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Event Program

Discussion Panels
Special Events
Speaker Profiles
Venue Details

October 30, 2007 Waldorf=Astoria New York, NY


Waldorf=Astoria, New York, NY: 3rd Floor ContentNext Staff Table of Contents
Rafat Ali Session Moderators . . . . . . . . . . .2
CEO, ContentNext Media Full Event Agenda . . . . . . . . . . . . .4
Founding Publisher & Editor,
Opening Reception . . . . . . . . . . . . . . . .4
paidContent.org, paidContent:UK,
Registration Open. . . . . . . . . . . . . . . . . 4
mocoNews.net & contentSutra.com
Sponsor Displays . . . . . . . . . . . . . . . . . 4
Jordan Posell Continental Breakfast . . . . . . . . . . . . . . 4
COO, ContentNext Media
Introductory Remarks. . . . . . . . . . . . . . 6
Staci D. Kramer Opening Q&A: Transforming the
Executive Editor, paidContent.org, Business Media Brand—Forbes . . . . . . 6
paidContent:UK, mocoNews.net & Video Interview Clip: Anne Moore . . . . 7
contentSutra.com Consumer Business Magazines:
What Does it Take? . . . . . . . . . . . . . . . . 8
EDITORIAL Coffee Break . . . . . . . . . . . . . . . . . . . . 10
Dorian Benkoil After the Deal: The Latest from
Conference Editorial Producer Dow Jones . . . . . . . . . . . . . . . . . . . . . 10
Advertising: Where Should
Agenda Quick Reference SALES OFFICE the Money Go? . . . . . . . . . . . . . . . . . . 12
Cassie Halstead Q&A: Reuters COO Devin Wenig . . . . 14
Monday, October 29 10:50am Advertising: Director, Sales Lunch . . . . . . . . . . . . . . . . . . . . . . . . . 14
6–9pm Opening Reception Where Should the Money Go?
Grand Ballroom Raj Kotecha Lunchtime Q&A: Neil Cavuto . . . . . . . 16
IAC/InterActiveCorp Headquarters
555 w. 18th Street (between 10th & 11th) 11:50am Q&A: Reuters COO Devin Wenig Director, Sales Deals: What’s Next? . . . . . . . . . . . . . . 18
Grand Ballroom Technology Business Media . . . . . . . . 20
Tuesday Oct. 30 Billy Kramer
12:20pm Lunch Break . . . . . . . . . . . . . . . . . . . . . . . . . 21
7am–5pm Registration Open Starlight Roof (18th Floor) Director, Sales
Silver Corridor Please use dedicated elevators. Video Interview Clip:
7am–4pm Sponsor Displays Mike Navarre Cramer vs. Kramer . . . . . . . . . . . . . . . 22
Lunchtime Q&A: Neil Cavuto
East Foyer Starlight Roof (18th Floor)
Director, Sales
Q&A: CNBC President
7–8:15am Continental Breakfast During Lunch Mark Hoffman . . . . . . . . . . . . . . . . . . 22
Ted Rupp
East Foyer 1:35pm Deals: What’s Next? Director, Business Development The Business of TV and Video News . . 24
8:15am Introductory Remarks Grand Ballroom
Grand Ballroom, 3rd Floor 2:20pm Technology Business Media Ryan Bowermaster The Disruptors . . . . . . . . . . . . . . . . . . 26
8:30am Opening Q&A: Transforming The Grand Ballroom Ad Operations Manager Closing Cocktail Reception . . . . . . . . . 29
Business Media Brand—Forbes 3:00pm Break
Grand Ballroom Sponsor Listings . . . . . . . . . . . . .30
East Foyer EVENT PRODUCTION
9:00am Video Interview Clip: Ann Moore, 3:25pm Video Interview Clip: ©2007 ContentNext Media, Inc.
Time Inc. Chairman and CEO Bethney Ruggiero
Cramer vs Kramer
Grand Ballroom Grand Ballroom Strategic Event Design
9:05am Consumer Business Magazines: 3:30pm Q&A: CNBC President Mark Hoffman
What Does it Take? Grand Ballroom GRAPHIC DESIGN
Grand Ballroom
3:50pm The Business of TV and Video News Heather Parlato ContentNext Media, Inc.
9:55am Coffee Break Grand Ballroom 525 Broadway, Suite 210
East Foyer
Heather Parlato Graphic Services
4:35pm The Disruptors Santa Monica, CA 90401
10:20am After the Deal: Grand Ballroom VIDEOGRAPHY
The Latest from Dow Jones Phone: (310) 736-4677
5:15pm Closing Cocktail Reception
Grand Ballroom Hilton Room, Lobby Level Scribe Media Fax: (310) 733-1027
Session Moderators

Session Moderators Dorian Benkoil


Conference Editorial Producer
Dorian Benkoil has more than 20 years in the media business,
Rafat Ali more than a decade of it in digital media. As editorial director
Editor & Publisher, ContentNext Media for mediabistro.com, he managed a network of targeted media
Rafat Ali is founder, editor and publisher of paidContent.org, the industry blogs, newsletters, video and paid content. There, and at
award-winning digital media business news and analysis site. ABCNews.com, Fairchild Publications, CNET.com and elsewhere,
He is also the editor of mocoNews.net, a news site devoted to he created multiple new content and revenue streams across
mobile content, ContentSutra, the website covering India’s digital platforms, attracting and retaining millions of users. He has been
media market, and paidContent:UK, which covers the UK’s digital a reporter, editor and foreign correspondent for ABC News,
economy. All four sites form part of ContentNext. Previously, Newsweek and The Associated Press and writes a column for
Rafat was managing editor of Manhattan-based Silicon Alley Jack Myers Media Business Report. He is a recent MBA graduate
Reporter. He was the Knight Foundation Fellow in 1999-2000 at of Baruch College’s Zicklin School of Business and is senior
Indiana University. consultant at Teeming Media, a New York-based strategic digital
media business and editorial consultancy.

