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The 360° Corporation
Table of Contents
From Stakeholder Trade-offs
Management and to Transformation
Leadership................................... 2-4
Sarah Kaplan
Nonprofit and
Philanthropy...............................4-6 Companies are increasingly
Organizational facing intense pressures to
Development address stakeholder demands
and Change................................. 6-7 from every direction: consum-
Finance...............................................8 ers want socially responsible
Business and products; employees want
Economics................................... 8-9 meaningful work; investors
Entrepreneurship.................... 9-10 now screen on environmental,
Sustainability............................ 10-11 social, and governance criteria;
Innovation........................................ 11
“clicktivists” create social
media storms over company
ORDERING missteps. CEOs now realize that their companies must be social
Use code S19BUS to receive as well as commercial actors, but stakeholder pressures often
a 20% discount on all ISBNs create trade-offs with demands to deliver financial performance
listed in this catalog. to shareholders. How can companies respond while avoiding
Visit sup.org to order online. Visit simple “greenwashing” or “pinkwashing”? This book lays out a
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roadmap for organizational leaders who have hit the limits of
orders. Books not yet published the supposed win-win of shared value to explore how compa-
or temporarily out of stock will be nies can cope with real trade-offs, innovating around them or
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they become available and are in
even thriving within them. Suggesting that the shared-value
the process of being shipped. mindset may actually get in the way of progress, bestselling
author Sarah Kaplan shows in The 360° Corporation how trade-
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offs, rather than being confusing or problematic, can actually
facebook.com/ be the source of organizational resilience and transformation.
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“This book puts leveraging tradeoffs instead of romanticizing
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shared values at the center stage of managerial decision-making
and offers rare insights on how to combine humility, inspiration,
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To request one, find the book you
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You can request either a free needed to make better business decisions, especially in today’s
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ever-changing stakeholder environment.”
A nominal handling fee applies —Dave Stangis,
for all physical copy requests. Chief Sustainability Officer and Vice President
of Corporate Responsibility, Campbell Soup Company
10 entrepreneurship sustainability
The Green Bundle Research Universities and The Craft of Creativity
Pairing the Market with the Planet the Public Good Matthew A. Cronin and
Magali A. Delmas with Discovery for an Uncertain Future Jeffrey Loewenstein
David Colgan Jason Owen-Smith While we laud the products of
The market for green products In a political climate that is skeptical creativity, the stories behind them
has expanded rapidly over the of hard-to-measure outcomes, are often abridged and elusive
last decade, but most consum- public funding for research univer- “aha!” moment, the result of a
ers need something more than sities is under threat. But if we scale momentary stroke of genius.
eco-benefits to motivate their back support for these institutions, Matthew A. Cronin and Jeffrey
purchases. Magali A. Delmas and we also cut off a key source of value Loewenstein present a new way to
David Colgan argues that many creation in our economy and socity. understand how we innovate. They
green products now offer the total Research Universities and the Public emphasize the importance of the
package—a “green bundle” that Good offers a unique view of how journey and reveal the limitations of
checks the environmental box, but universities work, what their pur- focusing on outcomes. Drawing on a
also offers improved performance, pose is, and why they are important. wide range of scholarship, their own
health benefits, savings, and status.
Countering recent arguments that research, and interviews with profes-
To help consumers cut through the
we should “unbundle” or “disrupt” sionals and learners who employ
noise and make their best decisions,
higher education, Jason Owen- creativity in the arts, engineering,
we need new strategies. The Green
Smith argues that research universi- business, and more, Cronin and
Bundle offers some of the best and
ties are valuable gems that deserve Loewenstein argue that creativity is
most effective communication
support. While they are complex a cognitive process that hinges on
techniques for pushing consumers
and costly, their enduring value is changing one’s perspective. Breaking
in the right direction.
threefold: they simultaneously act as new ground in the discussion about
Combining insights from sustainable sources of new knowledge, anchors how we innovate, this book provides
business and behavioral economics, for regional and national communi- strategies that everyone can use to
Delmas and Colgan show managers ties, and hubs that connect disparate be more creative.
how to lead buyers from information parts of society. These distinctive “A must-read for those eager for a
to action. This book is a research- freatures allow them, more than new perspective on creativity and
based, practical guide for under- any other institution, to innovate innovation.”
standing how companies can in response to new problems and —Jennifer Mueller,
create the next tipping point in opportunities. author of Creative Change: Why We
green consumption. Resist It, How We Can Embrace It
Innovation and Technology in
288 pages, 2018 the World Economy 288 pages, 2018
9781503606418 Paper $30.00 $24.00 sale 232 pages, 2018 9781503605077 Paper $30.00 $24.00 sale
9781503601949 Cloth $35.00 $28.00 sale
sustainability innovation 11
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