The company name will be King’s Cross Prime Holdings, Inc.

and will operate under the business name

King’s Cross Medical Mall. It is a medical arts building and a shopping center combined in a single
commercial building. The said establishment will be situated at San Jose, San Fernando, Pampanga, a
commercial area and superior location that can be accessed by any means of land transportation.

Project Background

A medical arts building is built to provide medical services rendered by medical professionals. On the
other hand, shopping center is established to offer various products needed by the market. Thus the
company has mixed the two concepts to form the medical mall which will offer different products and
services including medical and non medical services intended to provide market’s necessities.

Management Study

The firm business type will be Stock Corporation. There are 10 incorporators and 25 subscribers of
shares with an authorized capital of 400,000,000.00. Hiring of employees includes series of interviews
and only those qualified applicants who have met the job descriptions and specifications will be hired.
Code of Conduct will be properly implemented and rules and regulation will be strictly observed.
Anyone who has failed to comply will be sanctioned based on the respective consequence of a particular
violation.

Marketing Study

The establishment will be offering commercial rooms intended for leasing purposes. Its primary target
market are those medical practitioners and based on the result of the surveys, a great number of
respondents are willing and interested which are sufficient to generate revenue adequate for covering
business expenses and return on capital. Additional marketing strategy will be performed to attract
another market.

Technical Study

The building is built based on the modern architectural design and it will not appear as a usual medical
arts building but it will look like a shopping mall instead. Additionally, hospital-liked environment is
eliminated since the business promotes relaxation and recreation. It is a two-storey building with more
than 100 rooms of different spaces and areas. Furthermore, a wide parking space is also available for
the tenants and their clients to secure their vehicles.

Financial Study

Contributions by each incorporators and subscribers will be the main source of company’s financial
requirement to operate and cover initial expenses including startup cost. Additional capital is obtained
through bank loans in order to acquire a land for establishing the building. The financial statements are
reflected using financial assumptions including projected financial position, financial performance, cash
flow and shareholder’s equity. Financial ratios will also be computed because these are relevant in
making decisions.

Socio-Economic Study

Conclusion

By conducting a massive research, the proponents have found out that this proposed business has a
high rate of generating revenue. Moreover, this business proposal, when accepted and put into reality,
will definitely earn and has least probability of incurring losses since it has almost fixed and constant
flow of income. So to sum up everything, the company has the potential to be successful while the
community as well as the company is benefiting from the business itself.