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THE DIGI SCHOLARS (YOUR TRAINING PARTNER)

Digital Marketing
Cirriculum 2o19
1.) SEARCH ENGINE
OPTIMIZATION

In this Module, We will teach you the techniques

about how to get your website or blog on first page

of Search Engines such as Google, Bing etc.

2.) SOCIAL MEDIA


OPTIMIZATION

This module will cover the techniques and

strategies for promoting awareness of a brand,

publication, product, etc., on social media,

especially by encouraging the sharing of content

that attracts people to a particular website.

3.) FACEBOOK MARKETING

In this Module, We will learn the strategies &

Facebook Marketing tools to generate the business

for your clients through Facebook.

4.) INSTAGRAM
MARKETING

In this Module, We will learn the strategies &

Instagram Marketing tools to generate the business

for your clients through Instagram.

5.) LINKEDIN MARKETING

In this Module, We will learn about Linkedin

Marketing tools and How one can grow its b2b

business.

6.) TWITTER MARKETING

 In this Module, We will learn to grow Business with

Twitter Marketing tools & Techniques.


THE DIGI SCHOLARS (YOUR TRAINING PARTNER)

7. EMAIL MARKETING

In this Module, We will learn to leverage the benefits

of Email with some effective tools & techniques.

Email Marketing techniques are used by 82% B2B &

B2C Companies.

8.) CONTENT MARKETING

In this Module, We will learn about the creation and

sharing of online material (such as videos, blogs,

and social media posts) that does not explicitly

promote a brand but is intended to stimulate

interest in its products or services.

9.) BLOGGING

In this Module, We will learn the tools & techniques

which are used for blogging such as Wordpress,

HubSpot, Blogspot & Wix and will also learn different

techniques which are used to Earn money through

Blogging.

10.) AFFILIATE MARKETING

In this Module, We will learn Affiliate Marketing tools

& techniques and the ways to earn money.

81% of Brands use Affiliate Marketing to sell their

products.

11.) GOOGLE ADS

In this Module, We will learn the strategies, tools &

techniques to get business with Google Ads.

Google Ads is an online advertising platform

developed by Google, where advertisers pay to

display brief advertisements.

12.) GOOGLE ANALYTICS

In this Module, We will learn about the user

behavior, analysis, location, user-flow, funnel, goals

accomplished with Google Analytics Tool.

13.) GOOGLE SEARCH


CONSOLE

 In this Module we will learn, Google Search

Console which is a no-charge web service by

Google for webmasters. It allows webmasters to

check indexing status and optimize visibility of their

websites.
THE DIGI SCHOLARS (YOUR TRAINING PARTNER)

14.) DESIGNING TOOLS

In this Module, We will basic designing tools so that

we can plan, create & design creatives for our

Social Media Posts, Advertisements, Logos and

Cover Banners.

15.) WORDPRESS

In this Module, We will learn to design a Wordpress

Website & Blog with Payment Gateways, Sliders,

Contact Forms and many such Features.

About The Digi


Certifications
Scholars

GOOGLE
'TheDigiScholars’ is the
leading Online Digital CERTIFIED
Marketing Institute
PROFESSIONAL
headquartered in Zirakpur
(Chandigarh) that provides
training to digital
marketing enthusiasts. TISS
We provide end to end CERTIFIED
brainstorming online
training sessions TRAINERS
covering all the key
aspects of Digital
Marketing like – SEO, PPC,
THE DIGI
ORM, SMM, Adwords
Training, Facebook SCHOLARS
marketing, Google
CERTIFICATION
analytics, Content
Writing and much more.

Why Digital Marketing is right choice at this point


of time?

The Digi Scholars , FF, Above JMD Electronics, Zirakpur, Chandigarh


(Punjab)
For more info call @ 628 333 1206

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