Вы находитесь на странице: 1из 69

A

PROJECT PROPOSAL
ON
‘A STUDY OF PUBLIC RELATION
WITH REFERENCE TO NASHIK MERCHANT CO
OPERATIVE BANK LTD.’

Submitted to

SAVITRIBAI PHULE PUNE UNIVERSITY


FOR THE PARTIAL FULFILMENT OF THE DEGREE
BACHELOR OF COMMERCE
UNDER SUBJECT

PUBLIC RELATIONS – PRACTICES AND APPLICATION

SUBMITTED BY
HEET SANJAY SHAH
T.Y.B.COM
ROLL NO - 529
GUIDED BY
DR. AVINASH CHINTAMANI

B.Y.K.(SINNAR) COLLEGE OF COMMERCE NASHIK


YEAR 2018-2019

1
ACKNOWLEDGEMENT

I have pleasure in successful completion of this work titled “A PUBLIC


RELATION OF NAHSIK MERCHANT CO OPERATIVE BANK LTD.
The Special environment at B.Y.K College of Commerce, Nashik that always
supports educational activities, facilitated my work on this project.
I acknowledge the support, and encouragement, extended for this study by
Principal Dr. Ram Kulkarni.
I greatly appreciate the motivation and understanding extended for the project
work, by and the staff of the surveyed Organization who responded promptly and
enthusiastically to my request for frank comments despite their congested
schedules. I am indebited to all of them, who did the best to bring improvements
through their suggestions.
I am very much thankful to Prof. DR. Avinash Chintamani for his encouragement
and guidance for this project work. It would not have been possible for me to
complete this work without his suggestion on every part of this work
I acknowledge the authors, whose works gave me sight and information related to
this project.
I am thankful to the library staff and Administrative staff of BYK College who,
directly, or indirectly, have all been helpful in one way or the another.
I thank my father and mother who encouraged me to extend my reach. With their
help and support, I have able to complete this work.

Date HEET SHAH

2
INDEX

SR.NO TITLE PAGE.NO


1.0 PROJECT INTRODUCTION 6
1.1 Introduction 8
1.2 Need of study 9
1.3 Objective of study 9
1.4 Project methodology 9
1.5 Limitations 11
1.7 Conclusion 11
1.8 Reference 11

2.0 ORGANISATION PROFILE 12


2.1 Introduction to NASHIK Merchant Co-operative Bank 14

2.2 Features of NASHIK Merchant Co-operative Bank 16


2.3 Shareholders criteria under NASHIK Merchant Co- 17
operative Bank
2.4 Deposit scheme under NASHIK Merchant Co- 19
operative Bank
2.5 Service charges and fees under NASHIK Merchant 20
Co-operative Bank
2.6 Conclusion 26
2.7 Reference 26

3.0 PRODUCT PROFILE 27


3.1 Introduction to service profile 29

3
3.2 Services by NASHIK Merchant Co-operative Bank 31
3.3 Retail banking services 32
3.4 Treasury 33
3.5 Limitation 33
3.6 Conclusion 34
3.7 Reference 34

4.0 PUBLIC RELATION 35


4.1 Introduction to Public relation 37
4.2 Importance of Public relation 37
4.3 Definition of Public relation 38
4.4 Need of project work 38
4.5 Features of Public relation 39
4.6 Advantages of Public relation 41
4.7 Disadvantages of Public relation 41
4.8 Scope of Public relation 42
4.9 Role of public relation 43
4.10 Conclusion 44
4.11 Reference 44

5.0 DATA ANALYSIS & INTERPRETATION 45


5.1 Introduction 47
5.2 Data analysis 48
5.3 Conclusion 59

4
6.0 FINDING RECOMMENDATION AND 60
CONCLUSIOM
6.1 Introduction 61
6.2 Finding 61
6.3 Recommendation 62
6.4 Suggestion 62
6.5 Conclusion 63

7.0 ANNEXTURE 64
7.1 Questionnaire 65
7.2 Bibliography 68
7.3 Executive Summary 689

5
CHAPTER 1

INTRODUCTION

6
INDEX

SR.NO TITLE PAGE


No
1.1 Introduction 8
1.2 Need of study 9
1.3 Objective of study 9
1.4 Project methodology 9
1.5 Limitations 11
1.7 Conclusion 11
1.8 Reference 11

7
1. INTRODUCTION:

Public relations, is the management and delivery of communication between an


organization or Individual and the public .It is an practice of managing of spread of
information between individual or an Organization. Public relation is the idea of
creating coverage for clients for free, rather than marketing and advertising .Public
relation is a way of maintaining the brand image in the eyes of its audience, stake
Holders, investors and all other associated with it When we look at the history of
banking approximately 57 years ago, it is very difficult to get finance from banks
not only in Nasik but the other parts of the Maharashtra for a common man or a
small industrialist or a small merchant for their true needs.

In those days Banks policy was to collection of deposits from the rural areas and
distribute these deposits as a loan to specific industries as loan and to collect more
and more profits from it in the name of secured banking. So the actual needy
people are not getting the benefits of banking from such policies.

To this tradition, some prominent and hard working social activists came together
to remove such barricades between a common and needy people and the Bank, and
so "NAMCO", as it is popularly called, took birth on 11 June 1959 on a auspicious
day of Nagpanchami, in house no.99,Gaidhani Wada, at auspicious hands of
Principle S.G.Puranik. Other enthusiast social workers like late Visukaka
Kshatriya, late DadasahebPotnis, Memsahib Shukla, PrabhakarpantModak,
Gopalrao Pathak, Annasaheb Kulkarni, M.S.Aurangabadkar, BabubhaiRathi,
G.V.Ashtaputre, Narayan Vaishya and many other social workers gave an
excellent contribution .It is very difficult journey from 1959 to 1975 to emerge as a
bank for the common man.

8
2. NEED OF STUDY:

Following is the need to study Public Relation of Nashik merchant co operative


bank.

1 To study the human connection and interaction

2 To find out what Public Relation work is presently being done.

3 To study public relation in Bank

4 To study the major public relation problem overcoming in Bank.

3. OBJECTIVES OF THE STUDY:

Objectives are as follow:

1 To know the concept of the public relation and its use in day to day life.

2 To study the profile of Nashik merchant co-operative bank.

3 To focus the functioning of public relation organization of Nasik Merchant co-


operative bank.

4. PROJECT METHODOLOGY:

It means that the method which is logically used for completion of project is called
project methodology .In project methodology the researcher will focus on
following aspects collection of data.

