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Together we thrive
2
The 2017 issuance landscape will be The sanguine start that we had expected
remembered by many market participants to 2018 was borne out through January,
as one where market conditions but the past two months have been
remained robust through almost the more volatile. In conjunction with
entire year, generating unprecedented political noise, the gradual withdrawal
activity. Multiple deals jostled for access of economic stimulus by the Federal
to the local A$ market, there were Reserve, the European Central Bank and,
three notable US private placement to some extent, the People’s Bank of
(USPP) issuances from newly privatised China and Bank of Japan is something
electricity companies in NSW, and the investors are watching closely, especially
level of bond issuance offshore was when combined with a rising rate
noteworthy for its volume and diversity. environment. Investors are becoming
The rising importance of the RegS format more watchful as they look to balance
in allowing Australian borrowers to meet their need to invest with their exposure
their USD funding was again obvious, to rising yields. It will be very important
with strong Asian demand for a wide to adapt timing or currencies of issuance
range of credits. In addition, a number of according to yields or rates expectations
other markets that were once considered this year.
niche moved more into the mainstream,
On behalf of the Debt Capital Markets
including green and unrated issues and
team at HSBC, we look forward to
developments in China’s rapidly evolving
working with you through the rest of
Panda market. HSBC’s view is that
2018 and thank you for your continued
corporates across the credit spectrum
trust and business.
in Australia and New Zealand have never
had a greater range of choice in terms
of potential currencies and investors
to access and we hope that HSBC’s
presence in most of these markets
continues to help our clients navigate
to the best possible option.
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6 $3,000
5 $2,500
4 $2,000
3 $1,500
2 $1,000
1 $500
0 $0
2009 2010 2011 2012 2013 2014 2015 2016 2017
number of deals volume printed (USD)
So what makes the RegS-only market The growth in the Asian capital markets
different? Typically, corporates looking has been propelled by the vast growth in
to access USD are advised to access the the savings and wealth of high net worth
USPP or USD 144a/RegS market, and no and middle classes across the Asia-
doubt these markets work very well for Pacific region, particularly in the likes
certain issuers. However, the RegS-only of China, Korea, Hong Kong, Singapore,
market has some distinct advantages: Japan and Taiwan, with USD (but also
AUD, CNH, SGD and JPY) being managed
• It offers a smaller minimum deal
by a range of life insurance companies,
size than the 144a/RegS market, at
asset managers, private banks, hedge
USD300 million, versus the USD500
funds, commercial banks and sovereign
million in 144a
wealth funds. These investors continue
• It is more flexible in terms of issuance to invest locally, however, given their
documentation than USPP, typically surging funds under management
requiring no covenants for an IG (FUM), they have been directing a
corporate greater amount of time and energy to
understanding and buying foreign credit.
• It allows for forms of liability
Australia, as a developed market in the
management, including on-market
region, is an attractive home for fixed
buybacks and consent solicitations,
income purchases.
in order to reduce outstanding
indebtedness, whereas the USPP The Incitec Pivot USD400 million 10 year
market makes that more difficult and Telstra Limited USD500 million
10 year, both printed in RegS-only format,
• It typically has lower transaction costs
speak to this bias. For Incitec, investors
than the 144a/RegS market, as the
were attracted to the fact that this credit
roadshow and documentation costs
was ‘new’ to Asia – there was no similar
are both markedly lower.
6
300.0
Spread to BBSY (bps)
3 year 5 year
250.0
200.0
150.0
100.0
Q1’10 Q3’10 Q1’11 Q3’11 Q1’12 Q3’12 Q1’13 Q3’13 Q1’14 Q3’14 Q1’15 Q3’15 Q1’16 Q3’16 Q1’17 Q3’17
AUD850m Unitranche
Financing USD370m Revolving Facility USD600m Revolving Facility
Sole Mandated Lead Sole Mandated Lead Mandated Lead Arranger
Arranger and Bookrunner Arranger and Bookrunner and Bookrunner
Global and Local Credit Indices since the GFC – Graph 3 (Source: Bloomberg, HSBC)
500 60
450
50
400
350
40
300
250 30
200
20
150
100
10
50
0 0
1/1/2009 1/1/2010 1/1/2011 1/1/2012 1/1/2013 1/1/2014 1/1/2015 1/1/2016 1/1/2017 1/1/2018
AU CDS Asia CDS VIX
The effect of this contraction has been the latter), fuelled by the same investment
marked, with investors globally needing to thesis. These types of names yield higher
adjust investment parameters further down so are therefore more attractive on a
the credit spectrum to earn the same fixed return basis if the risk can be justified.
yields as they did previously. This challenge There is a smaller universe of investors,
has been further exacerbated in areas such so investors who pursue the opportunities
as Europe where benchmark yields are are often competing with less peers to
negative. Investors have reacted to this have bonds allocated to their portfolios.
challenge in different ways – in Taiwan,
During 2017, the AUD market has seen
for example, although there has been
a combined AUD725 million of new
some softening of the traditional hard
issuance (or about 1% of the overall
floor of an A- credit rating, longer dated
market in AUD) from unrated or high
investors have also been offering to invest
yield issuers, of which over 75% was
in 20 year and 30 year tenors, so that
new funding, rather than the refinancing
the yield of the instrument matches their
of existing instruments. This eclipses the
investment targets.
volumes printed in the unrated class in
Locally, we have seen an expansion in previous periods (2016: AUD474 million,
credit investment in those names that 2015: AUD560 million), including trades
are either explicitly rated high yield (Ba1/ from names such as Qantas, Alumina
BB+/BB+ or lower), or unrated (though Limited, Qube Limited, Mcphersons’s and
unrated can be either investment grade G8 Education. Discussions with investors
or high yield, generally it tends toward in the early weeks of 2018 suggest that
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Given that Europe remains the epicentre additional demand. That is difficult to
for the global push into sustainable quantify, however, the Euro market in
finance, we wanted to ask Rory a few particular has good examples of issuers
questions on the topic. that have Green bonds trading inside
non-Green equivalents. Other currency
Q: What’s a Green bond?
markets are expected to follow suit.
