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SWOT Analysis: Still Not Dead

For more than 50 years, SWOT analysis has remained a “go to” technique as a preparatory step for an
update of an organization’s strategic plan. Originally formulated as a means to identify what is
Satisfactory, what is an Opportunity, what are the shortcomings or Faults, and what are the external
Threats challenging an organization, SWOT analysis has evolved to focus on internal organizational
strengths, the internal weaknesses, the internal and external opportunities and the outside threats to an
organization’s competitive positioning. Used by Fortune 500s, non-profits and government agencies alike,
SWOT analysis is almost a universally accepted strategic management tool.

There are a variety of ways to conduct a SWOT analysis, some more useful than others. The focus of
this webinar is on prioritizing SWOTS and using these priorities as an evaluation mechanism for the draft
strategy prior to wider vetting and finalizing the strategy. Examples from several industries and “do’s and
don’ts” will be provided.

Featured Speaker
Mr. Jim Stockmal is a dynamic leader with over 25 years of experience in strategy
development and execution through the integration of people, process, and technology
to achieve real results for clients across government, industry and non-profits sectors.
He is results-focused and has a track record of excellent client service, organizational
effectiveness, change management, and project execution.

Mr. Stockmal has worked with a variety of strategic management tools and methods
helping US Federal government agencies transform including such organizations as
the US Air Force, the US Army, the Navy Criminal Investigative Service (NCIS), the
Millennium Challenge Corporation, NASA, the General Services Administration and
NOAA. His commercial clients include the Royal Bank of Canada, Australian New Zealand Bank, the
Bank of Montreal, CitiCorp, Aetna, Ford Motor Company, and Exxon Mobil.

Mr. Stockmal writes monthly articles in The Strategic Edge, a publication of the Association for Strategic
Planning (ASP) on strategy development, execution, and transformation. Mr. Stockmal serves as ASP’s
President and is the National Capital Chapter President.