1.

Business Plan Executive Summary

1.1 Introduction

Our vision has been inspired by the express growth of people who wants to enjoy the
experience of cyber gaming. Therefore, we have decided to cater all the gamers around the
area an outstanding gaming experience for them to enjoy and experience the real cyber
world.

What is Cyber Gaming/Computer Gaming?

- A technological way of enjoying games with your friends using computers online or
local.
Advantages: (Based on research, computer games have very big role in regards to training
our minds.)
● It increases our memory.
● Improves our body and senses coordination.
● We are forced to learn new things that can be useful in everyday life.
● Building a better community through games.

We have came up with an idea that will surely delivery good gaming experience, comfortable
environment and friendly community.

We are aiming not only to build a gaming centre and to get profit but also to create a
community that will boost the fun and enjoyment experience to the maximum level.

We have gathered all the ideas that a gamer would ever want, so that an individual will be
satisfied on his/her leisure.

We would like to extend this to all the youth and adult gamers around the area and also to
our neighbouring locals whom we share the same interests towards the cyber world.

We are ambitious when it comes to our business’ growth because we would like to cater in a
larger scale.

1.2 Management

We believe that affection to your job and to your customer will bring you success in the
business. Our priorities are to have a gaming centre that is pleasing for the customers and
also to give all our customers a good and friendly service that will make things easier for
them.

Therefore, we have discussed all the necessary characteristics and skills that the
management should have to deliver an outstanding job. We have had a lot of experience in
regards to giving a good customer service and have been well trained in the course we have
taken.
 1. Business Plan Executive Summary

1.3 Product/Services and Advantages

Here are some of services that we would like to offer to all our future customers:
● Our main focus is to cater all the gamers a good gaming experience. Our
computers/Units must be High Spec. Therefore, we decided to build our own
machines that will be capable of launching all the games in the present market and
future upcoming games without any problems and with good graphics.
● Fast Internet Connection
● Printing
● Scan
● Fax
● Photo copying
● CD Burning
● Video Editing
● MP3 Downloads
● PC Repairs
● Format Serivices
● Building Personal Gaming Computer
● Many more...

Our machines will be built to cope up with the requirements of existing new games today or
higher to deliver a smooth and satisfying gaming experience to a user. Of Course we will
have a fast internet connection to attract customers. These will be our advantages when it
comes to inviting gamers to come and play in our local community.

We will create a community of gamers and will host tournaments to invite more people to
come and join the fun.

We will be active in updating and posting important information regarding with our business
and specially in Cyber World through the community group or page.

1.4 Strategies

Our first step in introducing ourselves to the people is by posting a massive banner letting
people know what it is that we are about to build and what can they get from it. At the same
time, we will create a group or page where people can join to find out more about this new
business that is being built and to get daily updates (to make them more excited).

We will introduce this to our friends and will give them incentives for spreading the good
news.

We will then attract more people by giving giveaways and freebies or other stuff upon
opening the shop.
 1. Business Plan Executive Summary

We would like everyone to experience how satisfying it feels to play with us so we will give
discounts or we will host a tournament on the opening day for everyone who wants to
participate. Fee will be included but we will make sure that it will be affordable and we will
not make a lot of losses on the first day. We can also offer an hour for free to the customers.

The very purpose of this is to let customers experience how nice and smooth it feels to play
on this computer gaming cafe we are going to build and it is up to them if they want to come
back.

The gaming chairs will make the biggest impact on our customers comfortability and
experience. It will give us more customers because it will be the first gaming shop that has
real gaming chair. So I think this investment on gaming chairs is a must.

We have 2 big competitors in the area. They are good gaming shops, have high specs PC’s
and comfortable environment. But they are a bit pricey. One cost P20 per hour and a promo
of P50 for 4 hours. The other one is P40 for 3 hours. So I suggest that for the first month or
so, we offer P10 per hour with competitive computers and internet and more comfortable
environment and real gaming chairs for more incredible gaming experience.

1.5 Funding requirements and Expected returns

Computer Shop start up

● 20 units
● printer/scanner/fax/etc
● Miscellaneous

Expenses
- Renovation of the place = P150,000
- 20 Units (16k each) = 20 x 16,000 = P320,000 ( I can get more discount, depends on
when to buy and the availability of the products that I already inquired. )
- Printers, network switch and others = P10,000
- 20pcs Gaming chairs (2k each *2nd hand) = 20 x 2,000 = P40,000 (3k each if brand
new)
- Aircon = P5,000
- Permit and Taxes = P10,000
- Rent = Since we are the one who will finish the location, I guess I can suggest to my
relatives that we will no longer pay for the rent for 1 year.

Total = P520,000
Target Starting Budget = P600,000

Expected Income (Daily)

- Starting Rental Rate (Subject to change) = P10/Hour
- Operational Hours = 8am to 11pm
- Open everyday
- No. of Units = 20
- Expected Starting Efficiency = 70%
 1. Business Plan Executive Summary

Operational Hours x Rental Rate x No. of Units = 15 x 10 x 20 = P3,000 = P2,099/day

70% Efficiency 1.429 1.429

P2,099 x 30 = P62,970/Month

Efficiency is subject to increase in couple of months. Marketing plans and ideas will help the
business gain more profit.

Expected Monthly Expenses

- Staff = P10,000 (Depends on the future plan)
- Electricity = P8,000
- Water = P500
- Internet = P3000

Total = P21500

Expected Profit
Income - Expenses = P62,970 – P21,500 = P41,470/Month

Other Income has not been included such as scan/photocopy/printing services. This services
will be a good source of income aside from computer rentals. We have 3 high schools
around the place. My plan is to make a printing services that is more affordable for the
students.

1.6 Target Customers/Market

Our target market are the gamers/students around the area and the gamers/students around
neighbouring towns that can easily travel to reach us.

1.7 Visions and Goals

Our visions and goals for the next 3-5 years of service are:

● After a year, our target is to add more units (10-15) to occupy more gamers meaning
more profit per month.
● To expand our existing business and branch out to other locations.

● ‘ The Lounge’ is our next project, this is a completely different idea from what we are
planning right now. It is specially made for those people who enjoys peaceful
environment while chatting with friends, doing their homework, researching and to
hang out with buddies. (lounge type internet cafe with snacks and laptop/tablet for
hire with comfortable spots to seat)
 1. Business Plan Executive Summary

● A mini cafe will be available for gamers.

- For people who wishes to work longer and does not want to leave just to eat.

For this to happen, we must give the best service we could to maintain our loyal customers.
We must have a very tight way of budgeting our profit, plan ahead for the future and perform
the best way possible to manage the business.

Below are photos of the location

 1. Business Plan Executive Summary

This was taken years ago. I’ll try to take new photos in the coming days and the estimate
size of the location.
1. Business Plan Executive Summary