There are basically primary source and secondary source of data which is
considered to collect.

9
1. Primary data

Data observed or collection directly from first-hand experience. Published data and
the data collected in the past or other party is called secondary data.

We had lot of primary on the subject and could make an educated guess about the
reasons behind the outcome.

If you want to forecast how project might play out you must be able to understand
the primary data.

If you want to know what to expect from the project you need to gather all the
primary data you can before starting

Interview

Observation

Schedule

The researcher has to decide to use observation method to collect primary data
from the respondent.

2. Secondary data:

Secondary data means which is already available in printed from.

This data will be collected by using primary and secondary sources.

10
5. LIMITAIONS:

the project is limited up to period of three years only

the project is related up to information and data of Nasik district only.

The project work is based on the public relation department and the Bank only.

1.6 CONCLUSION
On the basis of information and data collected through the primary and secondary
sources we get to know about the bank and their management in detail. The service
need bright young and dedicated people with a high sense of morality integrity and
love for the nation who can readily adapt to challenges in India's economic
framework in the process of liberalization and globalization

1.7 REFERENCE
www.ipr.org.uk

11
CHAPTER 2

ORGANISATION PROFILE

12
INDEX

SR TITLE PAGE
No No
2.1 Introduction to NASHIK Merchant Co- 14
operative Bank
2.2 Features of NASHIK Merchant Co- 16
operative Bank
2.3 Shareholders criteria under NASHIK 17
Merchant Co-operative Bank
2.4 Deposit scheme under NASHIK Merchant 19
Co-operative Bank
2.5 Service charges and fees under NASHIK 20
Merchant Co-operative Bank
2.6 Conclusion 26
2.7 Reference 26

13
2.1 INTRODUCTION TO NASHIK MERCHANT Co-
OPERATIVE BANK

When we look at the history of banking approximately 57 years ago, it is very


difficult to get finance from banks not only in Nasik but the other parts of the
Maharashtra for a common man or a small industrialist or a small merchant for
their true needs.

In those days Banks policy was to collection of deposits from the rural areas and
Distribute these deposits as a loan to specific industries as loan and to collect more
and more profits from it in the name of secured banking. So the actual needy
people are not getting the benefits of banking from such policies.

To this tradition, some prominent and hard working social activists came together
to remove such barricades between a common and needy people and the Bank, and
so "NAMCO", as it is popularly called, took birth on 11 June 1959 on a auspicious
day of Nagpanchami, in house no.99,Gaidhani Wada, at auspicious hands of
Principle S.G.Puranik. Other enthusiast social workers like late Visukaka
Kshatriya, late DadasahebPotnis, Mamasaheb Shukla, PrabhakarpantModak,
Gopalrao Pathak, Annasaheb Kulkarni, M.S.Aurangabadkar, BabubhaiRathi,
G.V.Ashtaputre, Narayan Vaishya and many other social workers gave an
excellent contribution .It is very difficult journey from 1959 to 1975 to emerge as a
bank for the common man.

Some Glorious Achievements :

• Certified as a Sheduled Bank from RBI in 22 April 1996


• Certified as a Multistate Sheduled Bank from RBI in 25 Oct.2000
• Working areas : Maharashtra, Gujrat, Andhrapradesh
• Branches :including Administrative Office total Branches 81

14
In Nasik District 63 Branches
In Maharashtra 16 branches
Out of state 2 Branches

In the new edge of technology, there are vast customer services options to provide
better banking solutions. In India's 500 topmost software companies, 25% software
companies are in our Maharastra as well as 40% people using internet. In a such
situation the computerized banking concept is not only limited for the
cosmopolitan cities but it started on the rural areas too. So reach more and more
customers and provide them the fastest way of services, the Bank moves towards
the Core Banking Solutions. And successfully completed his core banking
solutions and implemented for all branches in March 2007. Because the strong
technology base bank is always ahead in banking.
To improve the strength of staff and officers bank arranges time to time training
schedules for the advance banking and better customer care. In the results we
proud to say that The Nasik Merchants C0-Op bank Ltd., is the first bank having
his own data centre with Core Banking solutions in North Maharashtra. At
celebration of 57 glorious year, Bank working as bridge between common man and
easy Banking with newest technology in a customer friendly way

15
2.2 FEATURES OF NASHIK MERCHANT CO OPERATIVE BANK

Dedicated Board, for Dynamic decisions.

All Branches are with core Banking facility.

Anywhere Branch Banking for all Branches.

Strong Reserves and Best CRAR at 28.32%

Consistency in Profit & Growth for last 56 years.

First Bank of North Maharashtra, having its own Data Centre with Core Banking
Solution.

Large Network of 80 Branches with Head Office

Value added services for the Customers, Such as Franking, Pan


Card,ECS,CTSFacility,Aadhar Card Linking , NEFT, RTGS, Facility,SMS
Facility, Lockers Facility etc.

24 x7 Banking, with Large ATM Network.

Working as a bridge, between Rural & Urban.

Transparency & Simplicity

16
2.3SHAREHOLDERS CRITERIA UNDER NAMCO

The Eligibility For The New Shares

Types Of Shares :

A. Individual

B. Partnership Firm

C. Public Ltd.Co. / Public Trust / Educational Organization Documents To Be


Fulfill With The Share Form

A. For Individual Shares


1. Two Passport Size Photo For I card And Original Shares Form
2. Residential Proof. Such As Light Bill And Phone Bill
3. Ration Card
4. Photo Id Such As Voters Card, Pan card, Driving Lic. etc
5. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And Rs. 1/- As An Entrence Fee. If The Shares Require For HUF, Then
Family Members Declaration Is Must.

B. For Partnership Firms Shares


1. Registered Partnership Firm Deed.
2. Business Proof
3. Pan card Of Firm.

17
4. Name And Signatures Of All Partners On Shares Form
5. Residential Proofs Of All Partners / Photo I.D.
6. The Photographs Should Be Taken Of All Partners On Firms Letterhead With
Their Signatures In Front Of Photographs.
7. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And Rs. 1/- As An Entrance Fee.

C. For Public Limited Company / Trust / And Relevant Organizations


1. Memorandum Of Articles
2. Association Of Articles
3. Registration Certificate Of Business / Organizations
4. Photographs Of All Directors Should Be Taken With Their Signatures On
Co./Org./ Letterhead.
5. All Directors Name And Signatures On Shares Form.
6. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And
7. Pan Card Of Organization / Co. / Trust.

