select

A UNIQUE BRAND DEVELOPMENT PROGRAM FOR

HIGH-POTENTIAL SELLERS TO LAUNCH, OPTIMIZE
AND SCALE THEIR BRANDS ON AMAZON
 CONFIDENTIALITY

• INFORMATION WE ARE SHARING WITH YOU IS CONFIDENTIAL

• WE ASK THAT THE CONTENTS OF THIS PRESENTATION BE SHARED ONLY WITH PEOPLE WITHIN YOUR COMPANY WHO HAVE
A NEED TO KNOW
 ECOMMERCE GROWTH
WHY THIS IS THE RIGHT TIME TO START YOUR ONLINE JOURNEY

India E-commerce Projected Growth (GMV, USD)* INDIA IS THE FASTEST GROWING ECOMMERCE MARKET IN THE
250 WORLD, WITH A CAGR OF 51%*. ECOMMERCE IS PROJECTED
TO GROW 5X OVER NEXT 7 YEARS (2018-25), FUELED BY:
200

150
1 INCREASE IN MOBILE PENETRATION

100

50
2 SURGE IN NUMBER OF ONLINE-ONLY BRANDS

3 LARGE BRANDS MOVING THEIR BUSINESS ONLINE

0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

OPPORTUNITY TO GROW WITH THE CHANNEL IS NOW!

*Bank of America Merrill Lynch Projections, November 2015

 CREATING A BRAND ONLINE
WHY IS BRANDING KEY TO SUSTAINED BUSINESS GROWTH ONLINE

CONVERSION OF PRODUCT AWARENESS TO SALES IS 2.5X

BETTER FOR BUSINESS OWNERS WHO INVEST IN:

CREATING BRAND AWARENESS AMONGST

1 CONSUMERS WHO SHOP ONLINE

2 GOOD ONLINE SHOPPING EXPERIENCE

TRACKING AND USING CONSUMER FEEDBACK TO

3 ITERATIVELY ENHANCE THEIR EXPERIENCE

*Source: ‘Brand success in an era of Digital Darwinism’, Article, McKinsey Quarterly, February 2015
 AMAZON SELECT
EVOLVING SET OF TOOLS & SERVICES TO HELP HIGH POTENTIAL SELLERS DEVELOP THEIR BRANDS ONLINE

INSIGHTS BRAND PROTECTION

ACCESS TO POWERFUL ACTIONABLE TOOLS AND SERVICES THAT HELP YOU
INSIGHTS CULLED FROM REAL PROTECT YOUR BRAND AGAINST
CONSUMER BEHAVIOUR ABUSE

PREMIUM ACCESS MARKETING AND VISIBILITY

ACCESS TO AN EVER-EVOLVING SUITE SERVICES AND BEST PRACTICES THAT
OF TOOLS THAT HELP YOU OPTIMIZE HELP YOU MAKE YOUR PRODUCTS
YOUR PORTFOLIO STAND OUT AND BE VISIBILE TO THE
RIGHT CONSUMER AT THE RIGHT TIME.

BRANDED CONTENT
TOOLS AND SERVICES THAT HELP YOU ENGAGE
YOUR CUSTOMER WITH YOUR BRAND STORY,
AND INCREASE CONVERSION WITH THE RIGHT
INFORMATION
 AMAZON SELECT
TOOLS THAT HELP YOUR BUSINESS ACROSS THE ECOMMERCE PURCHASE FUNNEL

PRODUCT CUSTOMER
LISTING DISCOVERABILITY CONVERSION
DEVELOPMENT FEEDBACK

INSIGHTS

BRAND
PROTECTION

MARKETING AND
VISIBILITY

BRANDED CONTENT

PREMIUM ACCESS
BRAND AND CONSUMER INSIGHTS
ACTIONABLE BUSINESS INTELLIGENCE TO GUIDE YOUR DECISIONS

1 ABSENCE OF AUTHENTIC SOURCES OF FIRST PARTY DATA

2 LACK OF BRAND AWARENESS AND LOYALTY

3 CAPITALIZING ON CONSUMER BEHAVIOUR AND TRENDS

INADEQUATE DATA TO MAKE INFORMED BUSINESS

4 DECISIONS

INABILITY TO CORRELATE CRITICAL MARKETING INPUTS

5 TO BUSINESS RESULTS
BRAND AND CONSUMER INSIGHTS
ACTIONABLE BUSINESS INTELLIGENCE TO GUIDE YOUR DECISIONS

SALES BY GEOGRAPHY SEARCH RANKING

PRODUCT VIEW (GLANCE VIEW) SEARCH COVERAGE

DISPLAY ADVERTISING SHARE OF

BRAND RECALL
VOICE

CUSTOMER REVIEWS AND RATING PRICE DISTRIBUTION

ALTERNATE PURCHASE MARKET BASKET

 BRAND PROTECTION
SAFEGUARDING YOUR BRAND AGAINST ONLINE INFRINGEMENT AND ABUSE

GUIDANCE & SUPPORT ON BRAND PROTECTION

1 (EXAMPLE: BRAND REGISTRY)

