DAFTAR ISI

Halaman Judul
Lembar Pengesahan Pembimbing ................................................................. ii
Lembar Pengesahan Penguji ......................................................................... iii
Kata Pengantar .............................................................................................. iv
Daftar Isi ....................................................................................................... v
Daftar Gambar............................................................................................... viii
Daftar Tabel .................................................................................................. ix

BAB I PENDAHULUAN
1.1 Latar Belakang ................................................................................ I-1
1.2 Rumusan Masalah ........................................................................... I-2
1.3 Batasan Masalah ............................................................................. I-2
1.4 Tujuan Studi.................................................................................... I-2
1.5 Manfaat Studi .................................................................................. I-2
1.6 Sistematika Penulisan ..................................................................... I-2
BAB II GAMBARAN UMUM PERUSAHAAN
2.1 Sejarah Kelong Seafood PT. Nada Bertuah Abadi ........................... II-1
2.2 Badan Hukum dan Perizinan Perusahaan......................................... II-2
2.3 Sumber Daya Manusia ..................................................................... II-4
2.4 Sistem dan Proses Produksi.............................................................. II-7
2.5 Persediaan (Inventori) ...................................................................... II-11
2.6 Quality Control (QC) ....................................................................... II-11
2.7 Pasar dan Pemasaran ........................................................................ II-12
2.8 Keuangan .......................................................................................... II-13
BAB III TINJAUAN PUSTAKA
3.1 Study Kelayakan Bisnis ................................................................... III-1
3.2 Aspek Hukum ................................................................................... III-3
3.3 Aspek Pasar dan Pemasaran ............................................................. III-4
3.4 Aspek Keuangan .............................................................................. III-6

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 3.5 Aspek Teknis / Operasi .................................................................... III-11
3.6 Aspek Manajemen Organisasi .......................................................... III-20
3.7 Aspek ekonomi Sosial ...................................................................... III-23
3.8 Aspek Dampak Lingkungan Hidup .................................................. III-24
3.9 Kriteria Penilaian Kelayakan Investasi ............................................ III-27
3.10 Usaha Kelong Seafood PT. Nada Bertuah Abadi ............................. III-31
BAB IV METODOLOGI PENELITIAN
4.1 Waktu dan Tempat penelitian ........................................................... V-1
4.2 Jenis Data Yang Dikumpulkan .......................................................... V-1
4.3 Metode pengumpulan Data ............................................................... V-2
4.4 Pengolahan Data ................................................................................ V-2
4.5 Kerangka Pemecahan Masalah (Flow Chart) .................................... V-4
BAB V PENGUMPULAN DAN PENGOLAHAN DATA
5.1 Aspek Hukum ................................................................................. V-1
5.1.1 Jenis Badan Hukum Usaha ............................................................. V-1
5.1.2 Legalitas Produk Dan Merek.......................................................... V-2
5.1.2 Evaluasi Aspek Hukum .................................................................. V-2
5.2 Aspek Pasar dan Pemasaran ........................................................... V-3
5.2.1 Segmentasi Pasar ............................................................................ V-3
5.2.2 Posisi Pasar..................................................................................... V-3
5.2.3 Startegi Bauran Marketing ............................................................. V-3
5.2.4 Peramalan dimasa Akan Datang .................................................... V-4
5.2.5 Cara Menestimasi Pasar ................................................................. V-7
5.2.6 Evaluasi Aspek Pasar dan Pemasaran ............................................ V-8
5.3 Aspek Keuangan ............................................................................ V-8
5.3.1 Modal Asing ................................................................................... V-8
5.3.2 Modal Sendiri atau Tetap ............................................................... V-9
5.3.3 Biaya Kebutuhan Investasi ............................................................. V-9
5.4 Kriteria Penilaian Kelayakan Usaha .............................................. V-16
5.4.1 PayBack Periode ............................................................................ V-16
5.4.2 Net Present Value ........................................................................... V-16

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 5.4.3 Internal Rate of Return ................................................................... V-17
5.4.4 Profitability Index .......................................................................... V-18
5.4.5 Break Event Point........................................................................... V-18
5.4.6 Evaluasi Aspek Keuangan .............................................................. V-19
5.5 Aspek Teknis / Operasi .................................................................. V-19
5.5.1 Penentuan Lokasi Usaha ................................................................ V-19
5.5.2 Metode Penilaian Lokasi ................................................................ V-20
5.5.3 Luas Tempat Usaha ........................................................................ V-20
5.5.4 Tata Letak (LayOut) ....................................................................... V-20
5.5.5 Evaluasi aspek Teknis / Operasi..................................................... V-21
5.6 Aspek Organisasi Dan Manajemen ................................................ V-21
5.6.1 Manajemen Pembangunan Usaha .................................................. V-21
5.6.2 Manajemen Sumber Daya Manusia ............................................... V-22
5.6.3 Penetapan Struktur Organisasi ....................................................... V-22
5.6.4 Evaluasi Aspek Organisasi Dan Manajemen ................................. V-23
5.7 Aspek Ekonomi .............................................................................. V-24
5.7.1 Dampak yang Ditimbulkan ............................................................ V-24
5.7.2 Evaluasi Teknis / Operasi .............................................................. V-25
5.8 AspekDampakLingkunganHidup ................................................... V-26
5.8.1 Evaluasi Aspek Analisa Dampak Lingkungan Hidup ................... V-26
5.9 Kesimpulan Evaluasi Aspek Penilaian Bisnis..................................V-27

BAB VI KESIMPULAN DAN SARAN

6.1 Kesimpulan ........................................................................................ VI-1
6.2 Saran .................................................................................................. VI-2

DAFTAR PUSTAKA
LAMPIRAN

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