Staci D. Kramer
Executive Editor, ContentNext Media
Staci D. Kramer is executive editor of ContentNext Media,
whose main properties are paidContent.org, paidContent:UK,
contentSutra.com and mocoNews.net. She joined the company
in late 2004 as executive editor of paidContent.org. She has
been writing about the intersection of technology with media,
entertainment and sports since the days before the Web.
Formerly a contributing editor at Inside.com, an editor at large for
Cable World and senior editor for the Online Journalism Review,
the veteran journalist has written for Time, Life, Sports Business
Journal, the Chicago Tribune, The New York Times, and others.
She is a former national director at large of the Society of
Professional Journalists and founded a list serve for the discussion
of journalism ethics, which she operated for a decade.

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Opening Events

Monday, October 29

Opening Reception
6:00 – 9:00pm
IAC/InterActiveCorp Headquarters
555 W. 18th Street (between 10th & 11th Avenues)
Sponsored by DeSilva + Phillips & IAC

Tuesday, October 30

Registration Open
7:00am – 5:00pm • Silver Corridor (3rd Floor)
Waldorf=Astoria Hotel

Sponsor Displays
7:00am – 4:00pm • East Foyer (3rd Floor)

Continental Breakfast
7:00 – 8:15am • East Foyer (3rd Floor)
Sponsored by Yahoo! Finance

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Opening Q&A

Introductory Remarks Video Interview Clip: Ann Moore,


8:15 – 8:30am • Grand Ballroom (3rd Floor)
Time Inc. Chairman and CEO
9:00 – 9:05am • Grand Ballroom (3rd Floor)
In a pre-taped, edited interview clip the head of the
Opening Q&A: Transforming largest U.S. magazine company talks about the business

The Business Media Brand—Forbes of business media at Time Inc., including Fortune and
Business 2.0 magazines, CNNMoney.com and the fate of
8:30 – 9:00am • Grand Ballroom (3rd Floor) all the company’s financial media in a newly competitive era.
A “fireside chat” about bringing a venerated business media property into
the digital age—and the potential for investment even in rocky times.

Roger McNamee
Managing Director, Elevation Partners
Roger McNamee is a managing director of Elevation Partners, a
private equity partnership focused on media and entertainment
content. Roger began his career at T. Rowe Price, where he
managed the Science & Technology Fund. In 1991, he launched
crossover fund Integral Capital Partners in partnership with Kleiner
Perkins Caufield & Byers. In 1999, Roger co-founded Silver Lake
Partners, a private equity fund focused on technology businesses.
Elevation, which was formed in 2003, has made five investments
to date: Move.com, Video Game Holdings, Forbes, SDI and Palm.

James J. Spanfeller
President and CEO, Forbes.com
Jim Spanfeller joined Forbes.com in 2000 and oversees its
strategic and operational management. In 2006, BtoB Media
Business named Jim “Top Innovator in Business Publishing,”
and he was inducted into min’s first-ever Digital Hall of Fame.
Prior to Forbes.com, Jim was President of the Consumer
Magazine Group of Ziff Davis Media, Inc., Publisher of Inc.
magazine and also held senior positions at Playboy Enterprises
Publishing Group and Newsweek. He is currently Chairman of
the Board for the Interactive Advertising Bureau (IAB), having
served as Vice-Chairman in 2005, and is actively involved in the
Online Publishers Association (OPA).

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Consumer Business Magazines

Consumer Business Magazines: Keith Fox


President, Business Week Group
What Does it Take? Keith Fox was named to his position in April 2007 and oversees
9:05 – 9:55am • Grand Ballroom (3rd Floor) the BusinessWeek franchise, including the magazine, the Web
With competition for information and attention coming from all sides, site and the national TV program BusinessWeek Weekend.
Since September 2004 Keith had been president of McGraw-Hill
where do consumer business mags fit in today’s business media
Professional. He first joined McGraw-Hill in 2000 as SVP of
environment? Print alone no longer cuts it but even when you add digital, Marketing and Business Development for BusinessWeek.
is it enough? Business 2.0 is gone, Red Herring may soon follow and Previously, Keith was VP of New Media at Reader’s Digest
costly-to-launch Portfolio is striving to find its place. Association, where he launched Readers Digest Health with
Web MD and ReadersDigest.com. He started his career as a
consultant with Booz Allen & Hamilton in New York before
David Carey moving to Unilever as a brand manager.
Publisher, Condé Nast Portfolio
David Carey is leading Condé Nast’s push into business media,
with the goal of creating a collection of leading business John Koten
publications (and their related Web sites), through start-ups, CEO, Mansueto Ventures
acquisitions, and alliances. Portfolio launched in April. Previously, John Koten is CEO of Mansueto Ventures and editor in chief of
David was VP and publisher of The New Yorker. In 2004, while Inc. and Fast Company magazines. He oversees the editorial and
there, he was named by AdWeek as the industry’s “executive of business departments of both. From September 2002 until July
the year” and in 2005, he was named by FOLIO: Magazine as a 2005, he was editor of Inc. Previously, John was editor in chief of
member of its “Dream Team” of publishing executives. He was Worth magazine for 10 years, and for 15 years was at The Wall
founding publisher of SmartMoney, and in 1996, at Condé Nast, Street Journal as bureau chief, senior editor, and reporter.
served as Publisher for the re-launch of House & Garden.

