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Active,
Passive
Intent-Driven
Moments
Moments
(“Discovery”)
(“Search”)
Actual
Purchase
Zara tracks in-store customer
behavior through iBeacons to
improve the retail experience
Facebook’s new analytics product will
help retailers & brands analyze the real
sales impact of their ads.
03
t
Treat your
customers
as humans
& not as
“target
audiences”
Amazon has changed the personalization
game at scale through digital!
The interface of Glimpse’s eCommerce
store dynamically changes based on the
“social media” profile of the visitor
Personalization can happen
both online & offline through merchandise
A 123-year-old company has allowed its
customers to personalize its brand!
04
t
Educate,
inform & inspire
them during those
moments
05
t
Play with your
customers!
No reason why some space in retail
stores can’t become mini-arcades!
No reason why some space in retail
stores can’t become mini-arcades!
Integrate your loyalty program with your
customer’s social media engagement levels or
eCommerce purchase behavior
Enhance your brand recall & engagement through
partnership with popular digital games!
Incentivize micro-moments
through mobile apps!
06
t
Lend them your
ears - 24/7
Brands are investing in social media command centers
to constantly listen to what their customers are saying
about their brands and competition
07
t
Be their
personalized,
trusted
advisor &
assistant
Neiman Marcus uses a location-aware
app to provides sales staff with customer
preferences using iBeacon
Tate & Tonic curates fashion
recommendations based on a customer’s
purchase data as well social media profiles
Facebook just launched “M”, a
personal butler service this morning!
08
t
Allow customers
to pay you
whenever,
wherever,
however!
Facebook is experimenting with
a payment solution where you can
pay directly via Messenger
09
t
Disrupt the delivery
model through
partnerships!
Uber Singapore delivered
Xiaomi phones to the customer!
Tesco South Korea Virtual Stores
at Bus Stops & Train Stations
Starbucks is rolling out mobile ordering &
delivery services in partnership with
PostMate in the US in 2015
10
t
Give your
customers
reasons to
become your
ambassador!
Tesco customers can earn loyalty points
by sharing recommendations online
Don’t Sell.
Make Them
Want To BUY!
t Digital can
help you
do this at
scale☺
@Pranmaz | @hmarketer
www.happymarketer.com