industry Sponsor : Imperial Garment Limited, Hyderabad

Background of project:
In the apparel industry, the planning and line-balancing decisions are heavily relied on the production experts.
Mr. Girish Kumar Singh
However, industrial experience shows that it is difficult for them to achieve a perfectly balanced line so that each
operation can keep the same production rate .It is because experts make decisions on the basis of their
experience. The decisions are thus not scientific or optimal. The complexity of combinatorial optimization caused
by operator's multiple skills and variant efficiency on different operations make the matter even worse for optimal
production control.
The development of an operator allocation optimization algorithm in apparel manufacture based on operator
efficiency prediction is therefore significant in achieving the optimal solution to support the expert's decision
making on maximize line efficiency. A operator allocation optimization algorithm has been developed for the
situation that the combination condition is satisfied for least standard deviation combination, as there is least
variance among operator efficiency for this combinations, it leads to increase in productivity and least efficiency
waste.

Objective: Methodology: Findings:

To Increase line efficiency
To maintain Low WIP.
To Decrease throughput time.
To achieve Orderly
production.
Least efficiency waste.
Existing Problem identification at workplace. Improvement in line efficiency
Studying various activities at the
organization.
Better operator allocation in
case of high absenteeism.
Planning different solution set to the existing
problem . Lines are comparatively more
Developing different alternative to the balanced now.
solution. There is less WIP at the
Checking the feasibility of the proposed production floor compared to
solution(Best operator allocation algorithm) before.
Data collection for the 100 sewing operator
of different skill set of different efficiency
Overall improvement in
productivity at the sewing
Calculation of SAM by MTM study. floor.
Calculation of operator efficiency.
Development of skill matrix.
Calculation of standard deviation of every
possible allotment for operator.
Selecting the combination of least standard
deviation.
Selecting the line of highest line efficiency,
i.e. of least standard deviation.
Implementation of the operation allocation
algorithm at production floor.
Project Title : Development of a Cutting Room Planning System
Project Guide : Ms. Sharmila Sure
Industry Sponsor : Methods Apparel Consultancy India Private Limited.

Background of project: Ms. Gitika Singh

In many factories Planning in the cutting room is usually done on paper or excel sheets and sometimes
involves guesswork. A spreading and cutting sequencing (SCS) model can solve the sequencing problem
of spreading the lays in the cutting room of garment industry.

Objective: Methodology: Deliverables:

Deploying the cut plan
algorithm “Procut”, to
establish a cutting room
planning system which will
1. Inform the cutting room
manager
a. Which lay to spread and
cut
b. When to spread and cut
c. On which Table to lay
d. And which Sewing line to
Feed
2. Inform the Raw Materials
Store manager
a. What and
b. How much to issue for the
following day production.
Literature survey & The deliverable of the project
Understanding “Procut” basics is an “elementary cutting room
planning software application”
Planning & Requirement
which is designed to be easy
Analysis
to operate for the cutting room
Design managers, facilitate efficient
planning of lay spreading &
Implementation
cutting, optimisation of the cut
Testing stock level and fast and
accurate exchange of
information between cutting
room and raw material stores.

Conclusion:
The project helped in understanding the basic requirement of a cutting room planning system in Apparel
manufacturing. It elicits that the complexities of spread planning can be handled by real time planning
systems.
Project Title : Case study on Waste Reduction (WR) approach in apparel production - an
empirical study done at Fine Fit Garments (Pvt) Ltd, Tirupur.
Project Guide : Mr. Saikat Pramanik.
Industry Sponsor : Fine Fit Garments (Pvt) Ltd, Tirupur.

Background of project: Mr. Jitendra Pal Singh

Indian garment industry revolves on the game of dollar and rupee value. The competitive environment only
welcomes the manufacturer which has competitive costing with lesser lead time. To remain competitive we
need to understand the flow of information and material followed by tightly linking the process to remove the
categorized industrial waste. The improvement of information and material flow through suitable lean tools
by reducing waste.

Objective: Methodology: Findings:

Industrial waste identification
in apparel production.
Reduction of waste through
suitable lean tools.
Develop and implement an
organized manufacturing
system through
Standardizing material and
information flow for t-shirt
manufacturing.
Understanding the existing Individual waste contribution
process flow. in each process
Analyzing the existing material Waiting time is a major waste
and information flow.
2% of total time is value
5S and Value Stream added time.
Mapping (VSM) data
Zero material loss due to 5S
collection.
implementation at work place-
Categorizing and identification increasing monetary profit.
of industrial waste.
Value Stream Mapping (VSM)
current state mapping.
5S approach to organize work
place.
IDEF0 for material and
information flow.