Susan Clark
Global Marketing Director and Publisher,
Contintental Europe, Middle East and Africa,
The Economist
Susan Clark was appointed Global Marketing Director of The
Economist in 2005, with a mandate to develop the brand. She
has responsibility for circulation marketing in Europe, the Middle
East and Africa. She was previously at Le Meridién Hotels &
Resorts, where she was SVP, Marketing and Sales. Between
1992 and 2001, Susan was a founding partner in The Phineus
Company, a marketing and strategy consultancy. She spent 15
years with American Express in New York, Washington DC
and Sydney.

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After The Deal: The Latest From Dow Jones

Coffee Break
9:55 – 10:20am • East Foyer
Sponsored by KickApps

After the Deal:


The Latest from Dow Jones
10:20 – 10:50am • Grand Ballroom (3rd Floor)
The Dow Jones that Rupert Murdoch is acquiring is already well on the
path to major changes. We’ll hear from Wall Street Journal publisher
Gordon Crovitz about the company’s distinct emphasis on consumer
media, led by the Journal franchise, the future of WSJ.com, and enterprise
media under Murdoch, among other issues. Between its consumer titles
and its business news and information, DJ faces just about every major
issue you can think of—increased competition, print advertising challenges,
online growth without cannibalization, brand extension, and more.

L. Gordon Crovitz
Publisher, The Wall Street Journal
L. Gordon Crovitz is Publisher, The Wall Street Journal, EVP of
Dow Jones & Company, and president of the Company’s
Consumer Media Group, responsible for media operations
serving consumers, including The Wall Street Journal, Barron’s,
MarketWatch and other Web and print properties. He has
previously been SVP of the Electronic Publishing group,
VP/planning and development and managing director of Dow
Jones Telerate’s Asia/Pacific region. Gordon began his career at
Dow Jones in 1980 as a summer intern writing editorials.

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Advertising: Where Should the Money Go?

Advertising: Rob Norman


Global CEO, GroupM
Where Should the Money Go? Rob Norman is a member of the global GroupM Executive
10:50 – 11:50am • Grand Ballroom (3rd Floor) Committee that supervises the activities of the 13,000-person,
The engine that makes it all go—and causes all kinds of problems when it $40 billion agency group. GroupM is the world’s largest buyer of
interactive media, with billings close to $3 billion. Rob joined
sputters. Put another way, what happens when online ad growth matures
Tempus Group PLC’s media agency CIA in 1986, founded CIA
and print ads keep sliding? How are online and mobile changing the way Interactive in 1994 and Outrider, its search unit, in 1998. In 2000,
business advertising works? Where do the newish ideas like ad exchanges he joined the Tempus board. Following the acquisition of CIA by
and auctions fit in? Our panel of top ad execs and publishers will look at not WPP in 2001. Rob led the combined digital offer of Mediaedge:cia
only where the ad dollars are going but also at where they should go. What are and was Chairman of the Mediaedge:cia Group in the U.K.
the most effective places in business media for an advertiser’s ad spend today?
Gloria Scoby
Peter C. Horan SVP/Group Publisher, Crain Communications Inc.
Gloria Scoby oversees publications in New York, Chicago,
CEO, IAC Media & Advertising
Los Angeles and London, including Advertising Age, BtoB,
Peter Horan is responsible for the strategic growth of IAC’s Media
Investment News and TelevisionWeek. She joined the company
& Advertising sector, which is comprised of the IAC Search &
in 1978 as a member of the team that launched Crain’s Chicago
Media businesses—Ask.com, IAC Advertising Solutions and IAC
Business, the first of four Crain city business publications. She
Consumer Applications & Portals—as well as the Citysearch and
has been advertising director, associate publisher and publisher.
Evite brands. He previously served as CEO of AllBusiness.com,
She was named group publisher in September 1995. She initiated
and CEO of About.com, where he led the sale of the property to
Crain Communications’ first foray into online publishing, launching
the New York Times Company for $410 million. He previously
Crain’s Chicago Business online via America Online. Previously,
served as President and Chief Executive Officer of DevX.com, Inc.,
she was a partner in Ruba House, a literary venture company that
an Internet media company that was later acquired by
produced the nationally syndicated sports medicine column, Dr. Jock.
JupiterMedia Corporation.

