Support & Optimisation for

Smarter Farming
02 Optifarm
Our system is a globally unique service
completely different to anything else
available to supply chains...
Increased
Performance
Our Story
Who we are
From our Head Office, in Chesterfield,
we are a team of Poultry Analysts,
founded by David Speller, an award
winning Broiler farmer, with over 14
years’ experience.
The OPTIfarm service was initially
developed for our own farms but
quickly by word of mouth, news of
our service and improved results, led
Improves to requests to support farms across
Animal Welfare the world.
We realised there was a need to develop
a system to enhance the farmers
large investment by utilising existing
equipment to its fullest potential. Using
skilled staff and our own Decision Tree
Software, we aim to help and support
our clients with a goal of helping improve
productivity and welfare whilst at the
same time improving return on their
existing investments.
Since 2016, OPTIfarm has been
24/7 working together with its clients, tailoring
individual needs to identify and help
Observation overcome client’s challenges on farms,
Optifarm 03
such as Feed Conversion Ratios,
mortality, declining feed and water
consumption or optimising environmental
conditions.
Realised a need
We deliver our service using various
means, for example: mobile phone
pictures, videos, telephone calls,
in barn sensors, technology like
Eyenamics, vet reports, factory kill
information, parent flock data, voice
calls to the farmer, etc.
OPTIfarm has been able to clearly
demonstrate to its clients a tremendous
return by having a real-time 24/7 service
that is continually helping make changes
when needed any time, day or night.
Using humans and software combined
we evaluate all the farm information
required for our clients. This enables our
team to focus not only on broad whole
farm appraisals but also on specific
targeted areas requiring improvement.
04 Optifarm
We provide bespoke packages to meet
your specific requirements and offer
different levels of service:
Optifarm-S
365/24/7 observation & support service
focused on maximising feed & water
consumption whilst reducing outages
Optifarm
OPTIfarm-S with the addition of climate
optimisation and/or advice to increase
potential for growth
Optifarm +
OPTIfarm service with targeted advice
and guidance towards achieving
specific goals including implementation
of the latest innovations
Optifarm 05
Our Services
We are a fully confidential support and observation facility, physically manned 24 hours a day,
7 days a week. We operate globally in many different territories and languages to ensure we meet
the needs of our clients wherever they operate.
OPTIfarm bridges the gap between Precision Livestock Farming and the farmer ensuring the investment in
their equipment is fully utilised. We can work with any control systems, standard or bespoke.
Due to our knowledge gained through a proven track record, one of the most important services we provide
is real-time recommendations, for example we can detect an issue such as erratic water consumption, poor
bird spread or equipment failure. We explore the causes by working with our clients and propose change
with immediate effect. It is unique to deliver solutions immediately rather than giving the information hours
or days after the occurrence.
Conduct Issue Farm Determine Share Reports
a Review Schedule Service & Resources
Optifarm is continually working on new innovations, with the core aim of enriching the recommendations
given to the farmer. This includes the use of Robotics, Artificial Intelligence (AI), new sensoring equipment
and pioneering communication techniques. This is our commitment to the future of smarter farming.
We work with any farm control system including homemade platforms, such as:
Skov, Chore-time, Fancom, Steinen and Big Dutchman
06 Optifarm Optifarm 07

Independently monitoring
client facilities, we work in
partnership with the client
to help them improve and
achieve their goals, by
being proactive rather
than reactive
Farm Performance Animal Welfare

Benefits
We optimise the farm facility for the
birds, by helping the farmer achieve his
goals, meeting targets such as weight
gain, improved Feed Conversion Ratio,
uniformity & less reliance on medication.
By monitoring natural behaviours
through innovate data interpretation and
where available our image analysis gives
livestock the best possible conditions for
a healthy and happy life.

How can we help

Our mission is to offer continual
improvement on behalf of our clients,
we believe this is paramount to the
success of any enterprise.

Stabilising the shed environments

Reducing the reliance on medication
Improving bird health and welfare
Enhancing farm manager knowledge
Ensuring transfer of the latest
management techniques
Assisting farm veterinary practices
Improving communication between the
farm and its customers
Confidentiality is key. We never share
information or data
Less Medication
Human health needs dictates that
modern farming practices need to look
to reduce the reliance on antibiotics
minimising the advancement of antibiotic
resistance in the world. Real-time
proactive support ensures bird health
and welfare is monitored and managed
in such a way as to minimise the need to
treat sick animals.
Peace of Mind
Protecting your investments in
equipment, livestock & feed with a
permanent watchful eye. We support you
by making specific recommendations
based on your needs and our previous
experience.
 Support & Optimisation for
Smarter Farming

+44 (0)1246 569 066

www.optifarm.co.uk
@optifarm Optifarm.co.uk
Unit 4, Peak Gateway Business Park, Baslow Road, Eastmoor, Chesterfield. S42 7DA

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