A: The short answer is that Green bonds
The same is true of secondary market
are used to fund projects that have a
trading where we see Green bonds
positive environmental and (or) climate
outperform non-Green ones. That is once
benefit. The heightened focus among
again the product of the increased number
corporates on sustainability and the
of fund managers able to purchase.
increasing size of investor side mandates
for socially responsible assets has been It is simple to execute off a standardised
a marriage made in heaven. Issuance of documentation platform. It simply
Green bonds has exploded. requires additional language in the Use
of Proceeds section. There are then the
Q: What are the advantages of issuing
Green specific documents (Green Bond
a Green bond?
Framework and Second Party Opinions),
A: There are a range of different reasons but those can lean on the sustainable
for issuing a Green bond. The most reporting already done.
obvious ones are listed below:
It has large scale support across the
It demonstrates innovation. It is becoming globe among regulation and policy
a more mainstream product, but issuing committees.
in Green format is still a useful means
Q: What’s the difference between
of differentiating one’s debt from peers.
a Green Bond and a Social Bond?
It provides great publicity and positive
A: In many ways these two subcategories
profiling in what is a growing market.
are incredibly similar, but where a Green
That makes them useful for both internal
bond seeks to address specifically
and external marketing purposes.
environmental goals, a social bond
It ties in nicely to the core mission of seeks to address existing social issues
most businesses. or challenges, such as a lack of housing
It leads to investor diversification and or the need for greater education for a
sees a larger number of investors able particular group.
to participate. The broader point here
is that no normal investor is restricted
from investing in Green, whereas Green
investors are restricted from investing
in conventional bonds. So that opens
up larger pools of liquidity.
It can lead to a pricing benefit given that
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$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000
$0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Not only has corporate issuance The combination of strong Asian demand
increased, but the tenors available to and the aggressive need for domestics
issuers have also lengthened from the to diversify has seen deal sizes increase.
typical 5 year point. While 5, 7 and 10 Large multi tranche deals for Verizon and
year remain the norm, we were a JLM Ab InBev, around the A$2bn area, show
on a 15 year trade for Deutsche Bahn, the Australia market is maturing into a
the longest public corporate trade in A$. sophisticated, reliable funding source
This is a tenor only government and SSA for issuers. We expect to see new global
issuers have historically been able to print. names look to access this market through
2018 following the success of those trades.
Issuances by tenor
Investors have not only shifted
$45,000 their focus to corporates, they
$40,000
$35,000
are willing to accept global
$30,000 docs. Historically this market
$25,000 has been domestic / Kanga doc
$20,000
dominated, however investors
$15,000
$10,000 are willing to accept trades
$5,000 using global docs like EMTN /
$0
NR BB BBB A AA AAA
SEC if it gives them access to
2015 2016 2017 2018 new issuers.
19
To continue with the question and answer markets, but the increase of Bond
theme we thought we would ask the Connect participants and the substantial
broader HSBC DCM team to provide a turnover that has been seen since the
bit more detail around the Panda bond inception of the scheme suggest that this
market. HSBC recently became the only foreign money will have a material impact
foreign bank able to act in a leading role on the market.
across both segments of the Panda bond
market and as such we thought it would Q: The Panda bond market is split into
be a good time to get an update from them. two segments. Please can you comment
on how the two differ.
Q: Please can you remind us what
a Panda bond is? A: The market is split into the following:
Q: Is it possible to raise funds in the • CIBM: HSBC Bank China (HBCN) has
Panda market and then take them been awarded a lead underwriting
offshore? licence for the issuance of Panda
bonds by non-financial corporates in
A: The Panda bond market is designed to
the onshore CIBM having previously
have funds raised and then used in China,
been restricted to junior underwriting
however, the regulators are aware that
roles or financial advisor roles.
money is being taken offshore. The broader
HSBC has been able to act in that
relaxation in capital controls thus means
capacity for public sector and financial
that it can be broached on a case by case
clients for some time, however, our
basis, however, it should be noted that
it is easier to do so if the quantum in underwriting capabilities are now
question is smaller. complete with the addition of the
corporate license.
Q: How is HSBC positioned to act in the • Exchange Market: Through HSBC’s
Panda bond market? new onshore securities company,
A: It is against that backdrop that HSBC HSBC Qianhai Securities (IBCN),
is in a position to act in a leading role HSBC has received pre-approval from
across both those markets. The details the CSRC to underwrite all bonds
are as follows: in the Exchange Market.
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Together we thrive
Issued by HSBC Bank Australia Limited ABN 48 006 434 162 AFSL 232595.