Tad Smith
Alan Ives
CEO, Reed Business Information
SVP, Sales, CNNMoney.com
Tad Smith oversees some 80 publications and Web sites,
Alan Ives is responsible for all digital advertising revenue at
including Variety, Publishers Weekly, and Broadcasting & Cable.
CNNMoney.com. The digital advertising sales team reports to him.
FOLIO: Magazine called him one of the 40 most influential
Alan joined Time Inc. last month from ABC, where he served as VP
people in the magazine industry, and he received Media Business
of ABC Digital Media Sales. Prior to working at ABC for four years,
magazine’s 2007 Top Innovator Award. He chairs the New York
he spent five years at Microsoft Corporation, where he oversaw
Roundtable for the Center for Strategic and International Studies
regional sales for MSN and national sales for MSNBC.com. Ives also
in Washington DC, and serves on the boards of American Business
held sales management and marketing jobs with Sony Corporation,
Media, the Business Press Educational Foundation, and the
Turner Broadcasting and The New York Times. He has more than
Interactive Advertising Bureau. As adjunct professor, he teaches the
20 years in advertising, sales and marketing experience, including
corporate finance and strategy course on entertainment, media,
more than 13 years in digital sales positions, eight of them in
and technology companies at NYU’s Stern School of Business.
sales management.

12 Future of Business Media Future of Business Media 13


Q&A: Reuters COO Devin Wenig

Q&A: Reuters COO Devin Wenig


11:50am – 12:20pm • Grand Ballroom (3rd Floor)
We’ll sit down with Reuters COO Devin Wenig, slated to be CEO of the
Reuters businesses following approval of the Thomson-Reuters merger.

Devin Wenig
COO, Reuters
Devin Wenig was appointed COO of Reuters in June 2006 after
serving as President of Business Divisions, overseeing all four
Reuters divisions since 2003. Devin joined Reuters in 1993 as
Corporate Counsel, Reuters America, and held a number of
senior management positions before being appointed President,
Reuters Information in January 2001.

Lunch
plus Q&A with Neil Cavuto (see p. 16 for details)
12:20 – 1:35pm • Starlight Roof, 18th Floor
Sponsored by The Jordan, Edmiston Group, Inc.

Note: Please use the dedicated conference elevator between the


3rd and 18th floors.

14 Future of Business Media


Lunchtime Q&A: Neil Cavuto

Lunchtime Q&A: Neil Cavuto,


SVP, Anchor & Managing Editor of
Business News, FNC and FBN
Starlight Roof, 18th Floor
We’ll talk to Neil Cavuto, who oversees business coverage for Fox News
Channel and the Fox Business Network, about the recent launch of the
network and how they see themselves as different from others in the space.

Neil P. Cavuto
SVP, Anchor & Managing Editor of Business
News, FNC and FBN
Neil Cavuto oversees all business coverage for Fox News
Channel (FNC) and Fox Business Channel (FBN) and serves on
the network’s executive committee. He appears on air for both
channels, including the popular Your World With Neil Cavuto on
FNC. Neil was named Anchor and Managing Editor of business
news for FNC in July 1996. He also serves as SVP of Business
News. Prior to joining FNC, he anchored and hosted more than
three hours of live programming daily for CNBC and served as a
contributor to NBC’s Today Show as well as NBC News at
Sunrise. His 20-plus years of financial reporting include stints at
PBS’ Nightly Business Report, where he was the New York
bureau chief, and Investment Age Magazine.

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Deals: What’s Next?

Deals: What’s Next? Alan M. Meckler


Chairman & CEO, Jupitermedia Corporation
1:35 – 2:20pm • Grand Ballroom (3rd Floor)
Alan Meckler created a newsletter in October 1990 called Internet
Sponsored by DeSilva + Phillips
World and went on to create the Internet World trade shows and
various related print and Web publications. Mecklermedia sold its
print and tradeshow properties to Penton Media in November
It’s been another year of merger, acquisition, takeover and targets, with 1998, and Alan purchased an 80.1% interest in Internet.com.
money chasing opportunity. What’s left to consolidate? Is the money in big JupiterOnlineMedia is the cornerstone for his company. It operates
deals or small? What happens when the merry-go-round stops this time? five online networks, and holds more than 150 Web sites and
nearly 150 e-mail newsletters viewed by over 20 million users
How many media investment funds are enough?
who generate over 400 million page views monthly.