Conclusion:
the major waste in apparel manufacturing process is waiting time, reduction of which can improve the value
of process by great extent. However most of apparel manufacturers consider defects as the most critical
problem, ignoring other non value activities which includes waiting time, unnecessary motion etc. there is a
need to make the all industries aware of application of lean tools which will help in categorizing different
waste and help in reducing these waste and material, process and information waste by tight linking the
process.
Project Title : Implementation of Statistical Process Control for Jacket
Project Guide : Mr. Ram Mohan
Industry Sponsor : Silver Spark Apparel Ltd. (Raymond`s group).

Background of project:
In this era of strains on the resources and rising costs of manufacturing, it becomes increasingly apparent
Mr. Manvendra Singh
that decisions must be made on facts, not just opinions. Consequently, data must be gathered and
analyzed. This is where statistical process control (SPC) comes in. For over 70 years, the manufacturing
arena has benefited from the tools of SPC that have helped guide the decision-making process. In
particular, the control chart has helped determine whether special-cause variation is present implying that
action needs to be taken to either eliminate that cause if it has a detrimental effect on the process or to make
it standard operating procedure if that cause has a beneficial effect on the process.

Objective: Methodology: Findings:

To increase the knowledge
about the manufacturing
process in the plant.
To guide the manufacturing
process to behave in the
desired way.
To reduce variation of the final
product
Variation of the product
compared to the standard.
Variation within the product.
To reduce cost and increase
profit by improving the
performance of the process
and consistence of final
product parameter in more
economical ways.
Understanding of the 7- tool‘s of quality can be
concepts of process, Process used.
control, Statistical process
Helps in understanding the
control and process capability.
process and end product can
Studying and Analyzing of the be controlled.
manufacturing process of the
Quickly analysis the data
plant
Trends should be observed
Analysing and Selection of
and rectified quickly for better
appropriate control chart for
end product.
both attribute and variable
quality characteristics. Can‘t be applied where UCL
goes 0.75 times above
Decide which quality
permissible limits.
characteristics are going to be
controlled (like centre back Can be applied for particular
length, sleeve length, across process only not to all process
shoulder, across back etc. in one chart.
Checking of pieces of different
samples (for Attribute and
Variable) and Giving of
immediate solution at

Conclusion:
Implementation of SPC is not an overnight process that has to be adapted within the system and to get a
successful result especially in garment industry and it may need much times and energy, however once it
has been started it should be continued till end level.
Project Title : Business Process Re-engineering of Merchandising and Buying Processes of
a Medium Sized Lifestyle Retailer
Project Guide : Ms. V. Priyadarshini
Industry Sponsor : Milagrow Business and Knowledge Solutions Pvt. Ltd.

Background of project: Mr. Mithun D Patange

“Reengineering is the fundamental rethinking and radical redesign of business processes to achieve
dramatic improvements in critical, contemporary measures of performance such as cost, quality, service
and speed.”
BPR advocates that enterprises go back to the basics and re-examine their very roots. It doesn't believe in
small improvements. Rather it aims at total reinvention. As for results: BPR is clearly not for companies who
want a 10% improvement. It is for the ones that need a ten-fold increase. According to Hammer and
Champy, the last but the most important of the four key words is the word-'process.' BPR focuses on
processes and not on tasks, jobs or people. It endeavours to redesign the strategic and value added
processes that transcend organizational boundaries.

Objective: Methodology: Findings:

Develop process objectives
Identify process to be
redesigned
Understand performance of
existing processes
Build PROTOTYPE of new
process
Capturing the As-Is Processes
Benchmarking
Gap Analysis (process wise)
Determining To-Be Processes
Preparing the Draft
The two cornerstones of any
organization are the people
and the processes.
If individuals are motivated
and working hard, yet the
business processes are
cumbersome and non-
essential activities remain,
organizational performance
will be poor.
What appear to be minor
changes in processes can
have dramatic effects on cash
flow, service delivery and
customer satisfaction.

Conclusion:
To be successful, business process reengineering projects need to be top down, taking in the complete
organization, and the full end to end processes. It needs to be supported by tools that make processes easy
to track and analyze.
Project Title : Opportunity loss reduction by efficient merchandise planning & stock
replenishment
Project Guide : Ms. V. Priyadarshini
Industry Sponsor : Lifestyle International Pvt. Ltd (Max Retail Division)

Background of project:
When merchandise at a retail store goes out-of-stock/low on stock, meaning that no/proper stock of the Ms. Mudita Gupta
product is available for purchase, its potential sales are lost. This potential loss which could have been
avoided is known as the opportunity loss. Stock replenishment is defined as the process of filling stock
which has been used up. An out-of-stock situation arises due to inefficient merchandise planning and thus
insufficient stock replenishment. Merchandise Planning seeks to get the Right Product in the Right Store at
the Right Price. It allows the retail buyer to forecast what and how much to purchase.

