A

Project Report On
MARKETING MIX OF MAHINDRA & MAHINDRA

Submitted in partial fulfilment for the degree of

PGDM (2018-2020) affiliated to CALCUTTA BUSINESS SCHOOL,

Submitted to Submitted by

Mr. SUMAN KR DAWN

SUMEET AGARWAL
CHAIRMAN PGDM PROGRAMME PGDM BATCH 2018-19
Roll no.108030
 DECLARATION

I hereby declare that the marketing project “MARKETING MIX” submitted

under the guidance of Mr. Suman kr dawn is my original work.

The preparation of project report is based on my personal findings from internal

sources and secondary sources.

This information has been collected from genuine and authentic sources. The
work has been submitted in partial fulfillment of PGDM PROGRAMME .

SUMEET AGARWAL
 CERTIFICATE

This is to certify that SUMEET AGARWAL s/o KAILASH CH AGARWAL,

student of PGDM, Roll No.108030, has completed his project report on the topic
Marketing mix OF MAHINDRA & MAHINDRA under my guidance and
supervision during the academic year 2018-2020 in the partial fulfillment of
requirement for awarding the degree of PGDM PROGRAMME

To the best of my knowledge the work done by the student is original and will be
of valuable source for the scholars and organizations to carry advance research
work.

Signature

MR SUMAN KUMAR DAWN

 ACKNOWLEDGEMENT

The success and final outcome of this project required a lot of guidance and
assistance from many people and I am extremely fortunate to have got this all
along the completion of my project work. Whatever I have done is only due to
such guidance and assistance and I would not forget to thank them.

I respect and thank Mr. SUMAN KUMAR DAWN, for giving me an opportunity
to do the project work in MARKETING MIX and providing us all support and
guidance which made me complete the project on time. I am extremely grateful to
him for providing such a nice support and guidance though he had busy schedule
managing the company affairs.
 CONTENTS

Page No
1) CHAPTER 1: COMPANY PROFILE 1-9
(a)Introduction 1-2
(b) Competitors 3
(c) Company growth 4
(d) Future plan 4
(e) Four I,s of Mahindra And Mahindra 5-6
(f) Pestal Analysis Of Mahindra And Mahindra 7-9

2) CHAPTER 2: MARKETING MIX 10-12

(a) Product 10
(b) Place 10
(c) Price 11
(d) Promotion 11
(e) People 12
(f) Process 12
(g) Physical evidence 12

3) CHAPTER 3: Marketing stratergy of Mahindra 13-16

(a) Social media 13-15
(b) Tv commercial 16

4) CHAPTER 4: SWOT Analysis 17-20

5) CHAPTER 5: Data Analysis and Interpretation 21-22

(a) Profit 21
(b) Sales 21
(c) Product Sales 22
(d) Price Earning Ratio 22

6) CHAPTER 6: 23-26
(a) SUGGESTION 23
(b) CONCLUSION 24
(c) LIMITATION OF THE STUDY 25
(d) BIBLIOGRAPHY 26