• Partnership Firm / Organization/ Trust Etc. Will Not Get Share I card.
• All Documents Should Be Attested.
• Shares Form Has To Fill Properly.
• All Rights Is Reserved For New Shares Is Kept With Bank.
• Terms And Conditions Apply.

18
2.4 DEPOSIT SCHEME UNDER NASHIK MERCHANT CO
OPERATIVE BANK

Saving Account can be opened by individual / Jointely/Huf /Trust/Reg.Soc. With


dynamic facilities & services at NO EXTRA cost.
With large ATM coverage and get connected to ATM across the Bank through
ATM / Debit Card with withdrawal Limit of Rs.25, 000/- per day for individuals
accounts only.
All branches of the Bank are connected and customers can Deposit/Withdraw and
transfer from any of our branches across the Branch network.
SMS banking facility for Balance Inquiry, last 3 transactions. And Transaction
Alerts

Customer can be maintained minimum balance of the Rs . 500/- without cheque


book And Rs.1000/- with cheque book, having ECS facility maintained minimum
balance of Rs .2000/- in the Saving Account..
Documents Required – Duly filled in Account Opening Form with valid residential
proof, PAN Number, Registration Certificate, 4 passport size photos for individual
and joint account

19
2.5 Service charges & fees under Nasik Merchant Co.op.Bank Ltd.

Revised Service Charges Rate


Sr.No. Particular
(Including GST)

1 Stop payment charges Per instrument Rs. 60.00

Minimum Balance Charges Every 3 month Rs . 150.00


2
(Current A/c) (Minimum balance Rs.2000/-)

Every 3 month Rs . 100.00 (Minimum


3 Minimum Balance Charges (Saving Balance Rs. 500/- and for Cheque
A/c) book & ATM Card Rs. 1000/-)
First 20 pages cheque book no
4 Cheque Book charges for Saving charges after that Rs. 01.20 per
account instrument.

5 Cheque Book charges for Current Rs. 01.50 per instrument .


& Other account Above 100 cheques Rs. 5/- per
instrument

6 Unused cheque charges at the


Per instrument Rs. 12.00
time of a/c closure

7 Non operative current a/c Rs. 60.00 Every Year

8 Cheque Book charges for Finance Rs. 12.00 per instrument

For all A/c uptoRs. 1,00,000/- no


Cash Handling Charges
charges.
9 For Home Branch
No charges upto Rs.1,00,000/- after
For ABB Branch
that per lac Rs 60/

20
or Rs 15 per packet whichever is
higher
No charges uptoRs. 25,000/- for
Saving Accounts
Above Rs.25000/-for Saving
Accounts and all other A/cs
for any amount per thousand Rs. 2/-
for receipt ,
Payment uptoRs. 25000/- no charges
above Rs.25000/- Rs.1 per thousand
Exclude cash handling charges for
following:
i) Borrowers who utilize sanctioned
limit 75% and above
ii) Term Loan Installment accounts
iii)Cash deposited for fixed deposits.
1) Minimum Balance in C/A Rs. 2.00
lacs or more depending upon average
Non remunerative Current A/cs(
number of transactons
Cash Deposit in the A/c and same
10 2)For RTGS / NEFT etc. use of funds
day outward RTGS/NEFT , Inward
on same day Rs 60/ per lac or Rs. 15
CTS cheques in huge quantity)
per packet whichever is higher.

3)For CTS debits will be allowed


on opening balance of the day.

21
Up to Rs 10,000 Rs. 4.00 per
transaction
10,001 to 1,00,000 Rs.6.00 Per
transaction
11 NEFT Charges
1,00,001 to 2,00,000 Rs.18.00 Per
transaction

Above Rs. 2,00,000 Rs.30.00 Per


transaction

12 RTGS Charges Rs. 2,00,000 upto 5,00,000 Rs. 30 per


transaction,

Above Rs. 5,00,000 Rs. 60 Per


transaction.

up to Rs 5000.00 = Rs. 6

Above Rs. 5000.00 = Per Thousand


Pay Order & PNB Bank DD 0.60 paise
13
commission

Within 1 year = 50.00 + Unused


cheque charges Rs. 12.00

14 A/c closure charges per instrument and Above 1 year


Unused cheque charges

Rs. 12.00 per instrument

22
Duplicate Passbook or Statement Rs. 30.00 & Account statement per
15
charges page Rs. 50.00

Loss/ Damage of ATM/Debit Card


Rs.200.00 per card
New Issue ATM/Debit Card to New
16 ATM Charges customer –Free
Yearly service charges for
ATM/Debit Card Rs.120/-

Pin Reissue Charges Rs.50/-

For Current A/c. Rs. 120/- per


month (Minimum balance Rs.
If minimum balance is not in the 5000/-)
17
A/c for ECS For Saving A/c. Rs. 120/- per
month (Minimum balance Rs.
2000/-)

18 O/w Cheque return Charges Per instrument Rs. 120.00

I/w Cheque and I/w ECS return Rs.180/- Per instrument + Interest
19
charges @ 24% p.a.

Up to Rs. 500 no commission


Upto 5000 Rs. = Rs. 30 commission +
20 OCC Cheque Collection Charges Postage
Rs. 5,000 Upto Rs.10,000 = Rs.60
commission + Postage

23
Rs. 10,001 to 1,00,000 = Rs. 120
commission + Postage

Above Rs. 1,00,000 = Rs. 180


commission + Postage

Per Rs. 1 lac Rs. 100/-+All taxes


21 Solvency Certificate
extra at present 18 % GST

If the deposit is 100% then Rs. 1.00


% + GST
If the deposit is 25% & remaining
22 Bank Guarantee
portion by mortgage of real estate
then 3.00% + GST.(Terms &
conditions apply)

Above one lac 1%,


For Vehical Loans above Rs.5 lac
23 Loan -processing Fee 0.50%
Renewal of C/C & other A/c 0.50%
every three year.
List of Loan document verificaton
24 for takeover by other bank Rs.1000/- Per Account
/institutions
25 Custody Charges Every 6 month Rs . 30.00
CBDT Charges (Vat,Income Tax,
26 Rs.100/- Per Challan
Service Tax etc.)
27 NOC Charges / Signature Rs. 60.00 Every time

24
Verification Charges
Unlimited Visits and Unlimited
Operation

Locker Size
Yearly Locker Rent
(In inches)
4.6 X 6 X
a Rs. 540/-
22
6 X 8 X
b Rs. 900/-
22/20
4.6 X 13 X
c
22/20 and
Rs.1080/-
7 X 10 X
22/20
28 Locker Rent
6 X 16 X
d
22/20 and
Rs.1620/-
12X 8 X
22/20
10 X 13 X
e
22/20 and
Rs.2340/-
7 X 20 X
22/20
12 X 16 X
f Rs.2880/-
22/20
12 X 20.5
g Rs.3780
X 22/20

25
15 X 20 X
22/20
15 X 23 X
H Rs.5220/-
22/20

2.6 CONCLUSION

From this chapter researcher came to know about the features of bank and deposit
schemes and fees charged by bank.

