Competitor analysis for ITC Hotels

ITC hotels is India’s second largest hotel chain with over 100 hotels.
Some of the major competitors for ITC hotels in India are Leela hotels, Taj
group of hotels, Oberoi hotels. Taj hotels resorts & palaces is India’s largest
hotel chain. Some of the parameters for competitor analysis are as follows

 Market share
 USP
 Revenues
 Promotion

As the major competitor for ITC hotels in India is Taj hotels resorts &
palaces they both have neck to neck competition in hospitality sectors in
India. So lets see the competitors analysis between these two hotels
company.

1) Market share –
ITC hotels and Tata’s Indian hotels company will invest strongly
over the next few years to add properties in the segment, considered
a blooming one.
ITC is planning to start atleast 40 hotels in the next few years.
Under various stages of development, the addition would take ITC’s
tally to 150. Tata group-promoted Indian hotels company limited
(IHCL), which runs hotels under four brands, including Taj, at present
has 109 properties in India and abroad; it aims to add 41 in the next
four years. ITC, which has all its hotels in India, already has the biggest
domestic tally,of 110. IHCL has 93 in India & 16 abroad.
ICHL is looking to maintain an avg rate of opening two new
properties every three months, for the next 48 months. As many as 41
new properties, with 6,500 rooms, would be added to the tally under
 the brands Taj, vivanta by Taj, Gareway & Ginger, in India and six other
nation.
2) USP –
a. Taj hotels resorts palaces: Extravagant Indian Interiors.
b. ITC hotels: Five star hotels inspired by Indian heritage.
3) Revenues –
a. Taj hotels resorts & palaces: 2,710 crores.
b. ITC hotels: 2,669 crores.
4) Promotion –
Since Taj hotels are a luxury brand, it heavily relies on advocacy.
Word of mouth publicity is what is of utmost importance & the
customers tend to be loyal to the service. The promotion for the brand
includes the prime locations of the hotels, resorts & palaces. It always
chooses the best amongst the lot nd provides the best for their
customer. Taj hotels have a membership for the group of hotels and
provides promotional offers to their loyal customers. They are also
involved in TV advertisements, Direct marketing and social media
advertisements.
Promotional strategy of ITC hotels is almost similar to Taj group of
hotels.

STP

ITC hotels Taj hotels resorts palaces

Segment High end & global travelers, Leisure & business travelers
upscale segment
Target Families, couples from SEC A Upper class, business travelers.
group both indian & foreigners,
business travelers.
positioning Warm & comforting 5 star Prime location, luxury living
luxury experience with Indian values.
 SWOT analysis
ITC hotels
 Flagship hotels division of
ITC hotels
 Awarded best employer
in Asia in hospitality
sector
strengths  Association with
hospitality giant
Starwoods hotels
 High brand recall &
popularity
 Business as well as leisure
hotel chains
 Increasing bottomline &
Aspirational brand
 Limited global presence
Weakness as compared to other
leading hotel chains.
 Limited market share due
to tough competition.
 Growing market &
tourism industry
opportunities  Novel travelling concepts
like Ecotourism,medical
tourism.
 International chains like
Ritz Carlton,Novotel
Threats entering India
 Economy fluctuations
affect tourism.
Taj hotels resorts palaces
 Group comprises 93
hotels in 55 locations
across India with an
additional 16
international
destinations.
 Employess strength over
13000 people.
 Perfect experience of
Indian luxury living.
 Employee retention due
to good brand image.
 Top-of-the-mind brand
recall.
 Limited market share due
to tough competition.
 Terrorist attacks left a
question over the
security.
 Introduce better
membership plan
 Improve hygiene stds
 Upgrade to international
methods of work
 Other heritage properties
 Competitors upgrading
to international stds of
work ethic.
 Exception of clients in
term of technological
development.
Tagline for ITC hotels - "Luxury under the lap of nature”
We believe in luxury without compromising the earth & sustainability
without compromising luxury. Being in city ITC hotels takes you far away
from hustle and bustle of the city under the lap of nature surrounded by
luxury, which makes you feel fresh and young. All the hotels of ITC are LEED
platinum certified green buildings. We offer you a complete blend of pure
luxury and mother nature which you won’t find anywhere else but in ITC
hotels. So please give us the opportunity for serving you because “ITC hotels
is the hospitality of your dreams”.