Lauren Rich Fine


Media Analyst Steven Rattner
Managing Principal, Quadrangle Group LLC
Lauren Rich Fine of Kent State University Communications
School is a CFA and was until recently a Managing Director at Steven Rattner joined Quadrangle at its founding in 2000. Today,
Merrill Lynch in Equity Research. A 19-year veteran, she covered the private investment firm has more than $6 billion in assets
the publishing, information, advertising and online industries. She under management. Previously, Steven served as deputy
was a ranked member of the Institutional Investor All-American chairman and deputy CEO of Lazard Frères and managing director
Research Team for 14 years, holding the number one position for at Morgan Stanley. Before beginning his investment banking
11 years. Lauren is on the Boards of the Cleveland Film Society, career in 1982 with Lehman Brothers, he was assistant to
the Cleveland Jewish News, the Chautauqua Foundation, In columnist James Reston at The New York Times and then
Counsel with Women, Laurel School, and Urban Community became an economic correspondent in New York, Washington
School, a not-for-profit school for low income families in Cleveland. and London. Steven is active in philanthropic organizations, is
deeply involved in public policy matters and serves on the board
of IAC/InterActiveCorp and other companies.
David Levin
CEO, United Business Media
John S. Suhler
David Levin overseas UBM, which includes two principal
President, Veronis Suhler Stevenson
businesses: CMP and Commonwealth Business Media, and PR
Newswire. Previously, David was CEO of Symbian, a leader in John Suhler participates in the presentations and reviews of nearly
smart-phone operating systems, COO of Psion, Symbian’s all portfolio company acquisitions and significant add-ons at VSS.
parent company and held senior management positions at the He has served on the Board of Directors of many of the fund’s
international business publisher Euromoney Institutional Investor. portfolio companies and attended board meetings as observer for
He also worked for the venture capital firm Apax Partners, and for most of the balance. Prior to co-founding VSS in 1981, he was
Universal Grinding Wheels of Stafford and in Asia. He began his president of CBS Publishing Group and was VP-Publisher of the
career with the Bain and Company consulting firm where he Psychology Today group at Ziff Davis Publishing and CRM, Inc. He
worked in several world regions. He is a member of the World has been a member of the board of directors of the Association
Economic Forum and the Oxford University Press. of American Publishers and the Magazine Publishers of America,
and an affiliate member of the American Newspaper Publishers.

18 Future of Business Media Future of Business Media 19


Technology Business Media

Technology Business Media Om Malik


Founder, GigaOmniMedia
2:20 – 3:00pm • Grand Ballroom (3rd Floor)
Om Malik calls his influential blog, GigaOm, his “personal weblog
Combine an increasingly fragmented tech universe with the “next, now”
where I ruminate about broadband and its impact on our lives."
mentality of so many tech readers and an insanely low barrier to entry and He was a senior writer for Business 2.0, a senior writer for Red
you get a constantly moving target. How are the tech vets adapting and can Herring and part of the founding team of Forbes.com. His writings
they hold their own against the refilling pool of tech bloggers and other have also appeared in newspapers and magazines such as The
avenues of info? Do the digital-only tech media outlets provide enough Wall Street Journal, Brandweek and Crains, New York Business.
reach for advertisers? In 1999, he left Forbes.com to join Hambrecht & Quist Asia Pacific
as an investment manager. In 1995, he co-founded a South Asian
portal, Masala.com and has several other “tiny projects.”
Neil Ashe
CEO, CNET
Greg Strakosch
Neil Ashe joined CNET Networks in 2002 as SVP, Corporate
Strategy and Development. In 2005, he became EVP. His CEO, TechTarget
responsibilities expanded to include day-to-day management of As co-founder, Greg Strakosch has led TechTarget from start-up
the Community and Lifestyle, Business, Channel and International in 1999 to a fully diversified public IT media company. Prior to
divisions. He has led the company’s content expansion strategy, founding TechTarget, Greg was President of the Technology
including numerous acquisitions to develop its existing products Division of UCG, a leading business-to-business information
and expand into new categories which attract new audience and provider. He joined UCG in 1992 when the company acquired
customer segments. Previously, Neil founded and served as CEO Reliability Ratings, a successful IT publishing company he
of several start-up companies in the Internet, business-to-business, founded in 1989. Previously, Greg spent six years in senior sales
electronic-marketplaces, and financial-services industries. and marketing positions at EMC Corporation, which he joined as
the company’s 29th employee.

Bob Carrigan
President, IDG Communications
Bob Carrigan oversees IDG’s print and online publishing and Break
events subsidiary. He has global responsibilities and also 3:00 – 3:25pm • East Foyer
oversees eight business units in the U.S. Bob returned to IDG in Sponsored by CNBC
April 2003 as president and CEO Computerworld from AOL,
where he was SVP in the Interactive Marketing Group. Carrigan
previously spent seven years at IDG’s PC World in several senior
sales management positions. Carrigan began his career at IDG’s
Digital News as an intern, while an undergraduate at Boston
University, and went on to become the New England regional
manager and Eastern sales manager.

20 Future of Business Media Future of Business Media 21


Q&A: CNBC President Mark Hoffman

Video Interview Clip:


Cramer vs. Kramer
3:25 – 3:30pm • Grand Ballroom (3rd Floor)
We’ll show a short video of two pioneers of the last 10 years of business
media interviewing each other about the next ten years. Jim Cramer,
founder of TheStreet.com, speaks with Larry Kramer, the founder of
MarketWatch.

Q&A: CNBC President Mark Hoffman


3:30 – 3:50pm • Grand Ballroom (3rd Floor)
We’ll talk with CNBC President Mark Hoffman about his network’s plans
and strategies. The conversation takes place soon after the launch of new
competitor Fox Business Network.

Mark Hoffman
President, CNBC
Mark Hoffman was named president of CNBC in February 2005.
An award-winning broadcasting veteran with a record of developing
programming and increasing revenue and ratings, he reports
directly to Jeff Zucker, president and CEO of NBC Universal.
Previously, Mark was president and general manager of
WVIT/NBC30, NBC’s owned and operated station in Connecticut.
He came to WVIT/NBC30 from CNBC, where he was vice
president and managing editor, Business News since January
1999. At CNBC he was responsible for setting the editorial
direction for the network’s daytime business programming—
resulting in dramatic increases in viewership. He has also served
as acting president and managing director for CNBC Europe and
developed and launched the digital cable network CNBC World.