Objective: Methodology: Findings:

To study the retail sales
pattern to identify critical top
10 subgroups
To identify the opportunity loss
for a season
To develop a merchandise
plan for Winter’10 for apparel
categories
To study and analyze the
current stock replenishment
process of the MAX stores in
Hyderabad
To create a robust stock
replenishment mechanism to
ensure stock cover days at
sub group levels and thus
reduce opportunity loss
Establishing a sales vs. Proper presentation of
dispatch and closing analysis merchandise at sub group
to identify the top 10 critical level
subgroups and calculate the
Sufficient cover days for
opportunity loss
merchandise at store
Performing a qualitative,
Reduced opportunity loss
quantitative and competition
analysis for the apparel On time availability of stock
categories at sub group level from the warehouse
Developing a sales strategy to
formulate a merchandise plan
for Winter’10
Understanding the current
stock replenishment system
and identifying the transit time
for stock transfer from
warehouse to the store
Developing a new stock
replenishment mechanism

Conclusion:
The project helped in understanding the basic requirement of efficient merchandise planning in the apparel
retail industry. It illustrates how an effective merchandise plan and on time stock replenishment can play a
vital role in reducing the opportunity loss and thus achieving the desired goals.
The Department of Fashion Technology
Apparel manufacturing industry has played a significant role in the Indian Economy. The industry
is predicted to grow substantially on exports as well as domestic market front. In view of this there
Mr. Ram Mohan
is a growing need for fashion technologists who can implement latest technology solutions, man
advanced equipment and practice modern systems in a team work environment. The definite
trend towards consolidation and creation of larger manufacturing facilities will require techno
managers to lead the enterprises towards the strategic goal.

The four year under graduate programme in fashion technology is designed to impart
professional knowledge pertaining to apparel manufacturing technology. The programme is
designed to motivate and facilitate students to strive to excel in understanding and integrating
the areas of technology and management for apparel manufacturing and develop capability to
offer strategic solutions. The course inculcates in the students the ability to create a synergy
Mr. Shakeel Iqbal
between modern technology and human element. In a measured combination of theory,
practical and applied research, the programme aims at developing a truly global trade oriented
perspective for its students.

The undergraduate programme trains students

l To build sound technical knowledge base and acquaint with the tools of analysis for effective
management and strategic decision making.
l To excel core apparel manufacturing technology
l To inculcate in students the importance of quality and productivity parameters.
l To make students aware of the best IT practices in the apparel manufacturing environment. Mr. T.V.S.N. Murthy
l To have hands on approach to machinery and equipment application.

The four year programme culminates in students executing research project over the last
semester. The research projects have been selected after identifying problem areas and region
in apparel manufacturing which required detailed study. Since those undertaking such arduous
tasks are well equipped by virtue of the systematic curriculum and projects are taken on subjects
of critical magnitude. The finding of the graduation project benchmark the gap between the
Indian garment industry and Techno larders of the world.

Ms. T. Srivani
Ms. Sharmila Sure

Research project in the final semester of the BFT-AP course forms an important part of their
academic session which gives them a chance them a chance to specialize in developing skills to
meet new challenges in the areas of information Technology or Apparel Manufacturing.

The Areas Research Project are:

l Productivity improvement Techniques.

l Quality Improvement Methods.
l Implementation of any Production or Quality System.
l Product Development Process for new/unexplored products.
Mr. Saikat Pramanik
l Research on new products/technology/processes.
l Technical evolution and/or implemention of MIS/ERP/CAD systems.
l Software Design and development covering various functions in an apparel firm.
l System Analysis and Design.
l Retail/Vendor management.
l Merchandising
l Human Resource Management.
l E Commerce
l Compliance issues such as social, environmental and technical
l Corporate Social Responsibility (CSR)
Mr. Anant Phani l Intellectual Property Rights.
l Cluster Development/Craft up gradation
l Process automation for productivity and/or quality improvement.

Semester 5 Semester 6 Semester 8

Textile Internship Apparel Internship Research Internship

l Arvind Mills l Arvind Brands l Madura Garments
Ms. V. Priyadarshini
l Raymond l Brandix l Gini N Jony
l Reliance l Shahi Exports l Technopak
l Welspun l Silver Sparks l Texport Syndicate
Project Title : Lead Time Reduction in a Make-Through Manufacturing System
Project Guide : Mr. Shakeel Iqbal
Industry Sponsor : Finesse International Design Pvt Ltd, Noida

Background of project: Ms. P. Tejasvi

In today's competitive business world, companies require small lead times, low costs and high customer
service levels to survive. Because of this, companies have become more customer focused. Moreover, in
an industry surviving majorly on the time of deliveries to be made, it is all the more important to manage the
lead time and plan the materials accordingly.