2.7 REFERENCE

www.namco.com

26
CHAPTER 3:

SERVICE PROFILE

27
INDEX

SR.NO TITLE PAGE


No
3.1 Introduction to service profile 29
3.2 Services by NASHIK Merchant Co-operative 31
Bank
3.3 Retail banking services 32
3.4 Treasury 33
3.5 Limitation 33
3.6 Conclusion 34
3.7 Reference 34

28
3.1INTRODUCTION TO SERVICE PROFILE

In the days of intense competition, the banks are no different from any other
consumer marketing company. It has become essential for the service firms in
general and banks in particular to identify what the customer's requirements are
and how those customer requirements can be met effectively. In the days where
product and price differences are blurred, superior service by the service provider
is the only differentiator left before the banks to attract, retain and partner with the
customers. Superior public relation enables a firm to differentiate itself from its
competition, gain a sustainable competitive advantage, and enhance efficiency
.The benefits of public relation include increased customer satisfaction, improved
customer retention, positive word of mouth, reduced staff turnover, decreased
operating costs, enlarged market share, increased profitability, and improved
financial performance. The construct of public relation has therefore been a subject
of great interest to service marketing researchers.
Public relation has been defined by various experts in various ways as: 'Public
relation is the difference between customers' expectations for service performance
prior to the service encounter and their perceptions of the service received.'
According to Gefan „Public relation is the subjective comparison that customers
make between the qualities of service that they want to receive and what they
actually get.' Parasuraman says, 'Public relation is determined by the differences
between customer's expectations of services provider's performance and their
evaluation of the services they received.
Public relation is 'the delivery of excellent or superior service relative to customer
expectations. Public relation is recognized as a multidimensional construct. While
the number of dimensions often varies from researcher to researcher, there is some
consensus that public relation consists of three primary aspects: outcome quality,

29
interaction quality, and physical service environment quality. Outcome quality
refers to the customer's assessment of the core service which is the prime
motivating factor for obtaining the services (e.g. money received from ATM).
Interaction quality refers to the customer's assessment of the service delivery
process, which is typically rendered via a physical interface between the service
provider, in person, or via technical equipment, and the customer. It includes, for
instance, the consumer's evaluation of the attitude of the service providing staff.
The physical service environment quality dimension refers to the consumer's
evaluation of any tangible aspect associated with the facilities or equipment that
the service is provided in/ with. It includes, for example, the physical conditions of
an ATM machine.
The most popular dimensions of public relation--features five dimensions:
tangibles, reliability, responsiveness, empathy, and assurance. The tangibles
dimension corresponds to the aforementioned physical environment aspect, the
reliability dimension corresponds to the service outcome aspect, and the remaining
three represent aspects of interaction quality. Both the costs and the revenue of
firms are affected by repeat purchases, positive word-of-mouth recommendation,
and customer feedback. Moreover, there is strong evidence that public relation has
either a direct influence on the behavioral intentions of customers and/or an
indirect influence on such intentions, mediated through customer satisfaction.
RATER is an instrument that might be used to define and measure banking public
relation and to create useful quality-assessment tools.

30
The RATER may finally provide the following benefits to the NAMCO bank:

1. It is the first approach to add and mix the customers‟ religious beliefs and
cultural values with other quality dimensions.
2. It provides for multi-faced analysis of customer satisfaction.
3. It links quality with customers‟ satisfaction and service encounter.
4. It provides information at several levels, already organized into meaningful
groupings.
5. It is a proven approach, which results in usable answers to meet customers‟
needs.
6. It is empirically grounded, systematic and well documented.
Banks managers can use the RATER model and its dimensions first to identify the
following issues

3.2 SERVICES BY NAMCO BANK:

NAMCO Bank offers a wide range of commercial and transactional banking


services and treasury products to wholesale and retail customers. The bank has
three key business segments.

Wholesale Banking Services The Bank's target market ranges from large, blue-
chip manufacturing companies in the Indian corporate to small & mid-sized
corporates and agri-based businesses. For these customers, the Bank provides a
wide range of commercial and transactional banking services, including working
capital finance, trade services, transactional services, cash management, etc. The

31
bank is also a leading provider of structured solutions, which combine cash
management services with vendor and distributor finance for facilitating superior
supply chain management for its corporate customers. Based on its superior
product delivery / service levels and strong customer orientation, the Bank has
made significant inroads into the banking consortia of a number of leading Indian
corporates including multinationals, companies from the domestic business houses
and prime public sector companies. It is recognised as a leading provider of cash
management and transactional banking solutions to corporate customers, mutual
funds, stock exchange members and banks.
3.3Retail Banking Services

The objective of the Retail Bank is to provide its target market customers a full
range of financial products and banking services, giving the customer a one-stop
window for all his/her banking requirements. The products are backed by world-
class service and delivered to customers through the growing branch network, as
well as through alternative delivery channels like ATMs, Phone Banking, Net
Banking and Mobile Banking.

The NAMCO Bank Preferred program for high net worth individuals, the NAMCO
Bank Plus and the Investment Advisory Services programs have been designed
keeping in mind needs of customers who seek distinct financial solutions,
information and advice on various investment avenues. The Bank also has a wide
array of retail loan products including Auto Loans, Loans against marketable
securities, Personal Loans and Loans for Two-wheelers.

