Those students enrolled in Thesis Writing (Proposal and Final stages) as of third

trimester SY 2006-07 are advised to follow this format including the style
guidelines as per lecture of Dr. Alice T. Valerio last January 27, 2007. Please note
the explanations to some items and hyperlink to sample pages. Most importantly, this
format has been discussed under Business Research Techniques starting on third
trimester SY 2006-07. Hence, thesis writers would already know how to write each
section.

Suggested Format for MBA Thesis

PRELIMINARY PAGES

Title Page

• Title – short (length is 10-12 words); reflective of the content, problem, and the
main variables to be studied; free of value judgment; should be written in
inverted pyramid boldface, and capital letters
• Author’s Name / Month and Year of Completion
• Institutional Affiliation

Deed of Declaration
Approval Sheet
Biographical Sketch
Acknowledgment

Abstract

- brief, comprehensive summary of the contents of the manuscript or

synthesis of the study which includes the objectives, methodology, highlights
of the results, conclusions, and recommendations)

Table of Contents
List of Tables
List of Figures
List of Appendixes Tables
List of Appendix Figures

CHAPTER

I INTRODUCTION

- gives the background of the project and the rationale for conducting the
 study

Background of the Study

- Should be the platform for the significance of the study
- Should identify information gap
- May cite at most five authorities

Statement of the Problem

- identifies the research gaps
- justifies the conduct of the study
- states the questions that the study hopes to answer
- serves as a guide in formulating the specific objectives

Objectives of the Study

- states the general and specific objectives
- should be consistent with the problem
- should be clearly stated and logically presented

Hypotheses of the Study

- states the researcher’s expectations concerning the relationships
between the
variables in the research problem

Significance of the Study

- points out the vital contribution of the results of the study and
who will
benefit from it.

Scope and Limitations of the Study

- sets the delimitations and establishes the boundaries of the study
(delimits the study in terms of size and area of coverage)
- states what the study will not cover or will not do
- identifies the weaknesses and constraints which may affect the results
of the study

Definition of Terms
- includes conceptual and/or operational definitions
- hanging indention and alphabetically arranged

II REVIEW OF RELATED LITERATURE

- consists of both the research nd conceptual literatures but more on the

former (at least 60 %)
- subsections can be included, which are based on objectives. All
subtopics must be italicized and boldly written.
 - references must be properly cited in all paragraphs using
author/year format. (Please see APA for the detailed format).
- rules on paragraphing must be strictly followed. A paragraph should
have at least two sentences. It should not be too long.
- should consist of at least 10 pages

III THEORETICAL /CONCEPTUAL/OPERATIONAL FRAMEWORK

- discusses the theories linking the topic to the available body of

knowledge
- presents relationships between different specific constructs the
researcher wants to study
- specifies the relationships between and among variables
- may consist of a combination of mathematical, graphical, and/or
diagrammatical presentations

IV METHODOLOGY

- describes how the study was conducted

Research Design
- specifies whether descriptive, causal/explanatory, correlational,
comparative, exploratory, evaluative or combination of two or more
designs

Sources of Data
- specifies the sources of primary and/or secondary data

Method of Data Collection/Data Collection Procedure

- indicates the sampling procedures (if primary data) and the data
collection methods such as survey, questionnaire, and others

Analytical Procedures/Methods of Analysis

- indicates the most appropriate statistical tools used in analyzing both
quantitative and qualitative data
- mathematical expressions must be italicized and numbered accordingly
- all models/equations must be properly numbered
- all major/key variables must be properly measured/categorized
indicating their specific units of measure. The sources of formulas
must be indicated in the text.

V RESULTS AND DISCUSSION

- summarizes the data collected and the statistical results in sufficient

 detail to justify conclusions
- uses tables and graphs to supplement the text
- all figures must be numbered consecutively with their labels written
below the figures
- the allowable font sizes for the figures are 10-14. All figures must be
placed immediately after the page where a particular figure number is
mentioned. All figures must be well explained in the text and all
figure numbers must be mentioned properly in the text.
- includes information about the obtained magnitude or value of the test
statistic, degree of freedom, probability, and the direction of the effect
- evaluates/interprets the implications of the original hypothesis
- emphasizes any theoretical consequences of the results and compares
results with the work of others)
- subtopics and their sequencing must follow the specific objectives of
the study
- mostly in the past tense; some are in the present tense

VI SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary

Conclusions

Recommendations

BIBLIOGRAPHY

- should be alphabetically arranged

- all the references cited in the text must be included in this section

APPENDIXES

- may include verbatim instructions to participants; original scales or

questionnaires, and raw data; statistical calculations; and instrument
used.

CV (Optional)
FACTORS INFLUENCING CONSUMER DEMAND FOR
GENERIC DRUGS IN DASMARINAS, CAVITE

A Thesis
Presented to the Faculty of the
Graduate School of Business
De La Salle University-Dasmarinas
Dasmarinas, Cavite

In Partial Fulfillment
of the Requirements for the Degree of
Master of Business Administration

CLODUALDO S. NARCISO, JR.