Objective: Methodology: Findings:

Observe the various
processes, procedures and
techniques involved in the
working of the factory.
Reduce lead time at Finesse
International Pvt Ltd by
focusing both on ordering and
production times.
Improve Customer Relations,
augment Productivity and
save on Production Costs
simultaneously.
Meticulous breakdown of the Removal or Merge of
different processes taking unnecessary processes
place right from Order to causing a delay in production.
Dispatch.
Managing Materials
Segregation of the processes effectively, thereby saving on
(VSM) as Value Adding or Non costs and time.
Value Adding Processes on
Customer Satisfaction.
the basis of lead time and the
discarding of the Non Value Increased Productivity. More
Adding Processes on the Time on Hand.
basis of their contribution.
Theoretical Inputs from the
Toyota Production System.
Planning for Materials Needs
and applying Materials
Requirement Planning as a
Ordering System.
Developing a new order of
procedure with reduced Lead
time and Increased

Conclusion:
The project was instrumental in helping me understand the differences in the processes in a conventional
manufacturing system (e.g PBS, UPS) and the Make-Through Manufacturing System. Also, the
understanding of saving on and minimizing lead time was important as to save on the cost of productivity.
Project Title : Development of a Software to Calculate the Carbon Footprint of any Garment
style in an Apparel Manufacturing.
Project Guide : Mr. T.V.S.N Murthy
Industry Sponsor : Orient Craft Pvt. Ltd. And Triburg Buying House

Background of project:
Climate Change has resulted in Global Warming- a buildup of Green House Gases (GHG), chiefly Carbon Ms. Radhika Agarwal
Dioxide in the atmosphere, to dangerous levels, threatening to kill life. With growing consumer awareness,
manufacturers are facing increasing pressures to produce environmentally friendly products. The Apparel
Industry is one of the major contributors to this pollution. To be able to REDUCE its impact, we first need to
be able to MEASURE it.

Objective: Methodology: Findings:

Thorough survey of the general
contributing factors to Carbon Footprint
Study and narrow down the various
functions/features/aspects of the different
departments in an Apparel Manufacturing
Unit, which add to the footprint in any
significant way.
Generalising the same to establish
relationships and methods to calculate
the footprint for any garment style.
Develop Software for easy and practical
data entry, with an extensive Database of
various equipments used, for easy
selection and accurate calculations
applicable to any Apparel Manufacturing
Unit.
Analysing the calculated footprint of
sample styles to arrive at conclusions
helping in minimizing the footprint.
Establishing project boundaries for Develop a practical Software
carbon footprint to calculate the Carbon
Footprint of any Garment
Identifying GHG sources and sinks Style in an Apparel
for the chosen scope Manufacturing Unit(AMU).
Define the quantification
Different departments of an
methodologies/calculation approach AMU have varied footprints.
Develop Software and Database for Different products in same
easy and accurate calculation AMU have varied footprints.
Collect GHG activity product data for Insight into potential areas of
sample styles reduction.
Apply calculation and determine
carbon footprint
Compare and Analyse to determine
the maximum contributing factors,
and possible ways of reduction
Report the carbon footprint and
conclusive findings.

Conclusion:
The project is an initiative towards the understanding of the impact of Apparel Industry towards Carbon
Footprinting, and thereby identifying potential areas of reduction.
Reducing ones footprint automatically reduces ones cost through decreased energy consumption as well
as gives one the opportunity to differentiate ones product through “Green Marketing”, thereby fulfilling
environmental compliances as well as gaining increased consumer loyalty.
The trade-offs in the supply chain are no longer just about cost, service and quality – but cost, service,
quality and CARBON. Mastering carbon management is an inevitable future endeavour.
Project Title : Brand Analysis, comparison and introduction of a new Brand at Apparel
Ladies, Lifestyle Hyderabad.
Project Guide : Mr. Shakeel Iqbal
Industry Sponsor : Lifestyle International (P) Ltd

Background of project:
Branding starts with an objective assessment of the current position of the brand versus its competition. Ms. Radhika Sharma
Qualitative and quantitative research is undertaken to answer primary questions in the brand audit, and
then analyze all data to come up with a snapshot of the brands versus its competitors.
To meet the demands of the customers, based on the customer feedback, a new brand is launched. The
features of the brand are feasible as well as at par and more innovative than the competition.