ENHANCED PROTECTION FEATURES FOR YOUR

2 EXCLUSIVE ASINS

PROACTIVE NUDGES TO INFORM YOU IN CASE OF

3 MULTIPLE OFFERS ON YOUR PRODUCT
 MARKETING & VISIBILITY
MAKING YOUR PRODUCTS DISCOVERABLE ACROSS CONSUMER JOURNEYS ON AMAZON.IN

ONSITE: TARGET CUSTOMERS VISITING AMAZON WITH

PREMIUM MERCHANDIZING AS PART OF CAMPAIGNS
ON PLATFORM HOMEPAGE, SUSTENANCE VISIBILITY ON
1 PROGRAM STOREFRONT, IN-APP CUSTOMER EVENTS
AND OPPORTUNITY TO PARTICIPATE IN MARKETING
EVENTS

OFFSITE: TARGET AMAZON ACTIVE CUSTOMER BASE

2 THROUGH OUTBOUND CHANNELS (EMAIL, PUSH, SEM,

ASSOCIATES CHANNEL)
PROGRAM STOREFRONT
BRAND STORE
GATEWAY OR HOMEPAGE CAMPAIGNS
OUTBOUND COMMUNICATION
 BRANDED CONTENT
INCREASING CONVERSIONS WITH ENGAGING AND COMPELLING PRODUCT LISTINGS

A+ CONTENT FOR ALL ASINS; BEST PRACTICES FOR TOP

1 ASINS; A+ PROVEN TO IMPROVE CONVERSION BY +50BPS

ASIN AUDIT FOR PRIORITY ASINS TO ENHANCE DETAIL

2 PAGE QUALITY AND INCREASE CONVERSIONS

3 KEYWORD OPTIMIZATION TO IMPROVE SEARCH

PERFORMANCE OF LISTINGS

4 BRAND STORE TO COMMUNICATE YOUR BRAND STORY

 AMAZON SELECT
WHAT ARE THE ELIGIBILITY REQUIREMENTS?

INSIGHTS PROTECTION HIGH BAR ON CX VIA FBA/ SELLER FLEX ENABLEMENT

1 ACROSS ALL ASINS

HIGH BAR ON SELLER PERFORMANCE (<1% ODR, <4% LDR,

2 <2.5% CR)

3 PARTICIPATION IN DEALS, COUPONS AND PROMOTIONS

4 ACTIVE SP ADS SPENDS

PREMIUM ACCESS DISCOVERABILITY

5 BRAND CREATION V. TACTICAL MINDSET

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 AMAZON SELECT
ENGAGEMENT GUIDELINES

INSIGHTS PROTECTION

PROFILE: PRIVATE LABEL BRAND OWNER/

1 MANUFACTURER

2 MONTHLY SUBSCRIPTION FEES: 5% OF GMS

3 MINIMUM SUBSCRIPTION PERIOD: 1 YEAR

PREMIUM ACCESS DISCOVERABILITY

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 AMAZON SELECT
WHAT YOU SHOULD NOT EXPECT FROM US

WE ARE YOUR PARTNERS IN BUILDING AND SCALING YOUR

INSIGHTS PROTECTION
BRAND ONLINE, WITH A VIEW TO CREATING LONG-TERM
VALUE. TO THAT END, WE ARE COMMITTED TO GO THE EXTRA
MILE TO ENSURE YOUR SUCCESS ONLINE.; HOWEVER, WE DO
NOT OFFER THE FOLLOWING AS PART OF THE PROGRAM:

1 OPERATIONAL ACCOUNT MANAGEMENT

2 SHORT TERM GROWTH HACKS

PREMIUM ACCESS DISCOVERABILITY

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 VOICE OF OUR BRANDS
“Thank you so much for selecting my brand for the Amazon select Program. Ever since my enrollment my sales graph has started increasing.
Amazon Select gave an additional visibility for T2F which helped me a lot in getting more customers. The Amazon Select program team has been
very helpful all the time. Post enrollment my sales increased from 1 million INR to 4 million INR per month.

Looking forward for long term relationship with the select Program and the team”

“We are happy to work with Amazon Select for our brand, and have witnessed phenomenal growth in the sales numbers due to their brand
building endeavors. We are looking forward to grow our account together in 2019 as well”.

“It has been a great experience to work with the Amazon Select team. We have been able to work on selection with your help - we have got
significant insights into the Gourmet category (especially health), related subcategories and our core customer TG’s. Our breakfast bar launch
was done as an Amazon exclusive; it was a great success story and laid a strong foundation for launching across different markets.”

“With Amazon Select, we had an opportunity to explain the detailed features of our products & differentiate them via A+ Pages. We have been
getting access to higher visibility via marketing initiatives and promotions done by Amazon eventually leading to better revenues. The best part
being closely working with our brand development associate, ensuring we make full use of all opportunities that exist with Amazon to push our
products to the relevant audience. We are glad to be a part of this program. .”
 INSIGHTS PROTECTION

SAMPLE REPORTS

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 INSIGHTS PROTECTION

Reach us at
Select-sales@amazon.com

PREMIUM ACCESS DISCOVERABILITY

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