It is also a leading provider of Depository Participant (DP) services for retail


customers, providing customers the facility to hold their investments in electronic
32
form. NAMCO Bank was the first bank in India to launch an International Debit
Card in association with VISA (VISA Electron) and issues the Mastercard Maestro
debit card as well. The Bank launched its credit card business in late 2001. By
March 2010, the bank had a total card base (debit and credit cards) of over 14
million. The Bank is also one of the leading players in the “merchant acquiring”
business with over 90,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments. The Bank is well positioned as a leader in
various net based B2C opportunities including a wide range of internet banking
services for Fixed Deposits, Loans, Bill Payments, etc.
3.4 Treasury

Within this business, the bank has three main product areas - Foreign Exchange
and Derivatives, Local Currency Money Market & Debt Securities, and Equities.
With the liberalization of the financial markets in India, corporate need more
sophisticated risk management information, advice and product structures. These
and fine pricing on various treasury products are provided through the bank's
Treasury team. To comply with statutory reserve requirements, the bank is required
to hold 25% of its deposits in government securities. The Treasury business is
responsible for managing the returns and market risk on this investment portfolio.
3.5LIMITATIONS OF THE STRATEGY:

 The study is only for the NAMCO Bank confined to a particular location and
a very small sample of respondents. Hence the findings cannot be treated as
representative of the entire banking industry.

33
 The study can also not be generalized for public and private sector banks of
the country.

 Respondents may give biased answers for the required data. Some of the
respondents did not like to respond.

 Respondents tried to escape some statements by simply answering “neither


agree nor disagree” to most of the statements. This was one of the most
important limitation faced, as it was difficult to analyse and come at a right
conclusion.

3.6CONCLUSION
From this chapter I understood the working of the bank its administrative setup its
history about how it is formed its purpose of formation and at last what services
does it provide to its customer or public.

3.7 REFERENCE

www.namco.com

34
Chapter 4

PUBLIC RELATION

35
INDEX

SR.NO TITLE PAGE


No
4.1 Introduction to Public relation 37
4.2 Importance of Public relation 37
4.3 Definition of Public relation 38
4.4 Need of project work 38
4.5 Features of Public relation 39
4.6 Advantages of Public relation 41
4.7 Disadvantages of Public relation 41
4.8 Scope of Public relation 42
4.9 Role of public relation 43
4.10 Conclusion 44
4.11 Reference 44

36
4.1 INTRODUCTION OF PUBLIC RELATION

Public relation is a management function that creates develops and carries out
policies and programmes to influence public opinion or public relation about an
idea a product or an organisation the field of public relation has become an
important part of the economic social and political pattern of life in many nations

Public relation activities in the modern world help an individual and organisation
to build prestige to promote products and to win elections of legislative battles.

4.2 IMPORTANCE OF PUBLIC RELATION

In the business world, public relations and media relations are often used
interchangeably as they appear to be confusingly similar. But these are different
business processes. Public relations is the act of maintaining, fostering and
improving relations between others and your business. On the other hand, media
relations is a part of public relations limited to the company’s interaction with
journalists, bloggers, editors, reporters and others in the media business

Having public relations and media relations divisions, or at least a representative


for each one, is essential for every business. In order to maintain the distinction
between the two, we will consider the importance of public relations and media
relations separately.

Every company needs a public relations department, or they must at least outsource
this work to a PR consultant or agency. It is an essential part of maintaining and
enhancing the organization and brand’s image in the public eye, and sending a
37
message to general public, customers and investors that you care. This kind of
positive approach will help improve trust and that adds directly to your bottom
line.

4.3 DEFINiTION OF PUBLIC RELATION

As mentioned above, it is basically a management function. The British institute of


Public Relations has given special attention to evolving a comprehensive definition
of the term public relations. According to them, Public Relations is ‘A deliberate,
planned and sustained efforts to establish and maintain mutual understanding
between an organization and its public.

This comprehensive definition given by the British Institute of Public Relations


says that PR is basically an effort to establish and maintains good relations
between the organization and the public. What type of efforts? It should be
deliberate, planned and sustained. ‘Deliberate’ because public relations practioners
try to make it clear that the success of their job depends on the promises and that
nothing should happen by an accident. It is ‘planned’ because a public relations
practioners is always in control of what is being done, he leaves nothing to chance,
so he must work to plan and on a planned basis. The thought is sufficiently vital for
it to demand the double emphasis of ‘deliberate’ and ‘planned’. It is also
‘sustained’ because a public relations practioners always tries to implement a
thought or an idea it continues for a long time.

4.4 NEED OF PUBLIC RELATION

Every organization, no matter how big or small, needs public relations in some
way. In a climate of intensive competition, image and reputation is important for
businesses to set themselves apart from their competitors. Smaller businesses often
hire a PR firm to manage their public communication, bigger businesses and

38
corporations often have their own PR departments. The processes in PR are similar
to those in project management. A PR process usually comprises of 4 steps:

1. Analysis of the situation


2. Planning the strategy
3. Implementation
4. Evaluation

So a PR campaign always starts with a comprehensive communication plan that


entails information on time, cost and scope. Just like a project manager needs to
determine the project goals, the PR manager needs to set the communication goals
clearly.

On the other hand, project management relies on PR as well. Particularly high


profile and publicly funded projects depend on good PR to succeed. It’s vital to
promote the project and get the public’s approval if you want to implement the
project successfully

4.5 FEATURES OF PUBLIC RELATION

(1) Securing Cooperation of Public:


Public relation is an activity to get support from public. Every organisation wants
to run successfully. For this public (i.e., all related protagonists like consumers,
employees, shareholders and society) support is essential or needed. And the
support of public can be earned through Public Relations.

(2) Successful relation with Public:


Sometimes Public develops negative attitude towards any company. This attitude
could be changed by establishing public relations which helps in developing better
relations with public.
39
(3) Satisfying different Groups:

ADVERTISEMENTS:

Public relation is an effort to satisfy different groups (like-consumers, employees,


shareholders and society). For example, with the help of Public relation, the
expectation of any particular group is acknowledged. The group is tried to satisfy
by most possibly meeting their expectations.

(4) Engaging in Dialogue:


Every organisation wishes to enjoy goodwill among all related protagonists. For
establishing good reputation it is essential to engage in dialogue (i.e., exchange of
ideas). During dialogue organisation provides information and this is possible only
through Public Relations.

(5) Ongoing Activity:

This is an effort which has to be repeated again and again. For example, to keep
the employees satisfied, meetings must be arranged with them from time to time.

(6) Specialized Activity:


Public Relation is recognised in the form of a specialized activity. For example,
like-the other activities (purchase, production, sale, finance, marketing etc.) in a
business organisation, Public Relation activity is also performed under the same
series of activities. This is the reason why all big organisations establish Public
Relation Department separately.