Objective: Methodology: Findings:

To observe and understand Obtaining customer feedback The customer feedback
the Brands on the floor of a about Lifestyle by getting highlighted the major
Multi Brand Outlet, to see how questionnaires filled and drawbacks in the key success
each of them contributes to analyzing it. factors of the Apparel Ladies
the total sales of the Ladies at Lifestyle.
Conducting a competitor’s
section.
survey at potential MBOs to Conclusion of areas that need
To understand how the same analyze the loopholes at improvement in Apparel
brands at different MBOs, with Lifestyle. Ladies, Lifestyle against
same merchandise and price, standing of competition
Analysis of the surveys and
still have various factors to MBOs.
customer feedback to
affect their sales.
introduce a new brand. Introduction of a new brand at
The introduction of new brand Apparel Ladies, Lifestyle
Introducing a new brand on
was done to understand what
the basis of customer SWOT Analysis
are the various factors to be
feedback and missing
taken care of before taking an
merchandise categories at
initiative like this and how the
Lifestyle
absence or presence of one
type of merchandise or brand
effect the sales of a MBO.
To increase the Sales at any
given day in the women’s
Conclusion:
The project helped to understand the working of each brands at Apparel Ladies of an MBO. It developed an
understanding of different factors which affect the sales of the store and customer preferences. The study of
the introduction of a new brand at Apparel Ladies gave an insight of the key factors which differentiate one
store from another.
The project work and study has been an immense source of learning, in turn teaching retail basics and
tactics.
Project Title : System Standardization and Integration to manage and monitor Accountability
to improve OTIF (On time In Full)
Project Guide : Mr. Saikat Pramanik
Industry Sponsor : Raymond Ltd., Gauribidanur

Background of project: Mr. Rohit

OTIF (On Time in Full) refers to project deliverables being delivered according to plan and complete. For
achieving this and to make any factory a WCM (World Class Manufacturing) unit the concepts of
standardization has o be implemented. OTIF can be achieved only if the system followed is a standard one
and the tools of Accountability are error free and reliable. The project combines the concepts of
Standardization and Accountability to insure and improve cut to ship ratio and hence OTIF.

Objective: Methodology: Project Deliverables:

Manage Accountability of
pieces moving, from cutting to
warehouse.
To systemize the data flow
and introduction of
standardized computer based
formats.
Integrate the data movement.
To improve the Cut to Ship
Ratio
Studying the production
system followed in the factory.
Detailed Study
Identification of existing
Problems
Project Proposal
Implementation (Alpha, Beta,
and Final Implementation)
Training and Development
Standardized System for Cut
Issue
Development of a Cut Issue
and Final Cut Report (FCR)
Generation Software
Development of Warehouse
Garment pieces Entry Format.
Better dataflow from Cutting
till Warehouse

Conclusion:
The project helped in understanding the basic requirement System Standardization in a garment industry
through in-house build software and formats. Ensuring Accountability through a Standard System helps in
carrying your functions according to plan. Garment Industry has immense scope in terms of standardizing
the system being followed.
Project Title : Productivity Improvement through MIS and Value Engineering - A Case Study
at Silver Spark Apparel Ltd.
Project Guide : Mr. Ram Mohan
Industry Sponsor : Silver Spark Apparel Ltd.
Background of project:
MIS is a Computer-based or manual system that transforms data into information useful in the support of decision making. MIS can be classified as
performing three functions: Mr. Rohit Chandra
(1) To generate reports-for example, financial statements, inventory status reports, or performance reports needed for routine or non-routine
purposes.
(2) To answer what-if questions asked by management. For example, questions such as "What would happen to cash flow if the company
changes its credit term for its customers?" can be answered by MIS.
(3) To support decision making.
The Value Engineering approach is a strategic thinking process that involves the systematic and objective assessment of project component
alternatives. Value Engineering can also contribute to overall management objectives of “streamlining operations, improving quality, reducing
costs, and can result in the increased use of environmentally sound and energy-efficient practices and materials.
The real objective of VE is “value improvement,”

Objective: Methodology: Findings:

Understanding the concern of the Understanding the role of Quality Support decision making by higher
organization towards MIS department in the different department. authority through MIS
Study of the trouser process.
To generate reports-for example, financial Manual entries become computerized in
statements, inventory status reports, or Literature Review summary report.
performance reports needed for routine or Collection of primary data (daily maintained
reports) After MIS, management review on
non-routine purposes.
monthly basis.
Form Design
To support decision making by higher
Implementation of the MIS in Quality Well planned preparatory section (for
authority through MIS.
Department. trouser line 5).
Identify and Implement of most suitable Understanding productivity in the existing Improved sewing thread storage system.
material movement production system.
Defining the product capacity. Implementation of bundle system in small
Planning the suitable preparatory section
segment from side seam joining operation
layout. Time study of trouser line 5 and SAM
to inseam side seam pressing.
calculation of all operation.
Cutting down the cost of stain removing
Study of the current layout of the line and Cutting down the cost stain removing
from trouser back pocket bag.
suggest possible change. from of trouser back pocket bag.
Improve the thread storage System Method study and method improvement
Defining a manufacturing strategy.
Pilot run of the approach to increase
productivity.
Implementation of the strategy for increasing
the productivity.
Conclusion:
The project part 1 helped in understanding the basic requirement of MIS in a garment industry. It illustrates that the development of a MIS supports
in decision making by higher authority in achieving the desired goals.
The project part 2 helped in understanding the basic requirement of Value-Engineering in a garment industry. Which Contribute to overall
management objectives of “streamlining operations, improving quality, reducing costs, to achieving the desired goal.
Project Title : Research: To derive consumer insight for men's smart casual private brand
“Netplay”, and to do competitor analysis and use these insights to recommend
action to improve the sales at reliance trends Bangalore.
Project Guide : Mr. T.V.S.N. Murthy
Industry Sponsor : Reliance Trends Pvt. Ltd.

Background of project: Ms. Shagufta Ismat

Competitor analysis in marketing and strategic management is an assessment of the strengths and
weaknesses of current and potential competitors. This analysis provides both an offensive and defensive
strategic context through which to identify opportunities and threats. Consumer insight is a flash of
understanding on the part of a marketer a new/better way to satisfy an existing need.

Objective: Methodology: Findings:

To do analysis of the different
competitors of “Netplay”
To derive consumer insight for
men’s smart casual brand -
“Netplay”
To improve sales using these
insights.
Study the brand Netplay Customer profile made and
product wise and Price point their needs were understood
wise
Consumer satisfaction
Understand the competition
Competitor’s strengths,
both in-store and outside
weaknesses, opportunities
Identify and understand and threats were identified.
consumers of the brand.
Understand and analyze the
gap in promotional activities
and visual merchandising.
Understand the change in
SPSF week over week.
Suggest corrective actions.

Conclusion:
The project helped in understanding the consumer profile and competitor’s analysis.. It illustrates that the
development of a consumer profile can help in increasing the sales and business.
Project Title : Range Development of Menswear for the brand SISLEY for SpringSummer11
Project Guide : Mr. Ram Mohan
Industry Sponsor : Benetton India Pvt. Ltd.

Background of project: Ms. Shailaja Murty

The old adage, the right product, at the right place, at the right time, for the right customer still holds true for
today's retail scenario. To determine the best course of action for reaching the right customers, it is
important to examine one of the most important factors that impact the merchandising process: assortment
planning.

Objective: Methodology: Findings:

To plan a product mix for
Menswear in Sisley for the
season SpringSummer’11.
Plan an assortment Mix for
the Sisley stores located in
Delhi/NCR.
Study of past sales to identify
the performance of
merchandise categories.
Market Analysis to understand
the merchandise provided by
competing brands.
Consumer Survey to
understand their preference
regarding the Menswear
merchandise.
Certain non-performing styles
could be dropped/ reduced
from the assortment plan and
replaced by the performing
styles to increase sales.
A planned product mix could
be made before the Buying
process to ensure the final
merchandise plan is as per
customer needs.

Conclusion:
The project helped in understanding the importance of assortment planning for a retail brand and how it
plays a vital role in achieving the desired goals. The project focuses on developing merchandise plans
which would ultimately lead to higher sales.
Project Title : Improvising Inventory Management through refining methods of Auto-
Replenishment and reduction in Negative Inventory
Project Guide : Mr. Anant Phani
Industry Sponsor : Pantaloons Retail Limited

Background of project: Ms. Swarna Laxmi M

The most fundamental question in retail today is how much of a particular product line should be brought in
to the business. Getting the right quantities delivered into the retail organisation is necessary to satisfy
basic customer needs and retail management goals. An ideal situation in retailing would seem to be that
stock is replenished at exactly the rate at which it sells. For all of this an efficient inventory management is
the key solution.

Objective: Methodology: Findings:

Study and evaluate the
existing ARS system and find
out the faults in the existing
system and their causes.
Developing a new system or
modifying the present ARS to
eliminate the loopholes in
order to match the
requirements of the business.
Measuring the cost-
effectiveness of the entire
process introduced and
suggesting other competitive
methods of improvement.
Study of the existing Inventory Areas and levels to improve
Management process and the the replenishment system to
ARS system. ensure stock at all times.
Calculating the stock Reduction in negative
requirements at every level inventory and preventing loss
and matching it with the of sales due to the same.
system.
Increase in sales by a
Updating the changes in the considerable margin.
present system and
evaluating the same.
Calculating the effect of the
new system on sales and
profit.