22 Future of Business Media


The Business of TV and Video News

The Business of TV and Video News Trevor Fellows


Global Head of Media Sales, Bloomberg
3:50 – 4:35pm • Grand Ballroom (3rd Floor)
After four years in the British Parachute Regiment, Trevor Fellows
Cable channels new and old, syndicators, portals and vlogs are all duking it
joined the marketing department of Reed Publishing in 1984,
out to become the business video content provider of choice via every followed by two years as Publisher of the Japanese language
platform imaginable. They can’t all survive in this crowded marketplace. edition of financial magazine Euromoney in the late eighties. He
Among the greatest challenges: How to make money from video without ran the international editions of Institutional Investor magazine
turning off viewers, and how to avoid becoming part of the clutter. until joining Bloomberg in 2000 as head of European Media Sales.
After stints running both sales and distribution in Europe and Asia,
he was appointed to his current job.
Chris Ahearn
President, Reuters Media
Chris Ahearn is responsible for the strategy, marketing and Jane Seagrave
profitability of the Reuters division that supplies news and VP, New Media Markets, The Associated Press
information directly to consumers and to the world’s newspapers, Jane Seagrave has financial and content responsibility for AP Digital.
magazines, broadcasters, Web sites and mobile phone operators. A former AP journalist, Seagrave returned to the AP in 2003 after
He manages two business groups: Reuters News Agency and managing the integration of American Lawyer Media with law.com.
Reuters Consumer Media. Previously, Chris was EVP in charge of Seagrave first joined the AP in 1980, having had assignments in
Reuters Research & Advisory business. He joined Reuters in Santa Fe, N.M., Grants Pass, Ore., and Boston before leaving in
2001 from J.P. Morgan, where he was an M&A banker for the 1985. She has also served as VP-editorial and production for
Financial Institutions Group. Prior to joining J.P. Morgan in 1994, Lawyers Weekly Publications in Boston, president and chief
Chris worked for Credit Suisse First Boston. operating officer of Legal Communications Ltd. in Philadelphia,
president and publisher of American Lawyer Media/Mid-Atlantic
in Philadelphia, and chief executive officer of localbusiness.com
Thomas J. Clarke, Jr. in Fort Lauderdale, Fla.
Chairman and CEO, TheStreet.com
Since Thomas J. Clarke, Jr., joined TheStreet.com in 1999, his
strategic vision has propelled its growth, building it into a leading
multimedia provider of proprietary financial, business, news,
ratings and investment content. Tom brought almost 20 years of
management experience in the financial services industry.
Shortly after his arrival, he orchestrated a major restructuring of
the company, successfully steering it through the challenging dot
com era. Previously, he served as chief executive of Thomson
Financial Investor Relations—formerly Technimetrics Inc., which
he grew into a global entity that serviced clients in over 20
countries. In 1998, he successfully oversaw the sale of
Technimetrics from Knight-Ridder to the Thomson Corporation.
He began his tenure at Technimetrics in 1984.

24 Future of Business Media Future of Business Media 25


The Disruptors

The Disruptors
4:35 – 5:15pm • Grand Ballroom (3rd Floor)
More information is flowing more freely to more people than ever, on
everything from classic finance sites to blogs, Blackberrys and discussion
boards. We’ll take a close look at how the individual investor is empowered
and what it takes to compete as a business and finance information provider
today. Can higher-end paid service providers stay in their high-margin business?

David Jackson
CEO, Seeking Alpha
David Jackson is the founder and CEO of Seeking Alpha, a
provider of stock market opinion and analysis from blogs, money
managers and investment newsletters, and a provider of its own
financial content. After working for five years as a technology
research analyst for Morgan Stanley in New York, David left in
early 2003 to manage money (long/short) and explore new
approaches to financial publishing, ultimately leading to the
creation of Seeking Alpha. Earlier in his career, he worked in
technology venture funding and macro-economics (HM Treasury
in London and The Bank of Israel).

Scott Moore
SVP, Yahoo!
Scott Moore heads Yahoo!’s News and Information division,
which includes news, finance, sports, tech and lifestyle. Scott
joined Yahoo! in 2005 from Microsoft, where he was general
manager of the MSN programming group, managing editorial,
design and product development for four publishing teams, and
concurrently serving as president of MSNBC.com. Previously,
Moore was publisher of Slate and has also held positions as
advertising manager for Expedia Travel and business development
manager for Sidewalk. He is also a past member of the board of
directors for the Online Publishers Association.