40
4.6 ADVANTAGES OF PUBLIC RELATION

Benefits of public relations

The advantages of PR include:

 Influence – audiences are more likely to trust messages coming from an


objective source rather than paid-for advertising messages. It is one of the most
credible forms of promotion and can be persuasive.
 Reach – a good story can be picked up by several news outlets, exposing your
message to a large audience.
 Cost-effectiveness – PR can be an economical way to reach a large audience in
comparison to paid for advertising media placement, particularly if it is done in-
house.
4.7 DISADVANTAGES OF PUBLIC RELATION

Some of the downsides of PR include:

 No direct control – unlike advertising, you can’t exactly control how your
business is portrayed by the media, when your message will appear, and where it
will be placed.
 No guaranteed results – you may spend time and money on writing a press
release, getting suitable photography and speaking with journalists, but you can
never guarantee your story will be published. This can result in a poor return-on-
investment.

41
 Evaluation – it can be difficult to measure the effectiveness of PR activities. You
can count media mentions and published stories, but it’s harder to determine the
impact this has on your audience.
4.8 SCOPE OF PUBLIC RELATION

1. PR is writing for various platforms.


2. From speeches to annual reports, PR professionals are often the company
writers. PR pros also write marketing copy for emails, brochures and web
content.

2. PR is preparing your people.

PR professionals closely monitor media and share relevant news with leadership.
They help prepare background information to equip company executives for key
moments, whether it’s a media interview or speaking engagement.

3. PR is trade shows and events.

Many PR professionals participate in trade shows and events. While there’s


certainly a media component to trade shows and events, PR pros are often pulled
into other areas, such as planning logistics and booth staffing.

4. PR is monitoring social media.

PR professionals are constantly tuned in to social media. Whether they’re


monitoring conversations around a brand or product or creating content to lead the
conversation, all strategic PR teams make social media an integral part of their
communications plans.

42
Now that you know more about what PR professionals do, learn how to maximize
your PR investment

4.9 ROLE OF PUBLIC RELATION

It is in every organization’s interest to maintain a positive public image. Whether it


is a public sector organization or a private sector organization, both types of
organizations can only be benefit from proper management of their publics’
perceptions of the organization. Both types of organizations can reap benefits from
a positive public image which not only helps to increase confidence in the
organization on the behalf of the organization’s publics and key stakeholders but
also reinforce trust in the organization’s capabilities towards success.

It is often misunderstood that the organizations practice public relations only for
the purpose of publicity. But instead, the discipline of public relations (PR) deals
with shaping and maintaining the image and reputation of the organization in the
eyes of its various publics. It is the deliberate, planned and sustained effort to
institute and maintain mutual understanding between the organization and its
publics. It uses information to influence opinion for creating and maintaining
goodwill. It is the practice of managing communication between the organization
and its publics.

Publics, in PR terms, are the ones who ever have or ever will form an opinion
about the organization. Publics are the interested audiences that are important in
some way to an organization including current and potential customers, current and
potential employees and management, investors, vendors and suppliers, media,
government, and opinion leaders etc. They can be internal within the organization
or external to the organization.

43
4.10 CONCLUSION

From this chapter I came to know about theory related to public relation what does
it actually means its definition its advantages and its disadvantages its objective its
function and its responsibility towards public.

\4.11 REFERENECE

1.www.ipr.org.uk

2.www businessdictionary.com

44
CHAPTER 5

DATA ANALAYSIS AND INTERPRETATION

45
INDEX

SR.NO TITLE PAGE


No
5.1 Introduction 47
5.2 Data analysis 48
5.3 Conclusion 59

46
5.1 INTRODUCTION

Analysis of data is a process of inspecting cleansing transforming and modeling


data with the goal of discovering useful information suggesting conclusion and
supporting decision making. Data analysis has multiple facets and approaches
encompassing diverse techniques under a variety of names in different business
science and social science domains.

Data mining is a particular data analysis technique that focuses on modeling and
knowledge discovery for predictive rather than purely descriptive purpose.
Business intelligence covers data analysis that replies heavily on aggregation
focusing on business information. For this reason it is Important to pay attention
when data analysis is presented and to think critically about the data and the
conclusion which were drawn.

47
QUESTION NO 1
Table 5.1 public relation in bank
RESPONSE FREQUENCY PERCENTAGE
BETTER 16 31
GOOD 26 50
BAD 10 19
Total 52 100

PUBLIC RELATION IN BANK


30

25

20

15

10 PUBLIC RELATION IN BANK

0
BETTER
31% GOOD 50% BAD

ANALYSIS
The respondent on the table above shows that 16 out of all respondent which
represent 31% is better and 26 people represents 50% is good and 10 respondent
represent 19% is bad.

INTERPRETATION
The above chart shows that there is good public relation in NASHIK MERCHANT
CO OPERATIVE BANK.

48
QUESTION NO 2
TABLE 5.2 PRESURE FROM MANAGEMENT
RESPONSE FREQUENCY PERCENTAGE
YES 6 11.5
NO 40 77
MAY BE 6 11.5
TOTAL 52 100

PRESURE FROM MANAGEMENT


40
35
30
25
20
15 PRESURE FROM MANAGEMENT
10
5
0
YES 11.5%
NO 77%
MAY BE
11.5%

ANALYSIS
The diagram indicates that out of 52 respondent 14 people representing 26.9% are
single 38 people representing 73.1% are married and there was no divorced
respondent.

INTERPRETATION
The above diagram shows that maximum staff in Nashik merchant co operative
bank is married that is 73.1%.

49
QUESTION NO 3
TABLE 5.3 IS DECISION MAKING SMOOTH?
RESPONSE FREQUENCY PERCENTAGE
YES 29 56
NO 8 15
MAY BE 15 29
TOTAL 52 100

DECISION MAKING
30

25

20

15

10 DECISION MAKING

0
YES 56%
NO 15%
MAY BE
29%

ANALYSIS
The age of respondent on the diagram indicates 29 people representing 56% of the
respondent that are YES 8 people representing 15% are NO 15 people representing
29% are MAY BE.

INTERPRETATION
The above diagram clearly shows that there is a smoother decision making in bank.

50
QUESTION NO 4
TABLE 5.4 EDUCATIONAL QUALIFICATION
RESPONSE FREQUENCY PERCENTAGE
FSLC 6 11.5
SSC 11 21
DEGREE/MASTER 35 67.5
TOTAL 52 100

EDUCATIONAL QUALIFICATION
35
30
25
20
15
10
5
0 EDUCATIONAL QUALIFICATION

ANALYSIS
On the table above on educational qualification 6 respondent 11.5% are FSLC
holders 11 respondent 21% are SSC holders 35 respondent 67.5% are
DEGREE/MASTER holder.

