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A

PROJECT REPORT
ON
“MARKET POTTENTIAL”
AT
ASIAN PAINTS PVT LTD
Submitted to
OSMANIA UNIVERSITY
In partially fulfillment of the requirement for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION (MBA)

Submitted
By
AK AKHIL

Hall Ticket NO: 1220-16-684-001

Under the guidance of

Mr.JAGADISH REDDY

SILVER JUBILEE COLLEGE OF ARTS OF SCIENCE

DEGREE & P.G

Affiliated To Osmania University

HABSIGUDA.UPPAL

2016-2019
DECLARATION
I hereby declare that this project report titled “MARKET POTTENTIAL” submitted

by me to the Department Of Business Administration, O.U., HYDERABAD, is a bonafide work

undertaken by me and it is not submitted to any other university or Institution for the award of

any degree diploma/certificate or published any time before.

Name and address of the student signature of the student


ACKNOWLEDGEMENT

I take this opportunity to express my heartful thanks to all the people directly and indirectly

relating to completing the project work.

First I take this opportunity to thank ASIAN PAINTS PVT LTD providing me the

opportunity to work with them.

I take this opportunity to thank Mr. RAJIV REDDY for lending me support and during the

project.

I thank my guide Mr.JAGADISH REDDY. for dynamic. valuable guidance and constant

encouragement without which the project should not have been possible.

I acknowledgement my sincere thank to the management of silver jubilee college of arts &

science who helped to make my project report is a day dream to me.

AK Akhil

HT NO: 1220-16-684-001
CONTENT PAGE

CH. NO. PARTICULARS PAGE NO.

Chapter -1 Introduction 1-8

Need &important of the study

Objectives of the study

Scope of the study

Research methodology

Limitations of the study

Chapter -2 COMPANY PROFILE 9-17


INDUSTRY PROFILE
18-34
REVIEW OF LITERATURE
Chapter -3

Chapter-4 35-44
DATA ANALYSIS &
INTERPRETATION OF THE STUDY
Chapter -5 45-50
FINDINGS OF THE STUDY
SUGGESTIONS & CONCLUSIONS
Bibliography
Questionnaires
ABSTRACT

Market potential is as frequently as possible used to evaluate paying little regard to


whether experience into new markets will be possible. Markets for this situation are most
routinely depicted geographically, yet require not be so. For perspective, an affiliation ought to
genuinely consider attempt into parts of the nation where their thing isn't beginning at now sold.
In like way, they may need to check the probability to add to clients these new locales. In any
case, show off potential can in like way be studied when a firm needs to pitch to new estimation
parties. For instance, the NFL beginning late started offering pack pullovers cut and styled for
ladies since research showed that different ladies fans would rather not wear amass apparel
styled for men. This tends to experience into another estimation promote. Estimation and
geographic NHIT

Expose definitions are regularly related together while surveying market potential. Mighty
examination proposes the evaluation of procedures identifying with a central brand, thing, crucial
specialty unit (SBU), or firm concerning present and potential foes in its market or industry.
Focused examination is tried before the separating and movement of masterminding system,
spurring powers, and advancing blend procedures. It is besides gotten a handle on for another
brand or thing, especially, going before its dispatch in another market. Commanding examination
can be performed utilizing distraction theoretic models. Compelling examination in a
new‐product portion setting consolidates a strong awareness of a structure that contains the
determinants of new‐product segment system, its interrelationship with enemy reaction, and the
drivers of contender reaction. Research on intense examination in the new‐product setting offers
principal structures and bits of learning. Focused examination can be upgraded by including
strong benchmarking, mixing examination, and competition examination.