26 Future of Business Media


The Disruptors

Patrick Spain Closing Cocktail Reception


CEO, HighBeam Research
5:15pm • Hilton Room, Lobby level
Patrick Spain created HighBeam Research as Alacritude, LLC, in
Sponsored by m:metrics
August 2002 to serve as a vehicle for building an online research
service for individuals. Spain is a cofounder and was former
chairman and CEO of Hoover’s, a leading online provider of
company information. Spain led Hoover’s from an unprofitable
private book publishing company with a few hundred thousand Note: The reception is just up the stairs and to the right from the
dollars of revenue to a publicly traded profitable media and Park Avenue entrance.
business information company with $31 million in revenues.
Prior to Hoover’s, Spain worked in the telecommunications
industry, first as a lawyer and then as a business executive, and
as a real estate developer and an economic consultant.

Kathy Yates
CEO, AllBusiness.com
Kathy Yates joined AllBusiness in late July 2005, after serving as
President and COO of MarketWatch.com, where she oversaw all
day-to-day operations and actively managed the growth of the
company to $80 million in revenues annually. She led the
completion and integration of a major acquisition (Pinnacor, Inc.)
and actively participated in the sale of MarketWatch to Dow
Jones. Previous roles include founder and Vice President/Business
Development for Knight Ridder Digital, founding Board Member
of CareerPath (now CareerBuilder) and Classified Ventures, and
Vice President/Product Development for Women.com. In 2004,
the San Francisco Business Times named her one of the Bay
Area’s 100 most influential women in business.

28 Future of Business Media


Sponsor Listings

DIAMOND SPONSOR PLATINUM SPONSORS

Desilva + Phillips The Jordan,


DeSilva & Phillips, an investment bank specializing in the media and digital Edmiston Group, Inc.
media industries, has completed over 185 transactions with a total value of over Celebrating its 20th anniversary in 2007, The Jordan, Edmiston Group, Inc. (JEGI)
$ 8 billion (see them all on our Web site, www.mediabankers.com). Our Digital provides independent investment banking services to the media and information
Media and Technology Group covers the M&A and corporate finance market- industries. Having completed nearly 500 M&A transactions, JEGI maximizes
place for electronic content in its many forms: from web-based publications to value for businesses in sales to major media companies and private equity firms.
specialized search engines, from business information services to rich media. Recent successful business media transactions include the sale of VentureDirect,
Recent clients include Mediabistro.com, acquired by Jupitermedia for $23 million; a leading interactive marketing services firm, to PlattForm Holdings, a portfolio
Answers Corporation’s pending $100 million acquisition of Dictionary.com; company of Arlington Capital Partners; the sale of TechnologyGuide.com, a provider
FranchiseGator, acquired by aQuantive; Beauty Schools Directory, acquired by of proprietary Internet content sites for mobile technology products, to TechTarget;
PlattForm; All Star Directories, acquired by Austin Ventures; Visionary Networks, the sale of DMNews to Haymarket Media; the sale of Trade Service, a leading
acquired by NameMedia; and Falk AG, acquired by DoubleClick. database provider, to GF Capital Management; the sale of Cymfony, a leading social
media analytics company, to TNS Media Intelligence; Reed Business Information’s
Please contact Jay MacDonald (jay@mediabankers.com), Jeff Dearth acquisition of BuyerZone.com; the sale of CMG, a full service tradeshow
(jeff@mediabankers.com), or Ken Sonenclar (sonenclar@mediabankers.com) management company, to Naylor, a ZelnickMedia company; and many others.
for more information.
For more information, visit our web site at www.jegi.com, or contact our
Managing Directors: Tolman Geffs tolmang@jegi.com; Mike Marchesano
mikem@jegi.com; Richard Mead richardm@jegi.com; or Scott Peters
scottp@jegi.com, all at 212-754-0710.

Copyright
Clearance Center
Copyright Clearance Center creates innovative licensing solutions for the
seamless sharing of knowledge. CCC’s licensing services, combined with its
Web-based applications and tools, allow tens of millions of people in corporations,
universities, law firms and government agencies to use and share published
information with ease. Since its founding as a not-for-profit company in 1978,
CCC has created and expanded the markets and systems that facilitate content
reuse and the distribution of royalties to publishers and authors around the world.
By offering rights to millions of the world’s most sought-after publications, the
company plays a major role in the global knowledge economy and encourages
support for the principles of copyright.
For more information please visit www.copyright.com.

30 Future of Business Media Future of Business Media 31


Sponsor Listings

GOLD SPONSORS IAC/InterActiveCorp


IAC is an interactive conglomerate operating more than
Broadband Mechanics 60 diversified brands in sectors being transformed by the
Extend all software to become social! internet, online and offline... our mission is to harness the power of interactivity
As social networking and blogging have become commodity features, social to make daily life easier and more productive for people all over the world.
web features are expected in all software. It is no longer good enough to have a
catalog of movies for sale. You have to provide ways for people to comment,
rate, leave reviews, become fans of and add movies to lists with other favorite m:metrics
or hated movies. People’s opinion matters nowadays - and all software must be M:Metrics is the mobile media measurement
updated to stay relevant. That’s where Broadband Mechanics’ PeopleAggregator authority. As the only research firm to measure the audience for mobile media,
platform comes in. Broadband Mechanics’ product is the PeopleAggregator — a M:Metrics provides the most accurate metrics on actual mobile content
place to create and run your own social network. It is available as a hosted consumption by applying trusted media measurement methodologies to the
solution or in source code form. We offer services surrounding this technology mobile market. M:Metrics’ monthly syndicated data service gives clients the
and garner revenues from licensing, hosting, selling premium versions and all critical insights and intelligence required to inform smart business strategies
sorts of work for hire and consulting services. and the competitive benchmarks needed to evaluate the performance of
competitors and partners. M:Metrics is a private, venture-funded corporation
headquartered in Seattle, with offices in San Francisco and London.
CNBC
CNBC is the recognized world leader in business news,
providing real-time financial market coverage and business Yahoo! Finance
information to more than 390 million homes worldwide, including more than Yahoo! Inc. is a leading global Internet brand and one
95 million households in the United States and Canada. The network’s Business of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to
Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at connect people to their passions, their communities, and the world’s
CNBC’s headquarters in Englewood Cliffs, N.J., and also includes reports from knowledge. Yahoo! Inc. has become the world’s largest global online network
CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their of integrated services with more than 500 million users worldwide. Yahoo! is
individual investment portfolios and gain additional in-depth information from headquartered in Sunnyvale, California.
on-air reports by accessing www.cnbc.com.