INTERPRETATION
The above diagram shows that maximum staff in the bank is degree/master holder.
It means there is more educated staff in the bank.

51
QUESTION NO 5
TABLE 5.5 PERIOD OF EMPLOYMENT
RESPONSE FREQUENCY PERCENTAGE
1-5YEARS 24 46.2
6-10YEARS 13 25
11-15YEARS 9 17.3
16 AND ABOVE 6 11.5
TOTAL 52 100

PERIOD OF EMPLOYMENT
25
20
15
10
5
0 PERIOD OF EMPLOYMENT

ANALYSIS
The diagram above indicates that 24 people representing 46.2% of employed
respondent between 5 and 10 years have been in work 9 people respondent 17.3%
represents 11.5% of employed respondent between 16 years and above.

INTERPRETATION
The above diagram interprets that 46.2% people are employed for 1to 5 years.

52
QUESTION NO 6
TABLE NO 5.6 CRISIS WITH WORKERS AND EMPLOYEES
WHILE DOING PUBLIC RELATION
RESPONSE FREQUENCY PERCENTAGE
YES 41 78.8
NO 7 13.5
NO IDEA 4 7.7
TOTAL 52 100

CRISIS WITH WORKERS / EMPLOYEES


45
40
35
30
25
20
CRISIS WITH WORKERS /
15
EMPLOYEE
10
5
0
YES 78.8%
NO 13.5%
NO IDEA
7.7%

ANALYSIS
The diagram above indicates that out of 52 respondent 41 respondent representing
78.8% accept that this bank have experienced crisis with its workers / employees 7
representing 13.5% of the respondent disagree while 4 respondent representing
7.7% had no idea whether they have experienced or not.

INTERPRETATION
The diagram above indicates that there are some crisis which are faced by
maximum workers or employees.

53
QUESTION NO 7
TABLE 5.7: DO YOU AGREE INTOLERANCE AMONG STAFF CAUSES
CRISIS BETWEEN THEM? WHILE DOING PUBLIC RELATION

RESPONSE FREQUENCY PERCENTAGE


STRONGLY AGREE 16 30.8
AGREE 26 50
NO IDEA 8 15.4
DISAGREE 2 3.8
TOTAL 52 100

INTOLERANCE CREATE CRISIS


30

25

20

15

10
INTOLERANCE CREATE CRISIS
5
0
STRONGLY AGREE
AGREE NO IDEA
50% DISAGREE
30.8% 15.4%
3.8%

ANALYSIS
The diagram above indicates that out of 52 16 respondent representing 30.8% strongly agree that
intolerance among staff causes crisis between them 26 respondent representing 50% agree 8
respondents representing 15.4% have nothing to say while 2 respondent representing 3.8% do
not agree.

INTERPRETATION
The above diagram indicates that 50% staff agree that there are crisis created due to intolerance
amongst staff in the organisation.

54
QUESTION NO 8
TABLE 5.8: PUBLIC RELATION- A PEACE TOOL
RESPONSE FREQUENCY PERCENTAGE
YES 38 73.1
NO 4 7.7
NO IDEA 10 19.2
TOTAL 52 100

PUBLIC RELATION- A PEACE TOOL


40
35
30
25
20
15 PUBLIC RELATION- A PEACE
TOOL
10
5
0
YES 73.1%
NO 77 %
NO
IDEA19.2%

ANALYSIS
The above diagram indicates that 38 respondent representing 73.1% agree that
public relation was one of the tool used in maintaining peace in Nashik merchant
co operative bank 4 respondent representing 7.7% do not agree while 10
respondent representing 19.2% do not have any idea.

INTERPRETATION
The above diagram indicates that 38 respondent representing 73.1% agreed that
public relations are one of the tools used in maintaining peace in Nashik merchant
co operative bank.

55
QUESTION NO 9
TABLE 5.9: PUBLIC RELATION PLAYS A VITAL ROLE
RESPONSE FREQUENCY PERCENTAGE
STRONGLY AGREE 26 50
AGREE 13 25
DISAGREE 8 15.4
STRONGLY DISAGREE 5 9.6
TOTAL 52 100

PUBLIC RELATION PLAYS A VITAL ROLE


30

25

20

15

10 PUBLIC RELATION PLAYS A


VITAL ROLE
5
0
STRONGLY
AGREE 25%
AGREE 50% DISAGREE
STRONGLY
15.4%
DISAGREE
9.6%

ANALYSIS
The diagram above indicates that 26 respondent representing 50% strongly agreed
that public relation plays a vital role in crisis management 13 respondent
representing 25% agree that public relation plays a vital role 8 respondent
representing 15.4% disagree that public relations plays a vital role in crisis
management.

INTERPRETATION
The above diagram represents that 26 respondent representing 50% strongly agree
that public relation play a vital role in crisis management.
56
QUESTION NO 10
TABLE 5.10: PUBLIC RELATION PREVENT CRISIS
RESPONSE FREQUENCY PERCENTAGE
YES 32 61.5
NO 11 21.2
NO IDEA 9 17.3
TOTAL 52 100

PUBLIC RELATION PREVENT CRISIS


35
30
25
20
15
PUBLIC RELATION PREVENT
10 CRISIS

5
0
YES 61.5%
NO 21.2%
NO IDEA
17.3%

ANALYSIS
The diagram above indicates that 32 respondent representing 61.5% said public
relation functions can prevent crisis 11 respondent representing 21.2% said it’s
does not prevent crisis while 9 respondent representing 17.3% do not have any idea
whether it prevent or not.

INTERPRETATION
The diagram indicates that 61.5% respondent believe that public relation can
prevent crisis in an organisation.

57
QUESTION NO 11
TABLE 5.11: PUBLIC RELATIONS ENSURES HARMONY
RESPONSE FREQUENCY PERCENTAGE
YES 33 63.5
NO 10 19.2
NO IDEA 9 17.3
TOTAL 52 100

PUBLIC RELATIONS ENSURES HARMONY


35

30
25
20
15 PUBLIC RELATIONS ENSURES
10 HARMONY

5
0
YES 63.5%
NO 19.2%
NO IDEA
17.3%

ANALYSIS
The diagram above indicates that 33 respondent representing 63.5% agreed that
effective use of public relation can ensure harmony 10 respondent representing
19.2% disagree while 9 respondent representing 17.3% do not have any idea.

INTERPRETATION
The diagram above indicates that 33 respondent representing 63.5% agreed that
effective use of public relation can ensure harmony

58
5.3 CONCLUSION

The researcher came to know about the crisis and functions carried out in the
company in the form of pie chart and even brief explanation respectively.