Conclusion:
The project helped in understanding the basic need for an efficient replenishment system in the retail
industry. It has helped understand that analyzing a product, its selling capacity and stock requirements
while improvising the system at several lower levels can lead to a substantial increase in the sales.
Project Title : Developing a cost database comprising various apparel cost components for
JCPenney, India Buying office.
Project Guide : Ms. Sharmila Sure
Industry Sponsor : J.C.Penney Purchasing Corporation

Background of project: Ms. Vidhu Vaishnavi

In the competitive retail environment 'Cost Optimization' has always been a key agenda for sourcing
strategy of all retailers. With increased fabric and yarn prices and continued slow sales, an in-depth
understanding of the cost components is vital for cost negotiation. This project serves the need of providing
a database for the various cost components of garment manufacturing.

Objective: Methodology: Findings:

To prepare a cost database
having the basic cost
components of garment
costing.
Focus on the major cost
components of the garment:
fabric, trims, value addition
and CM.
Factors determining the cost
of the various processes of
garment manufacturing.
Study of the core styles done
every season division wise.
Finding the major cost drivers
of every division.
Visiting various vendors to get
the actual cost and
understanding the factors
affecting the cost of various
processes.
Compiling data in user friendly
excel sheet formats and
power-point presentations to
develop a resource for future
use.
Factors affecting the cost of
the various processes of
garment manufacture.
Actual cost prevailing in the
market for various
components.
Percentage share of the
various processes and
components in the total cost
of garment manufacture.
Cost negotiation factors.

Conclusion:
The project helped in understanding costing of a garment at the grass-root level, with the factors affecting
the cost of the various processes. It also helped in analyzing the costing at various levels- sourcing and
retail pricing. Thus, the share of various components adding up to the cost of a garment was obtained.
Project Title : Developing a private label maturity grid.
Project Guide : Mr. Saikat Pramanik
Industry Sponsor : Lifestyle International Pvt. Ltd.

Background of project:
If we were to look at phrases that have cropped up during the recent recessionary times in the consumer goods sector, “private label” has to be
among those at the top of the list. Mr. Mudit Subodh
From clothing to cereals, toothpaste to televisions, there is hardly a category that has not seen retailers trying their hand at creating own labeled
products.
The first motivation for most retailers to move into private label is margin. On first analysis, it appears that the branded suppliers are making tons of
extra money by being out there in front of the consumer with a specific named product. The retailer finds that creating an alternative product under
its own label allows it to capture extra gross margin. Typically the product category picked at the earliest stage of private label development would be
one for which several generic or commodity suppliers are available.

Objective: Methodology: Findings:

To develop a private label
maturity model for Lifestyle.
To analyze the private labels
of the Lifestyle concept and
rate them according to the
Private Label Maturity Model.
To build customer profiles in
the in-house brands at each
stage of the maturity model.
To study the relationship
between the customer profiles
and the stages in the lifecycle
of product categories in these
brands.
To develop value based sales
propositions for each stage of
the maturity grid.
To build approaches that
would help the labels grow
within the model.
Studying the dynamics behind a private label Thorough study of
Studying the various parameters which control merchandise in each
the market in terms of a private label Ms. Anupama Kumar
department
Establishing or determining crucial parameters
for the maturity model based on retailers survey Key performance indicators
Determining stages in the maturity grid for a brand
Drafting the final maturity grid with the
parameters Exhaustive list of cases for the
Study of the private labels available in lifestyle, grid
their scope
Positions of all the private
Analyzing the consumer buying behavior and
building customer profiles accordingly labels in the grid
Studying the various stages in a product Customer profiles for various
lifecycle
stages of the product lifecycle
Assigning the customer profiles to each stage in
the product lifecycle Marketing strategies
Determining the target profile for each stage of
the lifecycle.
Based on the above analysis, matching the
brand performance to the parameters in the
maturity model.
Rating each private brand according to the
maturity model.
Developing growth propositions for each brand
within the maturity model.

Conclusion:
The project formulated a more elaborate and unconventional method of assessing the private labels of the company leaving immense scope for
brands to come in the future and tracking their performance. Since retailers are focusing more and more on their in-house brands, the grid helped
the company in determining, under all possible aspects, the position of each of their private labels and how and where, precisely, do the
improvements have to be made just by one glance at the grid, hence, achieving the desired objectives.
Project Title : Developing an Analytical System to Measure Style Wise CoQ.
Project Guide : Mr. Anant Phani
Industry Sponsor : Maharani of India, New Delhi.