32 Future of Business Media Future of Business Media 33


Sponsor Listings

SILVER SPONSORS Newser


Newser (www.newser.com) delivers a
Attributor machine-powered, editorially directed collection of the best news stories with
You publish great content and it’s copied all over informative summaries for each story combined with helpful support material in
the place. Is that a problem or an opportunity? Attributor’s web-wide content a smart, efficient, and visually entertaining format. For information regarding
monitoring and analysis platform empowers you to track your content, partnership opportunities please stop by our conference booth or contact Levi
understand how it’s being used and profit from its distribution. Bergovoy at lbergovoy@highbeam.com.
Contact Matt Robinson (matt@attributor.com) to receive a free report of how
and where your content is being copied. Operative
Operative provides media companies with
Connotate technology and services to improve all aspects of their digital advertising
Connotate’s premium solution empowers publishers operations lifecycle, from pre-sale to collections, trafficking to reconciliation.
and information aggregators to reach deeper and more accurately into the web
and other information sources. This enables users to mine and extract new Paltalk
content for editorial teams, or delivery to production workflow. Connotate’s With over 4 million members, Paltalk is the premier
solution enables end-users to quickly access, share and deliver derivative rich real-time, video-based community pioneering the
data, new content, and applications. Without the need for programming, the new socialcasting movement. Paltalk’s platform brings together traditional
Connotate solution increases productivity 10-100x by eliminating tasks that broadcasting media, social networking, user-generated content and video chat.
take 40%+ of a knowledge worker’s time. Connotate’s clients include global
Paltalk
publishers, media companies; hedge funds; financial firms; pharmaceuticals;
120 Broadway, 34th Floor
and government agencies
New York, NY 10271
www.paltalk.com
Kickapps Joel Smernoff, President and COO
KickApps provides a broad range of building blocks that joel@corp.paltalk.com
enable social media experiences at any website. 212-564-9997 x237
KickApps platform is a complete content management system and a viral
syndication engine for your community (and premium) content. A Kick-Apps
powered site converts visitors into active participants, and a full suite of admin
and reporting tools keeps you in control and in the know. For a live demo call
212-730-4558 or visit kickapps.com for more information.

34 Future of Business Media Future of Business Media 35


Sponsor Listings

Pluck SIIA
Pluck delivers community and content to leading SIIA Information Industry Summit,
brands, broadcasters and publishers including Gannett, News Corp, January 30-31, 2008, New York City
NBC Universal, Rodale and many more. Tom Glocer, CEO of Reuters; Gordon Crovitz, Publisher of The Wall Street Journal;
Give your readers and customers the tools to form engaging communities and author Andrew Keen headline the digital information industry’s 7th annual
and conversations with Pluck’s easy-to-use and easy-to-deploy services. flagship conference. Register now to join more than 400 business leaders
Pluck products enable you to: representing publishers, aggregators, and content technology companies leading
the transformation of the digital world. For complete details, visit siia.net/iis
- Jumpstart user participation and online community
- Enrich your site with editorially managed, trusted blog content
- Boost page views, return visits and time-on-site
Trylon
Trylon SMR (www.trylonSMR.com) is a
New York-based strategic media relations
Scripps Networks consultancy, exclusively serving clients in
Scripps Networks, the leader in lifestyle media, the technology, media and telecom industries since 1990. Trylon SMR develops
with top-rated cable networks HGTV, Food and implements individually designed communications campaigns based on
Network, DIY Network, Fine Living and Great American Country, and its highly expert counsel and proprietary methods that seamlessly integrates traditional
visited Web sites is continuing to innovate through acquisitions, brand extensions and new media strategies. Contact: info@trylonSMR.com.
including e-commerce, licensing and business-to-business training programs
and by applying disruptive innovation principles.
Contacts:
Ron Feinbaum, Executive Vice President of Business Development
rfeinbaum@scrippsnetworks.com
Scripps Networks
9721 Sherrill Blvd., Knoxville, TN 37932 • (865) 560-4804
Beth Higbee, Senior Vice President/General Manager, Emerging Ventures
bhigbee@scrippsnetworks.com
Lynn Hahn, Vice President, Innovation
lhahn@scrippsnetworks.com

36 Future of Business Media Future of Business Media 37