59
CHAPTER 6

FINDINGS RECOMMENDATIONS

AND CONLUSION

INDEX

SR.NO TITLE PAGE.NO


6.1 INTRODUCTION 61
6.2 FINDINGS 61
6.3 RECOMMENDATION 62
6.4 SUGGESTION 62
6.5 CONCLUSION 63

60
6.1 INTRODUCTION

Findings may be called as what has the researcher has found in his/her particular
title related to the Public Relations. Whereas recommendations could be what the
researcher feels to suggest a particular organization which he/she has choose. The
aim of this is was mainly to explain the nature and scope and to develop an
appropriate framework that can serve as an internal organisational arrangement.
This has so far been achieved through discussions of the dimensions of NAMCO
urban co-operative bank, the proposal of a framework within which it can be
applied, the provision of contextual information about the bank, a exposition of the
research methodology employed in the part of the study as well as an in-depth
analysis of the results obtained from the latter. The chapter of the thesis addresses
specific and appropriate recommendations and conclusion, based on the theoretical
substructure as well as the findings that came to light in the research result as
discussed in this chapter.

6.2 FINDINGS:

The departmentalisation is accurate.

The Head of Department (HOD) have the authority in control and functioning of
their respective department.

The infrastructure of the organization is well built up and could be expanded.

The Public Relations department functions are well versed and it reflects their
achievements so far.

The environment within the organization is friendly and united.

The employees don’t have any complaints regarding any issue, they are all
satisfied no matter its service, salary or bonus are.

61
6.3 RECOMMADATIONS:

In my view the organization should be more helpful and public friendly.

1 The bank should equip itself with new modern technologies like debit card,
credit card, internet banking, ATM facility, etc.

2 The Public Relations Department of the bank can be improved and maintained
properly so as to make it easy towards the accomplishment of its objectives.

3 The organization should do its official work a little paperless so that our
environment is protected.

6.4. SUGGESTIONS:

1 Seminar, personal visits, programs should be made frequently to educate


prospective to Customer.

2 Lack of Professionalism in banking system.

3 Behaviour of some staff should be improved. They should e co- operative and
soft spoken.

4 Frequent training to the staff should be imparted to update the knowledge.

5 Terms and condition should be explained properly to the customers to avoid


Misunderstandings between customer and bank.

6 Banks need to concentrate on recovery of NPAs, so that their ageing may not
become a problem.

7 Proper documentation for loan cases must be ensured. It will lead to curtail the
default cases in the recovery of loans.

62
8 Banks should manage their increased business professionally with utmost care.
So that profitability of these banks should increase in consonance with their
productivity.

9 Minimum required staff needs to be requited immediately.

10 Need based computerization should be immediately introduced.

6.5 CONCLUSIONS

On the basis learning benefits I would like to conclude that the various department
heads and the respective executives are the head responsible for the excel conduct
of the activities and passing all the required information to the other departments
which results in flow of information. The importance of the public relations
department and how it eases the very function of the organization on very small
issue have huge importance. The other aspect of learning is the working of public
relations department which co-ordinates the function in relation to the activities
concerned with the public and maintaining the dignity and activities related to
respective department

63
CHAPTER 7

ANNEXURE

INDEX

SR.NO TITLE PAGE


No
8.1 Questionnaires 65
8.2 Bibliography 68
8.3 Executive summary 69

64
7.1 QUESTIONAIRE

1. Are you satisfied with the present status of public relation in


bank?

a) better

b) good

c) bad

2. is there any type of pressure from top level management?

a) yes

b) no

c) may be

3. is the decision making smoother in bank?

a) yes

b) no

c) may be

4. Educational Qualification:

a) First School Leaving Certificate

b) Secondary School Certificate

c) Degree Certificate

d) Professional Degree

65
5. How long you have been employed here?

a) 5 years below

b) 6-10 years

c) 11-15 years

d) 16 years and above

6. Has the NASHIK merchant co operative bank ever experienced


crisis with its workers? While doing public relation.

a) Yes

b) No

c) No idea

7. Do you agree that intolerance among staff and customer causes


crisis amongst them? While doing public relation.

a) Strongly agree

b) Agree

c) Disagree

d) Strongly disagree

8. Was public relation one of the tools used in promotion?

a) Yes

b) No

c) No idea

66
9. Do you believe that public relation plays an important role in
welfare of organisation?

a) Strongly agree

b) Agree

c) Disagree

d) Strongly disagree

10. Can public relation prevent crisis in organisation?

A) Yes

b) No

c) No idea

11. Do you agree that an effective use of public relation can ensure
harmony in NASHIK merchant co operative bank?

a) Strongly agree

b) Agree

c) Disagree

d) Strongly disagree

67
7.2 BIBLIOGRAPHY

 To enhance my project report more fulfilling and informative. I referred to


various books like and various websites time to time.

SR NO NAME OF THE AUTHOR PUBLISHER


BOOK
1 EVERYTHING Anthony davis Logan Page India
YOU SHOULD
ABOUT PUBLIC
RELATION
2 EFECTIVE PR Paul Winner Jaisi Publishing
MANAGEMENT House
3 PUBLIC Jim R Macnamara Prentice Hall
RELATION HAND
BOOK
4 PUBLIC Donald Treadwell Sag Publication
RELATION & Jill B. Treadwell
WRITING

68
7.3 EXECUTIVE SUMMARY

Project Work is a learning experience which aims to provide students with the
opportunity to synthesize knowledge from various areas of learning, and critically
and creatively apply it to real life situations.
Research comprises work undertaken on a systematic basis in order to increase the
stock of knowledge, including knowledge of humans, culture and society, and the
use of this stock of knowledge to devise new applications. It is used to establish or
confirm facts, reaffirm the results of previous work, solve new or existing
problems, support theorems, or develop new theories. There are mainly two
sources of data collection. They are discussed below
PRIMARY DATA
When the data is collected through observation or direct communication with
respondent is one form and another through personal interview, it is called a
“primary data”.
Secondary Data Sources
When the information and data is collected from reference books, literature,
articles in periodicals, internet websites etc. then it is called secondary data
sources. The purpose of assigning the task of project work to the students is to help
students to getting practical knowledge, establish relation with other person outside
the organization and to obtain first and factual information. Hereby, from this
chapter we have studied some information about Annexure, bibliography and
Questionnaire (question asked few customers and few staff members of the bank.

69

Вам также может понравиться