Background of project:
Quality functions are crucial to survival of an organization under this ever changing business world. Every Mr. Nishant Kumar
company spent huge amount of resources on quality related activities, but few of them could really
understand the economic status of these activities before they become financial burdens. The concept of
identifying the costs needed to carry out the quality function on regular basis has not been extended to the
'Apparel Industry'. The companies are not measuring it regularly, because of the complexity and the cost
involved in the process. This 'Cost of Quality system' will help to quickly collect, analyze ,identify, and report
in terms of costs, profits, investments, returns , etc. and not only in terms of production, percent defective,
percent rejected, etc to the upper management.

Objective: Methodology: Findings:

To develop an analytical
systems for measuring 'Cost
of Quality' and identify the
opportunity for its reduction.
Identifying the cost centers of
all manufacturing department
contribution in CoQ
Accumulation of cost data.
Development of system for
measurement of CoQ.
SOP of developed system.
Finalization of coq system for
extended application
Result analysis of CoQ for
one month.
Suggestion for reduction of
CoQ.
Implementation of approved
suggestion
Total CoQ of each style varies Mr. Shailesh Kumar
from 8% -10% of the revenue.
Appraisal cost was maximum
in Sewing department which
accounts for 11% of total CoQ.
Internal Failure cost was
maximum in Cutting
department which accounts
for 23% of total CoQ.
Fabric related defects were
identified as one of the
avoidable cause for the
reduction and a training
program for fabric checkers
was conducted during the
project.

Conclusion:
This ‘CoQ system’ helped to calculate CoQ for the current styles which result in preventive action taken
promptly in the form of ‘Training Program for Fabric Checkers’ conducted during the course of the project.
Project Title : Case Study on Zero Stock Retail Pvt. Ltd.
Project Guide : Mr. Anant Phani
Industry Sponsor : Zero Stock Retail Pvt. Ltd.

Background of project: Mr. Sandeep Kumar

The company is following zero inventory model. Zero stock model carries no inventories at store and work
in such a manner that ensures the stock is delivered by manufacturer when it is required. It is a new concept
in apparel industry in India and untested. It is becoming popular with concept such as JIT (Just in Time)
approach that is similar to it.

Objective: Methodology: Findings:

To write a Case Study
presenting the Zero Stock
Model in contrast with the
Traditional Retail Model.
Through study of the A comparative analysis of
Traditional Model of Apparel traditional retail system and
Mr. Sarwar Tirkey
Retail in India. Zero stock retail system
Thorough study of the Zero
Stock model of retailing.
Understanding the various
practicalities of the Model and
thus tabulating the aspects
Cost savings in terms of
space and other resources
Customer satisfaction for the
brand

Conclusion:
By this Project report the aim is to have a basic draft of the Retail systems and zero stock concept of
retailing. Zero stock retailing became model for upcoming entrepreneurs to always think outside the box
.And it sets an example that inventory is no more a serious problem.
Graduating Students E-mail address
Mr. Abhishek Rahi
Ms. Ankita Arora
Ms. Anupama Kumar
Mr. Ayush Guha
Mr. Bijay Paswan
Mr. Girish Kumar Singh
Ms. Gitika Singh
Mr. Ashutosh Saxena
Mr. Jitendra Pal Singh
Mr. Manvendra Singh
Mr. Mithun D Pantange
Mr. Mudit Subodh
Ms. Mudita Gupta
Mr. Nishant Kumar
Ms. Radhika Agarwal
Ms. Radhika Sharma
Mr. Rohit
Mr. Rohit Chandra
Mr. Sandeep
Mr. Sarwar Tirkey
Ms. Shagufta Ismat
Ms. Shailaja Murty
Mr. Shailesh Kumar
Ms. Swarna Laxmi Mahapatra M
Ms. Tejasvi P
Ms. Vidhu Vaishnavi
abhishekrahi88@gmail.com
ankitaaro@gmail.com
anupamakumar123@gmail.com
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radhika.agarwal.nift@gmail.com
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baburohit@gmail.com
rohitchndr@gmail.com
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nausheen.shagufta@gmail.com
shailaja.murty@gmail.com
shailesh4u16@gmail.com
swarnalmahapatra@gmail.com
tejasvi.88@gmail.com
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Students of Department of Fashion Technology 2007-11
Students of Department of Fashion Technology 2008-12
1st Row: Mr. P. Naresh Kumar, Ms. T. Srivani, Ms. V. Priyadarshini, Ms. Sharmila Sure, Mr. A. Narayana
2nd Row: Mr. K. Ram Mohan, Mr. Shakeel Iqbal, Mr. Saikat Pramanik, Mr. T.V.S.N. Murthy, Mr. A. Phani
3rd Row: Mr. K. Rama Krishna, Mr. V.Murali, Mr.G.V.S. Kiran