March 2008
 DEED OF DECLARATION

I, __________________________________, hereby submit my research paper for oral

defense, entitled _____________________________________________________

___________________________________ and truthfully declare

that the above-titled paper is a product of my original research investigation.

I further declare that, should the school eventually discover that a substantial portion of

my paper is lifted, in toto, from original sources, using exactly the words of the

author in more than 50% of the whole content, I reserve the right to De La Salle

University-Dasmarinas to recall my MBA Diploma and cancel the degree granted to

me.

Signed this day of __________________________ at De La Salle University-

Dasmarinas, Cavite, Philippines.

___________________________

MBA Candidate
 APPROVAL SHEET

This Management Research Paper for

prepared and submitted by (student’s name) in partial fulfillment of requirements for the
degree of Master of Business Administration – (Program title) has been examined and
recommended for acceptance and approval for ORAL EXAMINATION,

Adviser

Approved by the Committee on Oral Examination with a grade of PASSED on

(date)

Member Member

Chairman

Accepted in partial fulfillment of the requirement for the degree of Master of

Business Administration – Executive Program.

OIC Director, CBA Graduate Studies Dean, CBA

BIOGRAPHICAL SKETCH
(1-2 pages)

iii
ACKNOWLEDGMENT
 iv
ABSTRACT

NARCISO, C. S., JR., Factors Influending Demand for Generic Drugs in

Dasmarinas, Cavite. Master of Business Administration, De La Salle Univeristy-
Dasmarinas, Cavite, March 2008.

This study was an attempt to determine the ….

v
 TABLE OF CONTENTS

Page

BIOGRAPHICAL DATA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iii

ACKNOWLEDGMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv

ABSTRACT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . v

LIST OF TABLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . vi
.
.
.
.
INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Background of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Statement of the Problem. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

.

REVIEW OF RELATED LITERATURE

.
.
.
.
.
.
.
 Vi

LIST OF TABLES
 vi

CHAPTER I

INTRODUCTION
(4 spaces)

Background of the Study

The demand for medicines….(2 spaces all throughout the text)

(3 spaces)

Statement of the Problem

The government has been exerting its efforts …

(3 spaces)

Objectives of the Study

(2 spaces)
The study generally aimed to … (Cite here both the general and specific
objectives)
(3 spaces)

Hypotheses of the Study

(2 spaces)
The following hypotheses were tested in the study:
1.
2.
(3 spaces)

Significance of the Study

The results of this study will be of significant value to a number of sectors in

society which are the key actors…
(3 spaces)

Scope and Limitations of the Study

( 3 spaces)

Definition of Terms (( 2 spaces all throughout the section)

Branded medicine refers to a medicine manufactured by a licensed holder currently

protected or has been protected by a patent.
Consumer refers to the potential user of medicines.

Generic drugs refers to medicines with the same active ingredients and the same
dosage forms as those of the original/branded medicines but manufactured by
different licensed holders.
 CHAPTER II

REVIEW OF RELATED LITERATURE

(4 spaces or 2 double spaces)
 CHAPTER III

THEORETICAL/CONCEPTUAL/OPERATIONAL FRAMEWORK
(4 spaces)
 CHAPTER IV

METHODOLOGY

Research Design
(2 spaces)
The study will utilize both descriptive and causal research designs. The research
problems and objectives posed at the beginning of the study will be answered through a
descriptive research design. The design will focus on describing the respondents’
personal and family profile as well as their perceptions towards generic drugs. A five-
point Likert scale survey questionnaire will be used to obtain the data. A causal approach
will be used to identify the factors that affect the consumers’ demand for generic
drugs….
(3 spaces)

Time and Place of the Study

The study will be conducted in ….

Sources of Data

Data Collection Procedure

Analytical Procedures
 CHAPTER V

RESULTS AND DISCUSSION

(4 spaces)
Socioeconomic Profile of the Respondents
(2 spaces)
Age.The…
_______________________________________________________________________
______________.
(2 spaces)

Gender._________________________________________________________________
________________.
3 spaces)

Perception of the Consumers Towards

Generic Drugs
(2 spaces)

__________________________________________________________________
__________________________________._________________________________
_______________________________.

Generic Medicines Purchased by the Consumers

________________________________________________________________
_____________________________.

Reasons for Purchasing Generic Drugs

________________________________________________________________
______________________________________________________________.

Factors Affecting the Demand for

Generic Drugs

______________________________________________________________
_______________________________________________.
 CHAPTER VI

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

Summary

_________________________________________________________________
_____________________. _________________________________.

Conclusions
______________________________________________________________
__________________________________________________________.

Recommendations
( 2 spaces)

__________________________________________________________________
__________________________________________________________....
BIBLIOGRAPHY
APPENDIXES